Shopify Plus Website Inspiration: 10+ Real Examples to Spark Your Next Design

Many iconic eCommerce brands today, like Gymshark and Allbirds, have something powerful in common: they run on Shopify Plus websites. Designed for high-growth businesses, Shopify Plus offers unmatched flexibility, speed, and customization. It’s the ideal eCommerce platform for scaling brands that want total control over customer experience, from site design to checkout.

This article discusses some outstanding points of Shopify Plus, 11 high-performing, handpicked Shopify Plus website examples, and how to leverage your store design using website builders. From that, you can plan what you should do during this journey. Right now, let’s do it right away! 

An overview of Shopify Plus

What is Shopify Plus?

Shopify Plus is the enterprise-grade version of Shopify, meticulously crafted for high-growth, high-volume merchants. It lets users access advanced features, greater customization options, and dedicated support, empowering many brands to scale their online operations seamlessly. 

Shopify Plus is ideal for high-volume businesses or sellers targeting scalability

Compared to standard Shopify pricing plans, Shopify Plus is known as more supercharged. Everyone can work with powerful headless API layers and the world’s best-converting checkout, which makes it well-suited for the extreme edge of DTC, retail-forward, and international B2B. 

Below are unique features that Shopify merchants can get when registering for Shopify Plus: 

• Built-in B2B tools for wholesale and direct-to-consumer (DTC);

• Headless commerce with Shopify APIs

• Shopify POS Pro

• Shopify Extensions

• ShopifyQL Notebooks

• Shopify Marketplace Connect

• Shopify Collective

• Shopify Functions

• Shopify Markets. 

Learn more: Shopify vs Shopify Plus: Is the Upgrade Worth the Investment

Shopify Plus Pricing

Before investing in a Shopify Plus website, it’s essential for you to clarify relevant expenses. We’ve broken down the Shopify Plus pricing with the 4 most common categories, including: 

• Basic fees: 

The base monthly license fee for Shopify Plus typically starts at around $2,300 to $2,500/month, often with a 12-month or 36-month contract. This cost covers core platform access and features. 

• Transaction fees:

If you are using Shopify Payments, there are no transaction fees, only card processing fees. However, if you opt for third-party payment gateways, you will be charged a small transaction fee of around 0.15% to 0.20% per transaction, mainly depending on your third-party integration. 

• Add-on app fees:

The Shopify App Store offers a vast ecosystem of apps: free and paid ones. Based on the complexity and specific needs of your Shopify Plus website, these add-on apps can charge you a few dollars to several hundred/ even thousands per month for specialized enterprise solutions.

• Maintenance fees:

While Shopify handles core maintenance, you often incur costs for ongoing development, Shopify theme customization, security audits, and support from agencies or in-house teams. Therefore, be mindful of all of these expenses for the best preparation for your business budget. 

Best 5 Themes for Shopify Plus Stores 

Choosing a proper Shopify Plus theme is foundational to starting an online store, as it dictates the initial look, feel, and underlying structure. Most handpicked templates for Shopify Plus websites are built to handle extensive product catalogs, high traffic, fast loading speed, and excellent UX. Let’s take a quick look at the 5 Shopify themes with high ratings from thousands of merchants. 

• Prestige

Priced at $400, this Shopify theme offers a clean and sophisticated layout with a strong focus on visual storytelling. Its elegant design and emphasis on high-resolution imagery or visuals make it ideal for brands that prioritize luxury, premium perception, and high-end products or services. 

• Focal

Focal is a go-to choice for eCommerce stores that focus on striking visuals and conversions. This theme allows Shopify sellers to launch immersive galleries, intuitive navigation, and quick product views, which is perfect for showcasing large inventories or highlighting hero products. 

• Symmetry

The Symmetry theme ($380) is a flexible, high-converting solution ideal for fashion and beauty. Built by Clean Canvas, it features robust filtering, polished drag-and-drop sections, and supports immersive product storytelling, helping satisfy your demand for a premium, scalable storefront.

• Motion

Looking to bring your brand to life with movement and emotion? Motion might be the best fit. Designed by Archetype Themes, it excels in animation, video storytelling, and modern layouts. Once you want to grow your stores, Motion offers 20+ sections, advanced merchandising tools, and a smooth, cinematic shopping experience. This is key to keeping users engaged effectively. 

• Empire

Empire is built for efficiency and scale and is highly recommended for extensive catalogs and dropshipping. Its app-like functionality enables advanced product filtering, comparison, and upsell tools to drive conversions. Its robust cart and merchandising features also offer flexibility. 

Top 11 Shopify Plus Websites That Inspire More Design Ideas 

#1. Gymshark

Gymshark, the renowned fitness apparel and accessories brand, built its empire on a foundation of authentic community and strategic digital presence. After famously outgrowing its previous platform following a disastrous Black Friday crash, Gymshark migrated to a Shopify Plus website to ensure unparalleled scalability and a future-proof foundation for its global ambitions.

While the Gymshark menu is simple, with three categories: men, women, and accessories, it makes customers feel instantly understood by guiding them directly. This can reduce friction, support faster decision-making, and reflect Gymshark’s understanding of the audience’s goals. Clear CTA buttons, engaging visuals, and solid color palettes also capture customers’ attention.  

Gymshark utilizes Shopify Plus to build a high–converting site and scale its globally 

How Shopify Plus empowers:

• $128 million in FY 2018 revenues

• Manage thousands of requests/seconds during peak seasons

• Operate a number of local Shopify stores across countries and territories

• Ensure a smooth, clean navigation on the Gymshark website

• Leverage Shopify’s Point of Sale (POS) system

• Enable Shopify Scripts (now Shopify Functions) to implement custom checkout logic

• Robust integrations with backend systems. 

#2. Fashion Nova

Fashion Nova, one of the famous fast-fashion brands, heavily relies on Shopify Plus to keep up with daily new arrivals and leverage its immense social media following. The website excels at showcasing fresh trends, converting viral buzz into sales, and especially clear hero banners. This effectively engages customers’ attention, in addition to renowned brands like H&M or Zara. 

Fashion Nova turns viral trends into sales through a fast-moving Shopify Plus website

How Shopify Plus empowers:

• Support daily product launches and rapid merchandising updates

• Handle high traffic volumes driven by influencer and social campaigns

• Enables a fast, mobile-first experience for trend-driven shoppers. 

#3. Decathlon

Decathlon, one of the world’s largest sporting goods retailers, also launched a well-performing Shopify Plus website to optimize user experiences while scaling its digital operations worldwide. A key strength of Decathlon’s eCommerce strategy is focus on ShopifyQL Notebooks, helping analyze performance data, uncover customer insights, and tailor localized marketing efforts. Consequently, the brand ensures each market receives a personalized online shopping journey. 

Decathlon blends global reach and local insight with ShopifyQL Notebooks

How Shopify Plus empowers:

• Powers a global digital presence across multiple markets

• Utilizes ShopifyQL Notebooks for actionable data analysis

• Supports localized marketing and customer experiences

• Provides a scalable ecommerce platform for international growth. 

#4. Allbirds

Another Shopify Plus website example is Allbirds, a global brand known for its comfort, sustainability, and minimalist footwear designs. Its store mirrors this eco-conscious ethos, with a sleek user experience and seamless product discovery, to promise a unique shopping journey. Importantly, as a brand with a strong DTC presence and growing retail footprint, Allbirds uses Shopify Plus to unify its online and offline operations when handling services and transactions.   

Allbirds utilizes Shopify Plus to power seamless ecommerce and retail experiences

How Shopify Plus empowers:

• Ensure unified retail and ecommerce operations

• Support real-time inventory visibility across stores and fulfillment centers

• Enable consistent branding and performance. 

#5. Juiced Bikes

Juiced Bikes crafts high-performance electric bikes designed for thrill-seeking adults, blending the speed of mopeds with the ruggedness of dirt bikes. This Shopify Plus website example ensures a smooth checkout experience and offers various payment options through Shop Pay. Juiced Bikes also boosts visitors’ trust with clean product pages and strong performance specs. 

Juiced Bikes delivers an electrifying DTC experience with clear, flexible checkout

How Shopify Plus empowers:

• Power a performance-driven storefront tailored to adventure seekers

• Support flexible payment options through Shop Pay installments

• Handle high-value transactions with secure, reliable checkout flows.

#6. Touchland

Touchland, the brand behind sleek, pocket-sized hand sanitizer sprays, rose to prominence with impeccable timing and branding. As demand surged, their Shopify Plus store handled the traffic and orders effortlessly, thanks to well-collaborating with third-party services for fullfillments. Consequently, Touchland can maintain a polished customer experience while scaling effectively. 

Touchland scaled its growth seamlessly with Shopify Plus with 3PL fulfillment services

How Shopify Plus empowers:

• Handles sudden surges in demand with speed and stability

• Integrates with third-party apps for reliable and scalable fulfillment

• Provides a strong foundation for brand growth and logistics automation

• Enables the delivery of a premium DTC experience. 

Learn more: GemPages x Best Buy Fullfillment: Third-Party Integration

#7. Glowforge

Glowforge is a trustworthy tech-driven brand for its 3D laser printers, allowing creators to print intricate designs on wood, leather, glass, acrylic, and more. Its Shopify Plus website stands out with a sleek and educational online shopping experience tailored to makers and hobbyists alike. Glowforge also uses Shopify Plus’s back-in-stock notifications for its proprietary Proofgrade™ materials. This can keep customers informed, reduce technical debt, and result in more growth. 

Shopify Plus helps Glowforge minimize technical debt and focus on scalability

#8. Wholesome Goods

Wholesome Goods, a collective of diverse DTC brands, offers everything from wellness to pet care. Powered by Shopify Plus, they manage multiple storefronts effortlessly, handling complex product types or orders while ensuring smooth operations and consistent customer experiences.

Wholesome Goods runs multiple DTC brands seamlessly with one unified dashboard

How Shopify Plus empowers:

• Support multi-store management for growing DTC brands

• Streamline backend operations to improve fulfillment

• Enable brand-specific storefronts with custom design and messaging. 

#9. Polaroid Originals

Polaroid Originals, now simply branded as Polaroid, beautifully bridges retro nostalgia with modern digital design. What stands out most is how this Shopify Plus website maintains visual consistency and performance across devices. Product pages are also great, featuring brilliant animations and custom layouts that can echo the tactile experience of using a Polaroid camera. 

Polaroid Originals showcases how far creative customization can go on Shopify Plus

How Shopify Plus empowers:

• Proves that Shopify themes can be highly flexible and expressive

• Delivers smooth, responsive animations and high-impact visuals

• Maintain visual consistency across devices

• Integrates seamlessly with custom backend tools. 

#10. Barefaced

Barefaced is a fast-growing skincare brand committed to clean, clinically backed formulations. Its website is vibrant, minimalist, and emphasizes product efficacy through clear descriptions and clinical imagery. This helps the brand create trust while delivering a high-end buying feeling.   

Barefaced pairs clinical skincare with a minimalist Shopify Plus website experience

#11. Allessi

The final Shopify Plus website example today is Alessi, the iconic Italian housewares and design brand. As Alessi expanded globally, the brand decided to turn to Shopify Plus to deliver a scalable, elegant, multilingual store.

One of the most impressive aspects is its seamless use of Shopify’s locales feature to offer native experiences that reflect the diversity of its customers. This can ensure language-specific listings, localized currencies, and regionally relevant content. 

Alessi Shopify Plus website stands with its multiple languages for diverse customers

How Shopify Plus empowers:

• Deliver a multi-language experience with Shopify’s native locales

• Support international domains and subfolders 

• Enable custom storefronts for key markets like Italy and Switzerland

• Integrate with ERP and PIM systems

• Maintain brand consistency while localizing content and currency. 

Shopify Plus + GemPages: Launch More Effective Storefronts

While Shopify Plus websites are highly evaluated for performance and scalability, maximizing their full design potential and leading to optimal conversions often requires specialized tools. This is precisely where leading website builders like GemPages seamlessly integrate, enabling the ability to craft high-performing storefronts without coding or extensive website development. 

GemPages is the #1 landing page builder for Shopify stores, including Shopify Plus presence. Users can work with a drag-and-drop interface enhanced by AI-powered Image-to-Layout functionality, which makes transforming design ideas into polished pages fast and effortless. They can also use 200 pre-built designs to create a compelling storefront with high conversions. 

A critical feature for data-driven optimization, GemPages allows you to easily set up and run A/B tests on any page element with its built-in feature, called GemX. Users can continuously test and optimize their websites, ensuring they’re performing at their absolute peak for conversions. 

Learn more: Top 20+ A/B Testing Ideas You Should Try

Conclusion

From luxury skincare to high-performance fashion, these Shopify Plus website examples illustrate the power of Shopify Plus in defining the long-term success of eCommerce brands. This is clearer in businesses that target internationalization, scalability, or extensive inventories. 

Want to expand your Shopify Plus website? Pair it with best-in-class apps, like GemPages for design or advanced tools for inventory, upsells, and personalization, to unlock even greater performance and conversion potential. Your next level of growth starts with the proper choice.

Join GemPages blogs with us today to learn more insights about eCommerce and Shopify. 

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