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Upselling is one of the great marketing strategies to boost your revenue and profits. But before you install any Shopify app, there’s always a question—Which app should I choose for my store?
We get it! And that’s why we’re here to help. In this blog article, we’ll take you through the best Shopify upsell apps and their key features to help you make the decision.
But first, if you’re totally new to the world of Shopify, let’s understand—
A Shopify upsell app is a solution for Shopify merchants that lets them create upselling (and cross-selling) offers for customers to increase the average order value (AOV).
For example, let’s say you’re selling jewelry items on your Shopify store. On the product page of an expensive piece of jewelry necklace, you’re also displaying an insurance of $9.00 to provide safety and assurance to the customer. It’s called upselling.
Now, along with that necklace, if you’re additionally offering different but related products such as earrings or bracelets, those are called cross-selling products. To display such upselling and cross-selling, you can use a Shopify upsell app.
ReConvert is one of the most widely-used upsell apps on the Shopify app store with more than 4,000 reviews and an impressive rating of 4.9 out of 5 stars.
It has generated great results for its merchants.
Apart from the great ratings and reviews the app has received, there are also some case studies that show how it has helped its merchants. The app is used by big Shopify stores like Tushy and Shivook. And these brands have been able to generate huge revenue through upsells.
These case studies show how brands were able to take benefits of the ReConvert app.
If you’re just starting your Shopify journey with a small budget, ‘Upsell & Cross Sell — Selleasy’ is a great option to consider for upselling and cross-selling.
It has a beginner-friendly pricing plan.
One of the best things about this app is that it has a great pricing structure for new entrepreneurs. For its Tier 1 plan, you won't have to pay anything until you're making anywhere between 0-100 orders/month. And this free plan includes all the upsell and cross-sell features the app offers in its other plans.
The app developer has a great track record of highly-rated apps.
The Selleasy app is created by Logbase. This app developer has created a total of 8 apps—combining over 2,000 reviews and an overall rating of 5.0. This shows that the app is created by a reliable developer.
Releasit is more than just an upsell app. It allows your customers to order from your store with the "Cash on Delivery (COD)" payment option. And it also makes it easy for customers to order with the COD option—without having to go through the Shopify checkout.
Consider the country or locations where you’re selling your products.
You may consider this app if you want to implement the COD payment strategy along with upselling. COD is definitely a convenient payment option for customers but it depends on the country where you want to sell your products.
For example, if you're selling in countries like India, Thailand, Mexico, or the United Arab Emirates (UAE)—offering COD could be a good strategy. In these countries, it’s common practice for customers to order via the COD payment option.
The 'Frequently Bought Together' feature was made popular by the eCommerce giant -—Amazon. In 2017, Code Black Belt created this app to bring a similar feature to Shopify merchants.
The app has a simple and unlimited pricing plan.
Most apps have a pricing structure that goes up with your store's business, i.e., the number of orders. But this app has a single plan at $9.99/month which allows you unlimited usage regardless of the number of products, orders, and traffic.
Zoorix lets you display AI-based product recommendations and create different types of bundle upsells including:
This app can help you increase your cart upsells.
Zoorix boasts about how it helped one of its brands—Hooked Coolers—take the "cart upsells" from 18-20% conversion to 25-30% conversion on average.
Similar to the Releasit app that we reviewed, EasySell also helps Shopify merchants capture Cash on Delivery (COD) orders and increase the AOV through upselling and quantity offers.
This app has reasonably affordable pricing plans.
It has a free plan for up to 60 orders, and then paid plans start at $9.99/month for up to 360 orders per month. It’s relatively more cost-effective ($24.95/month) for unlimited orders as compared to Releasit ($29.99/month).
UpCart is a drawer cart builder app that allows you to create in-cart upselling and cross-selling blocks.
UpCart has the Built for Shopify (BFS) badge.
Shopify assigns this badge to those apps in the Shopify App Store that clears Shopify’s highest quality bar. The app has achieved this badge by getting top marks in the following criteria: Trustworthy, Fast, Easy to use, and Useful.
Cross Sell & Upsell app allows you to create and display personalized upsell, bundle, and cross-sell product recommendations.
Display cross-sell options at any place on your store.
You can display cross-sell products on the homepage, product, collection, cart, checkout, and post-purchase pages. On top of that, you can even display upsell pop-ups.
While you may not want to display upsell and cross-sell products on all these places, it certainly gives you multiple options and flexibility to do so.
In Cart Upsell & CrossSell app allows you to create upsell and cross-sell offers on product pages, cart drawer, and the Shopify cart as well.
Lets you upsell with logic and strategy using its advanced features.
The app has advanced features like AI autosuggest, advanced targeting, and A/B testing. Using these features, you can implement a robust and logic-based strategy to get a better conversion with upselling.
'AI: Upsell—SMS—Email Marketing' is an AI-driven Shopify upsell app that lets you use multiple other features as well. These additional features enable you to recover abandoned carts, increase sales and AOV, and gain subscriber growth.
This app offers a wide range of features.
Using this app, you can unify various features like the one-page checkout upsell, email and SMS marketing, A/B testing, pop-ups, discounts, and analytics.
It has affordable pricing plans.
The app’s pricing plans start from a free plan for up to 50 active customer profiles and then the paid plan starts from just $6/month. Even the top plan (Pro) costs only $12/month.
Choosing the right upsell app is one thing, you also need to devise a detailed upselling plan. To excel in upselling on your Shopify store, consider these essential dos and don'ts:
Offer Relevant Products or Services: Upsell with products or services that genuinely enhance the customer's original purchase. Ensure that the upsell adds value and aligns with their objectives.
For example, in on their product page, Rover suggests their dog harness and poo carrier, which go well with their dog walking leash. Suggesting a cat toy won’t do.
Rover suggests products that go well with their dog walking leash.
Highlight the Benefits: Clearly explain how the upsell benefits your customers. Does it solve a problem? Save time? Make their life easier? Paint a picture of the awesome outcome they'll enjoy.
Take a cue from Jaggad, who showcases their incredible "3 for $99 leggings" offer, slashing prices by a whopping 50% and helping customers pocket some serious cash.
Jaggad showcases how their incredible "3 for $99 leggings" offer helps their customers enjoy a 50% discount
Leverage Social Proof: Utilize customer reviews, testimonials, or case studies to demonstrate the value of the upsell. Social proof builds trust and reassures customers that the additional investment is worthwhile.
Bundle for Value: Consider bundling related products or services at a discounted price. Bundles not only encourage customers to buy more but also create a sense of value and savings.
Train Your Team: If you have a sales or customer service team, ensure they are well-versed in your upselling strategy. They should understand the products and be adept at making relevant recommendations.
Don't Overwhelm with Choices: Don't drown your customers in a sea of upsell options. Keep it focused and straightforward to avoid decision overload.
Be Upfront About Costs: Never hide costs or surprise customers with unexpected charges. Transparency is crucial to maintaining trust and satisfaction.
Continuously Test and Refine: Finally, don't assume that your upselling strategy is perfect from the start. Use A/B testing and keep a close eye on the results. Constantly refine your approach for max maximum effectiveness.
GemPages may not be a Shopify upsell app, but it's the top-ranked Shopify page builder. You'll be amazed at how effortlessly you can design and customize upsell activities like product bundling and conversion-driven pop-ups.
And the best part? No coding skills needed! With our user-friendly interface and pre-made templates, you can create upselling wonders in just a matter of minutes. Give it a try and see the magic unfold before your eyes.