Discover 35 Best Shopify Templates to Transform Your Store’s Design in 2025 (Free + Paid)

Having a stunning Shopify store can help capture visitors’ attention, create a strong identity, and increase conversion rates. However, designing everything from scratch takes time and effort, especially when you are not a pro expert in website design. That’s why many Shopify merchants turn to use Shopify website templates to save resources and ensure their eCommerce success.

So, what are the website templates for Shopify that are worth trying and investing in? 

This blog will list out the top 35 Shopify website design templates in the following categories:

• Free and paid Shopify eCommerce website templates

• Industry-specific Shopify themes

• Minimalist and trending website templates for Shopify

• Dropshipping and scalable Shopify templates. 

Plus, you will discover budget-friendly and free templates from top Shopify website builders. Right now, keep scrolling for more details, like features, prices, ratings, and short evaluations. 

What are the Best Shopify Website Templates?

Best free Shopify website templates

1. Dawn

Dawn is Shopify’s default theme and one of the most popular starter Shopify website templates. It is highly evaluated for its fast loading speed and compatibility with the latest Shopify updates. Thus, it can be used for various industries and goals. However, some users found Dawn difficult to customize and lacking built-in features explicitly designed to boost visibility and conversions.

Dawn is a default Shopify website template offering basic customization functions

Price: Free  

Outstanding features: 

• Optimized for various devices

• Minimalist design that puts products center stage

• Fast loading and performance-tested by Shopify 

Best for: General stores, fashion, beauty, and merchants prioritizing speed and simplicity. 

Rating: 34% Positive (231)

2. Craft

This Shopify theme targets brands focused on visual storytelling to make a strong identity. That’s why users can find image-form sections, rich visual elements, and compelling narratives that can help their content shine effectively. Compared to Dawn, Craft has also been updated for more advanced customization to fulfill what users expect when styling their eCommerce stores. 

Price: Free

Outstanding features:

• Designed for visual storytelling with rich sections

• Pre-configured templates for quick setups

• Using customizable typography and spacious layouts. 

Best for: Handmade goods/accessories, home decor, Artisan creations, and boutique gifts. 

Rating: 56% Positive (27)

3. Horizon

It is the base theme of the Shopify Horizon Theme Collection in Summer 2025, where AI can help users customize blocks. Horizon also stands out with the launch-ready minimalism, featuring the out-of-the-box setup that effectively highlights items with quality visuals in minutes.

Horizon is a new Shopify free website template for the 2025 Horizon Theme Collection

Price: Free

Outstanding features:

• Working well with custom scripts and third-party apps

• Modular design system built on Shopify's Theme Blocks.

• Includes AI-assisted customization and layout suggestions.

Best for: Fashion, apparel, and brands prefer extensive custom Shopify storefronts. 

Rating: 21% positive (61)

Highly-Rated Paid Website Templates for Shopify

4. Prestige

Prestige is known as one of the best Shopify website templates for brands aiming for elegance and exclusivity. Developed by Maestrooo, it embraces advanced technologies to bring a luxurious experience, lightning-fast performance, and seamless browsing from different devices. Prestige also focuses on editorial content and visual brand storytelling to captivate customers. 

Price: $400

Outstanding features:

• Sophisticated navigation features like mega menus

• A swatch visualizer for products

• 30+ highly configurable sections

• Optimized for extensive image galleries and lookbooks.

Best for: Luxury goods, high-end fashion, and made-to-order jewelry. 

Rating: 91% Positive (765)

5. Impulse

Another free Shopify website template is Impulse, which is successfully used by Kappa USA and Juicu Couture. The most significant benefit is the ability to enable easy shopping journeys with robust promotional tools and advanced filtering capabilities to enhance your conversions. However, there is no customer support chat available; you need to request it from the developer.

Impulse offers a clean layout with engaging promotional banners to boost sales results

Price: $400

Outstanding features:

• Customizable promotional banners for flash sales and trust badges

• Advanced filtering and sorting functionalities

• 20+ highly-performing website sections (e.g., product sales, metafields). 

Best for: Fashion, high-volume stores, and businesses focused on rapid sales. 

Rating: 95% Positive (1193)

6. Concept

This Shopify website template was developed by RoarTheme, one of the most optimized e-shop themes for eCommerce. Concept is highly evaluated for its intuitive interface and exceptional UI/UX, especially for mobile devices, which helps deliver a seamless shopping experience. RoarTheme also built it with the best SEO practices for higher rankings in search engine results. 

Price: $380

Outstanding features: 

• Intuitive, app-like mobile experience with seamless navigation.

• Wide range of highly customizable built-in sections.

• Advanced merchandising tools and product discovery features.

Best for: Electronics, gadgets, tech stores, and brands prioritizing mobile usability.

Rating: 99% Positive (362)

7. Symmetry

Clean Canvas, one of the renowned names belonging to the Shopify Partner Program, is behind Symmetry's success. That’s why this template works well with most of Shopify’s updates and ensures a smooth transformation on your website. It also offers its in-cart recommendations based on the items already added to the cart, effectively supporting cross-selling and up-selling.

Symmetry is one of the best Shopify website templates for fashion and electronics

Price: $380

Outstanding features: 

• Conversion-focused features like cross-selling and quick buy

• 4 distinct color-styled presets for versatility

• Highly customizable drag-and-drop sections. 

Best for: Fashion, electronics, dropshipping, and home goods business.  

Rating: 95% Positive (365)

8. Xtra

Although it is nearly the cheapest option among paid Shopify eCommerce website templates, Xtra is a go-to choice for speed, a versatile layout, and a user-friendly interface. Moreover, you can take full advantage of 50+ built-in apps and features to grow your Shopify store effortlessly. However, it demands a learning curve for complex design functionalities and conversion setups.  

Price: $120

Outstanding features:

• Fast loading speed for extensive catalogs

• Ongoing customer support and regular updates

• 50+ built-in features and apps for scalability. 

Best for: Solo Artisans, high-end retailers, B2B traders, and wholesalers. 

Rating: 99% Positive (314)

Best Shopify Website Templates by Industry

9. Broadcast

This Shopify website template features intuitive tools for showcasing intricate items. It also pairs well with leading social media channels like Instagram to help you incentivize sales effectively. In addition, Broadcast is designed and highly evaluated for mobile-first traffic conversion rates.

Broadcast offers an elegant design, making it perfect for luxurious jewelry brands

Price: $400

Outstanding features:

• 30+ fully customizable sections and versatile layouts

• Advanced promotional tools, including cross-selling and product upselling

• Optimized for mobile-first traffic and speed.

Best for: Jewelry and accessories

Rating: 94% Positive (245)

Learn more: 50+ Best Shopify Jewelry Themes in 2025 (Paid and Free)

10. Shapes

This Shopify template website takes a unique approach to visual display, offering dozens of "shapes" and elements like stickers and patterns to break up content and create a fun user experience. However, don’t overuse decorative elements, as they could distract customers. 

Price: $380

Outstanding features:

• A range of stickers, patterns, and dividers for engaging content breaks

• Tailored features for selling consumables

• Bright, pastel colors for playful brand identities. 

Best for: Pet supplies

Rating: 100% Positive (380)

11. Sleek

Sleek emphasizes a professional, clean, and flexible design, essential for health and beauty stores. It is built for fast load times, intuitive navigation, and visually pleasing layouts. Northa Carry, Earth Beat, and DopeSkill are successful examples of implementing this Shopify theme.

Sleek is a go-to choice for beauty and healthy Shopify brands 

Price: $350

Outstanding features:

• Captivating, clean design optimized for boosted sales

• An abundance of sections and flexible customization features.

Best for: Health and Beauty

Rating: 100% Positive (283)

12. Be Yours

This Shopify website template is another robust design powered by RoarTheme, known for its powerful ability to highlight a single product. It is built with a distraction-free layout that puts your product visuals and key benefits front and center. The neutral color, with strategic whitespace, creates a high-end, editorial feel, bringing a professional, elegant, and trustworthy web design. 

Price: $320

Outstanding features:

• Engaging design with neutral, solid colors

• Mobile-first design and SEO-friendly features

• 30+ sections for diverse conversion purposes. 

Best for: Hardware and Automotive

Rating: 98% Positive (606)

13. Enterprise

This Shopify website template is designed to supercharge high-growth brands by helping them sell faster and convert more without extensive app integration. Some advanced functionalities to consider are in-menu promos, product discovery, tailored popups, and robust stock counters. Also, Enterprise enables three presets: digital, active, and home, making it flexible to customize.

Enterprise is highly rated for improved conversion rates and sales values

Price: $380

Outstanding features: 

• A new benchmark in store speed and conversion

• Incredibly helpful development team

• Built-in app integration and mobile-friendly design.

Best for: Sport and Recreation

Rating: 93% Positive (82)

Top Minimalism-styled Shopify Web Templates

14. Blockshop

This minimalist Shopify website template engages users with its beautiful and well-structured presence. It also ensures a streamlined approach to eCommerce, focusing on clear product display and powerful performance. This makes it ideal for online sellers with high-volume stores. 

Price: $380

Outstanding features:

• Optimized for mobile-first experiences and loading speed

• Advanced filtering and robust product discovery tools

• Versatile layouts and highly flexible sections. 

Best for: Fashion, beauty, and makeup. 

Rating: 96% Positive (393)

15. District

If you want to feature unique and best-selling products/ collections, District can offer a direct but practical approach. Users can select one of the following presets: District, Tempo, or Coast to kickstart their Shopify store design and optimization. This theme is also highly rated for its seamless navigation and conversion-bosting tools, helping brands improve their performance. 

District’s clean and intuitive layout makes it easy for customers to explore products

Price: $220

Outstanding features:

• Design versatility to build a strong brand identity

• Feature-rich integration

• Mobile-responsiveness.  

Best for: Beauty, fashion, and accessories. 

Rating: 100% (700)

16. Sahara

The DigFist team created the Sahara Shopify theme to offer a breathtaking visual treat and capture customers’ attention with captivating animations. Additionally, users can utilize Before/ After Image Slider to provide a dynamic way for product transformations and enhancements. However, Sahare requires complex, manual adjustments from professionals for theme updates.

Sahara offers striking visuals and smooth animations to engage website visitors 

Price: $400

Outstanding features:

• Simple interface and easy to customize

• Amazing animations and image sliders

• Smooth and advanced color swatches for products. 

Best for: Cosmetics, fashion, and jewelry. 

Rating: 95% (82)

Trending Shopify Templates for Websites

17. Focal

Focal is a bold, grid-style Shopify website template for displaying lifestyle and product imagery. It prioritizes visual storytelling and offers extensive customization, including 20+ built-in sections for creative landing pages. Its cross-selling features can help you enhance your sales results. 

Price: $320

Outstanding features:

• Adaptable to branding with custom color sections

• Cross-selling capabilities

• Diverse built-in sections for different presets.  

Best for: Fashion, accessories, phone cases, and jewelry. 

Rating: 94% Positive (320)

18. Rise

This is a free website template for Shopify, which was developed and supported by the Shopify team. Designed to meet the growing demand for clean yet highly scalable storefronts, this theme embraces essentials for minimalism while packing in powerful features. Rise also makes a strong impression on online sellers due to its harmonious combination of pastel color palettes.

Rise is a trending pastel-colored Shopify eCommerce website template for free 

Price: Free

Outstanding features:

• Optimized for quick loading times

• Information-rich sections, slideshows, and product pages

• Flexible design and customization settings. 

Best for: Fashion and apparel. 

Rating: 100% Positive (1)

Best Shopify Website Templates for Dropshipping

19. Spark

This Shopify website template is designed for direct-to-consumer brands and drop shippers. Spark allows for showcasing extensive product catalogs without overwhelming customers. Its advanced customization options also drive higher conversions, optimizing it for marketing goals. 

Caption: Spark is an ideal Shopify theme for B2C and dropshipping businesses

Alt-text: spark

Price: $320

Outstanding features:

• Mobile-friendly and conversion-ready design

• Video support

• Extensive features for marketing, merchandising, and product discovery.

Best for: Fashion, beauty, and clothing dropshipping. 

20. Expanse

Thanks to robust filtering features, Expanse has become a go-to choice for multi-category retailers and drop shippers to handle high-volume orders. Customers can browse, filter, and find what they need in seconds. Its modern theme layout is also well-optimized for mobile shopping. 

Price: $400

Outstanding features:

• Purpose-built for large product catalogs and high-volume stores

• Mega menu and advanced product filtering/sorting

• Mobile-first design. 

Best for: Dropshipping merchants and retailers in grocery, beauty, and home decor. 

Rating: 94% Positive (295)

Learn more: How to choose the right Shopify theme for your store?

Try More Free Shopify Website Templates with GemPages

Besides Shopify Theme Collection, Shopify sellers can install website builders like GemPages to unlock greater potential for customization and grab more Shopify website templates for free. 

Gempages is one of the top Shopify page builder with free high-coverting templates

Known as the #1 landing page builder on Shopify, GemPages enables basic and advanced design features, a drag-and-drop editor, and 200+ free templates to simplify the website setup steps. Additionally, users can reach a unique, new feature called “AI-powered Image-to-Layout” to transform an example image or a URL into a fully functional store page layout within seconds. This is particularly valuable for quickly implementing new campaign designs and saving efforts. 

After finishing your Shopify store design, it’s great to ultilize GemPages’s built-in A/B testing (Gem X) to compare different versions of your pages and identify which designs perform best. This data-driven approach ensures you can easily optimize your store for maximum conversion.

ShopX 2025: CRO & A/B Testing | GemPages

Conclusion

Selecting the right Shopify website template is a crucial step in building a successful Shopify store. While free templates are great to save your budget, they might lack customization options to enable a high-converting eCommerce website. Instead, you can prefer paid Shopify themes with affordable expenses and that align perfectly with your brand identity and product or service. 

On the other hand, turning to reliable page builders can allow for more creative control to design custom layouts, add powerful functionalities, and optimize every page without touching code. Now’s the time to create your store that’s visually compelling, easy to navigate, and built to sell.

Explore GemPages blogs for more expert tips on eCommerce design and Shopify success!  

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