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TABLE OF CONTENTS
- What Are Shopify Themes?
- Shopify Theme Features to Look For in 2025
- Important Factors to Consider in Your Theme
- Top Shopify Themes for 2025
- Best Shopify Themes for 2025 (Shortlisted)
- Promising New Shopify Themes
- Top Web Design Emerging Trends for 2025
- Final Thoughts on Choosing Your Shopify Theme
- FAQs on The Best Shopify Themes
Back to Blog List
Emerging Trends in eCommerce: The Best Shopify Themes Set to Dominate in 2025 [Free + Paid]
Updated:
15
minutes read
When building a Shopify store, a theme is one of the key aspects of the entire design.
Shopify helps you with plenty of different options to choose a theme of your choice. Once the theme is finalized, you don’t change the theme every now and then. So, it has to be a well-thought-out decision.
Now, you might ask — what’s the best theme for your Shopify store? So, in this blog post, we’ll share a mega list of 50+ top Shopify themes for 2025 with their ratings and pricing details.
On top of that, we have also shortlisted the 10 best Shopify themes from the mega list to help you finalize the best theme for you.
What Are Shopify Themes?
Shopify themes are design templates for your eCommerce store that help you create various store pages using sections and blocks on your website’s homepage, collection pages, product pages, blog post pages, checkout, etc.
As of writing this article, the Shopify Theme Store has 224 themes.
- 13 free Shopify themes
- 211 paid Shopify themes ranging from US$100 to $500
Alt-text: Shopify Theme Store
Here are some of the important sections in Shopify themes:
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Main Theme Parts |
Theme Sections & Blocks |
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Header |
Announcement bar |
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Header menu, logo, search bar |
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Template |
Banner images, rich text sections |
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Feature collection, featured product |
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Collage, slideshows |
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Multimedia elements — images, videos, animations |
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Multicolumn section |
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Footer |
Email signup form, contact form |
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Country/region selector, language selector |
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Payment methods, policy links, social media icons |
You can customize or edit these theme sections and blocks using Shopify’s visual editor.
Alt-text: Shopify’s visual theme editor
Shopify Theme Features to Look For in 2025
Your feature requirements may vary depending on your business type and size.
For example, if you’re a clothing store, your theme requirements might be different than a home & decor brand’s. At the same time, there are certain features that you may consider as a common requirement that apply to almost any business.
For example, features like an announcement bar, banner images, email signup form, and contact form would be required by any online brand.
Learn more: 15+ Best Shopify Themes for Clothing Stores
Top 20+ High-Converting Shopify Themes for Your Store
Important Factors to Consider in Your Theme
High-Speed Performance
Speed is one of the most important factors in eCommerce from a conversion standpoint as well as for better user experience. Test your theme’s speed to see if it can provide you with the expected speed performance.
Learn more: 10+ Fastest Shopify Themes - Tested | Free and Paid
Responsive Design
The theme design must be responsive so that it can work great with all device types: desktop, mobile, and tablet. Responsive design ensures your customers have a smooth shopping experience regardless of what device they use.
Mobile-Optimized Design
While the store design has to be responsive for all device types, it should be optimized to deliver the best experience when accessed through mobile devices. Mobile commerce is on the rise and is going to go up even further in the coming years. Thus, you must create a seamless experience for your mobile users.
Video Player
For many eCommerce brands, video can play a crucial role in increasing the store’s conversion rates. The theme must have a feature to embed and upload videos.
Newsletter Signup
A newsletter can be incredibly helpful for your email marketing efforts. Your theme must have an appealing section to create a newsletter signup form.
Color Swatches
Color swatches help customers choose the right color variant of the product. While you can list the variants by names as well (e.g., red, black, white, etc.), displaying color swatches makes it easy for customers to identify what the color looks like, especially when you’re using color names like floral white, navy blue, cherry red, etc.
Promotional Pop-Up
Pop-ups are a great way to entice customers to engage with your brand and they can also help you get customers to subscribe to your email marketing. For example, you can display a 10% off first-order discount offer through a pop-up.
Sticky Header
A sticky header is a feature that will help you constantly display the header bar even when the customer is scrolling down the webpage. This way, the customer can access the menu options anytime and doesn’t have to scroll all the way back to the top.
Blog
A blog is one of the most important assets on your website. It can help you raise awareness of your brand through SEO (Search Engine Optimization). Also, it helps provide valuable information to your customers and helps them in the buying process as well.
All themes would come with the blog feature, but what’s important is to make sure your theme can help you create blog posts that are user-friendly and enhance the reading experience.
Learn more: 7 Best Single Product Shopify Themes: Free and Paid
Using GemPages v7 Theme Section to Enhance Features
Looking to enhance your Shopify store theme features without a paid theme?
GemPages — a Shopify page builder app — can help you. With over 4,700 reviews and an excellent rating of 4.8 out of 5 stars, GemPages is one of the most loved apps.
Alt-text: GemPages app in the Shopify App Store
GemPages’ theme section feature lets you deploy pre-built theme sections across multiple pages on your Shopify store. Meaning, once you make any update in a pre-built theme section, it will automatically be updated in all other places where you’ve used that theme section.
By doing this, you can save a lot of time whenever you need to make common changes to your theme sections.
Alt-text: GemPages dashboard within Shopify admin
You can create theme sections for various use cases or features. For example, you can create a theme section with a “Before & After Slider” using the “Image Comparison” element as shown in the below image:
Alt-text: Theme section editor in GemPages
Learn more: GemPages v7 Theme Section: An Introduction
Top Shopify Themes for 2025
We understand that different merchants may have different budgets. Thus, we’ve divided the top themes into different pricing categories.
Top Shopify Theme — Free Themes |
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Theme |
Positive Review % |
Total Reviews |
Price (USD) |
Theme Description - By Theme Developer |
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33% |
199 |
Free |
A minimalist theme that lets product images take center stage. |
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38% |
61 |
Free |
An energizing theme featuring extensive product detail layouts. |
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50% |
24 |
Free |
A stylish theme with special attention to artists and collections. |
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59% |
22 |
Free |
A refined theme that celebrates craftsmanship. |
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43% |
28 |
Free |
A streamlined theme designed to quickly start selling. |
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Top Shopify Themes — Lower Price Range ($140-$250) |
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Theme |
Positive Review % |
Total Reviews |
Price (USD) |
Theme Description - By Theme Developer |
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97% |
289 |
$220 |
Flexible layouts and stunning visuals for high-end retailers. |
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96% |
244 |
$240 |
Engage shoppers with unique browsing and parallax visual effects. |
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93% |
223 |
$200 |
Fast, sleek, and conversion focused for stores of all sizes. |
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96% |
214 |
$200 |
A clean, no-distraction theme, focused on conversions. |
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99% |
134 |
$250 |
A fast, feature-rich and mobile first theme. |
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97% |
79 |
$200 |
The SEO-optimized shopify theme for a flawless e-commerce experience. |
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|
93% |
72 |
$200 |
Exceptional design and powerful features to elevate your brand. |
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100% |
70 |
$170 |
Versatile, professional theme made for unmatched experience. |
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98% |
40 |
$170 |
Bring your store to the next level with a page speed optimized theme! |
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100% |
35 |
$200 |
Sleek, modern theme that streamlines product specifications very fast. |
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100% |
18 |
$190 |
Boost Sales, Simplify Success: Elevate Your E-Store. |
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100% |
18 |
$200 |
A versatile conversion focused theme for smaller inventories. |
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100% |
10 |
$140 |
Unleash the Power of Arctic-Inspired Design and Skyrocket Your Sales. |
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100% |
10 |
$170 |
Take your Shopify business to the next level! |
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New |
New |
$170 |
Grow your business and sell with Divine. |
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Top Shopify Themes — Higher Price Range ($300-$390) |
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Theme |
Positive Review % |
Total Reviews |
Price (USD) |
Theme Description - By Theme Developer |
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95% |
1090 |
$380 |
Flexible, fashionable, proven design with powerful promotions. |
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98% |
531 |
$320 |
Build, boost & scale your store with 8-hour support. |
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97% |
506 |
$360 |
Bring your brand to life with animation and video. |
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98% |
495 |
$360 |
Flexible, easy to use and packed with clever features. |
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91% |
670 |
$380 |
Designed for premium, high-end brand appeal. |
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93% |
346 |
$380 |
Versatile, fashionable, professional theme with premium features. |
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95% |
310 |
$360 |
An eye-catching theme designed for quick impact. |
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95% |
288 |
$320 |
A bold grid-style theme, perfect for lifestyle and product imagery. |
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95% |
272 |
$360 |
Exceptional design and powerful features to elevate your brand. |
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|
94% |
262 |
$380 |
A clean, versatile theme for large inventories. |
|
|
97% |
197 |
$360 |
A fashionable, feature rich theme designed for luxury brands. |
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94% |
148 |
$390 |
Amazon-inspired, feature-rich, and optimized for large scale selling. |
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99% |
140 |
$320 |
The seamless mobile shopping experience for your customers. |
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96% |
137 |
$320 |
Beautiful, exciting + bold design with powerful tools. Make an impact! |
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85% |
123 |
$380 |
A colored, typography-oriented theme for impactful brands. |
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100% |
72 |
$360 |
A brutalist-inspired theme for a beautifully-curated storefront. |
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100% |
53 |
$360 |
Move products fast with clever Shapes. |
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100% |
50 |
$300 |
Captivating Clean Design for Boosted Sales. |
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95% |
59 |
$380 |
Breathtaking visual treat that redefines the standards of online store. |
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93% |
59 |
$380 |
A new benchmark in store speed and conversion. Sell faster, sell more. |
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98% |
55 |
$360 |
Create a cohesive experience for your customers, online and in person. |
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95% |
21 |
$360 |
Modern pet supply theme: Perfectly playful, minimalist, and flexible. |
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100% |
10 |
$380 |
Feature-packed and fast, hand-crafted for growth and large inventories. |
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100% |
2 |
$390 |
Sell more with good UX and shoppable video features. |
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Top Shopify Themes — Higher Price Range ($400 or more) |
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Theme |
Positive Review % |
Total Reviews |
Price (USD) |
Theme Description - By Theme Developer |
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99% |
258 |
$400 |
A versatile theme fit for every industry built for boosting conversion. |
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91% |
240 |
$460 |
Built to showcase elegant products and packed with promotional tools. |
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94% |
226 |
$400 |
Powerful, feature rich and designed to incentivize sales. |
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89% |
303 |
$460 |
Unlock the power of image-focused design and super flexible layouts. |
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86% |
116 |
$460 |
Showcase large inventories with style and precision. |
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99% |
83 |
$400 |
Highly customizable for every industry that embraces remarkable design. |
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98% |
47 |
$400 |
Grow your brand with the most flexible theme for enterprise merchants. |
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100% |
19 |
$410 |
A blazing fast and modern theme with +10 video sections. |
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100% |
11 |
$460 |
A premium theme ideal for luxury and high-end brands. |
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Best Shopify Themes for 2025 (Shortlisted)
1. Dawn — A Free & Super-Fast Shopify Theme
Dawn is one of the most popular free Shopify themes. Among all free themes, Dawn has the highest number of reviews, that is 199 reviews. The best thing — it’s one of the fastest Shopify themes as well.
Price: Free
Alt-text: Dawn theme
The Dawn theme has a clean and minimalist design. It helps you highlight products with large image sections and crisp lines.
Key Features:
- Cart and checkout: Cart notes, In-store pickups, and Quick buy.
- Marketing and conversion: Cross-selling, FAQ page, Press coverage, Promo banners, Recommended products, etc.
- Merchandising: Color swatches, Image rollover, Image zoom, Lookbooks, Product videos, Slideshow, Usage information, etc.
- Product discovery: Enhanced search, Mega menu, Product filtering and sorting, Sticky header, Swatch filters, and so on.
2. Be Yours — Premium Shopify Theme
Be Yours is one of the most elegantly designed Shopify themes. With 518 positive reviews out of 531 reviews, it has an impressive 98% positive review ratio.
Price: $320
Key Features:
- Cart and checkout: Cart notes, Gift wrapping, In-store pickups, Pre-order, Quick buy, Slide-out cart, and Sticky cart.
- Marketing and conversion: Age verifier, Countdown timer, Cross-selling, EU translations (EN, FR, IT, DE, ES), FAQ page, In-menu promos, Press coverage, Quick view, Recommended products, Stock counter, Trust badges, and many other features.
- Merchandising: Animation, Before/after image slider, Color swatches, Image hotspot, Image rollover, Image zoom, Lookbooks, Slideshow, Usage information, and so on.
- Product discovery: Breadcrumbs, Collection page navigation, Enhanced search, Infinite scroll, Product filtering and sorting, Sticky header, Swatch filters, etc.
3. Sense — Free Shopify Theme
Sense is another popular free theme. It has a bright gradient color scheme that makes it visually appealing.
Price: Free
Alt-text: Sense Shopify theme
Key Features:
- Cart and checkout: Cart notes, In-store pickups, and Quick buy.
- Marketing and conversion: Blogs, Cross-selling, FAQ page, Press coverage, Recommended products, etc.
- Merchandising: Color swatches, Image rollover, Image zoom, Lookbooks, Product videos, Slideshow, Usage information, and so on.
- Product discovery: Enhanced search, Mega menu, Product filtering and sorting, Recommended products, Sticky header, and Swatch filters.
4. Blum — Stylish Yet Affordable Shopify Theme
If you’re looking for a great paid theme at an affordable rate, Blum is a great option. The theme costs just $170; however, it looks premium in its design.
Price: $170
Alt-text: Blum Shopify theme
Key Features:
- Cart and checkout: Cart notes, In-store pickups, Quick buy, Slide-out cart, and Sticky cart.
- Marketing and conversion: Countdown timer, Cross-selling, EU translations, FAQ page, In-menu promos, Promo tiles, Quick view, Recommended products, Stock counter, Trust badges, and many more features.
- Merchandising: Animation, Color swatches, Image hotspot, Image rollover, Image zoom, Lookbooks, Product videos, Slideshow, Usage information, and so on.
- Product discovery: Back-to-top button, Breadcrumbs, Enhanced search, Mega menu, Product filtering and sorting, Sticky header, Swatch filters, etc.
5. Parallax — Immersive Parallax Scrolling Effect
Planning to create a parallax scrolling website? Parallax is a Shopify theme that’s specifically designed to create a parallax scrolling effect.
Price: $240
Alt-text: Parallax Shopify theme
Key Features:
- Cart and checkout: In-store pickups, Pre-order, Quick buy, and Slide-out cart.
- Marketing and conversion: Age verifier, Back-in-stock alert, EU translations, Product badges, Quick view, Recommended products, etc.
- Merchandising: Animation, Color swatches, Image rollover, Image zoom, Product tabs, Product videos, Slideshow, etc.
- Product discovery: Breadcrumbs, Collection page navigation, Enhanced search, Product filtering and sorting, and Sticky header.
Learn more:
Parallax Website Design: Creating a Parallax Scrolling Effect
6. Motion — Design with Animation & Video
Motion is a modern-looking Shopify theme that gives your store a stunning look with animations and videos.
Price: $360
Alt-text: Motion Shopify theme
Key Features:
- Cart and checkout: Cart notes, In-store pickups, Quick buy, and Slide-out cart.
- Marketing and conversion: Age verifier, Countdown timer, Cross-selling, EU translations, FAQ page, In-menu promos, Press coverage, Product badges, Recommended products, Stock counter, Trust badges, and many other features.
- Merchandising: Animation, Before/after image slider, Color swatches, Image hotspot, Image rollover, Lookbooks, Product videos, Slideshow, Usage information, and so on.
- Product discovery: Breadcrumbs, Collection page navigation, Enhanced search, Mega menu, Product filtering and sorting, Recommended products, and Sticky header.
7. Impulse — Premium Shopify Theme
Impulse is one of the most highly rated Shopify themes with over 1,000 merchant reviews, and guess what, it has 1038 positive reviews out of 1090 reviews, meaning 95% positive reviews.
Price: $380
Alt-text: Impulse Shopify theme
Key Features:
- Cart and checkout: Cart notes, In-store pickups, Quick buy, and Slide-out cart.
- Marketing and conversion: Age verifier, Countdown timer, Cross-selling, EU translations, FAQ page, Press coverage, Product badges, Promo tiles, Quick view, Recommended products, Stock counter, Trust badges, and many other features.
- Merchandising: Animation, Before/after image slider, Color swatches, Image hotspot, Image rollover, Lookbooks, Product videos, Slideshow, Usage information, etc.
- Product discovery: Breadcrumbs, Collection page navigation, Enhanced search, Mega menu, Product filtering and sorting, Recently viewed, Sticky header, etc.
8. Xtra — Suitable for Large Catalogs
Xtra is a premium Shopify theme built for eCommerce brands that are looking to sell a variety of products, e.g., home & decor stores, wholesale clothing or furniture businesses, etc.
Price: $400
Alt-text: Xtra Shopify theme
Key Features:
- Cart and checkout: Cart notes, In-store pickups, Pre-order, Quick buy, Slide-out cart, and Sticky cart.
- Marketing and conversion: Age verifier, Countdown timer, Cross-selling, EU translations, FAQ page, Promo tiles, Quick view, Recommended products, Stock counter, Trust badges, and many more features.
- Merchandising: Animation, Before/after image slider, Color swatches, Image hotspot, Image rollover, Product videos, Slideshow, Usage information, and so on.
- Product discovery: Back-to-top button, Breadcrumbs, Collection page navigation, Enhanced search, Infinite scroll, Product filtering and sorting, Recently viewed, Sticky header, etc.
Promising New Shopify Themes
Shopify Theme Store keeps getting updated with new free as well as paid themes.
In the above examples, we mainly covered themes based on rating, performance, and pricing. A new theme may not have enough ratings to prove its worth.
However, it doesn’t mean we should completely neglect them. In fact, new themes can come up with fresh and innovative design styles. So, let’s take a look at such new themes now.
9. Wonder — Mobile-First & Shoppable Videos
Wonder is an absolutely stunning theme in its visual appearance. As the name suggests, it brings an element of wonder to customers' browsing experience.
Price: $390
Alt-text: Wonder Shopify theme
Key Features:
- Cart and checkout: Cart notes, In-store pickups, Quick buy, Slide-out cart, and Sticky cart.
- Marketing and conversion: Cross-selling, EU translations, FAQ page, In-menu promos, Product badges, Promo tiles, Recommended products, Stock counter, Trust badges, and many other features.
- Merchandising: Animation, Color swatches, Image galleries, Image hotspot, Image rollover, Lookbooks, Product videos, Slideshow, Usage information, etc.
- Product discovery: Breadcrumbs, Collection page navigation, Enhanced search, Infinite scroll, Mega menu, Product filtering and sorting, Recommended products, Sticky header, etc.
10. Taiga — Modern Design
Taiga is an amazingly designed premium Shopify theme. It gives an immersive experience to visitors with a great blend of interactive elements and videos.
Price: $410
Alt-text: Taiga Shopify theme
Key Features:
- Cart and checkout: Cart notes, In-store pickups, Pre-order, Quick buy, Slide-out cart, and Sticky cart.
- Marketing and conversion: Blogs, Countdown timer, Cross-selling, EU translations, FAQ page, Product badges, Promo tiles, Recommended products, Stock counter, Trust badges, and many other features.
- Merchandising: Animation, Color swatches, Image hotspot, Image rollover, Lookbooks, Product videos, Slideshow, Usage information, and so on.
- Product discovery: Back-to-top button, Enhanced search, Infinite scroll, Mega menu, Product filtering and sorting, Recently viewed, Sticky header, etc.
Learn more: The Best Shopify Themes Your eCommerce Store Needs
How to Choose The Right Shopify Theme for Your Store?
Shopify Theme Customization Services: Are They Necessary?
Top Web Design Emerging Trends for 2025
Mobile Optimization
This is already an ongoing trend and it’s not going to stop anytime soon. Thus, you must prepare for this for 2025 if not done already. Make sure your theme is optimized for mobile.
Optimize for Subscription Model
The subscription economy has witnessed a whopping 435% growth in the last decade. It is estimated to reach a market value of $1.5 trillion by 2025. Your theme plays a crucial role in creating an enticing subscription page.
Pro tip: Regardless of which Shopify theme you install, GemPages can help you create product pages and landing pages to promote your subscription offer. GemPages has professionally designed templates that can speed up your design process.
Enhancing the Visual Appeal with Videos
Videos not only help enhance the visual appeal but also increase your store’s conversion rate. Check if your theme has video sections nicely structured in your overall website design.
Immersive Web Design
This design approach engages your customers for a longer time by using enticing elements such as 3D animations or graphics, audio effects, interactive web design elements, and AR (Augmented Reality).
Some of the themes are built specifically to create an immersive experience.
Interactive Social Media Feeds
Social media has been a great channel for eCommerce entrepreneurs. But having it embedded in your web experience can help you in multiple aspects. Check if your Shopify theme can help you achieve this.
Learn more: Change Shopify Theme in 3 Easy Steps (+ Tips)
Top Shopify Themes for Editorial Content
Shopify Theme Customization: A Complete Guide for Beginners
Final Thoughts on Choosing Your Shopify Theme
Once again, keep in mind that choosing your Shopify theme is a once in a long-term decision. That’s why you can also experiment with a few different themes on your store before finalizing one.
Also, if you’re using a page builder app like GemPages, you don’t need to worry about most of the features as you can find them in GemPages too. For example, GemPages lets you use many conversion-oriented features such as a countdown timer, before & after comparison, color swatches, slideshow, and so on.
For eCommerce marketing strategies and best practices, check out more resources on our Blog. Join the GemPages Facebook community to network and learn from like-minded entrepreneurs and experts.
FAQs on The Best Shopify Themes
Do Shopify themes matter?
Yes, the Shopify theme you use on your store does matter. Your entire store is built on the theme layout and sections available in your theme. That said, as an alternative, you can also use a page builder app like GemPages with a free Shopify theme to customize your store design beyond the theme features.
What is the best free theme for Shopify?
Dawn and Sense are two of the best free Shopify themes. But apart from these two, there are multiple other free themes you can try on your store. The most suitable option for your store may depend on your store/business type and requirements.
Which theme is best for Shopify?
The honest answer is — ‘It depends’. There’s no one-size-fits-all solution. You must consider your business type, branding style, feature requirements, and budget before finalizing a theme. That said, here’s the list of some of the best Shopify themes: Dawn, Be Yours, Sense, Blum, Parallax, Motion, Impulse, Xtra, and Wonder.
Which Shopify theme is best for one product store?
Here are some great Shopify themes for one product store: Free Shopify themes — Dawn, Sense, Studio, Craft, and Origin; Paid Shopify themes — Shapes ($360), Blum ($170), Be Yours ($320), Aurora ($340), Flow ($460), and Taiga ($410).
- What Are Shopify Themes?
- Shopify Theme Features to Look For in 2025
- Important Factors to Consider in Your Theme
- Top Shopify Themes for 2025
- Best Shopify Themes for 2025 (Shortlisted)
- Promising New Shopify Themes
- Top Web Design Emerging Trends for 2025
- Final Thoughts on Choosing Your Shopify Theme
- FAQs on The Best Shopify Themes
