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Top 10 EComposer Alternatives: A Comparison of Key Features, Prices, and Pros & Cons (Updated)
Top 10 EComposer Alternatives: A Comparison of Key Features, Prices, and Pros & Cons (Updated)
EComposer is one of the most popular Shopify page builders thanks to its clean interface, large template library, and beginner-friendly workflow. However, as your store grows, you may need more advanced customization, stronger CRO tools, deeper integrations, or more flexible pricing. This is why many merchants begin searching for EComposer alternatives. It is not because EComposer is a weak tool, but because different businesses require different levels of power, scalability, and control.
In this updated comparison, we highlight the ten best alternatives to EComposer. Each option is evaluated based on design flexibility, Shopify compatibility, CRO capabilities, pricing, performance, and long-term scalability.
What Is EComposer?
EComposer is a Shopify page builder designed to help merchants create custom storefronts without coding. It provides a visual drag and drop editor, a large collection of ready made templates, and a set of tools that simplify the process of building landing pages, product pages, collections, blog layouts, and more.
The platform focuses on accessibility and speed, making it a popular choice for beginners and small to medium sized Shopify stores that want more flexibility than their default theme can provide.
Below are the outstanding features that EComposer offers to support your Shopify design:
- A no code, drag and drop editor that allows users to build pages visually
- A wide selection of more than 300 pre built templates and over 100 visual elements
- Integration with Shopify themes and major third party apps
- The ability to fine tune designs with custom CSS code
- Useful AI tools including AI Layout and Content along with an AI Image Generator
- More than 30 CRO extensions, global blocks, and product quickview capabilities
Limitations of Using EComposer Page Builder for Shopify
While EComposer is a solid choice for many Shopify merchants, it also comes with several limitations that can affect long term scalability and advanced design workflows. Below are the most common drawbacks users experience when building with EComposer.
Design customizability limitations
EComposer offers a good range of templates and sections, but the editor can feel restrictive for merchants who want complete creative freedom. Complex layouts, pixel level adjustments, and fully custom landing pages may require workarounds or custom code. This can slow down teams that rely heavily on rapid design iteration.
SEO and marketing capabilities
Although EComposer includes basic SEO controls, it lacks some of the deeper optimization and CRO oriented features found in more advanced builders. Elements such as performance focused widgets, structured testing, and detailed analytics are limited compared to tools designed specifically for marketing and conversion growth.
Customer support
Support quality varies depending on the plan you choose, which can be challenging for new merchants who need fast troubleshooting or onboarding guidance.
No support available on the Free plan
Users on the Free plan do not receive live support. This becomes a barrier for beginners who may rely on chat assistance to resolve design issues, publish pages, or troubleshoot theme conflicts.
Priority support is only available on the Pro plan
Priority support is locked behind the highest tier. Merchants on lower plans may experience slower response times during high demand periods, especially during promotional campaigns when quick help is crucial.
Best 10 EComposer Alternatives To Consider
|
Tool |
Rating |
Pricing |
Best for |
|
GemPages |
4.9/5 |
Affordable, multiple pricing tiers |
Shopify stores that need fast, flexible landing pages and strong CRO capabilities |
|
Shogun |
4.7/5 |
Mid to premium |
DTC brands wanting a stable builder with theme compatibility |
|
PageFly |
4.9/5 |
Very affordable |
Beginners and SMBs needing low cost, flexible page building |
|
Instant |
5/5 |
Mid range |
Teams that need fast, component based page creation and structured workflows |
|
Zipify |
4.6/5 |
Premium |
Marketers focused on funnels, upsells, offers, and aggressive sales tactics |
|
Zeno |
4.7/5 |
Affordable |
Shops wanting a simple, fast builder with a clean editing experience |
|
Automizely |
4.5/5 |
Freemium |
Merchants who want a basic page builder combined with Automizely marketing and email tools |
|
LayoutHub |
5/5 |
Very affordable |
Stores needing quick layouts using a block library with minimal customization |
|
Beae |
5/5 |
Affordable |
Stores wanting modern templates, section variety, and easy landing pages |
|
Tapita |
4.9/5 |
Freemium |
Stores prioritizing SEO, speed, and simple page creation |
#1. GemPages
GemPages is one of the highest rated Shopify page builders and is widely recognized for its advanced design control, conversion focused widgets, and seamless compatibility with Shopify OS 2.0. The platform gives merchants a fully visual drag and drop canvas that supports landing pages, product pages, homepages, advertorials, and promotional funnels.
Unlike template heavy builders, GemPages allows complete layout customization while remaining lightweight and ecommerce-friendly. It is also the only Shopify builder built to work directly with GemX, giving brands a complete workflow that covers page creation, A/B testing, and conversion optimization.
Standout features
- Advanced drag and drop editor with precise layout control
- Large template library built for e-commerce conversion
- Dynamic product elements that sync with Shopify data such as price, variants, and inventory
- Wide integration ecosystem with reviews, subscriptions, upsells, analytics, and marketing apps
- Built-in performance optimizations such as lazy loading and clean output
- GemAI layout generator for instant page structures
- Full compatibility with GemX for structured A/B testing and experiment analytics
- Custom code support for developers and advanced teams
- CRO oriented widgets including countdowns, badges, sticky add to cart, sliders, bundles, and product highlights
Pricing plans
GemPages provides four pricing tiers for different stages of business growth.
- Free plan suitable for new stores creating their first page
- Build plan priced at 29 USD per month designed for retailers needing unlimited publish slots and essential builder features
- Optimize plan priced at 59 USD per month ideal for growing stores focused on conversion rate and average order value
- Enterprise plan priced at 199 USD per month designed for scaling or Shopify Plus brands that require advanced features and priority support
|
Pros |
Cons |
|
• Industry leading design flexibility while staying fully Shopify compatible • Ideal for landing pages, product launches, advertorials, and bundle pages • Extensive template library for ecommerce niches and seasonal campaigns • Enables fast iteration for marketers without developer support • Works seamlessly with GemX for page level experiments and conversion insights • Strong mobile editing tools that help increase conversions on handheld devices • Excellent value compared to enterprise level landing page tools • Suitable for creative teams and CRO focused workflows |
• The high level of flexibility may overwhelm beginners during initial setup • Stores using too many third party widgets may require thoughtful optimization to maintain performance |
Learn more: GemPages vs EComposer: Which Page Builder is Better for Your Shopify Store?
#2. Shogun
Shogun is one of the longest standing page builders in the Shopify ecosystem and is well known for its stable editing experience and strong theme compatibility. It is widely used by established DTC brands that want predictable layouts, reusable content sections, and clean code output that aligns with Shopify OS 2.0 standards.
While Shogun offers less design freedom than modern builders like GemPages or PageFly, it focuses heavily on structured content, reliability, and editorial workflows suitable for multi person teams.
Standout features
- Visual editor optimized for consistent Shopify storefront layouts
- Library of templates for homepages, landing pages, product pages, and collection pages
- Global content sections for maintaining brand consistency across pages
- Page analytics that track engagement and key performance metrics
- Content scheduling for seasonal campaigns and time based promotions
- Strong cross store management for multi market brands
Pricing plans
Shogun offers three paid plans with differences in page limits and content management capabilities.
- Build plan priced at 39 USD per month with 25 published pages, full editor access, templates, and analytics
- Grow plan priced at 249 USD per month with unlimited published pages, global sections, advanced media features, and content scheduling
- Advanced plan priced at 499 USD per month with custom CMS collections, content syncing across stores, and advanced support
|
Pros |
Cons |
|
• Stable and professional editor trusted by large DTC brands • Strong tools for content consistency such as global sections and scheduling • Clean and theme friendly code output that aligns with Shopify OS 2.0 • Useful for teams managing multiple storefronts or large content systems |
• Less design flexibility compared to GemPages and PageFly • Pricing can be high for beginners or small businesses • Limited variety of ecommerce specific dynamic widgets • Complex brand designs may require technical assistance |
Learn more: GemPages vs Shogun: Which is The Best Page Builder for Your Store?
#3. PageFly
PageFly is one of the most widely used Shopify page builders and is popular for its affordability and strong balance between ease of use and customization. It offers a flexible drag and drop editor that allows merchants to build landing pages, product pages, homepages, and collection layouts without coding.
Thanks to its lightweight interface, large template library, and device specific styling tools, PageFly is a common choice for beginners and small to medium sized Shopify stores that want more control than a default theme can provide.
Standout features
- Drag and drop editor with granular control over spacing, alignment, and layout structure
- Large library of niche specific templates for ecommerce
- Section and element library including countdowns, badges, accordions, forms, reviews, and sliders
- Autosave, version history, and undo or redo functions for safer editing
- Device level styling for desktop, tablet, and mobile
- Integrations with major Shopify apps including upsells, reviews, CRM tools, and email platforms
Pricing plans
PageFly uses a simple three tier pricing structure based on published slots.
- Free plan with one published slot, full feature access, theme section support, and live chat
- Pay As You Go plan priced at 18 USD per month with at least three published slots and full editor access
- Unlimited plan priced at 99 USD per month with unlimited published slots and priority support
|
Pros |
Cons |
|
• One of the most affordable page builders for Shopify • Beginner friendly UI with a short learning curve • Strong template variety across many ecommerce niches • Reliable device responsiveness and mobile optimization tools • Helpful live chat support and detailed documentation • Suitable for small to medium sized stores needing quick and flexible page creation |
• Less design freedom compared to GemPages • Editor performance may slow down on more complex layouts • Limited CRO specific features compared to dedicated conversion tools • Consistency across multiple pages may require manual adjustments |
Learn more: GemPages vs PageFly: Which is Your Best Choice?
#4. Instant
Instant is a modern Shopify page builder designed for teams that want fast page creation, structured workflows, and component based design. It focuses on speed and consistency by allowing users to build reusable theme sections and templates that can be published across multiple parts of the store.
Instant is especially useful for teams working closely with design systems or for merchants who prefer a workflow similar to Figma where components can be reused and updated in one place.
Standout features
- Component based editor for consistent and scalable design
- Unlimited pages and blog posts on paid plans
- Reusable theme sections and templates for PDP and Collection pages
- Support for headers, footers, cart drawer, and home page publishing
- Integration with Figma through the Instant Figma plugin
- Ability to publish to draft themes for safer editing
Pricing plans
Instant provides four pricing tiers.
- Developer plan: Free for development stores
- Starter plan: 39 USD per month with unlimited pages, basic reusable sections, and Figma plugin
- Pro plan: 99 USD per month with more reusable sections and templates, cart drawer publishing, and A B testing sessions
- Business plan: 249 USD per month with the highest limits on reusable components and A B testing, plus Liquid code block support
|
Pros |
Cons |
|
• Fast and structured workflow ideal for teams • Strong component system for reusable layouts across the store • Native support for publishing headers, footers, and cart drawer • Good fit for design teams working heavily with Figma • A/B testing capability on Pro and Business plans |
• Fewer creative customization options than GemPages or PageFly • Limited CRO specific widgets compared to specialized conversion tools • Higher cost for access to advanced testing and reusable templates • Best suited for structured workflows rather than freeform design |
#5. Zipify
Zipify Pages is a Shopify landing page and funnel builder created by ecommerce marketer Ezra Firestone. The platform is designed for high intent sales campaigns and focuses heavily on proven direct response layouts. Unlike general purpose builders, Zipify prioritizes funnels, upsells, offer pages, and split testing, making it a strong fit for merchants running aggressive promotions or paid ads.
Standout features
- Templates based on real high converting ecommerce funnels
- Drag and drop editor with conversion oriented blocks
- Split testing for optimizing headlines, layouts, and CTAs
- Product page enhancements to increase click through rate and average order value
- Tight integration with Zipify OneClickUpsell and related marketing tools
- Built in analytics to monitor campaign and funnel performance
Pricing plans
Zipify offers several paid options.
- Development plan free for partner or development stores
- Starter plan beginning at 19 USD per month with limited pages and one split test
- Basic plan at 39 USD per month with additional landing pages and product pages
- Advanced plan at 99 USD per month with unlimited pages, unlimited split tests, and priority support
|
Pros |
Cons |
|
• Templates built from real world ecommerce campaigns • Strong focus on promotions, upsells, and direct response funnels • Ideal for marketers running paid ads and conversion driven campaigns • Easy to use thanks to structured templates and funnel blocks • Useful analytics for improving sales flows |
• Less design flexibility than GemPages, PageFly, or eComposer • Funnel focused structure may feel restrictive for general store design • Higher tier required for unlimited pages and full testing capabilities • Not ideal for custom branded layouts or unique visual experiences |
#6. Zeno
Zeno is a lightweight Shopify page builder known for its clean interface and beginner friendly editing experience. It is designed for merchants who want a simple and fast way to build landing pages, product pages, and homepages without dealing with complex layout controls. Zeno focuses on performance, ease of use, and a minimal workflow that helps stores publish pages quickly.
Standout features
- Clean and intuitive drag and drop editor
- Modern templates for landing pages, product pages, and content pages
- Device based styling for better mobile optimization
- Prebuilt blocks for text, media, testimonials, CTAs, FAQs, and forms
- Global style settings for consistent branding
- Lightweight output that supports fast storefront performance
- Integrations with multilingual and marketing apps
Pricing plans
Zeno offers both free and paid options.
- Free plan with basic blocks and limited published pages
- Paid plans unlock unlimited pages, advanced elements, modern templates, and expanded customization
|
Pros |
Cons |
|
• Very easy to use with minimal learning curve • Lightweight editor that runs smoothly even on lower spec devices • Good template variety for small to medium sized stores • Global styling for consistent branding • Affordable pricing |
• Limited CRO specific elements compared to GemPages or Zipify • Smaller integration ecosystem • Fewer advanced widgets and customization options • Not ideal for complex funnels or heavily designed layouts |
#7. Automizely
Automizely Page Builder is part of the broader Automizely ecosystem, which includes email marketing, pop ups, SMS, reviews, and workflow automation. The page builder itself focuses on simplicity and ease of use, offering merchants a quick way to build landing pages and promotional content without coding. It is especially useful for stores already using Automizely’s marketing tools since everything can be managed in a unified dashboard.
Standout features
- Simple drag and drop editor for basic landing pages and content pages
- Collection of ready made templates for sales, promotions, and product highlights
- Built in tools for pop ups, email forms, and conversion banners
- Compatibility with Automizely’s marketing suite including email and automation
- Easy publishing to Shopify themes
- Designed for beginners who want an all in one marketing plus page building solution
Pricing plans
- Free plan with access to basic page building features and templates
- Paid plans unlock advanced elements, more customization, and additional marketing tools within the Automizely suite
|
Pros |
Cons |
|
• Very beginner friendly with a clean and simple interface • Ideal for merchants who already use Automizely marketing features • Provides both page building and marketing tools in one dashboard • Good for basic landing pages and email capture pages • Affordable due to the freemium structure |
• Limited design flexibility compared to GemPages, PageFly, or Shogun • Fewer ecommerce specific widgets • Not suited for advanced landing pages, funnels, or high conversion layouts • Can feel too basic for scaling stores with complex branding |
#8. LayoutHub
LayoutHub is a Shopify page builder known for its fast workflow and extensive library of ready made blocks and layouts. Instead of starting from a blank canvas, merchants can choose from hundreds of pre designed sections to assemble a full page within minutes. This makes LayoutHub a strong choice for beginners and small stores that want to publish pages quickly without learning complex design tools.
Standout features
- Massive library of pre built layouts for homepages, landing pages, product pages, and collections
- Drag and drop editor with a minimal learning curve
- Mix and match layout blocks to create complete templates
- Mobile optimized designs ready from the start
- Lightweight scripts for faster page loading
- Clean publishing workflow designed for non technical users
Pricing plans
Free plan with one published slot, basic features, and access to all layouts
- Pay As You Go plan priced at 19.99 USD per month with more published slots and 24 by 7 support
- Enterprise plan priced at 149.99 USD per month with unlimited published slots and advanced business tools
|
Pros |
Cons |
|
• One of the fastest ways to build pages on Shopify • Excellent for beginners who want ready made layouts • Affordable entry pricing • Mobile friendly designs without additional setup • Consistent visual structure across pages with minimal effort |
• Limited design freedom compared to GemPages, PageFly, or eComposer • Harder to create fully unique pages due to template driven structure • Advanced customization requires workarounds or additional coding • Some merchants may outgrow the system as branding needs become more complex |
#9. Beae
Beae is a modern Shopify page builder that focuses on ease of use, polished design, and a fast editing experience. It offers a clean drag and drop interface along with a large collection of professionally designed templates for landing pages, product pages, and promotional content. Beae is especially appealing to small and medium sized stores that want visually attractive pages without dealing with complicated layout controls.
Standout features
- Clean and intuitive drag and drop editor
- Large library of modern templates optimized for ecommerce
- AI powered tools including AI Layout and AI Content to speed up page creation
- Global styles for consistent branding across all pages
- Integrations with more than one hundred Shopify apps such as reviews and upsells
- Lightweight output for fast loading storefronts
- Flexible block based system that suits beginners and intermediate users
Pricing plans
- Free plan with one published slot, all core editor features, and basic support
- Pay As You Go plan priced at 19.99 USD per month with more published slots, unlimited drafts, and 24 by 7 chat and video support
- Enterprise plan priced at 149.99 USD per month with unlimited published slots, advanced features, and high priority support
|
Pros |
Cons |
|
• Large and modern template library • Very beginner friendly editor with smooth performance • Strong AI tools that make page building faster • Good mix of simplicity and flexibility • Wide integration ecosystem |
• Less advanced customization than GemPages • Fewer CRO specific widgets compared to conversion focused builders • Template heavy structure may limit highly unique layouts • Unlimited publishing requires the highest tier |
#10. Tapita
Tapita is a lightweight and SEO focused Shopify page builder that provides a large library of free sections and conversion elements. It is designed for merchants who want a simple way to build landing pages, optimize site speed, and improve search performance without dealing with complex editing tools. Tapita is especially popular among small stores and beginners thanks to its freemium model and easy to use interface.
Standout features
- Extensive library of free sections, blocks, and conversion elements
- One time purchase Pro sections for advanced layouts
- Built in SEO tools such as meta settings, structured data, and image optimization
- Page speed optimization tools that help improve loading performance
- Multilingual support for international stores
- Lightweight output that keeps storefronts fast
- Simple editor suitable for non technical merchants
Pricing plans
Tapita uses a simple freemium structure.
- Free to install with access to all free sections and conversion blocks
- Optional one time purchase Pro sections for merchants who need more advanced templates
|
Pros |
Cons |
|
• Very budget friendly thanks to free and low cost options • Ideal for stores that prioritize SEO and site speed • Beginner friendly with a straightforward editing experience • Large library of free blocks • Useful multilingual features |
• Limited design flexibility compared to GemPages, PageFly, or Shogun • No advanced CRO features or A B testing • Pro sections may still feel restrictive for unique branding needs= • Not suitable for complex landing pages or heavily customized layouts |
What Is The Best Alternatives To EComposer?
Choosing the best alternative to EComposer depends on your priorities and the type of storefront you want to build. Every Shopify page builder offers a different balance of design control, pricing, performance, and marketing capabilities. Before selecting a replacement, it helps to evaluate a few key factors.
Factors to consider
- Pricing: Look at the monthly cost, published page limits, and whether advanced features require higher tiers.
- Learning curve: Some builders are beginner friendly while others are designed for experienced marketers or creative teams.
- Advanced design: Consider whether you need freeform layout control, custom code support, or highly customized sections.
- Marketing funnels: If your store depends on upsells, pre sells, landing pages, or advertorials, you may need a builder with stronger CRO tools.
- AI power: Newer builders offer AI generated layouts and content that can speed up workflow significantly.
If you prefer AI powered layouts and advanced customization
GemPages provides the most flexible drag and drop canvas along with GemAI for instant layout generation. It is ideal for brands that want complete design freedom and conversion driven elements.
If you prefer affordable tools
PageFly, Beae, LayoutHub, and Tapita offer very budget friendly plans suitable for new sellers or stores with simple design needs.
If you prefer speed and strong SEO performance
Tapita and Zeno focus on lightweight output that keeps storefronts fast and search friendly. These tools suit merchants who prioritize performance over heavy customization.
Final recommendation
GemPages is widely considered an all in one builder because it combines advanced layout control, a large conversion focused element library, AI powered workflow, and full compatibility with GemX for A B testing. For merchants who want both creativity and measurable performance improvements, GemPages provides the most complete alternative to EComposer.
Conclusion
Finding the right alternative to EComposer depends on the level of customization, marketing power, and performance your Shopify store requires. While many builders offer strong templates or simple editing workflows, only a few provide the balance of creative freedom, conversion focused tools, and long term scalability that growing stores need.
Among all options, GemPages stands out for its flexible drag and drop canvas, AI assisted workflow, and full compatibility with GemX for A/B testing. If your goal is to build high converting pages with full design control, GemPages is one of the strongest choices on the market.
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