5+ Shopify Heatmap Tools to Skyrocket eCommerce Growth [2025]

Wondering if your website is keeping visitors engaged? Shopify heatmap tools provide a visual look at how users interact with your site, helping you pinpoint what grabs their attention and what doesn’t.

While traditional analytics tools can tell you how many visitors are on your site, heatmaps offer a more intuitive way to see where users click, how far they scroll, and which parts of your site they focus on. With these insights, you can fine-tune your website to boost engagement and improve your conversion rates.

Let’s dive into what Shopify heatmaps are, why they matter, and how they can help you optimize your site.

What is a Shopify Heatmap Tool?

A heatmap Shopify visually represents how users interact with different parts of your site. 

Using color codes, it highlights areas with high user activity in warm colors (like red and orange) and areas with low activity in cooler colors (like blue and green). This makes it easy to spot which parts of your site are working well and which ones need a little more attention.

Types of Heatmap Tools

There are four main types of heatmaps, each designed to focus on specific aspects of user behavior.

1. Mouse Tracking Heatmaps

Also called hover maps or move maps, mouse-tracking heatmaps reveal where users move their mouse most often on a page. 

Since people tend to move their cursors while scanning content, these heatmaps help you identify engaging, intriguing, or confusing areas of your site. They offer valuable insights into which parts of your page are attracting attention or could use a little more focus.

Example: If a section of your page gets lots of cursor movement but few clicks, it could signal that users are interested but unsure about interacting with that element.

2. Click Tracking Heatmaps

Click tracking heatmaps show where users click (on desktops) or tap (on mobile) and highlight those areas with varying color intensities. The more clicks, the brighter the color. These heatmaps allow you to evaluate the effectiveness of your links, buttons, and CTAs, and even spot areas where visitors might expect clickable elements but find none.

Example: If visitors click on a static image expecting it to be a link, it might be time to turn that image into a clickable call to action.

3. Eye Tracking Heatmaps

Although collecting data can be tricky, eye tracking offers valuable insights into how users engage with your content and what they prioritize.

Eye-tracking heatmaps take things further than clicks by displaying exactly which parts of a page grab users' attention the most. This method tracks eye movements, either through specialized equipment or webcam technology. Areas with the most focus are highlighted in red, while less-attended sections appear in cooler colors. 

Example: You might find that the product description is frequently overlooked, suggesting that visitors may need a more prominent callout or visual cue to engage with that content.

4. Scroll Maps

Scroll maps illustrate how far users scroll down a page, indicating which sections get the most attention. Using a color gradient, scroll maps highlight popular areas (in red) and those that are less engaging (in blue). 

These maps also provide an average fold score, showing how much of your content users are actually seeing, which can inform decisions about content placement and design.

Example: If most visitors stop scrolling after the first few lines, it could be a sign that your most important content should be moved higher up the page.

Learn More: Boosting Customer Experience with Order Tracking Apps Integrated with GemPages

Benefits of Shopify Heatmap Apps

Heatmaps offer a game-changing advantage for eCommerce marketers aiming to optimize their websites. Here’s how they can transform your marketing strategy:

Turn Data into Visuals

Heatmaps make complex data easy to digest by turning it into visual graphs. Rather than sifting through endless spreadsheets, you can instantly spot user behavior through color-coded maps that show where engagement is highest and lowest.

Uncover Audience Insights

Heatmaps provide a clearer picture of what drives your audience. Whether it’s age, buying habits, or demographics, these tools help you see exactly how different groups are interacting with your site.

Make Decisions with Confidence

By tracking eye movements, mouse clicks, and scroll patterns, heatmaps pinpoint exactly where your site needs improvement. This means your decisions will be grounded in actual user behavior, making your optimizations more effective.

Enhance Collaboration Across Teams

Heatmap data isn’t just valuable for marketers; other departments can also benefit. When insights are shared across teams, collaboration improves, and everyone works together to create a website that performs at its best.

The Best Shopify Heatmap Tools for your eCommerce Store

Hotjar

Hotjar stands out as one of the top heatmap tools available today, offering an intuitive and powerful way to track and understand user behavior. It combines heatmap analytics with feedback tools, making it simple to identify issues on your site and optimize user experience.

With Hotjar, you can collect both qualitative and quantitative data, providing valuable insights for improving your website's content and functionality. Plus, it’s available at an affordable price, making it accessible for many businesses.

Key Features:

• Heatmaps: Easily visualize click patterns, scroll depth, and time spent on pages through clear, color-coded charts.
• Most Clicked Elements: Highlight the areas of your site that receive the most attention, helping you identify your most engaging content.
• Funnel Recordings: Gain access to session recordings at every step of the sales funnel, revealing user behavior and potential drop-off points.
• Scroll-Depth Ruler: Combine click and scroll data in one place to ensure important page elements get noticed.
• User Profiles: Track how often users visit your site and which devices they use, giving you a deeper understanding of your audience.
• Engagement Zones: Integrate click, move, and scroll data to get a comprehensive view of user interaction across your website.

Pros:

• Easy to use with a simple interface
• Provides valuable insights and actionable feedback
• Seamless integration with Shopify and other platforms
• Ideal for small to medium-sized businesses

Cons:

• Data collection may happen without explicit user consent
• Limited session recordings available on lower-tier plans
• Can consume a lot of system resources depending on usage

Learn More: 10 Best Shopify Analytics Tools [2025]

Lucky Orange

Lucky Orange is a powerful suite of conversion optimization tools, designed to help businesses engage with and track their visitors effectively. With a range of features including heatmaps, live chat, dashboards, and surveys, it provides deep insights into user behavior and identifies problem areas on your website.

Used by over 300,000 websites, Lucky Orange is known for helping reduce shopping cart abandonment and boosting conversion rates significantly.

Key Features:

• Dynamic Heatmaps: Identify the most engaging sections of a page and pinpoint areas that may hinder user experience by tracking clicks and scrolls on forms, popups, and menus.
• Session Recordings: Access detailed session recordings to analyze visitor behavior and view contact information, helping you understand how users interact with your site.
• Dashboard Insights: Monitor visitor activity, analyze traffic sources, and track event completions all from a centralized dashboard for easy evaluation.
• Form Analytics: Find out which fields visitors interact with before abandoning forms, offering insights into where they experience difficulties.
• Surveys: Collect honest feedback directly from users to understand their thoughts and improve the overall user experience.

Pros:

• Accurate tracking and valuable insights
• Monitors user visit frequency and behavior
• Excellent customer support
• User-friendly interface with various optimization tools

Cons:

• Can be expensive for smaller businesses
• May face compatibility issues with some browsers and operating systems
• Some users may find it complex and require time to learn
• Occasional video playback issues

Crazy Egg

Crazy Egg is an intuitive online tool designed to track user interactions on specific pages of your website. It points out where visitors click and which elements grab their attention, offering a visual representation of user behavior. 

Using easy-to-read heatmaps and basic analytics like page views and traffic sources, Crazy Egg simplifies tracking. To start, simply add a small code snippet to the page you want to monitor, and the tool will automatically provide real-time data on user activity.

Key Features:

• Heatmaps: Visualize where users click most often, with color coding to show what attracts attention.
• Scrollmaps: See how far visitors scroll down your page and understand which content keeps them engaged or causes them to leave.
• A/B Testing: Test different versions of your pages to see what resonates with your audience and drives the best results.
• Confetti: Break down user clicks by various factors, providing detailed insights into user engagement.
• Recordings: Watch real-time session recordings to understand user behavior and identify areas for improvement.
• User Feedback: Collect feedback directly from users to uncover issues or areas for enhancement.
• Integrations: Easily integrate Crazy Egg with Google Analytics and WordPress for seamless workflow.
• Snapshots: Capture snapshots of user interactions and compare them over time to spot trends.

Pros:

• Focused on optimizing user experience
• Easy-to-use interface with clear visual analytics

Cons:

• May require some interpretation of the data
• Only available for website tracking (not mobile apps)
• Best suited for beginners; might lack advanced features for experienced users

Mouseflow

Mouseflow offers a powerful set of behavior analytics tools that help over 190,000 users in areas like digital marketing, UX, product management, and enterprise. 

By providing deep insights into how visitors interact with websites, this Shopify heatmap tool enables businesses to identify issues, enhance user experiences, and drive conversions.

Key Features

• Heatmaps: Display user interactions with clickable, scrollable, and movement tracking to reveal where visitors focus their attention.
• Click and Movement Tracking: Spot key engagement areas by tracking mouse clicks and movements across your site, helping pinpoint popular or overlooked elements.
• Error Tracking: Detect and analyze website errors, enabling you to fix problems swiftly and improve user satisfaction.
• Mobile App Recording: Capture and analyze user behavior in mobile apps to expand your insights beyond your desktop website.
• Funnel Analysis: Examine conversion funnels to understand the steps users take before completing a goal or purchase, revealing friction points along the way.
• Feedback Surveys: Use on-site surveys to gather direct feedback, learning more about user preferences and pain points.
• Session Replays: Review recorded visitor sessions to observe how users interact with your site, helping to uncover areas for improvement.
• Form Analytics: Measure form performance by analyzing abandonment rates and submission success, ensuring your forms are effective and user-friendly.

Pros:

• Deep insights into user actions
• Easy to integrate and use
• Detailed reporting with robust filtering
• Excellent customer service

Cons:

• Limited plan choices
• Occasional performance slowdowns
• Expensive licensing
• Limited form tracking functionality

Smartlook

Smartlook is a powerful analytics tool for websites and mobile apps (iOS/Android), designed to help you uncover the reasons behind user actions. With features like session recordings, heatmaps, automatic event tracking, and conversion funnels, Smartlook gives you a detailed look at how users interact with your digital products. All the data is conveniently displayed on a central dashboard, making it easy to share and collaborate with your team.

Smartlook supports teams across various roles like product managers, marketers, UX designers, and developers by providing the insights they need to boost conversions, reduce churn, resolve issues, and enhance the overall user experience.

Key Features

• Heatmaps: Visually capture user engagement, highlighting which parts of your site or app attract attention.
• Session Recordings: Watch actual user sessions to get a better understanding of their journey.
• Event Tracking: Monitor every user interaction, from clicks to form submissions, giving you a comprehensive view.
• Funnels: Understand the steps users take and identify potential drop-off points in the conversion process.
• Cross-Platform Analytics: Track and analyze user behavior across both web and mobile platforms for a complete overview.

Pros:

• Advanced segmentation for deeper user behavior insights
• Easy heatmap and recording sharing for team collaboration
• Comprehensive engagement tracking across web and mobile
• Real-time session replay for in-depth user understanding
• Customizable historical heatmap data for trend analysis
• Detailed tracking of returning visitors for recurring patterns
• Live chat support for Business plan users

Cons:

• No revenue heatmap for monetization insights
• No revenue attribution for clicks and button interactions
• Pricey for small businesses
• Premium plans required for some integrations
• More complex mobile tracking setup than web tracking

Read More: 18 Best Shopify Apps to Increase Sales

UXtweak

UXtweak delivers a comprehensive UX research platform that empowers businesses with powerful testing tools to understand user interactions and improve website performance. Having support for various testing stages, UXtweak helps identify and resolve usability issues, optimize user experiences, and boost conversions.

Key Features

• Website Heatmaps: Generate Click, Scroll, and Move Heatmaps to visualize user engagement
• Website Testing: Perform unmoderated usability tests on websites and web apps
• Card Sorting: Create user-friendly information architecture by testing how users categorize content
• Tree Testing: Assess how easily users locate key content on your site
• Prototype Testing: Collect real-user feedback on Figma, InVision, or Axure prototypes
• Session Recordings: Analyze user sessions to understand how visitors interact with your site
• Bug Detection: Identify usability issues or technical problems impacting the user experience

Pros

• Straightforward testing methods that are easy to understand and use
• Enterprise edition provides advanced features not available in other tools
• Transparent pricing, with no hidden costs

Cons

• Advanced features may be overwhelming for beginners
• No video tutorials available to assist new users

Plerdy

Plerdy functions as an all-encompassing platform for web analytics and optimization, equipped with a diverse suite of over 10 integrated tools. 

By providing in-depth insights into user behavior and website performance, it enables businesses to fine-tune their digital strategies, enhance conversion rates, and ultimately maximize profitability. And through its multifaceted capabilities, Plerdy facilitates a data-driven approach to continuous improvement.

Key Features

• Heatmaps: Visualize clicks, scrolls, and mouse movements to understand user behavior
• Session Recordings: Replay user sessions to analyze navigation and interactions
• Click Tracking: Track which elements users click most to improve engagement
• SEO Checker: Assess on-page SEO to identify ranking improvement opportunities
• Conversion Funnels: Identify drop-off points to optimize user paths and increase conversions
• Pop-up Forms: Design pop-ups to capture leads and enhance engagement
• Event Tracking: Track custom user actions in real time for deeper insights
• Goal Tracking: Monitor key goals and measure site performance
• Integration Support: Easily integrate with tools like Google Analytics and Google Tag Manager

Pros

• All-in-one solution with over 10 integrated features
• Easy-to-navigate dashboard and insightful reports
• Real-time cross-device analytics
• Strong A/B and multivariate testing functionality
• Advanced filtering and segmentation options
• Affordable pricing for various business sizes
• Prompt customer support and regular feature updates

Cons

• Premium plans needed for some advanced features
• Limited data export options (CSV/PDF only)

How Do You Implement Heatmap Shopify?

Here's how you can use heatmaps to improve your website:

• Optimize your layout: Heatmaps highlight which parts of your page catch users' attention, so you can rearrange elements to boost conversions.
• Identify popular elements: See where users click or hover the most, helping you improve CTA visibility and eliminate elements that aren't getting attention.
• Improve user experience: Spot areas where users struggle, like unresponsive buttons, and fix them to make navigation smoother.
• Segment users: Personalize the experience based on user type, device, or location to increase engagement.
• Enhance A/B testing: Use heatmaps to test design changes and compare the results, helping you confirm what works best.
• Spot technical issues: Quickly spot things like broken links or slow-loading elements that may be hurting conversions.

Note: By combining heatmaps with GemPages, a versatile and user-friendly page builder, you unlock a seamless way to apply data-driven insights directly to your website. 

Shopify heatmap tools reveal which parts of your site captivate visitors, and with GemPages, you can quickly turn this information into action. Whether you're adjusting the layout to highlight high-engagement areas or repositioning CTAs to boost conversions, GemPages allows you to make these changes with just a few clicks. No coding required.

The Bottom Line

To truly engage visitors, websites must evolve with continuous updates and improvements. The most effective way to understand what your customers are looking for is by analyzing their behavior on your site.

The Shopify heatmap tools mentioned in this post are leaders in the industry when it comes to tracking user interactions. Incorporating heatmap data into your digital strategy can dramatically enhance your website’s performance, turning a steady stream of visitors into loyal customers and driving conversions.