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- What Are Shopify Analytics Tools?
- Why Do You Need Shopify Analytics Tools?
- 10 Best Shopify Analytics Tools
- 1. Shopify Analytics — Shopify’s In-Built Analytics & Reports
- 2. Google Analytics 4 — Website & App Traffic Analysis
- 3. Google Search Console — Google SEO Analytics Tool
- 4. Polar Analytics — Centralized Data & Analytics
- 5. Woopra — Customer Journey Analytics
- 6. Littledata — Revenue Tracking for Shopify Stores
- 7. TrueProfit — Net Profit Analytics
- 8.-attribuly-marketing-analytics"> 8. Attribuly Marketing Analytics
- 9. Mixpanel — Product Analytics for Mobile & Web
- 10. Crazy Egg — Heatmaps, Recordings & AB Testing
- Final Thoughts on Shopify Analytics Tools
- FAQs about eCommerce Analytics Tools
10 Best Shopify Analytics Tools [2024]
![10 Best Shopify Analytics Tools [2024]](http://gempages.net/cdn/shop/articles/Shopify_Analytics_Tools_-_thumbnail_1024x1024.webp?v=1725371863)
Analytics in eCommerce are crucial to keep the business on track.
Your historical data and current statistics can help you build your present business and make robust future predictions too. All these data insights play a pivotal role in making business decisions and creating marketing strategies.
And that’s why it’s important to keep yourself equipped with the right eCommerce analytics tools. Yes, multiple tools — because different tools may serve different purposes.
So, in this blog post, we’ll share the best Shopify Analytic Tools that can help your eCommerce business with great insights and growth opportunities.
What Are Shopify Analytics Tools?
Shopify analytics tools are software or apps that help Shopify merchants track, measure, and analyze their store's performance and customer behavior through various types of data points, reports, and charts.
These Shopify or eCommerce analytics tools help with different functions and use cases in eCommerce businesses. For example, the marketing team may use analytics tools to analyze the website traffic data to find out where the visitors are coming from.
Here are some of the major areas where eCommerce analytics tools can help your business:
- Analyzing the website or app performance
- Observing the customer behaviors and patterns
- Monitoring the sales & conversion statistics
- Evaluating the effectiveness of marketing campaigns
- Tracking and forecasting inventory
- Reviewing the financials such as gross & net profits
The insights provided by such analytic tools are crucial for the business in planning and strategy formation.
Google Analytics 4 (GA4) is one of the most popular analytic tools — not just in Shopify but in the eCommerce industry as a whole. One of its features shows data analysis of the traffic sources. These insights are quite useful in identifying the ROI of marketing campaigns.
Why Do You Need Shopify Analytics Tools?
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Data-Driven & Better Decision Making
In eCommerce, you can’t just make decisions based on assumptions and personal choices. You need to back your decisions with data. Analytics tools help your business to make the right decisions based on the facts and figures.
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Optimize Your Store’s Conversions
Analytics tools help you find the areas of improvement and increase your conversions. For example, if you find that most customers are abandoning the checkout, it’s an important indication that you need to improve your checkout flow.
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Enhance Customer Experience
It’s not just about your own benefits. You want to ensure that you provide a seamless experience to your customers. Analytics tools give you insights into customer behavior and issues which helps improve their customer experience.
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Create Robust Marketing Campaigns
By analyzing the data of your customers, you can identify your customers’ likes and preferences. These insights help you create more effective marketing campaigns, targeted at the right audience. Also, you can measure the success of your marketing campaigns to see if anything needs to be improved for better conversions.
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Helps with Better Inventory Management
Sometimes, managing your inventory can be tricky. You don’t want to keep an excessive inventory, and at the same time, you don’t want to go out of stock to lose sales. Analytics tools help you manage the appropriate level of inventory through data analysis and forecasting.
10 Best Shopify Analytics Tools
There are several eCommerce analytics tools that serve different purposes. But you need to choose the ones that create value for your business.
Here’s the list of best eCommerce analytics tools for your Shopify store:
1. Shopify Analytics — Shopify’s In-Built Analytics & Reports
Shopify analytics is a built-in eCommerce analytics tool within Shopify admin. It helps Shopify merchants review the performance of their store through a dashboard covering various types of data points and reports.
Key Features:
Shopify Analytics can be divided into three main sections: Dashboard, Reports, and Live View.
Dashboard:
The dashboard gives you a quick view of some of the most important statistics you should monitor regularly. You can even customize these data charts as per your requirements through the Customize button.
Some of the key data charts in the dashboard include:
- Total sales
- Sales by channel
- Top selling products
- Online store conversion rate
- Online store sessions
- Total orders
- Average order values
Reports:
The reports tab has around 80 different types of reports related to the online store, sales, customers, discounts, taxes, and so on.
Again, just like data charts, you can customize the reports based on your unique requirements by clicking on the “Create custom report” button.
Live View:
The “Live View” section gives you real-time insights about the number of visitors browsing your store, total sessions, and top locations.
You can also view the Customer behavior section for active carts, checkouts, and purchases.
Ratings & Reviews:
Shopify has an excellent rating of 4.4 out of 5 stars from 4,567 reviews on G2.
Pricing:
Since Shopify Analytics is an in-built feature, all you need is a Shopify paid plan. The paid plans start at $29 per month (when billed annually) or $39 per month (when billed monthly).
2. Google Analytics 4 — Website & App Traffic Analysis
Now, let’s talk about one of the most widely-used analytics tools in the world — Google Analytics 4 (GA4). According to GA4.com, currently, GA4 is used by 14.2 million websites.
Google Analytics is a free platform from Google that lets you collect and analyze data of your website and app visitors.
Key Features:
GA4 can give you great clarity about customer behavior through your website visitors’ interactions with your website or app. You can get the data insights based on your business objectives:
- Leads: Audiences, User acquisition, Traffic acquisition, landing page, and User acquisition cohorts.
- Sales: E-commerce purchases, Promotions, Purchase journey, Checkout journey.
- Traffic: Demographic details, Pages and screens
Just like many other tools, GA4 can be easily integrated with Shopify stores.
Learn more: How to Set Up Google Analytics 4 (GA4) for Your Shopify Store
Ratings & Reviews:
Google Analytics has an impressive rating of 4.5 out of 5 stars from 6,388 reviews on G2.
Pricing:
Google Analytics 4 is free.
Side note: If you need Analytics 360 — an advanced analytics solution for large enterprises — you need to talk with the sales team for pricing.
Shopify Analytics Vs. Google Analytics Comparison
Some people ask whether they should choose Shopify Analytics over Google Analytics or vice versa. While the comparison between these two tools is understandable, you shouldn’t look to use only one of them.
It’s advisable to use both tools — Shopify Analytics and GA4 — because they both have their own unique use cases too.
While Shopify Analytics helps you with the key analytics on your store’s sales, inventory, and product performance; GA4 dives deeper into your website visitors and their interactions with your store.
3. Google Search Console — Google SEO Analytics Tool
Google Search Console is another free tool from Google that helps you monitor and improve your site’s performance in Google Search.
Key Features:
Performance analytics:
These performance analytics show important data points for analyzing your website’s performance. It covers information such as:
- Total clicks
- Total impressions
- Average CTR (Click-Through Rate)
- Average position
Page indexing analytics:
For your store pages to appear in Google Search Result Pages (SERP), it’s imperative for them to be indexed.
These page indexing analytics show you the bifurcation of pages that are indexed and not indexed — along with the reasons for the pages that are not indexed.
Other analytics:
It also helps you with other analytics such as the status of HTTPS, Breadcrumbs, and Sitelinks searchbox.
Ratings & Reviews:
Google Search Console has a great rating of 4.7 out of 5 stars from 403 reviews on G2.
Pricing:
As mentioned, Google Search Console is a completely free tool.
4. Polar Analytics — Centralized Data & Analytics
Polar Analytics is a Shopify app that helps you centralize your data from multiple sources and analyze it through pre-built eCommerce dashboards.
Thus, you can find everything you need to know in one place.
Key Features:
- One-click integrations:
It lets you collate all your data with one-click integrations with over 45 eCommerce connectors, i.e., data sources.
- Analytics templates:
Get insights on your store’s performance through KPI templates designed by experts such as Kaleigh Moore and Chase Dimond.
- Custom reports & automation:
Create custom reports based on your unique requirements and automate the weekly reports.
- Real-time alerts:
Increase your conversion rate with smart alerts and insights.
- Goals tracking:
Define and track weekly, monthly, or yearly goals for key metrics such as the conversion rate, CAC (Customer Acquisition Cost), or ROAS (Return on Ad Spend).
- Omnichannel reporting:
Offers capabilities to monitor and analyze multiple brands or Shopify stores.
Ratings & Reviews:
Polar Analytics has a complete 5 out of 5-star rating from 118 reviews on the Shopify App Store.
Pricing:
It is free to install and offers customized pricing for Shopify stores with more than $20 million annual GMV (Gross Merchandise Value).
5. Woopra — Customer Journey Analytics
Understanding your customer journey is essential to grow your eCommerce business. A customer journey is a process that a customer goes through from being aware of your brand to purchasing your product and even beyond — e.g., leaving reviews or repeat purchases.
Woopra is a solution that lets you track and analyze the data of your customer journey. You can use these insights to enhance your customer journey and experience.
Key Features:
Here are some of the important reports offered by Woopra:
- Journey analytics reports:
Helps you identify areas of improvement and opportunities at various touchpoints in your customer journey.
- Trends analytics reports:
Keeping up with trends is so important in eCommerce. Woopra helps you analyze your product performance with trends.
- Retention analytics reports:
Analyze the engagement of your users with various features and minimize your churn by proactively identifying issues in customer behavior and patterns.
Reviews & Ratings:
Woopra has a rating of 4.5 out of 5 stars from 205 reviews on G2.
Pricing:
Offers a free plan — the Core plan — that comes with a lot of features. Its paid plan is quite expensive ($999 per month) and is suitable for large brands.
6. Littledata — Revenue Tracking for Shopify Stores
Littledata is a Shopify app that helps merchants with server-side tracking and leverage first-party customer data by connecting it with Google Analytics and marketing channels.
Key Features:
- Recovery of abandoned carts:
Optimize your email marketing flows in Klaviyo to get conversions through abandoned carts and abandoned browse events.
- Optimization of marketing channels:
Enhance the effectiveness of your marketing channels — including Google, Meta, Pinterest, and TikTok — by connecting them with Littledata.
- Increased ROI of paid ads:
Increase the conversions of your Google Ads campaigns with better targeting.
Ratings & Reviews:
Littledata’s Shopify app has a rating of 4.3 out of 5 stars from 115 reviews.
Pricing:
Littledata’s paid plan starts at $99 per month for up to 1,500 orders per month.
7. TrueProfit — Net Profit Analytics
TrueProfit helps Shopify merchants know their store's "true profit", i.e., net profit, on a real-time basis.
Key Features:
- Auto-tracking of costs:
Automatically track all costs including COGS (Cost of Goods Sold), shipping charges, transaction fees, taxes, and other miscellaneous costs.
- Real-time sync for ad spends:
Get real-time data on all ad spends from Meta, Google, TikTok, Snapchat, etc.
- Marketing Attribution:
Get insights on net profit with product-level and ad-level analysis.
- Customer Lifetime Value:
Lets you measure the customer lifetime value (CLV).
Ratings & Reviews:
TrueProfit’s Shopify app has a rating of 4.3 out of 5 stars from 115 reviews.
Pricing:
TrueProfit offers a 14-day free trial, and the paid plan starts at $25 per month for up to 300 orders.
8. Attribuly Marketing Analytics
Attribution is one of the biggest challenges in measuring ROI in eCommerce.
Attribuly is a Shopify app that solves this problem. It helps you measure accurate attribution, and increase your return on ad spend (ROAS) and customer lifetime value (CLV).
Key Features:
- Ads attribution:
Identify tracking errors in your Meta ads, Google Ads, and other ad platforms like TikTok and Bing.
- Influencer attribution
Track and measure important metrics to evaluate the effectiveness of your marketing campaigns using tracking links and special discount codes.
- Live behaviors
Measure customer events and interactions with your ads, emails, influencers, social media, referrals, and so on.
- Server-side tracking
Helps send server-side customer data to platforms like Meta, Google Analytics 4, and more.
Ratings & Reviews:
Attribuly has a rating of 4.4 out of 5 stars from 271 reviews on the Shopify App Store.
Pricing:
Offers a free plan for up to $200 MTR (Monthly Tracked Revenue). The paid plan starts at $79 per month.
9. Mixpanel — Product Analytics for Mobile & Web
Mixpanel is an event-based analytics tool that helps you track and enhance in-app user engagement. Thus, this tool is mostly used by SaaS (Software as a Service) brands.
Mixpanel doesn't have its own Shopify app (as of writing this article). However, you can install a third-party app named “Mixpanel” which is built and maintained by FiveThrive.
Key Features:
- Marketing attribution:
Track and analyze the ROI of your marketing channels.
- Monitoring user behavior:
Track the customer behavior not just on the website but also on the mobile app.
- Post-purchase analytics:
The customer journey doesn’t end with a purchase. Mixpanel lets you analyze customer interaction even after the purchase.
Ratings & Reviews:
The Mixpanel app has a rating of 4.7 out of 5 stars from 11 reviews.
Pricing:
Mixpanel offers a 14-day free trial and its only paid plan is priced at $34.95 per month.
10. Crazy Egg — Heatmaps, Recordings & AB Testing
Crazy Egg is an analytics tool that helps you track and analyze website visitor behavior and enhance the user experience.
Key Features:
- Heatmap snapshots:
Crazy Egg presents you the snapshots with five different reports:
- Heatmap Report
- Scrollmap Report
- Confetti Report
- Overlay Report
- List Report
- Recordings:
Check recordings to see if the users are getting stuck on any specific point. This will help you identify areas of improvement in your website copy or user experience.
- A/B Testing:
The A/B testing features help you experiment with different versions of headline copy, sales copy, and product descriptions — to find out which one converts the best.
Ratings & Reviews:
The Crazy Egg’s Shopify app has a rating of 3.7 out of 5 stars from 11 reviews.
Pricing:
Crazy Egg offers a 14-day free trial, and then, the paid plan starts at $49 per month for up to 75,000 tracked page views.
Final Thoughts on Shopify Analytics Tools
Running a Shopify store allows you to leverage advanced analytics as it can be integrated easily with popular analytics tools.
You don’t necessarily need to limit yourself to just one or two tools. If you have the budget and resources, you can use multiple analytics tools to get the best insights for your business.
Remember — data analytics must be an integral part of your business decisions and strategy. If you want to improve and grow your business, you must track and measure your statistics.
For more insights on eCommerce branding and marketing, check out resources on our Blog and join the GemPages Facebook community.
FAQs about eCommerce Analytics Tools
