Shopify in France: How to Succeed in 2025

In 2023, France was ranked as the 7th largest eCommerce market in the world, boasting a total market size of $60.59 billion. This impressive figure highlights the country's growing prominence and significant potential in the eCommerce space. As consumer behavior continues to shift towards online shopping, France is becoming an increasingly attractive market for both local entrepreneurs and international businesses eager to capitalize on its expanding digital economy.

In this article, we'll explore the eCommerce landscape in France, with a special focus on Shopify, a key platform driving growth and success for businesses in the country.

How Big Is Shopify In France?

In just 16 years, Shopify has made a remarkable impact in France, becoming one of the top platforms for eCommerce businesses. Despite its Canadian origins, Shopify has quickly become a go-to solution for French entrepreneurs and established businesses looking to tap into the country’s growing online shopping boom.

The surge in online shopping in France began during the pandemic in 2021, which led to 1.5 million new online shoppers. Today, 81.4% of the French population - around 41.6 million people - are now shopping online, creating a huge market for eCommerce platforms like Shopify.

With 80,734 active Shopify stores in France, the platform is clearly gaining momentum. The numbers speak for themselves: Shopify stores in France grew by 5.1% in the third quarter of 2024 compared to the previous quarter and by 17% year-over-year. This consistent growth is a strong indicator of Shopify’s relevance and success in France's competitive eCommerce space.

How Does Shopify Work?

Shopify is designed to make managing your business simple and efficient by serving as a single, centralized platform for all your needs. It keeps everything - your products, collections, customer information, and settings - in one place, giving you full control over your operations.

With Shopify, you can sell your products wherever your customers are, whether that’s online through your website, on social media platforms, or offline using Shopify’s POS system. The platform ensures everything stays in sync as you process orders, update inventory, or make changes to your store. This means you can manage your business effortlessly, no matter how many sales channels you use. 

Pricing Plans of Shopify in France

Shopify offers a range of pricing plans tailored to businesses of all sizes in Germany. Here's an overview of the options:

• Basic Plan: $25 per month
• Shopify Plan: $65 per month
• Advanced Plan: $399 per month

For those just starting, Shopify provides a 3-day free trial, followed by the first month for only $1. Additionally, you can save up to 25% if you opt for annual billing. For enterprises handling high order volumes, Shopify Plus has an advanced solution to meet your needs.

Basic Plan 

If you're just starting your eCommerce journey, the Basic Plan is perfect. It provides all the essentials to build and manage your store.

Key Features: 

• Up to 44.2% shipping discount
• Manage inventory across 10 locations
• 24/7 chat support
• Localized selling in 3 markets
• POS Lite included

Cost: $25/month

Transaction Fee: 2%

Shopify Plan

This is the most popular choice for businesses looking to scale. It’s ideal for growing operations needing more automation.

Key Features: 

• Up to 44.2% shipping discount and insurance
• Manage inventory across 10 locations
• 24/7 chat support
• Localized selling in 3 markets
• 5 additional staff accounts
• POS Lite included

Cost: $65/month

Transaction Fee: 1%

3. Advanced Plan

Built for established businesses ready to scale further, the Advanced Plan brings you premium tools and insights.

Key Features: 

• Up to 44.2% shipping discount, insurance, and third-party calculated rates
• Custom reports and analytics
• Manage inventory across 10 locations
• Enhanced 24/7 chat support
• Localized global selling in 3 markets (add more for $59/month each)
• 15 additional staff accounts
• 10x checkout capacity
• POS Lite included

Cost: $399/month

Transaction Fee: 0.6%

Shopify Payments in France

Shopify Payments lets businesses in France easily accept payments through popular methods like Visa, Mastercard, American Express, and Cartes Bancaires. Plus, customers can use Apple Pay, Shop Pay, and PayPal Wallet for added convenience. It simplifies your payment process and helps you manage everything smoothly.

Note: Shopify Payments is available only in mainland France, not in French Overseas Territories.

Read More: Shopify Payments vs. Paypal: What's Best for You in 2025?

Checklist for Selling in France with Shopify

This checklist outlines everything you need to do to get your Shopify store up and running, from the initial setup to launching and promoting your business. 

Prep Work: Getting Ready

Before you jump into setting up your store, it’s important to figure out your goals. Answering a few key questions will help you stay focused and speed up the setup process. Here’s what to think about:

• Look for experts who can help you understand taxes and laws in France.
• Make sure you’ve taken care of any necessary paperwork with the French authorities.
• Keep your business finances separate from your personal account.
• Decide where you’ll be selling - online, on social media, or in person.
• Pick a Shopify plan. You don’t have to choose right away, but think about what plan might work best for you.

First Steps: Setting Up Your Store

Now that you have a plan, it’s time to start building your Shopify store. Here’s what to do next:

• Log in to Shopify and start the setup process.
• Password-protect your store while you work on it (keep it private for now).
• Name your store and add your legal business name.
• Enter your business address and billing details.
• Set your store’s currency and weight units for products.
• If you have a team, add staff to help manage things.
• Set up your domain so customers can find your store easily.
• Add your store policies and make sure they’re visible on the checkout page.

If you’re looking for an easy way to create your online store, GemPages has you covered. With its simple drag-and-drop builder, you don’t need any coding skills to design a beautiful, functional website. 

Whether you’re just starting out or want to speed up the design process, GemPages makes it easy to create a professional-looking store in no time, saving you both effort and frustration.

Organize Your Store: Get It Looking Good

Now it’s time to make your store look the way you want and get everything ready for your products:

• Choose a theme that suits your brand and customize it.
• Add your products and organize them into categories.
• Set up your shipping and tax details.
• Choose payment gateways so you can accept payments from customers.
• If you’re in France, you can also set up pickup points with Shopify Shipping.

Read More: Shopify Theme Detector: How to Check What Shopify Theme A Store is Using?

Test Your Store: Before Going Live

Before launching, you’ll want to test everything to make sure it works smoothly:

• Make sure both successful and failed payments go through without a hitch.
• Try refunds and cancellations to see if the process is seamless.
• Test fulfilling orders (both fully and partially) to make sure everything is tracked.
• Confirm that orders are archived properly once completed.

Launch Your Online Store: Go Live

Once everything is ready and you’ve done your tests, it’s time for the big reveal:

• Remove the password to make your store accessible to customers.
• Double-check everything to ensure your store is polished and ready to go!

Add More Sales Channels: Reach More Customers

After your store is live, you can extend your reach by adding extra sales channels. Shopify makes it easy to sell across multiple platforms:

• Use Buy Buttons to sell products on external websites.
• Integrate with Instagram to sell directly through social media.

Note: Some sales channels have specific requirements, depending on your region or plan, so make sure to check those out before you add them.

Read More: How to Connect Shopify to Instagram in 6 Easy Steps

Promote Your Business: Spread the Word

Once your store is up and running, it’s time to start promoting it to get the word out and attract customers:

• Optimize your homepage metadata to boost search engine visibility.
• Promote your store through social media, email campaigns, and other marketing channels to reach more customers.

How Shopify Empowers eCommerce Businesses in France: Best Practices

Typology

Typology’s minimalist and elegant website is a proof of Shopify’s capabilities in creating high-performing, visually compelling online stores. With a clean palette of black, white, and gray, Typology emphasizes their products with natural vibrancy, ensuring they take center stage.

Besides, Shopify’s interactive features let Typology deliver an engaging user experience. Hover effects bring products to life, mimicking the feeling of unboxing, while its advanced filtering tools help users find exactly what they need with ease.

As a result, Typology has built a website that’s not only visually stunning but also seamlessly functional - perfectly blending aesthetics with a superior shopping experience.

Result: 1M-10M revenue

Perifit

Perifit’s website is a prime example of how Shopify fosters trust from the very first moment visitors arrive. Designed with trust in mind, it leverages striking visuals and carefully crafted content to instill confidence in every visitor. The use of blue, a color known for its association with reliability and trustworthiness, immediately creates a welcoming and reassuring atmosphere.

The bold "500,000+ satisfied customers" message quickly establishes credibility, while the 5-star testimonials bring a personal touch, showcasing authentic customer experiences. Media mentions from respected outlets like Elle, Magicmaman, and Femme Actuelle further strengthen the brand’s authenticity.

The website’s clean, user-friendly design ensures visitors can easily navigate and find what they need. This approach, combined with Shopify’s functionality, creates a smooth, engaging experience that drives conversions.

Result: 21-30M revenue

Wethenew

Shopify helped Wethenew craft a stylish and highly functional website that makes shopping effortless. The platform’s customization options allowed the brand to design a streamlined layout, focusing on what matters most - showcasing their products in a clear and attractive way. Bestsellers and new arrivals are strategically placed at the forefront, ensuring customers can easily find what they’re looking for.

The site’s clever design includes custom product categories organized by shoe types, each with its own bold, eye-catching icon. Features like a sticky discount bar and infinite horizontal scrolling help highlight promotions and key product features. These elements come together to deliver a smooth, engaging shopping experience, encouraging visitors to explore and boosting conversions.

Result: 1M-10M revenue

Read More: 10 Best Shopify Clothing Stores That Are Crushing It in 2025

Bon Parfumeur Paris

Bon Parfumeur Paris has used Shopify to build a website that’s as captivating and refined as its signature fragrances. Understanding the artistic sensibilities of its target audience, the brand designed an online experience that combines elegance with intrigue. The rich wine-red color scheme, paired with black and white accents, exudes sophistication and mystery, making it hard for visitors to leave the site once they’ve arrived.

Bon Parfumeur Paris enhances trust on their website by seamlessly integrating social proof. Testimonials are clickable, directing users to the brand's social media pages where they can explore authentic reviews and learn more about the brand. This interactive feature strengthens customer confidence and nurtures a sense of community.

Moreover, the website features a carefully curated journal section, offering visitors valuable product information and stories that make the shopping experience feel more personal and knowledgeable. 

These thoughtful touches, built with Shopify, have allowed Bon Parfumeur Paris to create a visually stunning, immersive website that highlights its unique brand identity while delivering a smooth and engaging shopping experience that encourages conversions.

Result: 501-1M revenue

The Bottom Line

The eCommerce landscape in France is booming, and there’s no better time to launch your online business than now. Leveraging Shopify’s powerful platform, you have everything you need to create a stunning, functional store that will set you apart from the competition.

Don’t wait any longer! Seize the opportunity, build your online store with Shopify in France, and position yourself for success. The future is online - make sure your business is part of it!