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- How To Create Valentine's Day Offers On Shopify
- 1. Reward Early Birds
- 2. Bundle Your Products Strategically
- 3. Personalize Your Offer for Valentine’s Day
- 4. Run Google Ads
- 5. Focus On Attractive & Consistent Designs
- 6. Diversify Audience Targeting
- 7. Leverage Email & SMS Marketing
- 8. Create Gift Guides
- 9. Precision Remarketing Campaigns
- 10. Include Urgency
- Conclusion
How To Create Valentine's Day Offers On Shopify
You are a Shopify owner who wants to create Valentine’s Deal offers but hesitates because of the crazy competitive market during that shopping season?
Well, the key is to start early, be diversified, and… continue reading to reveal the best tactics to implement these offers that can actually stand out.
How To Create Valentine's Day Offers On Shopify
1. Reward Early Birds
Do not miss this out! Rewarding your early birds is the best way to kickstart your holiday campaign and hype it up, whether they are as Valentine’s Day offers or any occasion.
You want to grab attention early, during the uncompetitive period, ideally in late January, before Valentine’s rush kicks in and ad costs skyrocket.
These deals work because they reward early shoppers, create buzz, and help you stay ahead of the competition. They also give you more control over your sales and logistics during busy times.
One tip is that these exclusive deals don’t have to be extraordinary. They could be as simple as ‘10% off’ or ‘free gifts’. The key is to create a headline that makes your audiences fully aware that “Oh, the campaign is ticking. Let’s join early for more rewards!”
An example of Early Bird deals. Source: Xola
For these Valentine’s Day offers to be more engaged, you can try to:
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Adding a countdown timer or a reminder on your homepage can create a sense of urgency, making people more likely to act quickly.
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Highlighting popular items as “limited stock” can also encourage those who are on the fence to make a decision.
Another smart move is to unlock the offer early for your email subscribers, 12 to 24 hours before it goes live for everyone else.
2. Bundle Your Products Strategically
Suppose you have ever seen (which you probably have) a brand that sells a combo or a kit, including multiple products, and promotes buying a combo to save more money than purchasing an individual one. In that case, that’s how you define bundling products for budget.
To make this offer more loving as a theme for Valentine's, you can create a kit bundling best-selling products and then give a romantic name to it.
For example, create a “Romantic Getaway Kit” with travel-sized toiletries, a soft eye mask, and a portable phone charger designed for couples planning a weekend trip. Or, a “Sweetheart Self-Care Set” featuring a scented candle, bath salts, and a moisturizing lotion.
However, remember that these bundles are exclusive to Valentine’s Day. Don’t give your audiences the impression that they are always accessible, as this might defeat the purpose of a seasonal edition.
For an extra touch to your gift-opening experiences, add a mini heart-shaped chocolate or a personalized love note.
Bundle your products and sell them as seasonal editions. Source: Shopify Help Center
Here are some suggestions on how you can promote these Valentine’s Day offers:
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Highlight them on your homepage with impressive visuals and labels like “Valentine’s Exclusives.”
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Promote the bundles with clear, targeted emails with subject lines like “Limited-Time Valentine’s Gift Bundles—Don’t Miss Out!”,
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Share Instagram posts showcasing the bundled items in romantic settings
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Use SMS blasts to alert customers of low stock or time-sensitive deals.
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Drive urgency by showing “only a few left” messages or offering free shipping for orders over a specific amount.
3. Personalize Your Offer for Valentine’s Day
If you personalize your offer to customer preferences, you are likely to attract 76% more customers who will buy products from your brand.
This never goes wrong, whether it is for occasions like Valentine’s Day offers or everyday promotions.
You can start by aligning your products with the romantic theme of the season. Even if your products aren’t naturally “Valentine's-ready,” you can create a connection with creative marketing.
For example, if you sell practical items like batteries, you could package them in Valentine-themed boxes with a playful tagline like “Keep Your Love Charged.” If your products are already gift-worthy, such as jewelry or skincare, impress them through vision with romantic touches like custom engraving or gift-wrapping services.
Your Valentine’s Day personalized offers can be as simple as this. Source: LocaliQ
Don’t skip the vision. It is as important as Valentine’s Day offers on things that possibly keep your customers interested.
Use Valentine’s theme colors like red, pink, or heart-filled designs on your product pages, banners, and ads to tie your store to the holiday visually.
For example, you can create a Valentine’s Gift Collection page featuring your most relevant products and promote it with attention-grabbing graphics and messaging, like “Gifts They’ll Love This Valentine’s.”
For more creativity, mix & match your branding color with Valentine’s theme for a unique image.
You can also implement personalized discounts based on customers’ purchase history. For example, if a customer previously bought a candle, you could offer them a deal on a romantic candle-and-diffuser bundle. You could also send targeted email campaigns with subject lines like, “We’ve Got the Perfect Valentine’s Gift for You” (or add their first name)!
4. Run Google Ads
Although running Google ads can be highly competitive during peak seasons like Valentine's Day, we never underestimate their efficiency in generating more leads.
Therefore, your Valentine’s Day offer on Shopify should also utilize this potentiality.
Your team's digital marketing expert is responsible for creating a campaign where if someone searches for phrases like "Valentine’s gifts for her" or "romantic gift ideas," your ad should appear at the top of their results, positioning your store as the perfect solution to their needs.
This is key during Valentine’s season, when timing is everything, and shoppers are often in a rush to find the right gift. Google Ads also lets you target specific keywords and audiences, ensuring that your budget is spent reaching people most likely to buy.
Additionally, Google Ads is efficient for remarketing. If someone visits your Shopify store but doesn’t buy, you can use remarketing ads to remind them about the items they viewed, in which we will reveal how to implement this Valentine's Day offer below!
5. Focus On Attractive & Consistent Designs
As previously mentioned, attractive Valentine’s Day offers, and beautiful designs are the next important factors in maintaining customer interest in your campaign.
It is all about creating a consistent theme, color, or image across your marketing channels that makes your customers feel as romantic and heartfelt as the holiday itself. Think of your store as a love letter to your audience, where every visual element and detail speaks to the theme of love.
Ideally, use graphics, emojis, or stickers that resonate emotionally on Valentine’s Day, such as red hearts, cupids, or soft romantic tones.
Updating your store’s color palette to feature reds and pinks creates an instant festive atmosphere. At the same time, heartfelt messages in Shopify banners, product descriptions, and call-to-action buttons make the experience even more personal.
Want to go one step further from your competitors?
Build a landing page showcasing your themed products, special Valentine’s Day offers, and personalized bundles or collections as implemented above. It is not hard!
Utilizing Shopify page-builder tools like GemPages to create a Valentine’s Day landing page within a snap. Source: GemPages
Utilizing landing page building tools for Shopify like GemPages with various templates for all seasons, even Valentine’s Day or Christmas, so users can simply drag and drop whatever structure they want and… go live (no technical skills needed)!
6. Diversify Audience Targeting
Your key message when running Valentine’s Day offers shouldn’t simply be about romantic love. Think beyond couples!
Instead, it has to convey that you are celebrating all kinds of connections, whether with lovers, parents, or friends. Focus on friends exchanging thoughtful gifts, families showing love to each other, or individuals treating themselves to a little self-care.
This is how your Valentine’s Day offers can tap into a much larger scale of audiences.
We recommend using Shopify’s customer segmentation tools. These tools make it easy to group your audience based on their shopping behavior, personalizing the shopping experience.
For instance, you can identify past buyers who purchased gifts or people who’ve shown interest in self-care products. Use this data to create categories like "Gifts for Friends," "Family Favorites," or "Treat Yourself" on your Shopify product site bar, homepage, emails, and social media.
7. Leverage Email & SMS Marketing
Leveraging email and SMS marketing for your Valentine’s Day promotion on Shopify is a smart way to engage customers and boost sales by combining personalized messaging with real-time communication.
Although sending Vantine’s Day offers during this time could be competitive and overwhelm users’ inboxes since most brands will also implement this way.
However, you can be an outstanding one!
Start by sending heartfelt messages to loyal customers, expressing gratitude, and showcasing a curated Valentine’s Day gift guide.
The hook relies on a headline, which should be personalized to users' behavior and the season. For example, “A Personal Touch Just for Your Valentine.”
The content includes emails that can highlight themed products, offer personalized gift ideas, and emphasize added benefits like free shipping or special discounts.
You can incorporate some upsell tactics into the email by recommending complementary products. For example, if someone buys flowers, you could suggest chocolates or matching jewelry.
Let’s not forget the visually engaging designs and romantic language to make every email feel like a love note from your brand. That’s another factor in attracting and keeping your customers stay longer on your email.
Email marketing ideas for Valentine’s Day. Source: GetResponse
SMS marketing is similar. Yet, more efficient!
72% of people have purchased after receiving a text from a brand. Compared to email, SMS is a more direct approach.
These Valentine’s Day offers are perfect for time-sensitive promotions, like a final reminder the day before Valentine’s to secure that ideal gift. Their high open rates ensure your message gets seen, making them valuable tools for driving conversions.
SMS should be used to personalize deals, remind customers about limited deals, or provide tracking information for purchases.
For example, send a text with a countdown timer for a limited-time deal, encouraging quick decisions from last-minute shoppers.
SMS marketing for Valentine’s Day. Source: eCommerce Fastlane
8. Create Gift Guides
Many users are lost among thousands of ideal gifting options during these shopping seasons, and Valentine’s Day is no exception.
But, there is a way to help shoppers out of their “what do I buy?” dilemma. Trust us, your customers will so much appreciate this simple tactic - creating curated gift guides.
You can easily create them in two simple steps:
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Categorize them by price, recipient, or interest, such as “Gifts Under $50” or “For the Foodie in Your Life.”
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By recipient: like "For Her," "For Him," or "For Pets.”
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By price points: “Valentine’s Gifts Under $25, $50, or $100.”
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By interests: gifts for art lovers, foodies, or dog owners.
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Use Shopify’s blog feature or landing page builder to showcase these guides, linking directly to product pages.
Gift guides help customers to make decisions essier. Source: Shopify
Creating gift guides for Valentine’s Day promotions on Shopify is a thoughtful and effective way to simplify the shopping process for your customers while boosting sales. A well-designed gift guide acts like a personal shopper, providing gift ideas personalized to different needs and interests.
9. Precision Remarketing Campaigns
Remarketing is a great way to boost Valentine’s Day sales on Shopify by reminding shoppers about your products. But what exactly does it do?
Around this time, people are often browsing for gift ideas but might not buy them right away. Remarketing acts as a friendly reminder, bringing them back to your store not only to remind them that “Hey, you have forgotten some of the stuff you are interested in” but also trigger their readiness to buy.
Let’s look at this example:
If someone visits your site and looks at your Valentine’s collection but leaves without buying, you can customize and target your ads toward them (or those who share similar interests) later featuring those same products. These Valentine’s Day offers can even include a little extra, like a discount or free shipping, to remind them to come back and complete their purchase.
It’s so effective because you’re focusing on people who are already interested in what you’re offering. By reminding them about your store in a personal and timely way, you increase the chances they’ll return and buy something.
10. Include Urgency
The urgency that makes users want to click and buy in a snap is powerful enough to make your Valentine’s Day offers rise to the peak.
The psychological fact is that shoppers often need little motivation to act quickly. Urgency taps into the psychological concept of FOMO (fear of missing out), encouraging them to buy now rather than later.
The most common urgency selling method involves implementing time-sensitive offers, such as flash sales or discounts that are only available for a few hours or days. Thus, you need a hook that says, “Once they’re gone, they’re gone!”
Announce these deals through SMS, emails, and social media posts, emphasizing their limited nature with phrases like “Hurry! The offer ends tonight!” or “Only 24 hours left to save.” Adding countdown timers to your Shopify site, on product pages, banners, or during checkout keeps the pressure front and center and reminds customers how little time is left.
Give users the feel of urgency by adding dates or words like “Limited” on your deals. Source: GemPages
Conclusion
The way of implementing these Valentine’s Day offers can be as simple as creating one hook that pressures customers into buying, designing attractive Valentine’s Day visuals, to more advanced options like running ads, email marketing, or SMS.
However, the key is to remember your message right for Valentine’s Day and be diversified.
Valentine's is not all about lovers. Crafting your content that emphasizes how your brand can play as a connection for the love between family members, friends, and colleagues this Valentine’s Day.
Remember to act quickly and be unique during this competitive period, whether it's Valentine’s Day or any other peak season.
