Best Coming Soon Landing Page Examples (Plus Guide & Tips to Create Your Own)

You’ve probably heard that “a coming soon landing page helps you collect leads” or “create pre-launch buzz” before. But what does that really look like in practice? And what separates a good coming soon landing page from one that actually gets people excited to click, sign up, and come back on launch day?

With those questions in mind, we’ve rounded up some of the best coming soon landing page examples out there, from global brands to creative startups. Each one nails the formula in its own way: clean design, clear goals, and a touch of personality that makes visitors want to stick around.

As we go through each example, you’ll see how they use visuals, copy, and smart CTAs to grab attention. And we’ll point out what makes them work.

So, let’s dive into some real-world examples you can borrow ideas from for your next launch.

What is a Coming Soon Landing Page?

Let's start with the basics. A landing page is a standalone web page that someone “lands” on after clicking a link. It’s designed with one clear purpose: to convert interest into action.

A coming soon landing page is a special type of landing page that builds excitement before something launches, maybe that’s an event, a product, or a service. It’s your digital “teaser trailer,” giving people a sneak peek of what’s on the way while collecting their emails, early sign-ups, or followers.

A coming soon landing page is a powerful lead generation tool for new products, events, websites yet to launch

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Why You Should Use Coming Soon Landing Page

Generally speaking, a coming soon landing page helps you create buzz, grow your audience, and capture leads early, so when launch day arrives, you already have people waiting and ready to take action. 

• Generate leads early: Instead of waiting until your launch to attract customers, a coming soon page helps you start building your audience right now. You can capture emails from people who are already interested in what you’re offering. It’s more targeted than a general homepage because it focuses purely on conversions, not broad information.
• Increase traffic and awareness: Even before your official launch, you can still bring traffic to your website through your coming soon page. If your page is optimized for SEO, it can attract organic visitors searching for related topics or products. Every visitor who lands on your page is a chance to build awareness, and when launch day comes, you’ll have a head start.
• Build excitement: A coming soon page gives you a platform to tease what’s coming, collect sign-ups for early access, or even invite people to follow your journey on social media. That early connection makes your launch feel more personal and engaging. 

What to Include in a Coming Soon Landing Page?

While every coming soon landing page can look different, most of them rely on a few essential elements, including:

1. An enticing hero section

Your hero section is the first thing people see, so it needs to instantly grab attention and give visitors a reason to stay. Keep your message short, clear, and focused on your unique value proposition: what makes your upcoming event, product, or service worth waiting for.

You can use a strong headline and a supporting sub-headline to summarize your message in a single glance. Design-wise, keep your headline typography bold and oversized, so it stands out above everything else. 

2. Strong CTAs

Every landing page should revolve around one main goal and your CTA is how you make that happen.

As you haven't launched your product yet, getting the word out is more important than making sales. Therefore, instead of CTAs that result in purchases, your coming soon landing page CTAs should encourage visitors to join your email list to get early access, or follow your brand on to get notification.

Make the button easy to spot, ideally using a contrasting color and plenty of space around it. 

3. Countdown timer

A countdown timer adds a bit of FOMO and excitement, reminding visitors that your big reveal is coming soon. It’s a simple psychological nudge that encourages people to sign up now instead of “later.”

4. Email subscription form

If your goal is lead generation, a simple subscription form is your best friend. Keep it short and easy, only ask for what you really need (usually just a name and email).

To make it user-friendly:

• Label each field clearly and mark required ones.
• Make the fields big enough to tap on mobile.
• Add a short headline explaining why someone should sign up.
• Include a small note about what happens next, for example, “We’ll notify you as soon as we launch.”
• Show inline error messages if something’s entered incorrectly.

This small form can make a big impact as it gives you a way to build a list of excited users before you even launch.

5. Coming soon product list

If you’re teasing a product launch, include a preview section showing what’s on the way. You don’t have to reveal every detail. Just a few product names, images, or features are enough to keep people curious. 

6. Doubt-busting FAQs

End your page with a short FAQ section to tackle any lingering questions or doubts visitors might have. Use this space to clarify things like pricing, availability, or launch dates.

Beyond easing concerns, FAQs tell your audience you understand what they’re wondering and that you’re here to help. Sometimes, answering just one small question is all it takes to turn hesitation into a confident click.

10 Coming Soon Landing Page Examples for Inspiration

The 10 coming soon landing page examples below will take everything you’ve learned so far and show you how it works in the real world. Explore how different brands build hype, collect leads, and guide visitors toward action before launches.

Fashion and Apparel Coming Soon Landing Page

1. Adidas

The minimalist design works perfectly for Adidas’ audience.

On Adidas' coming soon landing page, they show high-quality images of upcoming sneaker drops and apparel releases. Each image teases what’s next without giving away too much, building anticipation.

They also include a short description reassuring visitors that they’re on the official Adidas source for upcoming launches. 

And of course, Adidas uses a smart CTA to drive visitors to join their email list to get early updates plus a 15% discount on your next order.

Takeaway: Combine sleek product visuals with a small incentive (like a discount or early access) to grow your email list while keeping your audience excited for what’s coming.

2. Gymshark

Gymshark keeps engagement high and drives sales even before the new drop lands.

Gymshark, the well-known gymwear brand, puts the name of their new collection right up front in the hero section, all styled in that bold, powerful Gymshark vibe.

The coolest touch is the countdown timer, which immediately builds anticipation and gives visitors a clear reason to check back when the timer hits zero.

Interestingly, they don’t let that waiting period go to waste. There’s a “While You Wait” section showcasing current collections and bestsellers, giving visitors something to shop in the meantime. 

Takeaway: Keep your page bold and focused, but don’t leave visitors hanging. Offer them something to do while they wait.

3. Fashion Nova

Combined with the detailed product sneak peeks, this coming soon landing page keeps visitors scrolling, clicking, and engaging until the very end.

Right from the start, Fashion Nova’s coming soon landing page showcases upcoming collections with high-quality images, prices, and product previews, giving visitors a taste of what’s next while keeping them wanting more.

But the real attention-grabber must be their interactive pop-up. Instead of a basic “Sign up and get 30% off,” Fashion Nova adds a fun twist, a “Scratch Me” card where visitors reveal a surprise discount. This is a great example of a coming soon page with email capture that’s worth learning from.

You can learn from this interactive popup of Fashion Nova to boost engagement 

Takeaway: Make your coming soon page fun and interactive. A creative opt-in idea, like a scratch card or spin-to-win popup, can boost email signups while keeping visitors entertained and curious about what’s coming next.

Jewelry and Accessories Coming Soon Landing Page

4. Adriana

Adriana uses a tactic to turn excitement into early sales while making customers feel like VIP insiders.

Next, moving on the jewelry and accessories niche, Adriana’s coming soon landing page feels elegant and full of anticipation. They offer pre-orders for their upcoming special collections, with clear product images, names, and prices. 

What’s more, the description copy of this page is written using emotionally charged phrases that make you want to be part of the launch. 

Takeaway: Don’t just show your upcoming products, instead, make people feel something about them with beautiful imagery with emotion-driven copy.

5. Galleria Armadoro

When it comes to jewelry, keeping things simple often works wonders. Galleria Armadoro is a great example of how an uncomplicated design can really hit the mark.

Galleria Armadoro keeps things sleek and simple, just a clean coming soon landing page with a focus on their stunning upcoming jewelry pieces. Like Adriana, they also offer pre-orders, giving fans a chance to lock in their favorites before the official drop.

And in the footer, they invite new visitors to sign up for 15% off, in order to turn casual browsers into subscribers with a small incentive.

Takeaway: You don’t need an over-the-top design to get results. A clean layout, early pre-order access, and a simple discount offer can go a long way in turning visitors into early customers.

6. KHOI

KHOI coming soon landing page feels elegant and minimal, which suits a jewelry brand perfectly.

KHOI proves that less really is more when it comes to coming soon page examples for the jewelry industry. They have a beautiful contrast image, and a bold “Coming Soon” message on their hero section.

To keep the excitement going, KHOI adds a popup for email sign-ups, inviting visitors to stay updated about the launch.

Takeaway: A minimalist design can speak volumes. Pair a strong visual with a short, confident message and a simple email popup.

Retail Coming Soon Landing Page

7. Zavvi

While visitors are waiting for new releases, Zavvi keeps them exploring (and buying) existing items.

Zavvi totally gets its audience who are movie buffs, gamers, and pop-culture fans with an energetic and pop-culture-inspired design.

What’s clever is the badge in the hero section that links to their current product pages. So even if what you came for isn’t out yet, Zavvi keeps you shopping and exploring in the meantime. 

Takeaway: Match your landing page design to your audience’s vibe. And give your visitors an easy way to browse your current lineup while they wait for what’s next.

Event Coming Soon Landing Page

8. Ultra Music Festival

The hero section immediately hits you with a scroll of vibrant images showing the event name, location, and dates

Ultra Music Festival’s coming soon landing page is made up of just three main sections: a bold hero area, an epic video recap of past festivals, and a quick section for press and news updates. 

They include video recaps that bring all that festival energy right to the screen. You can almost feel the crowd, the lights, the sound. So far, this strategy is doing great for sparking visitor interest.

Takeaway: When creating event coming soon landing pages, focus on visuals and energy. Let your images, videos, and music do the talking, and keep the rest clean and simple.

9. UNTOLD

UNTOLD does a great job on building hype and keeping fans connected before and during the event.

Right below the date and time of this event's coming soon landing page, you’ll find two bold, high-contrast buttons placed front and center in the hero section. Paired with a countdown timer, it instantly creates that “don’t miss out” feeling every great festival relies on.

Next, you’ll see a clean, well-laid-out section showing ticket types, festival passes, and accommodation options so visitors can quickly compare their choices and decide what works best for their budget and plans.

What’s more, because UNTOLD has its own app, they dedicate a section encouraging visitors to download it for the best festival experience. 

Takeaway: Give visitors a clear action from the start, use countdowns to spark urgency, and don’t forget to promote your tools (like an app) that make their experience even better.

10. Creamfields 

Creamfields coming soon page focuses on showcasing visuals with big photos and dynamic clips.

Rounding out the list, Creamfields brings the energy with an eye-catching hero section that hits you right away. The event name and location sit big and bold in the center, making sure visitors know exactly what’s coming and where it’s happening.

You can also find all the latest news and updates about the festival. There’s also a partner section that gives a shoutout to sponsors and collaborators, that adds credibility. 

Takeaway: As an event organizer, you should use real event footage, bold typography, and a few key updates to capture the excitement and pull fans on your coming soon landing page.

How to Create a Coming Soon Landing Page with GemPages 

If you're running your eCommerce store on Shopify, creating a coming soon Shopify page is simple with GemPages. As a drag-and-drop Shopify landing page builder, GemPages lets you build any type of Shopify page with full customization. With 65+ design elements and a wide selection of templates, you can craft your coming soon page, and refine your entire store, quickly and easily.

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To get started, just duplicate your current theme and begin customizing your coming soon page with the elements you need.

Step 1: Create a new page

• Go to GemPages > Pages > Create New Page.
• Choose a page type (e.g., Home Page) and select Start from Scratch.

Firstly, choose create a new page

Step 2: Add essential elements

Now let’s start adding key elements to your coming soon page design. As mentioned earlier, the essentials you include will depend on your goals, but typically you’ll want:

• A clear image and message: Tell visitors what’s coming and why they should care.

GemPages offers various essential elements you can include to your coming soon page

• Countdown timer: Build anticipation and set expectations.

Add a countdown timer to boost urgency

• Email opt-in: Allow users to subscribe for updates or early access.

Add an opt-in form if you want to collect leads

• Contact link: Give visitors a way to reach out.
• Social sharing buttons: Encourage people to spread the word.
• Pre-order option (optional): Let early adopters reserve the product and validate demand.

Step 3: Customize and brand your page

Next, adjust layout, colors, fonts, and imagery to match your brand style.

Customize your layout to follow your brand guideline

Step 4: Save & Publish

When you're done, click Save, then Publish.

Note:

• If you're launching an entire store, set your coming soon landing page as the Homepage.
• If you're introducing a new product line, simply create and add the landing page to your existing live store.

For additional methods on building a coming soon page on Shopify, check out our full guide.

5 Tips for Creating Your Coming Soon Landing Page

Ready to build buzz before your launch? A strong coming soon page can help you capture leads, spark curiosity, and set the tone for what’s next. Explore different coming soon page ideas, pick a layout that fits your brand, and customize it with your own visuals and message.

Here are the key tips to keep in mind when creating your coming soon landing page:

1. Keep it simple

You don’t need paragraphs of text or flashy animations that slow down the page. Just a clear message, one strong visual, and a simple signup option. Visitors should understand what’s coming within seconds of landing on your page. A clean layout with plenty of space helps your main message shine and keeps the focus exactly where you want it.

2. Make your CTA unmissable

Your CTA is where interest turns into action. Whether you’re inviting people to “Join the Waitlist” or “Get Early Access,” make your button big, bold, and easy to find. Use colors that contrast with the rest of your design so it stands out instantly. Keep your text short, action-oriented, and positive. 

3. Add incentives

Everyone loves a little extra reason to sign up. Adding a small incentive can turn casual visitors into subscribers in seconds. A simple perk makes people feel special and way more likely to hit that “Join” button. It doesn’t have to be big, just something that feels rewarding.

Here are a few ideas you can try:

• Offer a discount code or early-bird deal
• Give exclusive early access to your launch or event
• Share a free guide, playlist, or behind-the-scenes sneak peek
• Enter subscribers into a giveaway or VIP list

4. Give visitors a sneak peek

Give your customers a sneak peek to get curious. Maybe an image of your product, a short demo clip, or a single line hinting at what’s coming. You don’t need to reveal everything; the goal is to spark anticipation.

5. Keep it mobile-friendly

Most people shop on their phone. Thus, your design has to look great and load fast on mobile devices. Use responsive layouts that adjust seamlessly to any screen size. Ensure your forms and CTAs are easy to tap and interact with on mobile devices so you can capture leads without friction.

Get Started on Your Coming Soon Landing Page Today!

Let’s quickly recap the key takeaways for creating a high-converting coming soon landing page:

• Keep it clean and focused: one message, one goal, one CTA.
• Use visuals and sneak peeks to build curiosity without giving everything away.
• Add urgency with countdowns or early-access signups.
• Offer small incentives like discounts or exclusive updates.
• Make it mobile-friendly, fast-loading, and easy to navigate.

With the right setup, your coming soon page ideas can easily turn into reality and attract tons of visitors. Just follow the coming soon page best practices  and use a beginner-friendly tool, like GemPages Shopify landing page builder, to get started fast.

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FAQs about Coming Soon Landing Pages

How can I improve my coming soon landing page experience?

Keep the page simple, fast, and visually engaging.
Use a clean layout, strong imagery, and one clear call-to-action.
Include elements like a countdown timer or sneak peek to build excitement, and always test your form or CTA to make signups feel effortless on both desktop and mobile.

How soon should I launch a coming soon page before my actual launch?

A good timeline is 2–4 weeks before launching, giving you enough time to collect leads and build momentum.
For larger events or product drops, consider launching 6–8 weeks ahead to maximize awareness and engagement without losing interest over time.

Topics: 

Shopify pages