Top 7+ Free Lead Generation Tools In 2025

The challenge is getting people to visit your website is hard, yet turning them into potential leads it’s a forever problem!

But here’s the good news: In 2025, you don’t need a big budget or a huge team to grow your audience. 

With the rise of smart, free lead generation tools powered by automation, AI, and clever design, you can now attract, engage, and convert leads. And we’re not talking about generic pop-up builders. These tools, like GemPages, are smarter, faster, and allow easy integration with other platforms.

So if you’re ready to work smarter (not harder), stick around. We’ve listed the best free lead generation tools in 2025, tested and tailored for real business needs. Let’s help your store grow the right way.

What Are Lead Generation Tools?

Lead generation tools are digital solutions that help businesses attract potential customers and collect their information, like names, emails, or phone numbers, with the goal of turning those people into real customers. 

These tools can help you run ads, create landing pages, use chatbots, manage emails, or host webinars to connect with people who are interested in what you offer.

There are two main ways to generate leads:

• Inbound: You create helpful content (like blogs or free guides), and people come to you.

• Outbound: You go out and contact people directly (like sending cold emails or DMs).

The difference between inbound leads and outbound leads. Source: LinkedIn

In fact, there are plenty of free lead generation tools out there, especially helpful if you're just starting or don’t have a big budget. 

Some of the best free lead generation tools for B2B (business-to-business) focus on finding and managing contact info, automating outreach, or tracking engagement. While other free B2C lead generation tools support building email lists, creating engaging content like pop-ups or quizzes, and generating leads directly from websites or social media.

The Roles of Lead Generation Tools for Your eCommerce Store

Running an eCommerce store, on Shopify, for example, means you're always looking for new ways to bring in more customers and turn visits into sales. That’s where lead generation tools come in. They play as your behind-the-scenes helpers, quietly working to find, attract, and engage people who are most likely to buy from your store.

Here’s what they actually do:

They help you catch potential buyers

Not everyone who lands on your store is ready to buy, but they might come back if you stay in touch. 

Lead generation tools help you grab their contact details through things like pop-ups, discount offers, and email sign-up forms. This gives you a direct way to follow up later.

They keep your brand in front of those who are potential

Continuously, after someone joins your email list, you can use these tools to send product updates, sale announcements, or helpful tips. 

It’s a great way to stay on their mind and guide them toward checkout without being pushy.

Learn more: 10 Marketing Email Ideas To Convert Higher Sales

They spot who’s ready to buy

Some visitors are just browsing, while others are closer to making a decision. Lead gen tools can track what people are clicking on and how they’re interacting with your store, so you know who to focus on and when to follow up.

The best part? You don’t need a huge budget to get started. 

If you're just starting out, there are plenty of free lead generation tools that integrate with Shopify. For example, tools like HubSpot or Mailchimp are among the free email lead generation tools that let you build your email list and automate marketing messages without spending a dime.

What To Look For In Free Lead Generation Tools?

The right lead generation software will make it easier to attract the right audience, understand what’s working, and turn visitors into buyers. Your future tool must feature: 

• User-friendly interface: You shouldn’t need to be a tech expert to use your tool. Look for drag-and-drop editors, simple dashboards, and step-by-step guidance. Tools that are easy to set up mean you can start capturing leads faster.

• Strong analytics: Good tools don’t just collect leads. Instead, they show you what’s working. Built-in analytics help you track which campaigns are bringing in leads, what products they’re clicking on, and where people drop off. This helps you fine-tune your strategy for better results.

• Automation features: Automation saves time by handling repetitive tasks like sending welcome emails, segmenting contacts, or cleaning up lead lists. Some tools also offer AI to help with content generation and audience targeting.

• Customization and flexibility: Choose tools that let you customize landing pages, email templates, reports, and sales funnels. This flexibility helps you align your lead-gen efforts with your brand and customer journey.

• Integration with other tools: Your lead gen software should connect easily with your other tools, like your CRM, email platform, or ad accounts. This keeps everything in sync and avoids double work.

• Affordable pricing options: Many tools offer tiered pricing, including free lead generation tools that are great for getting started. You can begin with basic features and upgrade as your business grows.

• Lead capture options: Pop-ups, sign-up forms, and exit-intent offers are essential for collecting emails and contact info. Make sure your tool supports multiple capture methods to match different shopper behaviors.

• AI and smart targeting: Some of the best free AI tools for lead generation use smart algorithms to help identify high-potential leads and personalize outreach. This can boost your conversion effort to the advanced level and stay ahead in this fast-paced industry. 

The lead generation tools allow you to keep track of and nurture all potential leads within one single software system. 

Learn more: How to Build a Lead Generation Sales Funnel + Pro Tips

Top 10 Free Lead Generation Tools In 2025

Learn more: Boost Your Engagement: Top Email Marketing Apps for Shopify

1. GemPages

When it comes to lead generation tools free to use with Shopify, GemPages stands in a league of its own as a Shopify high-conversion landing page. 

Unlike typical page builders, GemPages offers 200+ ready-to-use templates specifically designed for lead capture and sales conversion, like advertorials, landing pages, product pages, and post-purchase upsell funnels. 

GemPages offers 200+ high-converting CRO templates tailored for Shopify. Source: GemPages

Yet, the tool is also equipped with an advanced AI suite: Image-to-layout feature that turns product images or URLs into fully editable page layouts in seconds, and AI content generation that delivers persuasive content instantly, helping you launch throughout, optimized campaigns with minimal effort.

Take a look at one of the high-converting landing page templates by GemPages, the Fitness Landing Page. 

This fitness landing page is a perfect example of how GemPages works as a powerful lead generation tool, especially for eCommerce or service-based businesses. Everything on this page is built with one clear focus: to collect leads quickly and effectively.

The Fitness landing page template by GemPages. Source: GemPages

If you wonder why it works so well as a lead-conversion landing page, let’s analyze.

• Instantly visible lead form: Name, email, and phone number fields are placed right at the top. Visitors don’t need to scroll or search, making the sign-up process more accessible and allowing it to be done instantly.

• Strong, clear CTA: The “TRY OUT NOW” button is bold, red, and highly visible. Especially when the countdown timer is installed right underneath, it creates a sense of urgency, pushing people to take action now, not later.

• Mobile-friendly layout: The page looks clean, fast, and easy to use on both the website and mobile. All templates are mobile-optimized, catching up with the demand of mobile users for higher conversion and being available on all device types. 

• Conversion-focused content: The headline is short and benefit-driven: “Welcome To The Healthiest Fitness You.” Below that, it offers something free, trying out a class, which is a great incentive to attract attention and encourage users to leave info.

• Trust-building elements: The lower section shows real proof, like “10K+ registered members” or “95% recommend GemFit,” which gives more credibility and enhance reliability, especially to first-time visitors. 

GemPages offers a free plan that includes access to basic templates and editor features. Paid plans, from $29/month, unlock advanced features like AI tools, sales funnel builders, and CRO integrations, starting at an affordable monthly rate for growing stores. 

Learn more: Create a Lead Gen Landing Page

2. HubSpot

HubSpot stands out as one of the best free lead generation tools in 2025, especially if you’re looking for a complete system to attract, manage, and convert leads. 

This tool is an all-in-one platform that helps you collect the right data from the right people using custom lead forms, then organize everything in one place without lifting a finger.

What makes HubSpot so effective is how easy it is to create and personalize lead capture forms. You can embed them on your website or landing pages, and every submission is automatically added to your CRM. 

HubSpot dashboard for lead generation. Source: HubSpot

Key features of HubSpot:

• Free custom form builder for targeted lead capture

• Built-in CRM to manage and organize contacts

• Automation workflows via Zapier (connect with Google Ads, Mailchimp, etc.)

• Integrates with thousands of marketing and sales tools

• Easy to track lead sources and behavior in one dashboard

This tool offers a free CRM and form builder. Paid plans starting at $20/user/month for additional features like marketing automation, sales pipelines, and analytics tools.

Learn more: Building the Ultimate B2B Marketing Stack: Essential Tools for 2025 Success

3. Salesforce

Salesforce earns its place among the best free lead generation tools with its Web-to-Lead feature, allowing business owners to build custom forms and place them on their website. 

How it works is that when someone fills it out, their information is instantly added to your Salesforce database as a new lead. This automation allows business owners to track, qualify, and assign leads to their sales team. 

Salesforce lead forms dashboard. Source: Venture Harbour

Key features of Salesforce:

• Web-to-lead forms for easy data capture

• Landing page integration for campaign-based lead generation

• Lead import from external sources like CSV or marketing platforms

• AI-powered insights with Einstein AI for smarter targeting

• Strong contact and opportunity management tools

While Salesforce doesn’t offer a permanent free plan, you can explore it through a 30-day free trial. Paid plans vary by product and business size, with the Sales Cloud starting at $25/user/month (billed annually). Salesforce is highly scalable, so it grows with your business.

Learn more: Top 10 Simple & Profitable AI Business Ideas To Refer To In 2025

4. Zapier

The best lead generation tools free list wouldn’t be complete without Zapier. 

It integrates everything!

No more switching between apps or manually copying data, Zapier automates the entire lead generation process, from capturing leads on your website to following up via email or CRM, from forms, chatbots, to landing pages.

The tool also has AI built into its tools, letting you use automation and AI together to qualify leads, personalize messages, or even generate responses, all without writing code.

Zapier system automates workflow by allowing easy integration across channels.

Key features of Zapier for lead generation:

• Connects with 6,000+ apps for full automation

• Build and embed custom lead capture forms and chatbots

• Visual workflow builder with Zapier Canvas

• AI-powered automation for content, follow-ups, and lead handling

• Pre-built lead tracking templates to get started quickly

Zapier has a free plan. But paid plans start at $20/month (billed annually) and unlock advanced features like multi-step workflows, premium app access, and AI customization.

Learn more: AI Tool Shopify Mastery: Top 20+ Apps for SEO, Chatbots, and Inventory Management

5. Mailchimp

Suppose you’re looking for a simple yet powerful way to grow and engage your audience specifically through email marketing. In that case, Mailchimp helps you capture leads, segment them intelligently, and keep them engaged through automated campaigns. 

With built-in AI features and an intuitive drag-and-drop editor, it removes the complexity from content creation while boosting your marketing impact. 

Mailchimp is specifically designed for lead generation through email marketing.

Key lead generation features of Mailchimp:

• AI-assisted email and content generation

• Customizable opt-in forms and landing pages

• Predictive segmentation and audience targeting

• Built-in A/B testing for performance optimization

• Detailed sales funnel and campaign analytics

Mailchimp offers a 30-day free trial, making it a great entry point for those seeking free email lead generation tools. Paid plans begin at $13/month for the Essentials package, with advanced automation and analytics available in higher tiers, while Standard ($20/month) and Premium ($350/month).

Learn more: Top 6 Cart Abandonment Software for Your Shopify Store

6. Leadpages

For small businesses looking for high-converting landing pages without the tech hassle, Leadpages is a top contender among the best free lead generation tools. 

As a dominant lead generation tool, its biggest strength lies in its over 200 conversion-focused landing page templates, each one built using over 10 years of real data to help you capture more leads with less trial and error. But’s more advanced features of this tool are waiting for you to test out!

Leadpages’ 200+ conversion-focused landing page template library. Source: Landingi

Key lead generation features of Leadpages:

• Optimized lead gen form builder

• Built-in A/B testing and real-time analytics

• Lead magnet hosting and automatic delivery

• Lead routing and notifications

• Drag-and-drop website and landing page builder

While not completely free, Leadpages offers a 14-day free trial with paid plans starting at $37/month, providing access to all core features and integrations.

Learn more: Top Lead Generation Landing Page Examples for Your Shopify Store in 2025

7. Hunter

Built for B2B prospecting, Hunter makes cold outreach easier and more effective, especially for small teams and startups, by allowing them to find verified email addresses from a company domain, create personalized campaigns, and manage cold emails all in one place. 

It's especially useful for those looking for free B2B lead generation tools, as it includes essentials like email lookup, lead verification, and a campaign builder right on the free plan.

The tool categorizes users into different group segments. Source: Venture Harbour

Key lead generation features of Hunter:

• Domain search to find company-based email addresses

• Email verifier to ensure deliverability

• Campaign creation for personalized cold emails

• Seamless Zapier integrations for workflow automation

• Lead management with CSV export and tracking

Hunter’s free plan allows one cold email campaign for up to 500 recipients, ideal for early-stage outreach efforts. Paid plans start at $34/month (billed annually), offering more campaigns, advanced features, and higher usage limits as your prospecting needs grow.

Learn more: Maximize Customer Engagement and Store Sales with Shopify Automated Emails

8. Pipedrive

If you’re tired of chasing leads through messy spreadsheets or forgetting to follow up, Pipedrive can help you stay organized and close more deals. 

The tool is specifically built for small sales teams that want a simple way to manage their leads and sales process. 

The software automates the lead generation workflow through LeadBooster add-ons, by collecting new leads through web forms, live chat, and chatbots, and even finding potential customers with its Prospector tool. Once the leads come in, Pipedrive sorts them automatically and assigns them to the right team members.

Pipedrive leads inbox dashboard. Source: Pipedrive

Key lead generation features of Pipedrive:

• Web forms and a chatbot for nurturing inbound leads

• Prospector tool for outbound B2B lead sourcing

• Automatic lead assignment and tracking

• Customizable reports and segmented lead inbox

• Spreadsheet imports for uploading existing leads

While Pipedrive doesn’t offer a forever-free plan, you can try any of its five tiers free for 14 days. Plans start at $14/month, and the LeadBooster add-on, which unlocks the full lead generation feature set, costs $32.50/month and can be added to any plan.

Learn more: B2B vs B2C eCommerce—Differences, Marketing & Sales Funnels

9. Intercom

If you want to qualify leads the moment they start asking questions, Intercom’s real-time chat and AI-powered Fin agent let you respond, route, and collect details instantly, no forms, no delays. It helps you connect with website visitors through live chat, bots, and automated messages, so you don’t miss a chance to engage a potential lead while they’re browsing your site. 

Intercom’s AI-powered Fin agent. Source: Intercom

Key lead generation features of Intercom:

• Real-time live chat and AI chatbot (Fin AI Agent)

• Automated lead capture and routing

• Contact data collection and lead scoring

• Integration with CRMs, email tools, and Zapier workflows

• Built-in help desk and support tools

Intercom starts at $29/user/month (billed annually), with additional AI automation features starting at $0.99 per Fin AI resolution. It is one of the free B2C lead generation tools that offers strong automation and chat features for teams looking to engage leads right when it matters most.

Learn more: How to Use ChatGPT for Ecommerce: Transform Your Shopify Store with AI

10. ConvergeHub

If you're a small business struggling with too many tools to manage leads, ConvergeHub might be your all-in-one answer. It’s a complete growth system that helps you find, track, and follow up with leads without switching platforms. 

What makes it different? The built-in free Lead Generator tool automatically pulls in verified leads from sources like social media, websites, and emails.

Converge Hub FREE Lead Generator

Key lead generation features of ConvergeHub:

• Free Lead Generator for sourcing verified contacts

• Customizable visual sales pipeline

• Workflow automation for follow-ups and lead routing

• Built-in email marketing and campaign tools

• Sales and support tools integrated in one dashboard

ConvergeHub offers a free plan with access to core lead generation features. Paid plans start at $59/user/month, with options to scale up based on team size and feature needs.

Conclusion

Lead generation doesn’t have to be expensive or complicated. 

As you’ve seen, free lead generation tools like GemPages, HubSpot, Salesforce, Mailchimp, Zapier, Hunter, and more offer powerful features. This could be AI chatbots to automated workflows and form builders, all with free plans or trials that make it easy to start.

Now with our potential list, the only thing left for you is to choose the one that fits your stage of growth, and take action.

FAQs