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- Why should Optimize the Presence of Product Pages
- Which Must-Haves On Product Pages for Dropshipping Store?
- 9 Top Tips to Design Pages for Dropshipping Products
- Tip #1: Prioritize high-quality image products
- Tip #2: Optimize clear, persuasive product descriptions
- Tip #3: Showcase customer ratings and reviews
- Tip #4: Include product demo videos
- Tip #5: Enable a live chat
- Tip #6: Mention related products
- Tip #7: Create an urgency for shopping
- Tip #8: Take care of UX best practices
- Tip #9: Optimize pages for customers with disabilities
- Conclusion
- FAQs about Product Pages for Dropshipping Store - 150w
Tips And Tricks To Leverage Product Pages For Dropshipping Stores on Shopify
As online shopping has grown rapidly, eCommerce sales recorded a huge number, at 5.8 trillion U.S. dollars by the end of 2023. Notably, dropshipping profit margins are estimated from 10% - 25% per year, much exceeding other fields. That’s why many online sellers turn to dropshipping models to capitalize on their businesses. However, it’s not easy to develop a dropshipping store.
Instead of investing without clear goals, it’s a good idea to focus on the presence first. One of the most important objects is product pages for dropshipping stores, which help convince customers to buy from you effectively. They are not just about the basic info of your products; they should cover trigger elements to attract customers' attention.
This article provides a detailed guide on designing dropshipping product pages for the best performance. Let’s get into it now!
Why should Optimize the Presence of Product Pages
A product page is simply a page that provides essential information about a product’s features, pricing, benefits, and customer policy. This page type usually has the following characteristics:
- Answer visitors’ questions and concerns;
- Keep everything clear and reachable to all visitors;
- Enhance customers’ experience and promote website visitors;
- Persuade shoppers to add products to their carts and complete payments.
Undoubtedly, product pages for dropshipping stores also address similar requirements. However, in fact, they extend beyond these expectations to be more attractive and outstanding in visitors’ eyes.
WaveBeamPro features a well-structured product page for dropshipping store
If you find it challenging at first, it’s recommended to work with a reliable page builder like GemPages to customize your product pages effectively. It sounds great to hear that leading eCommerce sites built in Shopify also prefer this tool for their store presence.
Learn more: How to create a Dropshipping Store on Shopify with GemPages AI features?
Which Must-Haves On Product Pages for Dropshipping Store?
Every product page includes essential elements: product name, description, images, price, variations, stock, and cart button. All are well-designed to deliver an appealing product page and build customer confidence.
In product pages for your dropshipping store, you need more to boost conversions with customers further, as follows:
- Banner callout/promotion: highlight special offers or free shipping to attract attention immediately.
- Urgency effects: set up limited-time offers (countdown timers) or the number of remaining products (stock counters) to create a sense of urgency during the shopping journey.
- Discount highlight: makes images and texts easy to spot, encouraging customers to potential savings at the time they see your products.
- Shipping/ Delivery: include clear information on delivery times and costs, as many shoppers care about when and how they get products.
- Product bundle suggestions: help increase cart value with related or supplement products.
- Testimonials & reviews: show feedback, success stories, or social proof to build trust and credibility for your products before any buyer makes decisions.
- Visible contact options: include a telephone number, email, or live chat options to assure customers of the belief that they can get support from you all the time.
- Trust badges: like SSL Secured/ Safe Checkout, reflect the high level of security when shopping at your dropshipping store.
- Call-to-action (CTA) buttons: directly guide customers toward checkout, which require prominent and clear positions on the product page.
9 Top Tips to Design Pages for Dropshipping Products
As a major partner of Shopify in supporting the website presence, we’ve got in-depth experience working with eCommerce businesses, including dropshipping. That’s why we compiled a list of tips and tricks below that add value to product pages for dropshipping stores. Let’s take a look at it!
Tip #1: Prioritize high-quality image products
Product images not only provide a clear sense of what customers are buying but also contribute to a trustworthy brand identity. According to BusinessDIT, high-quality photos recorded a 94% higher conversion rate than low-quality ones. Thus, it’s not a joke to say an image is worth a thousand sales.
When it comes to dropshipping photos, be aware of using DIY product photography or partnering with a professional photographer. Notably, it’s recommended to have photos with multiple angles, which help customers assess quality and details easily. If you prefer, you can directly request pictures from suppliers for your dropshipping products.
Dropshippers collect high quality photos from AliExpress
Tip #2: Optimize clear, persuasive product descriptions
What will happen to that? Don’t mention product pages for dropshipping stores, we come up with common problems when writing product descriptions on every site page. Many people ignore this part or only copy and paste available content from their own rivals. Indeed, all break the principles of SEO rankings–it’s impossible to outrank your competitors.
Providing an appealing and detailed description on each product page
We don’t think copy is always a problem, as eCommerce copywriting can work well for your dropshipping store’s sales thanks to triggering a reader’s attention. If so, how should you write?
The Dropship–a leading site in dropshipping, admits: “A good copy always starts with describing the person who will buy your product.” In addition, you should ensure product descriptions mention buyers’ problems, solutions, and product benefits. However, there is no format for developing a persuasive description for all products.
Remember that even with the best images, it's challenging to persuade your customers if you don’t have valuable product descriptions!
Tip #3: Showcase customer ratings and reviews
According to the 2012 Econsultancy report, about 61 % of shoppers read online reviews before deciding to buy. Typically, positive feedback, not “extreme ones,” can help build trust for your brand–especially critical for dropshipping stores that lack a physical presence!
It’s recommended to set up customer review sections with star ratings, photos, and even videos. These visuals work well to ensure reviews are visible and easy for any visitor to access. If you find them challenging to obtain, you should start with photo reviews first.
Customers showcase reviews in Tiktok videos
Tip #4: Include product demo videos
Besides high-quality images, consider showcasing the products you’re selling in demo videos. However, some business owners wonder if videos will negatively impact the site’s loading speed. Here, we don’t have a strong commitment to anything, all from our experiences!
You can collect videos from Google or YouTube, but keep the content focused on how to use products to satisfy your customer’s demands. In addition, the video duration should be 2-5 minutes long on YouTube/ websites and under 90 seconds on social networking sites.
Demo videos provide clear instructions on how to use products
If possible, you can contact the suppliers directly for a request on product videos. They can offer the best presence and a free license to promote your products on all platforms. With platforms like Shopify and WooCommerce, you can access easy integration to add demo videos to product pages for your dropshipping store within simple steps.
Tip #5: Enable a live chat
A live chat can provide customers with real-time support during each visit to an online store. Many shoppers feel hesitant when they don’t clearly know about details like shipping times, delivery policies, and product specifications. That’s why we believe setting up live chat can help reduce cart abandonment and lead to checkout fulfillment.
Tidio, Zendesk, or Drift are the leading services for delivering live chat on eCommerce platforms. If you find this time-consuming and budget-consuming, let’s consider chatbots as great alternatives. These choices can handle frequent questions automatically but don’t provide personalized assistance.
Here is an example response and answer you can learn when predefining a chatbot on your dropshipping product pages.
How long does shipping take? “The times vary depending on the product and destination. In fact, the majority of our items are delivered between 10-15 working days. You also provide your order number; I’ll look it up for you! Thank you!”
As you can see, the answer nearly covers basic information, and the customers need to provide more to navigate the chatbot. On the other hand, a live chat seems appealing in addressing customers' concerns directly.
Tip #6: Mention related products
Another aspect of sales growth is the Up-Selling or Cross-Selling technique. Undoubtedly, displaying related products on each product page is the easiest way to kick off. This seems simple but is effective in increasing average order value and customer loyalty.
Related products should mentioned in Recommended for you or similar sections
You can prefer this tip for all eCommerce business cases, not only for dropshipping stores. Therefore, we will not talk about any specifics, depending on your business and product promotion plan. However, keep in mind to list out everything visually and easy-to-trigger to the visitors on your product pages.
GemPage templates can help inspire how to categorize product sections, including additional choices. You can freely pick the best fit for your brand and then follow some steps–all already half-done for your goal.
Tip #7: Create an urgency for shopping
If you’re in a fierce battle for your customer’s attention, making urgency would be your greatest weapon. Any buyer is afraid of missing out while shopping and wonders if they should wait or buy now. It’s time you should step into this approach.
Short, impressive limited offers are delivered on product pages for dropshipping stores
Some strategies, like limited-time sales, post-purchase offers, or “only a few left” notifications, can work well to prompt shoppers. You can also try displaying live visitor counters, recent orders, items sold, and the latest purchases to increase customer trust.
If so, is there anything different on the product pages for dropshipping stores? It’s not much, but your urgent promotions should assure buyers despite risky shipping times. For us, offering a countdown timer for free shipping can help! Your customers do feel they’re getting extra value if they act quickly!
Curious to know how to optimize? GemPages x SnapNoti FOMO Visitor Counter might be an excellent integration that you should add to your sales strategies!
Tip #8: Take care of UX best practices
A UX-optimized page can help remove clutter or confusion, guiding your customers smoothly from curiosity to checkout. If you’re not a professional, consider learning how to optimize UX practices from reliable dropshipping stores. However, keep it personalized to make your shop stand out in the eCommerce market.
A typical product page focus on UX practices
Unlike what you might think, eCommerce UX covers much more than your dropshipping store’s visual design. It often ensures six points: loading times, accessibility, navigation menus, mobile friendliness, journey mapping, and copywriting.
If you’re a newbie dropshipper, we believe in optimizing product feeds! It’s needed to keep info and images on products clear, showcase shipping policy in detail, and learn how to deal with large media files. This early step contributes to improving loading times and making the content accessible all the time. After that, think about the others for the best UX performance!
Learn more: 11 Top Shopify Dropshipping Stores That You Can Learn From in 2024
Tip #9: Optimize pages for customers with disabilities
Customers with disabilities might find it challenging to reach out to your dropshipping products challenging. If you ignore this fact, your business is not just bad–it’s a missed opportunity to expand your customer base. Nope, we can completely optimize product pages to make disabled visitors feel more convenient.
First and foremost, add alt text to images to help screen readers still “see” your products through words. In addition, ensure your pages are navigable via keyboards for those who can’t use a mouse and high-contrast colors for those with visual impairments. In some demon product videos or testimonials, cover subtitles so customers can engage fully with your content.
As eCommerce experts, we believe this practice is competent for improving your SEO scores. Always make sure your dropshipping site isn’t just for a few but for all. Let’s do it right now!
Learn more: Dropshipping Tips: 15+ Proven Strategies to Skyrocket Your Sales
Conclusion
Our blog has just provided all the insights and tips to get you ready to design product pages for your dropshipping store. It’s sure that you will find challenges in the first step, but everything soon gets well!
With all that said, be aware of other solutions to optimize your page’s presence. Also, consult dropshipping experts to inspire interesting things before starting your plan. Trust us: it’s completely normal to ask for learning, whether you’re a newbie or an expert.
Visit GemPages articles to learn helpful tips when operating your stores on Shopify!
FAQs about Product Pages for Dropshipping Store - 150w
