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Shopify Dropshipping in the Nederland: Everything You Need to Know to Maximize Your Sales
Shopify Dropshipping in the Nederland: Everything You Need to Know to Maximize Your Sales
The Netherlands’ eCommerce is constantly evolving, and dropshipping has emerged as an attractive model due to its low startup costs and high flexibility. That’s why Shopify dropshipping in the Nederland presents a compelling opportunity for aspiring entrepreneurs.
In our blog today, we will clarify everything you need to succeed with your Shopify dropshipping. From legalities and market insights to choosing the right products, finding reliable suppliers, and optimizing your maximum sales, you can learn helpful insights from professionals in this market.
Let’s dive right in and explore the details below!
Why should you start Shopify dropshipping in the Nederland?
Is Shopify dropshipping legal in the Nederland?
Yes, Shopify dropshipping in the Nederland is entirely legal and driven by online sales rules and trademark laws. According to the Netherlands Chamber of Commerce (KVK), you need to check product requirements, register for your business, and obtain a VAT number. Understanding your tax obligations, including charging VAT on B2C sales, is particularly critical.
As the Netherlands is a Country Member of the EU, dropshipping sellers need to adhere to EU consumer and return laws, like the 14-day cooling-off period. Ensuring clear contact information, return policies, and transparent pricing is also a requirement for legitimate Shopify dropshipping.
Dropshipping market outlook in the Nederland
With 92% of Dutch people preferring to shop online, the Dutch eCommerce market reached €36 billion in 2024. Notably, this figure is projected to grow by 7.92% from 2025 to 2029, reflecting a steady increase in online shopping adoption. All of these trends make Nederland an incredibly attractive destination for Shopify dropshipping businesses to kick off their first orders and sales.
The eCommerce in the Nederland was valued at €36 billion in 2024
Additionally, a significant 60% of Dutch shoppers engage in cross-border purchases, seeking variety and competitive pricing. This is one of the key advantages of Shopify drop shippers, where store owners can offer a diverse product catalog internationally without holding inventory. That’s why Shopify dropshipping in the Netherlands can provide a high-potential opportunity, especially when sellers can take advantage of local markets and partner with reliable suppliers.
Dropshipping with Shopify: Pros and Cons
Here are some advantages and disadvantages that sellers should consider before starting their Shopify dropshipping stores. Weighing both sides carefully is critical to ensuring the best results.
Pros
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Low startup costs: Dropshipping doesn’t require upfront inventory investment, significantly reducing the financial barrier to entry for new businesses or solo merchants.
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Easy to get started: Shopify offers user-friendly tools and integrations with AI website builders that can make setting up a dropshipping store effortless, even for beginners.
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Flexible location: Since there’s no need to manage physical stock or handle shipping, you can run your store from anywhere while effectively delivering products to Nederland.
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Wide product selection: You can offer a vast range of products without worrying about inventory limits. However, it’s better to start with high-demand items in the Dutch market.
Cons
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Low profit margins: Because of intense competition, third-party supplier fees, and certain taxes in Nederland, profit margins might be thin, especially in saturated niches.
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Limited control over supply chain: Shipping delays, stock outages, or product quality problems are out of your hands, which negatively affect your customer experience.
Learn more: Shopify Themes for Dropshipping: Best of 2025 & Why
How Shopify Dropshipping Approaches the Nederland market
Successfully approaching Shopify dropshipping in the Nederland demands a nuanced understanding of the available strategies and tools. This section delves into the most effective methods, helping you leverage Shopify’s capabilities to your potential to stand out in the market.
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Use dropshipping apps built for Shopify
One of the most common methods is integrating with specialized Shopify apps like Spocket. These apps offer extensive catalogs and often connect you with suppliers, including those in Europe, streamlining your operations for the Dutch market. Consequently, sellers can easily automate various phases, from product sourcing and importing to order fulfillment and tracking.
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Dropshipping with Shopify Collective
Shopify Collective lets sellers connect with other Shopify stores and sell each other's products. This is especially ideal for finding unique products from Dutch suppliers and handling orders split by suppliers directly to end buyers, ensuring seamless sourcing in the Shopify ecosystem. Compared to other approaches, Shopify Collective is higher evaluated for saving time and effort.
Sellers can reach Shopify dropshipping Nederland with the reliable built-in Shopify ecosystem, called the Shopify Collective ecosystem
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Negotiate directly with dropshippers in the Nederland
To better control product quality, branding, and shipping, you can establish direct relationships with Dutch manufacturers or wholesalers willing to dropship. This often leads to better profit margins and more reliable fulfillment, as you can communicate your needs directly and clearly. However, more initial effort in vetting is required for Shopify dropshipping in the Nederland.
How to Start Shopify Dropshipping in the Nederland
Step 1 - Select your product idea
Choosing the right products is paramount to your success in Shopify dropshipping in the Nederland. To begin with, tools like Statista, Google Trends, and social media platforms (such as TikTok and Instagram) should be used to identify trends in the Dutch market. Don't overlook eCommerce marketplaces like Coolblue and Bol.com; they are two of the leading marketplaces in the Netherlands, offering lots of valuable insights into local bestsellers and customer reviews.
Coolblue is a big marketplace in the Netherlands to inspire with trending products
It's crucial to strike a balance in your product selection between everyday essentials, seasonal demands, trending niches, and long-term winners. Below are high-potential items to consider:
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Travel accessories: The Dutch are frequent travelers, both for holidays and work.
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Electronics: Smart home devices or unique gadgets can find a dedicated audience.
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Clothing: Designs focus on minimalist, functional, and sustainable fashion.
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Beauty & Health care: Skincare and wellness products emphasize natural ingredients.
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Bicycle-related items: Nederland is a biking nation, making it ideal to sell this product.
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Sport and outdoor gear: Products for hiking, camping, or water sports are in demand.
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Eco-friendly products: Reusable items and sustainable goods are top-of-mind options.
Step 2 - Analyze competitors and find your unique identity
The next step is to identify your competitors' offerings, pricing strategies, marketing tactics, and customer service approaches. This allows you to find gaps in their offerings or areas where you can differentiate yourself. Your unique selling proposition (USP) could be anything: superior customer service, sustainable sourcing, a highly curated product selection, and faster shipping. However, let’s ensure you have enough resources from finance and humans for the best results.
Step 3 - Consider tax obligation & VAT in the Nederland
As we mentioned above, complying with local regulations and tax obligations is essential. Therefore, this step is included in how to start with Shopify dropshipping in the Nederland. After registering your VAT number successfully, let’s look at the following VAT-related points:
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Standard VAT Rate: 21%
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Reduced VAT: 9% for medicines, books, and some specific items
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EU VAT SME Scheme (from January 2025): often <€100,000 in total EU annual sales
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OSS Scheme: Reporting and Paying VAT across EU countries from a single return
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IOSS Scheme: Simplifying customs clearances for a third territory at a value of <€150.
Step 4 - Build your Shopify dropshipping store
Your Shopify store presence reflects your brand identity and offers a seamless shopping experience for online shoppers. Therefore, establishing a high-performing website is essential.
While Shopify provides a built-in editor, it lacks the creativity and ease of use to get started. That’s also when the top-rated landing website builders like GemPages come in to address this. GemPages offers a drag-and-drop editor that allows you to create stunning and high-converting landing pages, product pages, and homepages without any coding knowledge. Additionally, sellers can utilize AI GemPages from layout to images to easily finish their designs in minutes.
If you’re not sure where to start, explore GemPages’ library of 200+ CRO templates, specifically designed for eCommerce and dropshipping businesses. All you need to do is select a proper design, then edit something to align with your demands and brand tone, and click Save to finish.
Step 5 - Find trustworthy dropshipping suppliers
Working with reliable suppliers is a cornerstone of successful Shopify dropshipping in the Nederland. Here’s what to look for in suppliers to ensure the best dropshipping performance: Fast delivery time, high-quality products, competitive pricing, customer reviews, excellent communication, clear, specific return policies, and allowance for product sampling and testing.
In the Netherlands, there are five famous dropshipping suppliers that you can consider now:
1. Vida XL
Vida XL is a prominent dropshipping supplier in the EU, excelling in a vast array of categories, including furniture, home decor, garden products, and tools. It also has its own warehouse in the Netherlands, offering significant shipping advantages in terms of time, picking, and packaging. You can add Vida XL directly to your Shopify Admin with its app built for the Shopify App Store.
Vida XL is a famous EU dropshipping supplier in home decor, garden, and furniture
2. Orderchamp
Orderchamp focuses on offering premium products in fashion, beauty, home goods, and artisanal items, making it perfect for niche-specific Shopify dropshipping in the Nederland. Their low minimum order requirements are a distinct advantage, especially for premium items. Orderchamp has strongly partnered with leading Dutch wholesale centers, such as Trademart.
3. Sprocket
This dropshipping platform is renowned for both the US and EU markets, with 80% of Spocket’s suppliers based in North America and Europe. It is committed to a delivery time of 2 to 5 days, which is a significant competitive advantage over Asian suppliers. Not only for Shopify, you can find its seamless integration with other eCommerce platforms like WooCommerce or Magento.
4. Van der Meer
Van der Meer is a specialized dropshipping supplier located in Rotterdam that focuses exclusively on pet supplies and products. This niche makes them a go-to choice for Shopify brands or solo merchants looking to cater to the significant pet owner market in the Netherlands.
5. GOGETTERS EU Dropshipping
GOGETTERS EU Dropshipping is an all-in-one Shopify app specifically designed for the Dutch market. Its key strength lies in its ability to consolidate products from various well-known European suppliers like VidaXL, BigBuy, Van der Meer Rotterdam, Axihandel, and Everspring. This extensive network can provide a diverse product catalog and streamlines supplier management, making it a top-of-mind solution for Shopify dropshipping in the Nederland.
GOGETTERS EU stands out with a broad network of reliable dropshipping suppliers
Step 6 - Optimize SEO and your website performance
Once your Shopify store is live, prioritizing SEO and performance is vital for attracting organic traffic. You should naturally integrate terms like "dropshipping Nederland" into your content, titles, and descriptions. Also, ensure strong on-page SEO with optimized meta tags and URLs. Another point is mobile responsiveness and quick loading for enhanced user experience (UX).
Gem X features a fast and powerful A/B testing for your Shopify dropshipping
To continuously improve your website’s performance and conversion rates, leverage the role of A/B testing. This method allows you to compare two versions of a webpage to see which one performs better in terms of specific aspects like engagement. You have ready integration with GemPages, and you can utilize Gem X, a robust feature powered by GemPages, to save costs.
Learn more: How to Run a Proper Shopify A/B Testing on Your Store
5 Tips to stay ahead with Shopify Dropshipping in the Nederland
The final section today will provide five advanced strategies and crucial insights to help you stay ahead in the Dutch market, optimize your operations, and ensure long-term growth and profits.
Work with proper dropshipping suppliers
As the efficiency of dropshipping suppliers significantly impacts your Shopify dropshipping in the Nederland, it’s essential to look for partners who offer reliable and consistent services. You can find 2-3 options to make flexibility when your current supplier has unexpected issues. This helps you feel more active and comfortable in most cases and maintains stable shipping prices.
Select valid payment methods in the Nederland
While credit cards (e.g., American Express) and PayPal are standard in many countries, iDEAL is by far the most popular online payment method in the Netherlands. Thus, ensure your Shopify store is offering iDEAL as a priority payment option to cater to the majority of Dutch consumers. Also, consider other methods like Klarna ("buy now, pay later" options) to maximize conversion.
Take full advantage of innovative tools
Why don’t you leverage the full potential of the Shopify App Store to streamline your operation?
Beyond dropshipping and page builder apps like GemPages, you can work with tools like email marketing, customer support (e.g., live chat), analytics, and automation. Many AI-powered tools have emerged as intelligent assistants that can help you work faster and save more resources.
Use appropriate languages for your website
To reach more customers in the Netherlands, your store should be built in Dutch and English. While Dutch builds trust with most local shoppers, English is the second most common language. Don’t forget to use translation apps like Weglot to manage multiple languages easily.
Conclusion
Shopify dropshipping in the Nederland offers a promising avenue for dropshipping firms. Everyone needs to have an in-depth understanding of the market's nuances, take full advantage of the Shopify platform and its robust app ecosystem, and strictly follow Nederland’s regulations. Success in dropshipping is built on continuous learning, adaptation, and exceptional service. That’s why being active and staying updated with the latest insights, tools, and trends is crucial.
Visit GemPages blogs today to get helpful expert tips for maximizing your Shopify performance.
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