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Shopify Conversion Rates: A Beginner’s Guide
As an eCommerce retailer, your biggest priority should be knowing how to increase your Shopify conversion rate.
But what is a good Shopify conversion rate? And how do you increase your conversion rate on Shopify?
What is A Conversion Rate?
A conversion rate is the percentage of visitors to a website who complete a desired action, known as a "conversion." This could be making a purchase, signing up for a newsletter, filling out a form, or any other goal you set.
To calculate it, simply divide the number of people who completed the action by the total number of visitors, then multiply by 100 to get a percentage. It’s a handy way to see how effective your website is at turning visitors into engaged customers!
Why Should You Monitor Your Shopify Conversion Rates?
Monitoring your conversion rate provides you with a way to measure the performance of your website as well as the performance of your applications. With an accurate grasp of your Shopify conversion rate, it becomes much easier for you to identify the areas in which you need to make improvements. These are the kinds of changes that can lead to a sizable boost in your total conversions rate.
How To Increase the Conversion Rate For Your Shopify Store?
There are plenty of proven ways to increase your Shopify conversion rate. Here are a handful.
1. Stop cart abandoners with a last-minute offer
Cart abandonment is a big challenge, with about 66.5% of customers leaving items in their cart. To combat this, try creating urgency with limited-time offers, like “free shipping for the next 10 minutes,” to encourage them to complete their purchase.
Using a cart abandonment popup can also help reduce abandonment rates. A well-timed popup reminding customers of their items, or offering a small discount, can often be enough to bring them back to the checkout, potentially lowering abandonment by up to 20%.
Learn more: Sticky Add to Cart: How to Create and Best Practices
Your conversion rate is one of the most important metrics to monitor.
2. Remind return visitors of where they left off
To help returning visitors complete their purchase, remind them where they left off. Many shoppers don't buy on their first visit, especially for higher-priced items like mobile devices.
For these return customers, make their experience as seamless as possible. You can do this by showing them the products they viewed during their previous visits, letting them pick up right where they left off with just one click.
This small but effective feature can help increase the chances of conversion by reducing friction and making the shopping process easier.
3. Encourage coupon redemption with reminders
Many store owners offer coupon codes, but sometimes customers forget to use them. To fix this, you can add a reminder on your website using a sticky bar. This is a small, visible bar that stays on the screen while the customer shops, reminding them about the coupon they have.
By showing this reminder, you make it easier for customers to apply their discount when they checkout. This simple trick can help more people use their coupons, leading to more sales.
In fact, many stores see up to a 50% increase in coupon redemptions when they use this method. It’s an easy way to get more customers to take advantage of your discounts!
4. Test landing pages with different value propositions
Low conversion rates on landing pages often occur when your Unique Selling Proposition (USP) isn't clear or compelling.
To solve this, test different versions of your value proposition to see which one resonates best with your audience. Use the insights gained to craft stronger headlines and attract more customers to your site.
This strategy can potentially boost your landing page conversion rates by up to 50%.
Important note: GemPages is one of the most popular landing page builders for Shopify. Thousands of merchants use GemPages to create their store and landing pages.
5. A Strong CTA
Do you know how to increase the conversion rate on your website? Well, a solid call to action (CTA) can do wonders. It is as necessary as anything else to have a concise and easy-to-understand CTA to encourage visitors to purchase your products.
Your Shopify website should have a theme, and the CTA should match your branding/color scheme.
6. Social Proof
In today's world, if you want to compete with the finest in the eCommerce market, displaying social proof is really important.
For the purpose of increasing the conversion rate of a website, it is imperative that you make your social media shares and any customer endorsements available on your website.
7. A Popup Form
Are you wondering how a popup form can lead to high converting product pages?
To begin with, a popup form is an effective and efficient method of acquiring information regarding prospective buyers. Second, you can encourage them to fill out the popup form by giving them some type of reward, such as a discount or an incentive. That is one way that you can successfully boost your eCommerce conversion rate.
8. Recommend relevant products in blog articles
If your blog isn't generating the sales you hoped for, don't worry—there's a simple way to change that.
Consider embedding product recommendations directly within your blog posts. By including high-quality product images alongside your content, you give readers a clear visual representation of what you're talking about. This makes it easier for them to imagine owning the product.
You don't need to over-explain—keep the detailed product descriptions on your product pages. Just add those compelling images in your blog to catch the reader’s eye, leading to better engagement and higher chances of converting a visitor into a customer.
9. Free Shipping
Many clients are reluctant to make purchases from websites where they must pay a shipping fee, even though practically all websites charge a shipping fee. That means that by providing free shipping you can differentiate your brand from others.
Your Shopify conversion rate will see a significant increase as a result of this one change.
10. A Catchy Headline
There is no question that the headline will be the very first thing that potential consumers look at when they visit your website. Because of this, the headline needs to be attention-grabbing so that it can convince people to make a purchase.
A title that emphasizes the benefits of the products must be included on each and every one of Shopify's product pages.
11. Detailed Product Descriptions
In order to have high converting product pages, you need to start ranking in search engine results pages (SERPs), and you won't be able to do that without having optimized your product descriptions. Make sure that you write product copy that is easy to read and does not contain any unnecessary fluff when describing the characteristics of your products and the ways in which they can improve the lives of your customers.
Because the keywords you employ can have a significant impact on where your website ranks in Google's search results, it is in your best interest to select keywords that are competitive and highly related to the things you sell.
12. Eye-Catching & Self-Explanatory Product Videos
Creating videos that are captivating and appealing is the best strategy to take these days if you want to thrive in the e-commerce sector and see an improvement in your Shopify conversion rates. We even advise readers that they offer a brand story through the medium of video in order to facilitate the formation of a connection between their brand and their customers.
You don't even need to have extraordinary video editing skills because there are standard templates available that can help you make a gorgeous final version of a product video.
Check out our guide on How to add video to Shopify product page
GemPages Features To Boost Your Shopify Conversions
Although the struggle is real when it comes to improving eCommerce conversions, you don’t need to be concerned because there are plenty of GemPages features you can use to boost your conversions.
Here are the top features:
1. Lazy Loading
Lazy loading is a programming approach that delays the process of initializing or constructing an object until it is actually needed. Online images, in general, fall under this category. In addition to improving speed and performance, this feature will also give the user the impression that the page loads faster than it actually does.
Lazy Loading is important to make sure that your page loads quickly.
2. Stock Counter
GemPages stock counter feature enables you to add an inventory counter to your product page. You can display notifications for low-stock, out-of-stock, or overstock situations with a variety of customization choices. When visitors get the message that a particular product is low in supply, it will encourage them to make a purchase quickly.
Stock Counter features in GemPages's template
3. Product Bundle
The Product Bundle feature allows you to create special offers by grouping related products together at a discounted price. This can increase average order value by encouraging customers to purchase more items in one go.
You can customize the bundle's design and display it directly on your product pages, making it an effective way to increase conversions while providing more value to your customers.
Learn more: How To Create Bundles on Shopify: 2 Simple Ways
4. Image Comparison
GemPages' Image Comparison feature allows you to add a before-and-after image slider to your product pages. This is especially useful for showcasing product transformations, such as skincare results or product improvements.
Image Comparision features in GemPages's template
5. Countdown Timer
A countdown timer is a useful feature of GemPages that you can include in any e-commerce platform. When the clock starts ticking, customers panic about missing out on sales and are more likely to make a purchase.
Countdown timer feature from GemPages's template
Learn more: 15+ eCommerce Conversion Rate Optimization Best Practices
Important note: You can try GemX to streamline this process. With GemX, a cutting-edge Shopify app focused on CRO and A/B testing, you can create and test multiple landing pages for the same product effortlessly.
Top 10 Shopify Apps To Boost Conversions
Obviously, there are a lot of ways to improve eCommerce conversions. Here are a bunch of apps that can help.
Appstle Subscription & Loyalty
You may expand your business with this app because it makes a consumer’s buying experience easier and encourages loyalty.
Appstle is the most customizable subscriptions tool with product swap, custom shipping, build-a-box, bundling, etc
ReConvert Upsell & Cross Sell
This is another incredible app you can use to improve eCommerce conversions. As it boosts your website’s AOV and checkout flow. You can also expect this app to improve the shopping experience of your users.
ReConvert's conversion focused post purchase upsell funnel helps you grow AOV & maximize the profit of every sale
Recharge Subscriptions
Using this amazing application, you cannot only measure the performance of your eCommerce business, but you can also optimize it to perfection. If your Shopify conversion rate is one of your primary concerns, using this app is one of the best options you have to make things work in your favor.
Recharge is the leading subscription management solution
Growave
With robust options for photo reviews, wish lists, loyalty programs, gift cards, referrals, and user-generated content (UGC), Growave is an all-in-one Shopify marketing app you can rely on to improve your Shopify store.
Boost customer loyalty & repeat purchases with Growave
PickyStory
Small and large retailers can automatically create more money and raise their store AOV thanks to the bundles-app PickyStory. With high-performing bundle layouts, you can offer enticing packages throughout your store. PickyStory provides a range of package offerings to assist your visitors at each stage of the purchasing process.
Adding Shopify apps that add a loyalty program or bundles can also boost your conversions.
Upsell by AMP
AMP Upsell is a powerful tool for increasing Average Order Value (AOV) and revenue by strategically placing one-click upsells before and after purchase. With AMP Upsell, you can inspire customers to add related products and accessories on key pages like the Product, Cart, and Thank You pages, boosting the number of items in each transaction.
Supercharge AOV and Revenue with Pre and Post Purchase One-Click Upsells.
Rise.ai: Gift Cards & Loyalty
Rise.ai helps grow customer retention and loyalty with innovative Store Credit rewards and Gift Cards, offering actual cash value credits instead of points. This app supports a robust loyalty program that boosts Average Order Value (AOV) and upsells through customized Cashback workflows, providing a higher return on investment than traditional discounts.
Boost Retention and RPRs with Store Credit, Gift Cards, Cashback, Refunds, Loyalty & Memberships
Loox ‑ Product Reviews App
Loox is a visually appealing social proof app designed to build trust and boost sales by showcasing authentic product reviews. It automatically collects customer reviews with photos and videos, adding a personal touch to product feedback. Loox’s fully customizable widgets integrate seamlessly into your store without affecting load speed, ensuring a smooth browsing experience.
With Loox grow your brand with social proof that looks amazing - product reviews, photos, videos & referrals.
Pop Convert ‑ Pop Ups, Banners
Pop Convert helps you grow your subscriber base and drive sales by adding customizable pop-ups, banners, and smart bars to your store. You can prompt customers to share their email or phone number and even integrate webhooks for seamless data collection.
With Pop Convert, you can keep customers informed with smart announcements that blend naturally with your store's design.
Use popups and banners to collect emails and phone numbers from visitors and boost sales!
Releasit COD Form & Upsells
Releasit COD Form & Upsells simplifies the ordering process by allowing customers to place Cash on Delivery orders in a single click, bypassing the usual Shopify checkout steps. The app offers an intuitive form builder to create a custom COD order form, along with built-in upsells and quantity offers to boost Average Order Value (AOV).
Create a 1 Click COD order form with Upsells, Offers and more! Increase your conversion rate and AOV
Wrapping Up
There you have it, a guide on how to increase your shopify conversion rate. It is undoubtedly a challenging task to compete in the online world, but we are certain that following the tips and tricks of this guide can help increase Shopify CRO to a level you can only dream of without the right tactics.
Moreover, now you have a good idea of what a good shopify conversion rate is, you can easily analyze where your website is in terms of conversion.
So, all you need to do is follow all the provided instructions, and you will experience a significant boom in the conversion rate of your website.
FAQs about Shopify Conversion Rates
