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Shopify Maintenance Service: What Is It & Its Benefits
If you are an experienced Shopify owner, you might have tried the Shopify maintenance service. See how they double-performed your store productivity?
Or, if you are a Shopify beginner, we recommend implementing Shopify maintenance and support service. Though, yes, it is not mandatory, it will increase your store’s efficiency significantly.
Want to see how and why? Keep reading!
What Is Shopify Maintenance Service?
Shopify maintenance is an ongoing process that keeps your Shopify store running smoothly. It involves consistently fixing bugs, monitoring your website's search engine performance, updating content, and addressing technical issues immediately.
Although, as a Shopify owner, it’s fortunate that this hostage provides a more secure and stable environment than other self-hosted options like WordPress or Magento. However, regular maintenance is still necessary to help you avoid common issues like decreasing website traffic and sales, door search engine rankings, security vulnerabilities, and especially unhappy customers due to poor shopping experience.
When you plan for Shopify maintenance, remember that this is an evergreen approach, which means there should be a checklist of tasks along with a schedule for when to do them and who should handle them. Therefore, be consistent.
Regular maintenance is necessary to keep your Shopify store running smoothly. Source: Folio3 eCommerce
Learn more: Majors Types of Shopify Development Services and Top-picked Providers
Why Should You Hire A Shopify Maintenance Service?
- 1s delay in website loading speed leads to 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% conversion loss.
- 88% of users are less likely to return after a bad user experience like unsmoothly website surfing.
- 67% of users indicate that a poor website experience negatively impacts the brand reputation.
These are just among a thousand proven consequences of a bad website experience you surely don’t want your Shopify store stuck on.
Well, the solution is to maintain your eCommerce website consistently. Or, to ensure every aspect is professionally monitored, consider hiring a Shopify maintenance and support service. This allows you to focus on your core business, while their team of experts handles the technical side, potentially saving you money and boosting your revenue in the long run.
The Responsibilities Of Shopify Maintenance Service Providers
Depending on the Shopify maintenance service providers you hire and the chosen service package, each will be responsible for different tasks in maintaining your Shopify store. However, there are key tasks, such as CRO & Landing Page Design & Development like GemPages, and others that are sure to be included:
1. Website Performance Optimization
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Upkeeping Shopify website performance
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Ensuring cross-device compatibility
2. Data Management and Analysis
- Gathering and comparing data from analytics tools (traffic analytics, heatmaps, Shopify in-built tools, etc.)
- Performing regular backups
3. Software and App Management
- Keeping third-party apps and themes updated
- Adding regular updates to software and website plugins (or removing unnecessary ones)
4. Design and Content Updates
- Designing and developing high-converting landing pages
- Implementing and testing CRO strategies
- Optimizing user experience for better conversion rates
- Keeping the content updated and informative
- Transitioning from legacy Shopify store theme
Shopify maintenance service providers also offer page design and content updates. Source: GemPages
5. Technical Maintenance
- Identifying and fixing broken links
- Addressing technical issues
- Scanning and fixing code vulnerabilities
6. Security Management
- Conducting security checks
- Performing routine security scans for potential breaches and malicious code
7. Mobile Optimization
- Checking store functionality and appearance on various devices (desktop and mobile)
8. SEO Maintenance
- Ensuring proper implementation of SEO best practices
- Monitoring and improving search engine rankings
9. Regular Store Audits
- Conducting comprehensive audits to identify areas for improvement
- Providing recommendations for overall store enhancement.
How To Choose The Right Shopify Maintenance And Support Service
Now that you have considered hiring Shopify maintenance service providers, let’s look at the factors that will help you choose your Shopify ‘soulmate.’
1. Identify Your Needs
It’s a fact that understanding your needs precisely is the initial step to determining whether or not you actually want to implement something. And, yes, no exception for the consideration of Shopify maintenance service.
Thus, take time to create a comprehensive list of what your store requires, asking:
- What parts of my Shopify store do I struggle to keep up-to-date?
- How often do I encounter technical issues I can't solve on my own?
- Do I have enough time to manage all aspects of my store's maintenance?
- Are there areas of my store's performance that I'm unsure how to improve?
- Does my Shopify team have the expertise to cover any issues when maintaining the store?
Learn more: Get the Help You Need: A Complete Guide to Shopify Support
Remember that Shopify maintenance service provides various packages for diverse needs, some including content & SEO performance, some only covering technical issues, and some offering A-Z services.
To achieve the desired results, identify your needs and see who should be involved in reaching the targets. Source: Shopify
Therefore, precisely defining what aspect of your store to maintain and categorizing the priority can help you save by choosing a plan that covers specific needs instead of an all-in-one package.
Learn more: The Complete Guide on eCommerce Revenue Optimization [2024]
2. Determine Your Budget
Now that you have determined your needs, let’s talk about the budget.
Believe it or not, investing in comprehensive maintenance can often save money in the long run by preventing costly issues and ensuring your store operates smoothly. Consider your store's revenue and profit margins, and weigh the potential cost of downtime or security breaches against the investment in professional maintenance.
Once again, Shopify maintenance is an ongoing project. Therefore, hiring Shopify service providers should be considered a fixed cost rather than an additional expense. While it's important to stick to a budget, be prepared to adjust it if necessary.
3. Go Through The Pricing Packages
As previously mentioned, a Shopify maintenance and support service always offers various plans to satisfy your Shopify store’s particular needs. Therefore, carefully examine the specific services each maintenance provider offers.
To do that, let’s first look at common tasks when checking your eCommerce site operation, such as security updates, theme and app maintenance, content management, performance optimization, or SEO, to see if they are included as basic services. Then, you should look for comprehensive packages that cover all your identified needs, but be cautious about paying for services you're unlikely to use.
One tip is when you discuss with Shopify maintenance service providers, ask if they offer any additional services, as these might cost less when combining a plan.
Compare different Shopify service maintenance pricing options to choose the one that saves your budget and meet your needs precisely. Source: WeCanFly Agency
4. Compare Various Services
Don’t stick to one option; be diverse.
While this might be a fact, not diversifying your options can lead to overpaying.
There are numerous Shopify service providers in the market offering various payment plans and services that could potentially be a perfect fit for your needs and budget. So why limit your options to one?
Be aware that some Shopify maintenance services might charge based on hours, project-based, or specific tasks. Hourly rates can be suitable for occasional, specific tasks, while monthly retainers work well for ongoing, regular maintenance.
Some providers offer tiered packages with different service levels at various price points. When comparing costs, prioritize the value provided, not just the price tag.
The suggestion is to book a call with these Shopify maintenance service providers (usually free) and inquire about the potential for price negotiation and flexible payment options to find a plan that aligns with your financial situation. Also, ask them for any trials to get a practical experience of their expertise.
5. Check For Their Experiences & Portfolio
Save the best for last on this list really is to check your Shopify maintenance service past experiences and background.
Of course, you would be safer working with a provider that can display their experiences with similar Shopify stores and case studies demonstrating successful maintenance work through their portfolios (usually via a site). These services must showcase their knowledge of industry-specific tools and integrations, as well as an understanding of your target market and customer base. For the practical check, inquire 1:1 with them.
Another way is to read past customer reviews through directory pages, Google, or some services and even show them on their website.
This direct feedback from current or past clients can provide valuable insights into the provider's performance, helping you decide whether they’re the one you are looking for.
Check the Shopify maintenance and support service portfolio to see their actual work. Source: Shopify
Recommended Shopify Maintenance Services
Now that you know what a Shopify maintenance and support service, its benefits, and how to choose the perfect fit is, GemPages has some recommended top-tier services your Shopify store can refer to:
1. Task Husky
Task Husky has proven success with over 20,000 small tweaks and larger customizations, ensuring that every aspect of your Shopify or Shopify Plus store is optimized for success. From product page enhancements to theme configurations and critical speed optimizations, their team of experts provides the technical expertise needed to keep your store running smoothly and effectively.
Task Husky is a customized Shopify maintenance service. Source: Task Husky
Highlight features for maintaining your Shopify store with TaskHusky:
- Product page customizations for improved user experience
- New theme configuration and existing theme updates
- Implementation of specific features (e.g., shipping calculators, age verification)
- Page speed optimization for better performance and SEO
- Comprehensive store audits to identify areas for improvement
- Flexible project-based model with no long-term commitments
- Quick turnaround times for efficient store maintenance
- Expertise in both Shopify and Shopify Plus platforms
- Focus on impactful changes, even for small projects
- Ongoing support for continual store enhancement
2. Store Tasker
Store Tasker is a leading Shopify Maintenance Service that connects businesses with a top-tier freelance talent pool. Trusted by over 30,000 eCommerce brands, it offers access to a carefully vetted network of developers, designers, and marketers. They implied that only the top 3% of professionals make it through their rigorous selection process, ensuring clients receive high-quality services for their Shopify needs.
Store Tasker offers a top-tier Shopify talent pool to maintain your Shopify site. Source: Store Tasker
The platform works through a simple, efficient process. Clients start by describing their project, which takes less than 3 minutes. Store Tasker then quickly matches them with suitable freelancers, often within hours. Clients receive quotes directly from the experts, with transparent project-based pricing. Once work begins, payment is held in escrow until the client reviews and approves the completed task. This system eliminates middlemen, making the process faster and more affordable while guaranteeing client satisfaction.
3. Hey Carson
Hey Carson is a Shopify-focused development and maintenance service. They are committed to being a reliable partner for Shopify store owners, especially those aiming to reach or surpass $1 million in annual sales. Their services offered are varied, with specific focus on:
- Specializing in small Shopify development tasks and ongoing maintenance
- Offering a team of Shopify experts for various tasks
- Providing services like theme tweaks, app setup, and store optimizations
- Using a task-based model with fixed pricing tiers
- Offering monthly plans for ongoing support and maintenance
- Providing quick turnaround times, typically within 1-2 business days
- Offering both one-time tasks and recurring maintenance plans
Hey Carson is a Shopify-focused development and maintenance service. Source: Hey Carson
Learn more: Shopify Image Optimization: 11 Easy Ways
Conclusion
Shopify owners, quote this: “Don’t think you know how to create a Shopify store with sales coming in is the end of the story.”
In this highly technical world we are living in, user experience becomes a mandatory factor that significantly affects buyers’ decisions. Therefore, your Shopify store doesn’t simply mean placing products and leaving them there (even if they are high-quality or beautifully designed at affordable prices). Instead, there are many processes that need to be involved to make these products reachable to buyers, such as content description, SEO, technical product-page maintenance, website performance, etc.
Therefore, by hiring a suitable Shopify maintenance service, you are stepping ahead of many competitors, giving your Shopify store an impression and the smoothest shopping experience for customers.
