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If you’re a Shopify store owner, and you’re still not proving your customers with a wishlist feature, you should certainly reconsider your decision.
Why? Your customer’s wishlist is your potential business.
To convert these potential opportunities into actual sales, you should offer your customers an option to save their favorite products for later purchases.
There are many Shopify wishlist apps available on the Shopify app store that could help you add this feature easily to your website. It can boost your customer engagement as well as enhance the customer experience.
Now, if you’re trying to figure out which is the best wishlist app for Shopify or how to add Shopify wishlist apps to your store, you’ve just arrived at the right place.
In this blog post, we’re going to cover all the basics of the wishlist feature, its benefits, recommended Shopify wishlist apps, and the step-by-step guide to installing a wishlist app on your Shopify store.
So, let’s dive right in!
A wishlist is a feature that enables online shoppers to save their favorite products with the intent to purchase them in the future or share their wishlist with someone.
This feature is usually provided by Shopify store owners so that if customers don’t want to complete the purchase immediately, they can come back later and buy those products from the wishlist without searching for them again on the website.
It’s quite easy to add a wishlist feature to your Shopify store. You can install a Shopify wishlist app on your store and set it up in almost no time by simply following a few steps. Once the app is installed and configured on product pages, customers will see an option to add the product to their wishlist.
ModCloth not only shows the “Add to Wishlist” button but also displays the number of times the product has been added to the wishlist. This can also work as social proof.
If a customer saves their wishlist in their account, they can access it back whenever they want and from any device by logging into their account. But if the customer saves the wishlist as a guest (without an account), the data may be lost once they leave the website.
Giving your customers an option to save products to their wishlist gives them a good reason to come back to your store and revisit those products from their wishlist. Also, customers use a wishlist feature to share products with their family and friends as well. Thus, it can increase engagement from a wider audience.
Sometimes, customers are not looking to buy the product immediately and may want to look through different options. Also, there are occasions when a customer wants to buy something but the product could be out of stock. Giving your customers an option to create a wishlist will make the experience smooth and convenient for your customers.
Based on the data insights from a Shopify wishlist app, you can prepare marketing strategies and campaigns to promote the products that are frequently added to the wishlist by your customers. This way, you can prioritize the products which are being loved by your customers.
There are various reasons the customers may leave the store without a purchase. Instead of leaving the store, if they could add their products to a wishlist, most likely, the customers would prefer that option. This may eventually result in more sales and conversions from those wishlisted products.
To help you choose the best Shopify wishlist app, we’ve created this list just for you. Also, if you’re looking for a free Shopify wishlist app to start with, some of these apps also offer a free plan for a certain number of wishlist items.
First off, it’s important to clarify that Growave is not just a wishlist app but it has many other features in one app. So, if you need an app that provides you with a wishlist feature along with a bunch of other important features such as loyalty, product reviews, referrals, social login, and Instagram feed, Growave is the solution.
Growave allows you to use its wishlist feature in many different ways.
Reviews and ratings:
4.8 (1786 reviews)
Wishlist Plus lets you show the wishlist button/icon on any page where your products are being displayed. According to Wishlist Plus, their merchants have benefitted with 20-30% better conversion rates and 36 to 50% higher order sizes.
Wishlist Plus enables Shopify store owners to display the wishlist tab/button in different ways.
Reviews and ratings:
4.9 (1649 reviews)
Wishlist Plus Pricing:
Wishlist - Wishify app is a mobile-optimized app that allows you to customize the wishlist button or icon easily. Out of 390 reviews on the Shopify app store, nearly 97% of reviews (377) are 5-star reviews. This shows that this app is being loved by many Shopify store owners.
With Wishlist - Wishify app, you can set the heart icon on all products.
Reviews and ratings:
4.9 (391 reviews)
Note: It is to be noted that this app does not support quick view.
Wishlist - Wishify Pricing:
Wishlist King app allows customers to add products to their wishlist from anywhere - home page, collections, product page, and so on. Also, customers can take the “Add to Cart” action from the wishlist page directly.
Wishlist King app lets customers add products to their wishlist from any page.
Reviews and ratings:
4.9 (272 reviews)
Wishlist King Pricing:
Wishlist Hero is a Shopify wishlist app that comes with a bunch of cool features. The app allows you to show the wishlist icon on products, collection pages, and quick views.
With Wishlist Hero, you can send email reminders to your customers when their favorite products go on sale.
Reviews and ratings:
4.7 (360 reviews)
Wishlist Hero Pricing:
Advanced Wishlist is a newly emerging app that lets your customers add products to their wishlist and directly move to their shopping cart from the wishlist page.
Reviews and ratings:
4.7 (29 reviews)
Advanced Wishlist Pricing:
|Shopify Wishlist App||Starting Plan||Pricing Condition|
|Growave: Loyalty, Wishlist +3||US$9/month||Up to 75 orders/month|
|Free||Up to 100 wishlist items/month|
|Wishlist - Wishify||Free||Up to 100 wishlist items/month|
|Wishlist King||US$4.95/month||Unlimited wishlist functionality for Shopify Basic Stores|
|Wishlist Hero||Free||Up to 500 wishlist items/month|
|Advanced Wishlist||Free||200/month wishlist items|
Once you’ve finalized which Shopify wishlist app you’d like to install on your store, the process of installing the app is quite simple. Just keep in mind that the process may vary a slightly depending on the app.
And you probably already know this, but just in case any new Shopify store owners need to know, here’s the step-by-step guide for your reference:
First, we’ll need to go to the Shopify app store. Go to Shopify admin, and click on the Apps tab on the left-hand bar. You’ll see the search tab right in the middle where you can type in the app name or click on the Recommended apps.
Shopify admin dashboard
If you search the keyword “wishlist” in the search bar, you’ll see plenty of apps in the search results. But if you want, you can also directly type in the specific name of the app that you need for your store.
Shopify App store has many wishlist apps to choose from.
For this guide, we are using Growave as an example for the wishlist app installation process. Click on the Add app button given on the Shopify App store.
You can add the Growave app with a 30-day free trial and view a demo store as well.
You’ll see the privacy and permission details for the app installation. You can review them and click on the Install App button.
Alt text: Install Growave to your Shopify store
As soon as you complete the Growave app installation, you’ll be redirected to their pricing page where you need to choose your plan. Since Growave offers a 30-day free trial, you can start with the free trial for the selected plan.
Growave offers five different plans based on your order volume
The final step is to configure the wishlist settings as required and make sure that the feature is Active on your Growave app. You can show a wishlist tab and choose its position if you want it to appear on your store.
Also, if you want to have your customers log in to access the wishlist, you can do so by checking the box that says Require Guest Login for Access to Wishlist. It’s completely up to you whether you want this option enabled or not. For more settings related to language and color scheme, you can click on the More tab in the right-hand corner.
Growave app dashboard allows you to manage multiple features from one dashboard
Note: Since the Growave app has multiple other features, it would require the Growave team to integrate them on your store from their end as well.
If you want to win the competitive battle of eCommerce businesses with your Shopify store, choosing the right army of Shopify wishlist apps is one of the most crucial factors for your success.
Using a wishlist app makes it very easy and convenient for your customers to save their favorite and desired products and keep coming back to your store.
If you’re wondering which app would be the best for your store, think of which features you need from the app. For example, if you want an app that has many other useful features as well, Growave would be a very cost-effective app.
However, if you do not need those other features OR if you have already installed different apps for those features, you can go with a highly-rated app like Wishlist Plus.
By the way, one more advantage of Growave is that you can integrate it with one of the most popular page builder apps on Shopify - GemPages. GemPage helps you to design your store with complete freedom and take your store’s branding to the next level. Regardless of which Shopify wishlist app you choose, GemPages can help you in many different ways.
Also, if you ever need to run an A/B test to know which is the best way to use critical CTA buttons like Add to Wishlist and Add to Cart and boost conversion rates, once again, GemPages can be your go-to solution.
Learn more: 10+ Best Shopify Apps for Conversions in 2022