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6 Best Shopify Wishlist Apps to Boost Customer Engagement and Conversions

GemPages Team
13 minutes read
shopify wishlist

If you’re a Shopify store owner, and you’re still not proving your customers with a wishlist feature, you should certainly reconsider your decision.

Why? Your customer’s wishlist is your potential business.

To convert these potential opportunities into actual sales, you should offer your customers an option to save their favorite products for later purchases.

There are many Shopify wishlist apps available on the Shopify app store that could help you add this feature easily to your website. It can boost your customer engagement as well as enhance the customer experience.

Now, if you’re trying to figure out which is the best wishlist app for Shopify or how to add Shopify wishlist apps to your store, you’ve just arrived at the right place.

In this blog post, we’re going to cover all the basics of the wishlist feature, its benefits, recommended Shopify wishlist apps, and the step-by-step guide to installing a wishlist app on your Shopify store.

So, let’s dive right in!

What Is A Wishlist?

A wishlist is a feature that enables online shoppers to save their favorite products with the intent to purchase them in the future or share their wishlist with someone.

This feature is usually provided by Shopify store owners so that if customers don’t want to complete the purchase immediately, they can come back later and buy those products from the wishlist without searching for them again on the website.

Enhance your buyer experience
Choose the right Shopify wishlist app with GemPages Page Builder to boost customer engagement.

How Does It Work on Shopify?

It’s quite easy to add a wishlist feature to your Shopify store. You can install a Shopify wishlist app on your store and set it up in almost no time by simply following a few steps. Once the app is installed and configured on product pages, customers will see an option to add the product to their wishlist.

ModCloth online store’s product page

ModCloth not only shows the “Add to Wishlist” button but also displays the number of times the product has been added to the wishlist. This can also work as social proof.

If a customer saves their wishlist in their account, they can access it back whenever they want and from any device by logging into their account. But if the customer saves the wishlist as a guest (without an account), the data may be lost once they leave the website.

Why Do You Need A Wishlist App for Your Shopify Store?

1. Boost Customer Engagement

Giving your customers an option to save products to their wishlist gives them a good reason to come back to your store and revisit those products from their wishlist. Also, customers use a wishlist feature to share products with their family and friends as well. Thus, it can increase engagement from a wider audience.

2. Enhance Customer Experience

Sometimes, customers are not looking to buy the product immediately and may want to look through different options. Also, there are occasions when a customer wants to buy something but the product could be out of stock. Giving your customers an option to create a wishlist will make the experience smooth and convenient for your customers.

3. Level Up Your Marketing Strategies

Based on the data insights from a Shopify wishlist app, you can prepare marketing strategies and campaigns to promote the products that are frequently added to the wishlist by your customers. This way, you can prioritize the products which are being loved by your customers.

4. Increase Conversion Rates

There are various reasons the customers may leave the store without a purchase. Instead of leaving the store, if they could add their products to a wishlist, most likely, the customers would prefer that option. This may eventually result in more sales and conversions from those wishlisted products.

6 Best Shopify Wishlist Apps in 2022

To help you choose the best Shopify wishlist app, we’ve created this list just for you. Also, if you’re looking for a free Shopify wishlist app to start with, some of these apps also offer a free plan for a certain number of wishlist items.

1. Growave: Loyalty, Wishlist +3

First off, it’s important to clarify that Growave is not just a wishlist app but it has many other features in one app. So, if you need an app that provides you with a wishlist feature along with a bunch of other important features such as loyalty, product reviews, referrals, social login, and Instagram feed, Growave is the solution.

Growave app demo with its wishlist feature

Growave allows you to use its wishlist feature in many different ways.

Reviews and ratings:

4.8 (1786 reviews)

Key features:

  • Manage multiple apps: Since the app offers functions of multiple apps, it becomes convenient to manage them all under a single dashboard.
  • Trigger wishlist-based emails: When customers have saved products in their wishlist, you can email those customers during a sale or when the item is back in stock.
  • Rewards or discounts for sharing a wishlist: One of the great advantages of Growave is that you can combine your loyalty program with the wishlist feature and reward your customers for sharing their wishlist with other customers.
  • Data analytics: You can view the data of how many actions are taken to add products to the wishlist by customers and which are those products. This can give you some useful insights about which products are being loved by your customers.

Growave Pricing:

  • 30-day free trial available.
  • Growave has five different pricing plans, starting from a Basic plan of USD $9/month which is applicable for up to 75 orders/month.
  • The highest, the Enterprise plan, is priced at USD $299/month for up to 3500 orders/month.

2. Wishlist Plus

Wishlist Plus lets you show the wishlist button/icon on any page where your products are being displayed. According to Wishlist Plus, their merchants have benefitted with 20-30% better conversion rates and 36 to 50% higher order sizes.

Products displayed with a wishlist icon button

Wishlist Plus enables Shopify store owners to display the wishlist tab/button in different ways.

Reviews and ratings:

4.9 (1649 reviews)

Key features:

  • Use the wishlist feature as social proof: You can show the number of times the product has been added to the wishlist by your customers.
  • Wishlist sharing: The app allows customers to share their wishlist with family and friends through email or social media such as Facebook and Twitter.
  • Multiple launch-point options: Depending on your store’s theme, you can display the wishlist tab either as a floating button, header item, or menu item.
  • Metrics dashboard: The app dashboard and reports provide you with analytics and insights about the wishlist activities on your store.

Wishlist Plus Pricing:

  • This app has a free plan for up to 100 wishlist items/month. The paid plan starts at US$14.99/month for up to 1,000 wishlist items/month.
  • The top plan (Premium) is priced at US$99.99/month for up to 50,000 wishlist items/month.

3. Wishlist ‑ Wishify

Wishlist - Wishify app is a mobile-optimized app that allows you to customize the wishlist button or icon easily. Out of 390 reviews on the Shopify app store, nearly 97% of reviews (377) are 5-star reviews. This shows that this app is being loved by many Shopify store owners.

Wishlist icons being displaced on products

With Wishlist - Wishify app, you can set the heart icon on all products.

Reviews and ratings:

4.9 (391 reviews)

Key features:

  • Access across multiple devices: Customers can create an account to save their favorite products and access the same from different devices.
  • Custom templates for reminder emails: You can give your customers reminders about the products saved in their wishlist using a custom email template.
  • Currently, the app only supports manual emails.
  • Wishlist sharing: The app lets customers share their wishlist with family and friends through email or social media/messenger apps such as Facebook, WhatsApp, and Twitter.

Note: It is to be noted that this app does not support quick view.

Wishlist - Wishify Pricing:

  • This app has a free plan for up to 100 wishlist items/month. The paid plan starts at US$5.99/month for up to 1,000 wishlist items/month.
  • The top plan (Advanced) is priced at US$29.99/month for up to 10,000 wishlist items/month.

4. Wishlist King

Wishlist King app allows customers to add products to their wishlist from anywhere - home page, collections, product page, and so on. Also, customers can take the “Add to Cart” action from the wishlist page directly.

Wishlist King Shopify wishlist app demo

Wishlist King app lets customers add products to their wishlist from any page.

Reviews and ratings:

4.9 (272 reviews)

Key features:

  • No account creation required: Customers can create a wishlist without creating an account or logging into their store account.
  • Smart variants: Customers can select or change the product variant on the wishlist page before adding it to the shopping cart.
  • Wishlist sharing: Customers can share their wishlist via email, link, or social media/messenger apps like Facebook, Pinterest, WhatsApp, and Twitter.
  • Data analytics: Wishlist data can be exported into CSV file format for insights and analysis.

Wishlist King Pricing:

  • 14-day free trial available.
  • This app has a different pricing structure which is based on your Shopify plan. The price for stores with the Basic Shopify plan is US$4.95/month.
  • For Shopify Plus store owners, it's US$49/month. All of their plans offer unlimited wishlist functionality.

5. Wishlist Hero

Wishlist Hero is a Shopify wishlist app that comes with a bunch of cool features. The app allows you to show the wishlist icon on products, collection pages, and quick views.

Wishlist Hero’s email reminder feature demo

With Wishlist Hero, you can send email reminders to your customers when their favorite products go on sale.

Reviews and ratings:

4.7 (360 reviews)

Key features:

  • Flexibility to display wishlist: The app allows you to display the wishlist either as a pop-up or as a stand-alone web page.
  • Animation effects: You can select an animation effect that would be shown to your customers when they add a product to their wishlist.
  • Low stock reminders: You get an option to set up a low stock level in your app and customize the email template for reminders.
  • Price drop reminders: When the product prices go down, you can send email reminders to customers to bring them back to your store and complete the purchase.

Wishlist Hero Pricing:

  • Free plan available for up to 500 wishlist items per month. Paid plan starts at US$4/month for up to 1,000 wishlist items per month.
  • The top plan (Platinum) is priced at USD $29/month and covers up to 10,000 wishlist items per month.

6. Advanced Wishlist

Advanced Wishlist is a newly emerging app that lets your customers add products to their wishlist and directly move to their shopping cart from the wishlist page.

advanced wishlist

Reviews and ratings:

4.7 (29 reviews)

Key features:

  • Contextual email reminders: You can notify your customers via email regarding their wishlist products in the event of a price drop or low stock.
  • Data analytics: You can get advanced analytics about the most loved products by your customer based on their wishlist actions.
  • Use the wishlist feature as social proof: The app lets you show the number of times the product has been added to the wishlist by your customers.
  • Wishlist sharing: Customers can share their wishlist via email and social media apps.

Advanced Wishlist Pricing:

  • The app offers a free plan for up to 200 wishlist items per month.
  • Paid plan starts from US$4.99/month for up to 2000 wishlist items per month.

Quick Pricing Comparison for Shopify Wishlist Apps

Shopify Wishlist App Starting Plan Pricing Condition
 Growave: Loyalty, Wishlist +3 US$9/month Up to 75 orders/month

Wishlist Plus

Free Up to 100 wishlist items/month
Wishlist - Wishify Free Up to 100 wishlist items/month
Wishlist King US$4.95/month Unlimited wishlist functionality for Shopify Basic Stores
Wishlist Hero Free Up to 500 wishlist items/month
Advanced Wishlist Free 200/month wishlist items

How to Add Shopify Wishlist Apps to Your Store

Once you’ve finalized which Shopify wishlist app you’d like to install on your store, the process of installing the app is quite simple. Just keep in mind that the process may vary a slightly depending on the app.

And you probably already know this, but just in case any new Shopify store owners need to know, here’s the step-by-step guide for your reference:

Step 1. Find Your Shopify Wishlist App

First, we’ll need to go to the Shopify app store. Go to Shopify admin, and click on the Apps tab on the left-hand bar. You’ll see the search tab right in the middle where you can type in the app name or click on the Recommended apps.

Apps search tab in Shopify admin dashboard

Shopify admin dashboard

If you search the keyword “wishlist” in the search bar, you’ll see plenty of apps in the search results. But if you want, you can also directly type in the specific name of the app that you need for your store.

Shopify app store showing search results for wishlist apps

Shopify App store has many wishlist apps to choose from.

Step 2. Install The Shopify Wishlist App to Your Shopify Store

For this guide, we are using Growave as an example for the wishlist app installation process. Click on the Add app button given on the Shopify App store.

Growave app on the Shopify app storeYou can add the Growave app with a 30-day free trial and view a demo store as well.

You’ll see the privacy and permission details for the app installation. You can review them and click on the Install App button.

Install Growave to your Shopify store

Alt text: Install Growave to your Shopify store

Step 3. Choose Your Plan

As soon as you complete the Growave app installation, you’ll be redirected to their pricing page where you need to choose your plan. Since Growave offers a 30-day free trial, you can start with the free trial for the selected plan.

Growave pricing plans

Growave offers five different plans based on your order volume

Step 4. Configure App Settings

The final step is to configure the wishlist settings as required and make sure that the feature is Active on your Growave app. You can show a wishlist tab and choose its position if you want it to appear on your store.

Also, if you want to have your customers log in to access the wishlist, you can do so by checking the box that says Require Guest Login for Access to Wishlist. It’s completely up to you whether you want this option enabled or not. For more settings related to language and color scheme, you can click on the More tab in the right-hand corner.

Growave app dashboard inside Shopify admin

Growave app dashboard allows you to manage multiple features from one dashboard

Note: Since the Growave app has multiple other features, it would require the Growave team to integrate them on your store from their end as well.

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Choose The Best Wishlist App for Your Shopify Store

If you want to win the competitive battle of eCommerce businesses with your Shopify store, choosing the right army of Shopify wishlist apps is one of the most crucial factors for your success.

Using a wishlist app makes it very easy and convenient for your customers to save their favorite and desired products and keep coming back to your store.

If you’re wondering which app would be the best for your store, think of which features you need from the app. For example, if you want an app that has many other useful features as well, Growave would be a very cost-effective app.

However, if you do not need those other features OR if you have already installed different apps for those features, you can go with a highly-rated app like Wishlist Plus.

By the way, one more advantage of Growave is that you can integrate it with one of the most popular page builder apps on Shopify - GemPages. GemPage helps you to design your store with complete freedom and take your store’s branding to the next level. Regardless of which Shopify wishlist app you choose, GemPages can help you in many different ways.

Also, if you ever need to run an A/B test to know which is the best way to use critical CTA buttons like Add to Wishlist and Add to Cart and boost conversion rates, once again, GemPages can be your go-to solution.

Learn more: 10+ Best Shopify Apps for Conversions in 2022

FAQs about Shopify Wishlist Apps

Can you create a wishlist on Shopify?
Yes, absolutely! There are many wishlist apps available on the Shopify app store that can help you provide the wishlist feature to your customers.
How do I add a wishlist on Shopify without an app?
Although there are different ways to add a wishlist feature to your store without using an app, it’s advisable to use a Shopify app to avoid the complexity of custom coding, especially if you’re not a tech-savvy person.

But if you still want to go through that route of custom coding, you may hire a Shopify Expert to help you customize your theme coding.
What is the best wishlist app for Shopify?
Well, the answer would depend on what exactly you need from the app. But if you’re looking for a short answer, Growave and Wishlist Plus are amongst the most popular wishlist apps on the Shopify app store.
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