Free AI Website Generator: How to Build & Design a Website with AI

Instead of picking templates and building everything by hand, AI website generators allow you to answer a few quick questions and instantly create a fully structured website. They’re perfect for small business owners, creators, and anyone who wants to launch online quickly, without touching code or dealing with technical headaches.

So far, we’ve tested and reviewed over 30 free AI website generators, but only a handful truly stood out. In this guide, we break down the 8 best free AI website generators, walking you through how each one works, how to choose the best fit for your needs, and how to get the most out of these tools.

Key takeaways:
- Best AI website generator for eCommerce: Shopify
- Best AI builder for design control: Webflow & Framer
- Best free AI website generator for beginners: Jimdo
- Fastest AI website setup: Durable
- Best all-around AI builder: Wix

Selling on Shopify for only $1

Start with 3-day free trial and next 3 months for just $1/month.

Start free trial

How a AI Website Generator Works

AI website generators use machine learning to simplify and speed up the entire website creation process. Machine learning works by training AI systems on massive amounts of data, such as website layouts, design patterns, industry standards, and user behavior, so the system can make smarter decisions over time.

When you start using an AI website generator, it typically asks you a few basic questions about your business or project. These might include your industry, business type, goals, preferred style, or the kind of website you want to build (for example, a business website, portfolio, or online store). Some tools may also ask about your brand tone, target audience, or features you need.

Based on your answers, the AI analyzes similar websites and proven design structures, then automatically suggests:

• Page layouts and site structure

• Color schemes and font pairings that fit your industry

• Navigation menus and section placement

• Headings, subheadings, and even draft content

Many AI website generators can also generate images, calls to action, and basic SEO-friendly copy, which dramatically reduces setup time. Instead of starting from a blank page, you’re given a complete, ready-to-use website in minutes.

From there, you can easily customize the design, edit the content, or add your own branding details. If you’re happy with the result, you can publish right away.

What to Look for in a Free AI Website Generator

Free AI website generators are a great way to get online quickly, but they often come with limitations compared to paid plans. Before choosing a tool solely because it’s free, it’s important to make sure the platform also offers paid plans that can scale with your needs, so you don’t outgrow it too quickly.

Here are the key features to look for when evaluating free AI website generators:

1. Customizable, industry-specific layouts

A good AI website generator should create layouts tailored to your industry and goals, not generic, one-size-fits-all designs. 

Based on your inputs, the AI should suggest page structures, sections, and layouts that make sense for your business, whether that’s a landing page, portfolio, or online store.

2. AI-powered content generation

Look for tools that generate helpful content like headlines, subheadings, calls to action, and more. For example, the AI might automatically generate product descriptions for an e-commerce website. It also helps organize your content flow so visitors naturally find what they’re looking for without feeling overwhelmed.

Smart content suggestions save time and give you a strong starting point, especially if you’re unsure how to phrase your messaging. 

3. Automatic SEO and mobile-friendly design

Even a free AI website generator should help your site perform well in search results and on mobile devices. Features like mobile-responsive design, optimized page structure, clean URLs, and basic SEO settings (titles and meta descriptions) are essential for visibility and user experience.

4. Adaptive AI that learns your preferences

AI website builders with adaptive learning get smarter the more you use them. As you adjust layouts, add content, change colors, or rearrange sections, the AI learns your preferences and style. Over time, it starts offering better suggestions for layouts, headings, page structures, and content that align with your vision. This makes future edits faster and helps keep your website consistent, polished, and on-brand.

Learn more: Step-by-Step with an AI Website Builder

8 Free AI Website Generator for No-Code Design

Here’s an at-a-glance comparison of 8 free AI website generators:

1. Shopify 

Shopify stands out as one of the most powerful free AI website generators, especially if you’re building an eCommerce site. Its AI-powered website builder combines automated store creation with an intuitive drag-and-drop editor, making it easy to customize layouts, fonts, and colors without touching a line of code.

With Shopify’s latest Horizon theme foundation, AI is baked directly into the design experience. You can simply describe what you want, and Shopify’s AI will generate custom Theme Blocks that match your vision, giving you near-unlimited layout flexibility. 

For example, when we enter the prompt “Floating cards with a 3D tilt effect and shimmer on hover,” Shopify AI automatically generates and embeds the code into the theme within a minute, complete with adjustable controls.

You simply describe what you want, and the AI will generate a custom Theme Block that turns your idea into reality.

Besides, at the core of Shopify’s AI experience is Shopify Magic. It’s an AI assistant that helps generate product descriptions, headlines, blog content, and even customer chat responses. 

This is an example of AI-generated product descriptions powered by Shopify Magic

And if you need more visuals, Sidekick, Shopify’s AI assistant, now includes built-in image generation. Just tell it what kind of banner or image you need, and it creates one in seconds without leaving your dashboard.

Shopify Magic tools are currently available for free to all Shopify merchants, regardless of their subscription plan, although specific features may vary.

Key features:

• Industry-specific AI analysis: Generates website layouts tailored to different business types and industries.

• Automated content creation: Produces text based on your business description and competitive context.

• Built-in SEO optimization: Automatically structures meta tags, headings, and content for better search visibility.

• AI-enhanced professional themes: Offers polished themes with smart branding and color recommendations.

Beyond Shopify’s native AI, the Shopify App Store gives you access to thousands of third-party apps to extend functionality. If you want deeper AI-driven design control for landing pages, GemPages is a standout option. 

GemPages is especially popular among marketers and eCommerce brands who want more control over design

GemPages allows you to build a complete website from a single image, with full control over layout, spacing, section order, and offer highlights. 

With Image-to-Layout, GemPages instantly generates fully customizable layouts, saving hours that would otherwise be spent designing pages from the ground up. You can easily tailor each page to match your brand and traffic source, something most free AI website generators simply can’t offer. The result is a cohesive brand experience and a polished, visually engaging website that truly stands out.

Key features of GemPages:

• Image-to-Layout AI: Upload a screenshot, paste a URL, or import a Figma file, and GemAI instantly turns it into editable page sections.

• Fully editable AI-generated pages: AI creates a starting layout, but you can freely adjust text, colors, images, spacing, and structure.

• AI-powered store setup: Analyzes your product catalog to suggest layouts and structure.

• Conversion-focused design: Easily add countdown timers, bundles, before-and-after sections, and post-purchase upsells.

• Supports all page types: Build homepages, product pages, landing pages, collections, and advertorials with AI.

• Automated product pages: Generates SEO-friendly descriptions and layouts automatically.

• Integrated operations: Payments, inventory management, and recommendations are handled seamlessly within Shopify.

How to Build an AI-Powered Website on Shopify with GemPages

Image-to-Layout is supported in GemPages Version 7 and Mix. You can get started by installing the app from the Shopify App Store, which automatically gives you access to GemPages v7.

Find GemPages in Shopify App Store and click Install

Be sure you have permission to use any images or URLs you upload, as GemPages cannot be held responsible for copyright-related issues.

To get started:

1. Access GemPages from Shopify

Open the GemPages app directly from your Shopify admin.

2. Prepare a reference

Choose a layout reference that fits your needs. This can be:

• A live URL, or

• An image of a page design

3. Access the Image-to-Layout feature

• Click Create new page in the GemPages dashboard (v7).

Click on “Create new page”

• Select Start from scratch to begin creating a new page.

Create a new page by starting from scratch

4. Generate a Page from a URL or image

• Click Start with Generating from URL or Image, or

• Navigate to AI Image-to-Layout from the sidebar menu.

Generate a new page from an URL or image with GemPages

If you’re editing an existing page, you can also access Image-to-Layout by clicking the AI button on the left sidebar of the Editor.

Click the AI button to access Image-to-Layout

Once inside the Image-to-Layout window:

• Insert your reference URL or upload an image

• Click Generate to create editable layouts

Insert a URL or an image, then click “Generate”

5. Select the generated sections

Choose which sections you’d like to include. The number of available sections depends on your pricing plan.

All generated elements use GemPages’ default settings, making them easy to customize.

You will get a generated layouts in seconds

6. Customize your page

Use the GemPages Editor and its extensive library of elements to tailor the page to your brand and business goals.

At any time, you can return to Image-to-Layout to generate and add more sections.

Begin customizing your layout to match your brand, style, etc.

7. Publish your page

Once you’ve finished customizing and optimizing your page, publish it and start driving traffic to your AI-generated layout.

Customize your Shopify store pages your way

The powerful page builder lets you craft unique, high-converting store pages. No coding required.

Start for free

2. Wix

Wix is a popular free AI website generator for small businesses, freelancers, and personal brands. Its website generation process is truly simplified. 

From the Wix AI website builder page, just click “Create with AI,” and Wix Editor will guide you through a conversational setup process, asking questions about your business type, goals, style preferences, and features you need.

Choose what your site all about to let Wix AI understand your need

Then. based on your answer, it’ll automatically generate a design for you.

You will get a personalized site tailored to your needs.

If the first version isn’t quite right, you can ask the AI to regenerate the site or adjust specific elements like the theme, structure, or design style. 

Besides, Wix has recently introduced Wix Harmony, its flagship AI website builder that blends AI automation with Wix’s powerful drag-and-drop editor. At the heart of Harmony is Aria, Wix’s personal AI agent. Aria can build an entire website for you, refine individual sections, or even act as a business consultant. 

Wix Harmony allows you to choose the template you want and get AI to tailor it.

You can ask questions like “How can I improve conversions?” or “How do I make my brand look more professional?” and get actionable suggestions in real time.

Key features:

• Wix AI Business Name Generator: Instantly generate business name ideas based on your niche.

• AI Logo Maker: Create a professional logo by describing your brand and design preferences.

• AI product descriptions: Generate compelling product copy that highlights benefits and USPs.

• AI section creator: Add new website sections instantly from the Editor’s Site Design panel.

• AI image generator: Describe what you want, choose a style, and generate custom visuals in seconds.

3. Webflow 

With Webflow AI website generator, similar to Wix, you’ll need to provide some basic information about your business and the website you want to build, such as:

• Who the site is for

• Key details about your project

• Your preferred design style

The more details you input, the more the results match your need

Webflow’s AI site builder then generates a selection of website themes tailored to your needs.

When working on a specific page, you can easily adjust your site’s theme from the left panel

Next, you’ll customize the generated theme right in the flow, like adjusting colors, fonts, images, and more.

Webflow has also introduced new AI-powered SEO and AEO tools that can instantly generate image alt text, write meta titles and descriptions across your site, and create schema markup that helps both search engines and AI systems understand your content.

Webflow AI brings speed and intelligence to SEO and AEO.

Key features:

• AI-assisted design updates: Modify and refine page designs using the AI Assistant directly on the canvas.

• Automated section generation: Generate new page sections that match your site’s existing styles and content.

• AI-powered content creation: Create and refine copy for static pages, dynamic content, and CMS Collections.

• Full-stack app generation: Build, refine, and deploy full-stack web apps using Webflow AI, all within the platform.

4. 10Web

10Web is a cloud-based, all-in-one platform that uses AI to build, recreate, and manage WordPress websites. It’s a strong choice for SMBs, eCommerce stores, and web agencies who want fast setup without sacrificing performance or flexibility.

To generate a website with 10Web, simply chat with their AI

You can generate a brand-new site from scratch or recreate an existing website’s layout using AI. Beyond design, 10Web also handles hosting and performance optimization, helping your site load faster and rank better on search engines. 

Here is our prompt: “Create a sleek, modern website for Dan’s Travel Photo Tours, a guided photography experience for small groups in stunning locations worldwide. Combine a strong photo portfolio with storytelling through short video clips. Include sections for upcoming tours, image galleries, testimonials, and a contact form. Use a clean, minimalist layout with casual, engaging copy that keeps the focus on immersive, full-page imagery, especially above the fold.” 

And here is the website that was generated:

This website is generated in 3 minutes by 10Web

After the AI setup, you can fully customize everything using its Elementor-based editor.

Easily edit your site with drag-and-drop tools

Key features:

• Elementor-based visual editor: Drag-and-drop customization with no coding required, while maintaining full design control.

• AI Writing Assistant: Create high-quality content faster using proven frameworks like PAS and AIDA, directly inside Gutenberg or the Classic Editor.

• AI SEO tool: Automatically suggests keywords and manages technical SEO elements such as schema, sitemaps, indexing, and server settings.

• PageSpeed Booster: Built-in performance optimization to improve loading speed, user experience, and SEO rankings.

• 50+ Elementor widgets: Enhance your site with forms, sliders, social media integrations, and advanced interactive elements.

5. Framer

Framer positions itself as a professional-grade design platform rather than a simplified free AI website generator. Instead of just generating a basic site, Framer’s AI helps you jump-start the entire design process. 

Framer is built for designers, product teams, and startups that want full visual control over layouts, animations, and interactions

Its Wireframer feature creates complete page structures and reusable components.

Wireframer typically nails the information architecture, so it’s best not to rush into rearranging sections right away.

From there, you can fine-tune every detail while managing content, performance, and optimization directly inside the platform.

Framer also supports the full website lifecycle with built-in CMS, analytics, and A/B testing, reducing the need for external tools. On top of that, its template marketplace and network of vetted experts make it easy to move faster or get professional support when needed.

Key features:

• AI Wireframer: Instantly generate full page layouts and components to accelerate the design process.

• AI micro-interaction engine: Create contextual hover effects and scroll-triggered animations automatically.

• Smart responsive breakpoint AI: Optimizes layouts across 20+ device configurations for consistent experiences.

• AI Translate: Translate your entire website into multiple languages with a single click.

• AI Plugins: Build custom AI plugins and connect with leading models like OpenAI, Anthropic, and Gemini to generate images, rewrite content, create alt text, and more.

6. Squarespace

Squarespace Blueprint AI walks you through a few guided steps tailored to your business type and brand personality. 

You choose the pages you need, then refine fonts, color palettes, and layouts suggested by AI. Within minutes, Squarespace generates a fully structured website with AI-written copy and visuals that you can easily customize.

Blueprint AI is an AI design system for any Squarespace user to start a new website. It powers design guidance in the website editor, AI templates, and the Blueprint AI builder.

Beyond website creation, Squarespace integrates AI across its broader ecosystem like online stores, invoicing, email marketing, subscriptions, and content paywalls, making it a strong all-in-one free AI website generator for businesses that want design, content, and commerce under one roof.

Key features:

• AI SEO Optimization: Automatically generate SEO-friendly titles, meta descriptions, and scan your site for SEO weaknesses

• AI Content Generation: Create website copy, blog posts, email campaigns, and marketing content with on-brand AI text

• Layout Switcher & AI Site Themes: Get AI-powered design guidance to refine layouts and visual structure

• Brand Identity AI: Personalize AI-generated copy to match your brand voice and tone

• AI Video Descriptions: Automatically summarize on-site videos while keeping descriptions aligned with your brand

7. Jimdo

Jimdo is another free AI website generator known for its beginner-friendly approach, powered by Jimdo Dolphin ( launched in late 2017). After answering a few simple questions about your business, goals, and style, the AI quickly creates a complete, personalized website.

Jimdo is an ideal choice for first-time website creators or small businesses.

What’s more, Jimdo can even pull business details from your social media or other online profiles to automatically fill in content and structure.

That said, eCommerce features are limited on lower-tier plans, so growing stores may need to upgrade to unlock full selling capabilities.

Key features:

• Jimdo Dolphin AI Website Builder: Automatically generates multi-page websites based on your answers and business details

• AI Design Generator: Creates layouts and styles tailored to your niche and preferences

• Third-party Data Import: Pulls information from social media and other sites to speed up setup

• AI Text Generation: Helps draft basic website copy

• Virtual Support Assistant: Provides guided help during setup and site management

8. Durable

Durable positions itself as one of the fastest AI website generators on the market, claiming it can generate a complete website in under 30 seconds. 

Built specifically for small businesses and service-based entrepreneurs, Durable goes beyond basic site creation by bundling website building with AI-powered marketing, CRM, and invoicing tools, all in one platform. 

Durable focuses on speed, simplicity, and business readiness rather than deep design complexity.

To get started, you’ll enter basic details about your business, such as type, location, and name. Within about 30 seconds, the platform generates a customized website.

Simply provide key business details like your business type, name, and location

Once your website is live, the built-in AI CRM streamlines lead management and follow-ups, and the AI Invoice Builder enables you to send professional invoices without the need for extra tools.

Key features:

• AI Website Generator: Instantly creates a complete business website in under 30 seconds.

• AI Durable Editor: Edit layouts, sections, and structure with simple AI-assisted controls.

• Section Restyling AI: Refresh entire sections with a new design using one click.

• AI Copy Generator: Regenerates headlines and page content to match your brand voice.

• AI Image Generator: Creates custom images aligned with your business identity.

• AI Brand Builder: Generates brand names, logos, and core visual assets quickly.

Learn more: 10 Best Personal Website Builders in 2026 (Paid & Free)

How to Choose the Best AI Website Generator

We’ve just explored 8 of the best free AI website generators, so you now have a solid understanding of what’s available. But there’s no single “best” tool for everyone. The right choice depends on your goals, budget, and how much control you want over your website.

Before picking an AI website generator, take a moment to answer these key questions:

• What is your website for? Is it a personal site, portfolio, small business website, online store, or landing page?

• Do you need eCommerce features? Will you sell products, services, or subscriptions now, or in the future?

• How much customization do you want? Are you happy with AI-generated layouts, or do you need full design control?

• Is the free plan enough for your needs? Check limits on pages, storage, bandwidth, branding, and publishing.

• Can the paid plans scale with your business? If your site grows, does the platform offer affordable upgrades with advanced features?

• Do you care about SEO and performance? Does the tool support SEO basics like meta tags, mobile optimization, and fast loading times?

• How technical are you? Do you want a beginner-friendly setup, or are you comfortable with more advanced tools?

• Will you need AI content and marketing tools? Think about AI-generated copy, images, emails, or analytics support.

Tips to Get Better Results from AI Website Generators

Free AI website generators can save you hours of work, but the best results come from knowing how to use them well. Here are a few practical tips to help you get more value (and better-looking websites) from any AI website generator.

1. Add a human touch

AI is great at speed and structure, but your website should still feel human. After the AI generates your site, take time to refine the copy, visuals, and messaging so they reflect your brand’s personality, values, and voice. 

2. Test and optimize regularly

Your first AI-generated site shouldn’t be your final version. Run A/B tests on headlines, layouts, CTAs, or images. Collect user feedback and review analytics to see what’s working and what’s not. Many AI tools can help analyze this data quickly, making it easier to improve your site continuously and stay aligned with user behavior and design trends.

3. Use AI for personalization 

AI-driven personalization can turn a basic website into a tailored experience. Think dynamic content, smart product recommendations, or layouts that adapt to user behavior. Just be sure to stay transparent about data usage, comply with privacy regulations, and give users control over their preferences.

4. Write better prompts 

Free AI website generators are only as good as the input you give them. The more context you provide, the smarter and more relevant the AI’s output will be.

Instead of vague prompts like: “Create a website for my business.”

Try a stronger prompt like: “Create a modern, mobile-friendly website for a small skincare brand targeting women aged 25 - 40. Use a clean, minimal design with soft pastel colors, a calming tone of voice, SEO-friendly copy, and pages for Home, About, Products, and Contact.”

Learn more: AI Landing Page Generator: Top 5 Free Tools

Conclusion

For both small and large businesses, building a website has long been a headache. But AI website generators are changing that story. 

The key is choosing the right tool for your goals. Some platforms focus on simplicity for beginners, while others offer deeper control for designers, developers, or growing businesses. If you’re an eCommerce seller, Shopify stands out with its AI-powered store setup, built-in security, and scalable infrastructure.

And if you want to go beyond basic AI-generated layouts, don’t forget to check out GemPages - an AI-powered Shopify landing page builder that gives you full control over design, conversions, and page performance.

Not ready to commit but still want to kick the tires?

No problem! Get started with GemPages' free plan. Explore wonderful features that can amaze for your store.

Start for free

FAQs about Free AI Website Generator

Can I customize a website created with AI?

Yes. Most AI website builders allow you to customize and personalize your site after it is generated. You can edit content, adjust layouts, switch templates, and tweak colors or fonts to better match your brand identity and style.

Are AI website generators really free?

Most AI website generators offer a free plan or free trial, but with limitations. Common restrictions include branded domains, limited storage or bandwidth, fewer customization options, and locked premium features. To publish a custom domain or unlock advanced tools, you usually need a paid plan.

Can AI website builders replace web designers or developers?

Not entirely. AI website generators are excellent for simple sites, MVPs, portfolios, or small business websites. However, for complex functionality, advanced branding, or highly custom user experiences, human designers and developers still play a key role.

Topics: 

Shopify Guide