10 Best Personal Website Builders in 2025 (Paid & Free)

If the idea of starting a website has ever crossed your mind but never got turned into anything concrete, chances are, you were not sure where to begin. This hindrance calls for a simple solution: a solid personal website builder. But amid a flood of tools and apps that all claim to be the most optimal choice, it seems difficult to know which way to go. In this blog post, we will break down the top builders, including what makes them stand out, their pricing, and who they are most suited for. By the end, hopefully, a newfound confidence will give you the boost needed ot jumpstart your own website.

What to Look for in a Personal Website Builder

A well-rounded personal website builder is the secret to creating a website that excels in both the visual and functional departments.

User-friendly Interface

A good tool is not one that has all the most advanced features or the cheapest price; the most important factor that you should look for is its interface usability. The more user-friendly and intuitive it is, the better the chance it will assist you in building a website that possesses the same qualities.

When in doubt, check its own website to see how the company presents itself, go through the feature list, and read user reviews to learn of their tried-and-true experiences working with the builder’s interface.

Get to know GemPages’ Editor UI to elevate your eCommerce store: GemPages v7.16: Improved Editor UI for an Elevated Experience.

Template Versatility

Not all personal websites should look the same. Whether you’re showcasing design work, your writing, or building a resume, a great builder should offer a diverse library of templates to match different goals and aesthetics. Available layouts tailored to portfolios, blogs, landing pages, and more are a must. The best template options that one can choose from are not only visually appealing but also mobile-responsive and adaptable to your content. Remember: the design should adjust to your type of content, not the other way around.

Searching for eCommerce templates? Read our guide: Top Advertorial GemPages Template Tailored to Your Niches.

Customization Options

Now you have your template, but it’s just a starting point. The real magic happens when you can make it your own, adjusting fonts, colors, sections, layout, and even animation settings, all while being low-code. Whether you’re going for clean and minimal or bold and expressive, good customization tools ensure your site reflects your personality and purpose down to the last detail. However, it must give you control without overwhelming you. After all, you are expressing yourself, not fighting the interface. 

Reasonable Pricing

A good personal website builder shouldn’t break the bank. Look for transparent pricing plans with no surprise fees, especially for essential features like custom domains, hosting, or removing platform branding. Many builders offer free tiers, but the real value shows in low-cost paid plans that scale with your needs. Whether you’re building a portfolio or a personal blog, the best platforms give you solid tools at a fair monthly rate, without upselling you at every turn.

Learn more about pricing in eCommerce: Dynamic Pricing in eCommerce — Guide and Examples.

Dedicated Customer Support

When you run into a problem, it makes a world of difference to have reliable help. A strong website builder should offer responsive customer support, ideally through live chat, email, or even with the help of detailed knowledge bases. For beginners, timely assistance can be the difference between launching a site smoothly and getting stuck for hours. The more hands-on the support team, the more confident you’ll feel managing your site.

Our Top 10 Picks for the Best Personable Website Builders

1. Shopify - Best for eCommerce Sites

A multitude of successful businesses have been launched thanks to Shopify, a website builder whose mission is to empower the next leading eCommerce stores.

Shopify is a household name in eCommerce host platforms, and it is also our top pick for one of the best website builders for personal websites. It stands shoulder to shoulder with the top builders for a reason, as a multitude of brands have found success by having Shopify as their mothership. Better yet, Shopify is home to a wide array of versatile apps that provide your website with the assistance needed to be more complete. 

Among the top apps, GemPages takes the cake as one of the most reliable landing page builders that are trusted by online businesses of all shapes and sizes. As you are finding your footing with website building, using an app like GemPages is a good call to reduce workload and be able to launch your site quickly.

Key Features: online store builder, POS integration, marketing automation, inventory management, analytics & reporting, multi‑channel selling, international markets (currency, duties).

Pros and Cons:

• Pros: scalable store infrastructure, commerce features.

• Cons: customization limitations, non-retail sites.

Pricing: $25/month (Basic), $65/month (Grow), $399/month (Advanced), and $2,300/month (Plus).

2. Wix - Best Builder Overall

Wix offers a wide array of user-friendly features that make creating your personal website a breeze.

Wix has created a reputation for itself by being a widely trusted website-building solution across many industries. The builder shines in its impressive list of features, diverse plan tiers, as well as an enviable repertoire of huge names who have used Wix to create websites to call their own.

Key Features: drag-and-drop editor, Wix AI website builder, 900+ designer templates, Wix App Market, SEO Wiz, online bookings, online store (payments, POS, dropshipping), custom forms.

Pros and Cons:

• Pros: design flexibility, interface freedom.

• Cons: feature overload, possible interface complexity.

Pricing: $17/month (Light), $29/month (Core), $39/month (Business), and $159/month (Business Elite).

3. Squarespace - Visual-Rich Builder

An aesthetically pleasing website calls for a builder that can deliver visually rich templates and features - Squarespace’s specialties.

Squarespace is all about the visuals; that’s why it is the perfect match for web owners who want their websites to pack a punch. Starting at just $14/month and capped at $44, it is more than worthwhile to try your hand at this tool no matter what your goal is.

Key Features: customizable templates & layouts, Squarespace Commerce (payments, POS), blogging tools, member areas, appointment scheduling, built‑in analytics, mobile app, Unsplash image library, video & animations.

Pros and Cons:

• Pros: aesthetic design, creative branding.

• Cons: editor constraints, usability curve.

Pricing: $14/month (Personal), $20/month (Business), $24/month (Basic Commerce), and $44/month (Advanced Commerce).

4. Hostinger - AI-Powered Builder

Hostinger has been named in numerous lists as one of the most versatile website builders, now, you can get even more out of this tool with its AI adaptation.

Hostinger makes website building fun, as it has eliminated all the hassle of having to learn difficult features from scratch. With a comprehensive AI system in place, the builder is ideal for individuals who want to jumpstart their websites quickly.

Key Features: AI personal website builder, free domain, AI logo/image/text generators, eCommerce integration, marketing tools, grid editor.

Pros and Cons:

• Pros: affordability, AI features.

• Cons: customization limits, plugin scarcity.

Pricing: $2.99/month (Premium), $3.79/month (Business), and $7.99/month (Cloud Startup).

5. Framer - Design-Focused Builder

A professional designer has specific boxes to tick, and Framer offers just the right service to build a design-focused website.

Framer is a goldmine for expanding your design freedom. The tool’s expansive catalog of features gives users the liberty to create an A1 website that is visually and performance optimized.

Key Features: interactive animation tools (parallax, scroll, looping), CMS, SEO & performance tools, real‑time collaboration, components workshop, React support, localization, built‑in analytics.

Pros and Cons:

• Pros: interactive design, performance optimization.

• Cons: business tool gaps, commerce absence.

Pricing: $75/month (Launch), $200/month (Scale). Enterprise plan available.

6. GoDaddy - Domain-First Builder

Get the exact domain that leaves a long-lasting impression on your visitors by using GoDaddy, a well-known platform to build a functional personal website.

GoDaddy is known as a domain registration service, but it also offers website building as well. The tool's multifaceted features grant user complete freedom to upkeep their websites in the long run.

Key Features: responsive templates, drag-and-drop editor, GoDaddy AI content, appointment booking, pop‑ups & widgets, email marketing, blog, SSL, SEO, Facebook/Instagram/Google My Business integration, credit card/PayPal checkout.

Pros and Cons:

• Pros: setup speed, beginner accessibility.

• Cons: template simplicity, customization limits.

Pricing: $9.99/month (Basic), $14.99/month (Premium), $20.99/month (Commerce).

7. Webflow - Best for Freelancers and Creatives

No matter what the purpose of your website is, Webflow is made to bring the best version of your website to life, especially for creatives and freelancers.

Webflow is all about visuals and functionality, where it gives users a plethora of tools to turn their dream websites into reality. Better yet, free and enterprise plans are available, further proving its inclusivity to all future web owners.

Key Features: visual CSS box-model editor, custom animations & interactions, CMS, responsive design, hosting with SSL, designer API, AB‑testing, pre‑built component libraries.

Pros and Cons:

• Pros: design control, no-code flexibility.

• Cons: learning curve, technical barrier.

Pricing: $14/month (Basic), $23/month (CMS), $39/month (Business). Free and enterprise plans available.

8. Weebly - Multipurpose Builder

Weebly has got you covered, whether it is a personal blog or an eCommerce store, thanks to its diverse features and user-friendly interface.

Weebly offers a dependable and beginner-friendly way to build a personal site with just the essentials. Its drag-and-drop editor, simple e-commerce tools, and built-in blogging features make it a solid option for anyone who wants to get online without hassle.

Key Features: drag-and-drop builder, responsive themes, integrated e‑commerce (Square), blog tools, SEO tools, App Center, SSL, hosting infrastructure.

Pros and Cons:

• Pros: POS integration, simplicity.

• Cons: outdated tools, platform stagnation.

Pricing: $10/month (Personal), $12/month (Professional), $26/month (Performance). Free plan available.

9. Strikingly - Free and Quick Builder

For those who look to get a website up and running in minutes, Strikingly is the answer.

Strikingly stands out for its ability to help you launch a clean, mobile-friendly personal website in minutes. With its focus on one-page layouts and intuitive setup, it’s a smart pick for portfolios, resumes, or quick landing pages that don’t need a complex structure.

Key Features: mobile optimization, user-first interface, one-page design, simple blog, eCommerce integration (limited), domain/SEO tools, sectioned layouts.

Pros and Cons:

• Pros: personal site speed, minimalism.

• Cons: no advanced customizations

Pricing: $16/month (Pro), $49/month (VIP). Free plan available.

10. SITE123 - Foolproof Builder for Beginners

SITE123 not only offers a free service but also the most straightforward interface to guide you in building your first personal website with ease.

Looking for a builder that covers all bases when first starting your website? SITE123 is another excellent choice where beginners can create a personal space like a pro. The platform has all the most essential features for you to kickstart your website, all at no cost.

Key Features: pre-built sections, mobile-friendly layouts, e‑commerce integration, multilingual websites, structured editor, template categories, contact form, SEO tools, free SSL.

Pros and Cons:

• Pros: good for beginners, multilingual deployment 

• Cons: no drag-and-drop editor, fewer options for advanced customization.

Pricing: $7.80/month (Premium). Free plan available.

3 Personal Website Examples that Caught Our Eyes

1. Kayla Itsines

Kayla Itsines did an amazing job at showcasing her expertise via a simple yet informative personal website.

As a personal trainer, it is crucial to have an outlet for customers to contact you. Among many similar sites in this niche, Kayla Itsines’ website is our favorite due to its to-the-point interface. Built mainly to promote her programs, the website is not crowded with irrelevant information. Every detail serves a purpose: the minimal navigation menu, strategic CTAs, professional photos, social links, and so on. By choosing Shopify as the home base, Kayla is able to build a top-tier website dedicated to her passion with simple yet highly efficient elements.

Are you in the fitness industry? Get more insights from GemPages:

• Best Theme For Fitness Store: Shopify Best Selected
• Top 100 Shopify Fitness Stores Dominating the Market: Their Secrets to Success

2. Trixie Mattel

Step into the world of Trixie Mattel with her splashy website - a well-branded personal space that represents her art.

Trixie Mattel is not only a drag queen, but she is also a famous TV personality, actress, and business owner. Arguably the most well-known drag performer in America, she has created a personal website that matches her popularity. The vibrant color scheme is on par with her aesthetic, the bubble-like text font conveys a sense of playfulness, and the use of different forms of media gives users a fun experience while browsing.

As Trixie is the main character, the visual elements all focus on her, with a simplified navigation system as supporting components. Are you already in love with Trixie Mattel’s website? It is built with none other than Webflow - the best personal website builder for creatives. If you are seeking the same visual identity, jumpstart with this builder right away to emulate her success.

3. Donal Skehan

Donal Skehan has made a name for himself as one of the most well-known YouTube chefs, and his well-loved recipes can be found right on his personal website.

Donal Skehan is an Irish TV personality, but he found his footing more than a decade ago with his YouTube channel, where he shared tasty recipes with his viewers. As he juggles with many hobbies and positions at once, Donal has managed to build an impressive personal space through his website.

On here, visitors are able to know more about his profession, check out a diverse recipe collection, pre-order one of his many cookbooks, and watch snippets of his TV shows. Though packed with information, the website is clean, easy to navigate, with a balanced mix of text and visual elements. Donal’s team has done a great job at creating a personal website to showcase his best achievements while keeping it a user-friendly source for visitors.

More from GemPages: 15 Food Business Ideas to Make Money.

Build a Personal Website that Represents You

Ready to build a personal website that stands out from the crowd? We hope this article has made it easier for you to decide which path to take to create a personal brand that either boosts your reputation, increases revenue, or simply exhibits you in the best light.

FAQ about Personal Website Builder