Facebook Community
Change Log
Help Center
Tips And Tricks To Optimize Shopify Product Labels On Your Store
"Pick me!" or "Best Seller" tags instantly catch the eye in any eCommerce store, whether Shopify or not. That’s the power of well-crafted product labels on Shopify, one of the must-have landing page elements—they guide, inform, and persuade browsers into buyers. Visitors haven’t only scrolled for their desired items, but they find your site valuable to pay for!
Our blog will clarify the benefits of using Shopify product labels, highlight 25 top-tier options, and walk you through how to implement them effectively. Let’s dive into everything below to make your labels and store unforgettable!
Why Should You Have Product Labels On Your Shopify Store?
Shopify product labels are “visual elements” added to your Shopify products as a promotion or detailed information to engage your shoppers. Notably, time-sensitive offers—can be highlighted in product labels and convert up to 332% more visitors than evergreen deals. But their potential doesn’t stop here. These elements can effectively leverage your business growth with:
#1. Promote credibility and professionalism
First and foremost, we would like to discuss customers' feelings and hesitations. Clear, well-designed product labels, like “Verified Seller” or “100 Authentic,” can help customers make a strong commitment and decide whether to trust a brand. It sounds great to hear that 59% of consumers are more likely to purchase new products from a brand they trust.
Shopify product labels help boost credibility and professionalism
In addition, when customers see critical details upfront, they’re reassured that your store is easy to follow, organized, and customer-centric. Labels act as subtle guides, offering transparency about the product and its value proposition.
#2. Improve product visibility
In such a competitive marketplace, standing out is non-negotiable. Do you think about drawing a “Best Seller” product label on Shopify to help your products shine amidst competitors? Shopify-specific data is limited; studies on Amazon stores show that products with a #1 Best Seller badge enjoys significantly higher views and, in turn, greater profits.
You can start with colorful and unique labels or even “UPPER CASE” typography to make key phrases pop. Visitors can easily remember your labels, your deals, and your benefits attached!
#3. Highlight unique features
With health products, most online retailers use product labels as marketing claims and even compulsory disclosure in the US, with 84% of all items labeled “gluten-free,” “all-natural,” or “ethical”, or “certified vegan.” Shoppers can clarify what they should buy your products instead of others, which simplifies decision-making and leads to closing deals effectively.
Haircare brands showcase the “ethical” feature in their product labels
It’s apparent that other fields follow this method when working with Shopify product labels. “Waterproof” and “Bluetooth-Enabled” in tech gadgets and “Handcrafted” in artisanal foods provide similar meanings. Of course, this clear labeling also enhances your brand’s credibility.
#4. Increase conversion rates
After all, the best thing we want to attain from investing in product labels on Shopify is to turn hesitant shoppers into paying customers. It’s worth mentioning Shopify conversion rates here!
All types of labels can help increase your store's CRO, but you need to learn how to start and optimize them. “The "Save £41" label is good, but you could increase urgency by adding a countdown timer or low-stock indicator,” says Sarhov, a Shopify partner, when talking about his own site. Your labeling strategies should be custom, not “one-size-fits-all.”
25 Best Shopify Product Labels To Boost Store Performance
This part covers the 25 Shopify product labels that you should refer to make your products more attractive. Depending on your demands, pick and customize for the best performance.
Premium & Exclusive labels
1. Exclusive Offer
Leverage a rare and refined shopping experience to captivate your customers! This Shopify product label can make shoppers feel like they're getting the chance to own something truly exceptional. Showcase this label on your store and leave an impression on a few customers!
2. New Arrival
Many sellers want to become pioneers, meaning the first buyers of your latest creation. “Fresh from the designers’ desk” is all they need when you decide on a “New Arrival” product label. Keep everything modern and tailored to perfection—this is where innovation meets elegance.
The New Arrivals tag display the newest products on your Shopify store
3. Handmade
Each handmade product is believed to tell a unique story, making it a perfect choice for buyers seeking individuality and charm. These items can be made by skilled craftsmen, offering personal touches that other products can’t replicate. That’s why you can attract customers who value originality when highlighting a “Handmade” product label on your Shopify.
4. Award-Winning
It’s common to find this product label on health or self-care products because buyers need to know whether something is recognized or not. This can add a level of credibility and trust, reassuring customers to choose specific products that stand out in desired aspects. Be mindful that the "Award-Winning" claim is precise, clear, and backed by verifiable proof.
5. Eco-Friendly
‘Eco-Friendly’ or ‘Environmentally Friendly’ has become an emerging consumer trend focused on sustainable materials. If you decide to display these Shopify product labels, your products truly have related ingredients and features to raise your customers’ awareness effectively.
Brands showcase sneaker labels with the ability to help reduce the amount of carbon
6. No toxins
It seems like a “health claim,” assuring customers that the product is free from harmful chemicals or substances. For some individuals, safety, and wellness are crucial to a healthy diet and lifestyle. And when you’re operating a food Shopify store, incorporating this label can help your products stand out and build trust with health-conscious consumers.
7. COVID safety
Since the COVID-19 pandemic, the “COVID Safety” label has become an important reassurance for customers, especially in businesses related to health and safety standards. When seeing this Shopify product label, shoppers might feel more confident in making a purchase, fostering trust during uncertain times.
Urgency & Scarcity labels
8. Flash Sale
It’s not strange to say that “Flash Sale” is a must-have in our urgent product label list. It helps highlight time-limited discounts, effectively driving immediate action and boosting sales. In other words, you can try to increase CRO on your site at a specific time.
Clothing brands promote Flash Sale product labels on Shopify
9. Limited Time Offer
We refer to this Shopify product label as a “tick-tock” deal—here today, gone tomorrow. Many buyers try to grab these products to secure their savings before time runs out. However, avoid misleading customers by creating false urgency, as some shoppers track prices daily and wait for discounts. Transparency is key to maintaining trust and improving your business sales.
10. Limited Stock
Although “Limited Stock” doesn’t work well on all types of products, starting with niche products like exclusive items, limited-edition collections, and seasonal offerings is valuable. Customers are likely to close deals before the product runs out, and it’s better to consider a specific quantity, such as “X items left.”
Sellers set up Limited Stock product labels on Black Friday
11. Low Stock Alert
Similarly, you’re announcing that inventory is running low, but it doesn’t mean your store won’t restock the products as the “Limited Stock” product label suggests. Anyway, your customers are under the chance to own the products that are slipping away, so they must act fast!
12. Hurry! Sale Ending Soon
While the "Hurry! Sale Ending Soon" label may not be the most attention-grabbing due to its length, it effectively communicates urgency—time is running out for an incredible deal. Depending on your product range, consider making a well-suited Shopify product label for optimal impact!
13. Pre-order Now
It is one of the best solutions to secure sales before your product even hits the shelves. In other words, you try to generate excitement and demand, especially for highly anticipated releases. Many sellers will feel more satisfied to get early access to your products.
Few brands have pre-order now product labels on their Shopify store
14. Act Fast!
The last Shopify product label for Urgency is “Act Fast!” nudging customers to make quick decisions before they miss out. You can use this visual for all products, including high demand and limited availability because time-sensitive shoppers feel compelled to deal with that.
#3. Value & Discount labels
15. Sale
It is straightforward yet incredibly effective to start with any promotion strategy. Shoppers can enjoy discounts and good deals for instant purchasing. Often, you can boost this product label on your Shopify store during a season sale, Black Friday, or end-of-season clearance. Don’t ignore simplicity—many buyers love knowing how much they will be discounted.
Sale product labels on Shopify grab audience’s attention effectively
16. Hot Deal
The “Hot Deal” label sparks more excitement than “Sale,” grabbing customers’ attention with the promise of an unmissable offer. It’s great to encourage buying costly products that shoppers seldom come across at such a great deal, making them feel like they're getting a true bargain.
17. Buy One, Get One Free
Who doesn’t love a freebie? The “Buy One, Get One Free” label offers great value for buyers and sellers. While buyers can increase average order value, clear stock, and bring new products to customers, sellers are about to pay less for more.
18. Free Shipping
The “Free Shipping” label is a deal to save an extra cost when making online orders. It also means that you’re reducing checkout friction by offering a more economical and hassle-free feeling. In fact, in some cases, the shipping cost might double the product expense.
The Allbirds Sneaker brand displays the Free Shipping product label
19. Bundle & Save
This Shopify product label can help maximize sales value, motivating customers to make multi-item purchases. Pair complementary products to create enticing bundles, often called a 'combo,' 'set,' or 'full-suite,' making it easier for shoppers to see the value in buying in bulk.
20. Best Value
We admit that the “Best Value” is seldom used because it displays such a strong commitment—it’s not good to start with any product. Instead, you can try to add your customer review with “100%...” to make this product label on Shopify more reliable and competitive.
Sellers display customer reviews as “100%,” similar to how the Best Value works
21. Special Discount
It is also a common term for highlighting exclusive deals and promotions that stand out from regular pricing. You can create this label for seasonal sales, VIP offers, or new customer discounts. All aim to create a sense of exclusivity and urgency, prompting customers to buy.
#4. Social Proof & Popularity labels
22. Trending Now
The “Trending Now” product label truly captures Gen Z’s attention because they are likely to stay on top of trends and be part of the latest buzz. Besides that, you can choose products tailored to other generations who enjoy feeling connected to popular culture. Start using it as a spotlight for your most talked-about or fast-selling items.
23. Bestseller
Highlight your top-performing products with the “Bestseller” Shopify product label. This label taps into the power of social proof, knowing that customers are choosing something others have already loved and purchased from your Shopify store.
Sellers use the Best Sellers for their product range
24. Top selling
The “Top Selling” label works much the same way as “Bestseller,” but with a more subtle distinction. It can be used for products that perform well in a particular category or time period, allowing you to showcase your store's most popular items.
25. Hard to find Lastly, we want to discuss the “Hard to find” product label. It plays on the fear of missing out (FOMO), making customers act fast as soon as possible. While it shares similarities with 'Urgency' and 'Scarcity' labels, it also carries an element of 'social proof,' as previous buyers often confirm the difficulty of finding these items.
How to design a Shopify product label
Here is our step-by-step guide to help you have a well-rounded Shopify product label. Remember that these steps are standard to follow up the label idea, which is completely flexible depending on your products and preferences.
Step 1 - Define your product label’s purpose
Establish the purpose of designing your product label to have a better understanding of diving into the idea cover. Try to ask yourself the following:
-
What do you want to achieve when promoting product labels on Shopify?
-
Which segment should you focus on?
-
Is it necessary to communicate with product value?
-
Is it valuable to show proof of social or trust?
Step 2 - Create and customize your Shopify product label
While few Shopify stores feel comfortable starting with product labels immediately, others are stuck on how to optimize their designs. It’s when you need to have a tech team or take advantage of professional tools or apps.
You try to work with professional apps like GemPages for auto-product label design
Some names, like GemPages, one of the leading Landing Page builders on Shopify, can help with reasonable charges. You can also access 200+ CRO templates that cover pre-designed labels for varied categories to use anytime—it truly helps save efforts but ensures the best results on your labeling strategies.
Step 3 - Add your label on your Shopify store
After finishing your design, integrate it into your Shopify product pages. Place your labels strategically—next to product images or prices—to ensure they’re immediately noticeable. If you find it challenging to display them, call for the app to have auto setups and run testing placement before publishing anything on your website.
Conclusion
With the 25 best types of Shopify product labels above, you can freely pick some to kick off your product labeling effectively. Don’t forget to keep your eyes on our instructions to ensure that your labels are clear, concise, and aligned with your brand identity.
Follow GemPages blogs to get updated with eCommerce trends and tips to maximize your business sales growth!
FAQ
