How to Design High-Converting Thanksgiving Landing Pages (+ Templates)

Thanksgiving is not just heartfelt meals and saying grace; it is also a prime opportunity for business owners to capture a surge in traffic and drive sales in a short time. For online merchants, a well-designed landing page is the ultimate tool to boost conversion rates without squandering funds.

In this blog post, we will go over the nuts and bolts of high-converting Thanksgiving landing pages, including versatile templates to help you design a functional marketing tool for this profitable shopping event.

Thanksgiving and eCommerce: a Lucrative Duo

Thanksgiving can be capitalized by online merchants to obtain immense profits, given the right tools and strategies.

Thanksgiving goes beyond a tasty turkey dish; it is the perfect time to make profits for eCommerce sellers. With online shopping becoming increasingly common, capitalizing on every major holiday is the secret to tapping into diverse streams of profits. Furthermore, the momentum users get from Thanksgiving will carry through to Black Friday and Cyber Monday - making this occasion the perfect kickoff for the largest shopping event ahead.

If words alone can’t convince you to try your hand at taking advantage of this holiday, maybe numbers will. Here are some statistics on the key trends of Thanksgiving in eCommerce in recent years:

• Thanksgiving eCommerce orders in the U.S. hit $6.1 billion, an increase of 8.8% year-over-year.

• Thanksgiving sales globally $33.6 billion in 2024, with mobile orders topping the chart in multiple markets.

• In the U.S., around 59.5% of all online sales on Thanksgiving were made on mobile.

Source: Digital Commerce 360

Why Your Website Needs a Thanksgiving Landing Page

Seasonal Relevance

You have the freedom to keep the same interface for your main website and landing page throughout Thanksgiving, but from a business owner’s standpoint, that is a wasted opportunity to establish seasonal relevance. Apart from your usual audience, some buyers browse the web to shop for Thanksgiving products as the occasion is right around the corner, so having an appropriate landing page puts your store next to the most recognizable brands in your niche. As a result, these prospects will have a higher chance of coming back even after the holiday.

Opportunity for Conversion

SEO is a marketer’s best friend, and Thanksgiving is an ideal time to put your marketing strategy to work. By optimizing your landing pages with keywords such as ‘Thanksgiving Deals’ or ‘Limited Holiday Offers’, you can improve your page’s visibility on search result pages. Once a user’s interest is piqued, they will visit the page and make the decision to convert should you present strong conversion-first triggers such as CTA elements, alluring visuals, or compelling storytelling.

More from GemPages: The New Playbook of SEO for eCommerce Websites [2025].

Gateway to Black Friday and Cyber Monday

Your Thanksgiving landing page does not have to be limited to one occasion. Think of it as the perfect setup for Black Friday and Cyber Monday - the biggest shopping event across the globe. How to do so? Simply sprinkle in enticing upcoming Black Friday and Cyber Monday offers alongside your Thanksgiving campaign, no matter if the purpose is to collect email signups, promote early-bird bundles, or introduce a new product line. Reserving a segment to guide visitors from one holiday to another also grants users a seamless and complete shopping journey.

Key Features to Include on a Thanksgiving Landing Page

Imposing a sense of urgency is the ultimate tactic to speed up users’ decision-making process while shopping online during this busy holiday season.

Seasonal Content and Visual

Thanksgiving is all about warmth, gratitude, and togetherness, and it’s important that your landing page can reflect and play off of that vibe. Think simply cozy autumn colors, pumpkins, and leaves. Even small details, such as festive icons or playful turkey graphics, can make the page feel more relevant and timely.

Headlines and copy can tie into the theme by highlighting family, celebration, and thankfulness; this, in turn, creates an emotional connection with visitors. Remember, seasonal elements not only capture people's attention but also signal to them that the promotion is time-sensitive, encouraging them to engage with the offers before they disappear.

Attention-Catching Hero Section

Your hero section is the first thing visitors see, so it should grab their attention immediately, from bold seasonal imagery to a headline that clearly conveys the offerings. The message should be short and focused: what are you offering and why does it matter now? This is also where a clear CTA belongs - front and center, leaving no doubt about the next step and actions to be taken by the customers. 

Read more: How to Create a High-Converting Website Hero Image.

Limited Thanksgiving Deals

To maximize conversions, make sure that your Thanksgiving deals feel exclusive and urgent. Popular offers include Bundle Discounts, Sitewide xx% Off Sales, Free Gifts with Purchase, etc. For example, online stores often push early Black Friday discounts, while Amazon uses limited-time Lightning Deals. Remember to position these deals front and center on your Thanksgiving landing page so that shoppers feel they’re getting unique, holiday-only savings.

Urgency and Scarcity Triggers

Thanksgiving shoppers, much like other holidays, do respond urgently to scarcity, and this urgency drives conversions. Commonly used examples by retailers include: adding countdown timers, stock indicators, or banners that say “Offer Ends Midnight on Thanksgiving.” But no less important is how you strategically place these triggers in your landing page to make sure that this urgency is top-of-mind throughout.

Create a High-Converting Thanksgiving Landing Page in 4 Easy Steps

Step 1: Pinpoint a Distinct Design

Thanksgiving landing pages can possess different looks, so it is imperative to identify and stick to a distinct design throughout the whole page. Once visitors land on your page, they must know exactly what you are trying to convey, while still staying true to your brand’s identity.

For instance, if you want to promote a kitchenware item, use warm colors that embody autumn, and a matching layout to highlight the product in its best angle. To speed up the designing process, opt for a landing page builder like GemPages, where pre-built Thanksgiving templates are ready for customization.

Step 2: Emphasize Your Value Proposition

What do you offer? What sets you apart from the competitors? Why should they buy from you now? To answer these questions, your value proposition ought to be crystal clear. By using headlines and subheadlines that highlight your product’s benefits, you directly give customers the nudge needed to make a purchase right away.

Step 3: Add Urgency and Trust Elements

You don’t want to risk a regretful click-off that contributes to a high bounce rate. Thus, urgency and trust elements should be the next step in building a high-converting Thanksgiving landing page. Here are some examples:

• Countdown timers on the hero banner or sticky navigation bar

• ‘Low on Stock’ or ‘Selling Fast’ badges

• Customer testimonials and magazine endorsements

Step 4: Optimize and Test

When in doubt, test your creation. Made several variations of your landing page where certain elements, such as headline, CTA buttons, images, product descriptions, etc., are changed. Then, utilize a reliable A/B testing tool to track the performance of each one. By doing this, you will be able to pinpoint the most optimal version of your Thanksgiving landing page.

The Best Templates for Your Thanksgiving Landing Page

Templates with Thanksgiving Theme

Thanksgiving - Coffee Machine

Display a head-turning hero image and watch conversions shoot up with this easily-customizable GemPages template.

This GemPages template embodies the quintessential spirit of Thanksgiving, from a classic autumn color palette to golden leaves graphics, as well as relevant sections for storytelling. The headline is a fun play on words, which also perfectly ties the holiday to the offered product. Right below is an urgency-inducing countdown timer, coupled with a concise yet inviting CTA button. Every element above the fold is meticulously designed to capture users’ attention the moment they land on your page.

Other product feature showcases, trust builders, customer reviews, and the like further add to the versatility of this template, making it an outstanding choice for this shopping holiday.

Thanksgiving Day - Kitchenwares

Advertise your limited Thanksgiving deal with this high-converting landing page template from GemPages.

Everything about this template screams Thanksgiving: the mouth-watering tray of turkey, the on-theme color palette, subtle maple leaf details, and so on. By keeping it simple, the layout has no redundant space as every section adds to your campaign, from the strong headline, BOGO promotion, trust elements, product benefits, customer testimonials, to a helpful FAQ segment. If you are seeking a well-rounded Thanksgiving template, this GemPages one is truly a gem.

Thankful Hearts

Showcase your holiday spirit through this on-theme landing page template to promote your exclusive Thanksgiving deals.

Thankful Hearts managed to pass on the holiday spirit flawlessly via a bright and warm color scheme. At first glance, the template is made of standard yet fail-proof features: an enticing headline, hard-to-miss CTAs, strong visuals, and a customizable interface. Better yet, this flexible template makes it easy to design a holiday-themed website, not just a standalone web page. By altering certain components to reflect your goals, this could be a robust tool this Thanksgiving.

Templates with Conversion-Focused Features

Easter Day

Attract new traffic and drive sales smoothly by using this simple but powerful template for your holiday landing page.

Though centered around Easter Day, this template from GemPages can be completely repurposed to become a valuable Thanksgiving landing page. The pre-built features and their applicability enable merchants to create a highly functional landing page, namely the strong deal offers, clean product listing, urgency components, featured products, and clever CTAs all through the page. Possessing the same seasonal warmth, this template is the unsung hero for online sellers this Thanksgiving.

Gem Kitchen

Thanksgiving revolves around the kitchen - a staple in every household to celebrate togetherness during the holiday season.

Kitchenware is one of the most common Thanksgiving gifts, so this GemPages template fits the bill perfectly. Designed with CRO qualities in mind, every feature is made to showcase your product in its best light.

Conversion-led CTA buttons are placed at every turn, alongside benefit-focused copy to encourage more purchases. Other sections, such as product comparison, social proof, ‘what’s included’, etc., create a seamless flow to guide users to conversion.

Gem Blender

Gem Blender is an all-encompassing template that can be used for any seasonal campaign of your liking.

Another non-Thanksgiving template is none other than Gem Blender - a kitchenware template that empowers this holiday without being too on-the-nose. This template is made to surround a singular item, as it is reserved to show the product highlights, multiple images, exclusive offers, as well as tried-and-true testimonials. If promoting a core product is your aim, this template will be your ultimate weapon to shine this holiday season.

Advertorial - Listicle

Give the power to a listicle blog post to exhibit your product’s benefits while staying informative at the same time.

If you have ever underestimated the power of a listicle landing page, it’s time to think again. This is a clever format to both educate and sell products to your visitors, as it is good for storytelling to boost engagement. Alongside the initial copy, strong limited promotion, and professional photographs are also great features to build trust with buyers during this fast-paced holiday shopping season.

Tip: With this listicle style, a topic to write about could be ‘10 Reasons Why You Need This Kitchen Appliance For Thanksgiving This Year’.

More about advertorial templates: Top Advertorial GemPages Template tailored your Niches.

How to Pick the Most Suitable Thanksgiving Landing Page Template

Mobile users account for more than half of holiday shopping, so it’s a must to emphasize mobile-first design when picking a landing page template this Thanksgiving season.

A well-performing template is not necessarily one with an abundance of Thanksgiving-themed features and visuals, but one that covers all the bases that make a versatile template. Peep the criteria below to know what to look for to pick the most suitable Thanksgiving landing page template for your store.

Match the Template to Your Goal

While it all revolves around Thanksgiving, each business has its own goal. While you aim to drive more organic sales, others may want to build a more extensive customer database via new traffic. In order to find a template whose features, layout, and visuals match your objective, it is vital to have a precise idea of your business goal. This way, you can forgo one-size-fits-all options and opt for specific templates that will suit you the best.

Ensure Conversion-First Features

The purpose of a landing page is simple: conversion. This criterion separates a normal standalone web page from a functioning landing page. Thus, look for Thanksgiving templates with conversion-first designs in mind. Here are some useful pointers:

• Multiple CTA buttons (e.g., ‘Shop Now’, ‘Sign Up Here’, ‘Claim Your Deal’)

• Countdown timers

• Limited-timed deal banners

• A clean layout with minimal distractions

Prioritize Mobile-Focused Design

Mobile shopping has risen significantly in the past decade, with the total revenue being estimated at 2.5 trillion U.S dollars in 2025. In every facet of eCommerce, mobile devices have been proven to be more prevalent than ever, so it’s only right to prioritize mobile-focused design when picking your landing page template. Choose ones that load quickly, have screen adaptability, allow thumb-friendly designs, and the like, to give users a frictionless experience while shopping during this holiday season.

Check out this GemPages article: Mobile-First Online Store Design: 10 Technical Considerations for Responsiveness.

Look for Easy Customization

A good template offers a wide array of useful features, but an excellent one lets you customize them to your liking. Thanksgiving is a brief holiday, but no less competitive, so it is crucial to personalize the template to fit your brand’s voice. Whether it is text color, font, visual hierarchy, layout, or other UI-related features, they should be easy to customize.

Tip: Assess landing page builders with a drag-and-drop editor and no-code options.

Stay Festive This Holiday with GemPages

Thanksgiving may seem like a niche holiday, but its ability to rake in profits for your online store is not to be understated. Knowing what your customers are looking for and tailoring your website to stay festive during this special occasion is the key to instilling a positive brand image. Start with a solid idea, then let a foolproof builder like GemPages assist you in building a high-converting landing page to rise to the top this Thanksgiving season with ease.

FAQ about High-Converting Thanksgiving Landing Pages