The Best Website Builder For Freelancers: Free & Easy To Use

As a freelancer, your reputation depends on how easily clients can find and trust you, and a website is the most effective way to build both. You can imagine it as the personal hub where you can showcase your best work, share client testimonials, and give potential clients a clear way to connect with you. 

With the best website builder for freelancers, setting up that online presence is faster than ever, almost instantly with AI tools, ready-to-use templates, and built-in features. If you're curious which tool can help you with this, that is best for your niche, this guide will show you the list of the top 10 website building platforms that combine ease, affordability, and impressive design.

Best Website Builder For Freelancers: Highly Ranked In 2025

1. Shopify

Shopify is a leading eCommerce platform trusted by millions to sell online with ease. For freelancers looking to build a website, specifically if you are an eCommerce seller, like dropshipping, print on demand, or digital products, Shopify stands out as a complete solution. 

The all-in-one setup includes hosting, payments, inventory, and shipping, so you don’t need to manage the tech side. You can launch quickly, present your work professionally, and focus on building your freelance brand while Shopify handles the details behind the scenes.

Shopify is a website builder for freelancers.

GemPages is a drag-and-drop page builder made exclusively for Shopify, giving freelancers the tools to design high-converting websites without coding. 

From landing pages to product showcases, you can choose from 400+ templates, use built-in CRO features like countdowns and upsell funnels, and apply AI tools that turn images into layouts in seconds. 

Fully optimized for Shopify themes, GemPages makes it simple to create fast, mobile-friendly pages that elevate your freelance brand and boost sales.

GemPages’ drag and drop Shopify landing page builder interface.

Why Shopify stands out as the best website builder for freelancers:

• User-Friendly Interface: With its drag-and-drop builder and AI-powered tools, Shopify makes it simple to create and manage a store, even if you have little to no design or coding experience.

• Scalability and Growth: The platform supports multiple sales channels, integrates with global payment gateways, and connects with thousands of apps. As your freelance business grows, Shopify grows with you.

• Built-in Marketing & SEO: Shopify comes with powerful tools like abandoned cart recovery, SEO optimization, and integrated email campaigns, helping freelancers bring in traffic and turn visitors into paying customers.

• Strong Security: With 256-bit SSL certificates and 24/7 monitoring, your website and customer data are protected at all times, giving both you and your buyers peace of mind.

• Partner Ecosystem: Shopify has a large network of experts and developers who specialize in custom apps, themes, and store improvements, resources you can tap into as your freelance site expands.

Pricing

• Basic: $25/month (or $19/month yearly)

• Grow: $65/month (or $49/month yearly)

• Advanced: $399/month (or $299/month yearly)

• Plus: $2,300/month on a 3-year term (for enterprise and high-volume sellers)

Learn more: Building an eCommerce Website from Scratch — a Complete Step-by-Step Guide

2. Wix

Wix is one of the most popular website builders in the world, trusted by over 250 million users for its diversity and flexibility. For freelancers, it’s the best website builder if you want to create a professional-looking website for a portfolio, a personal brand site, or a small online store. It simplifies the process, requiring no technical skills. 

Its tailored strength for freelancers to optimize the website building process is the drag-and-drop editor powered by AI, which can build a custom site from just a few prompts. That means you can have a unique, personalized website up and running in minutes.

Wix ADI helps to build a custom site through efficient prompts.

Why Wix stands out as the best website builder for freelancers:

• AI Website Builder: Wix ADI (Artificial Design Intelligence) builds a tailored website for you based on your answers, while AI tools help generate images and content so your site feels professional from day one.

• Streamlined Setup: The platform guides you through questions to understand your freelance needs, suggests the right template, and even pre-loads your dashboard with relevant apps.

• Drag-and-Drop Editor: Wix offers complete creative freedom through a simple visual editor, letting freelancers customize layouts, fonts, and colors without coding.

• Wix App Market: With hundreds of add-ons, like booking systems, memberships, contact forms, or event ticketing, you can expand your site as your freelance business grows.

• Built-In eCommerce: While not as diverse as Shopify, Wix includes integrated eCommerce tools for freelancers who also want to sell digital or physical products directly through their site.

• Free Hosting and Security: Every site comes with free hosting, SSL certificates, and reliable performance, so you don’t have to worry about technical maintenance.

Learn more: AI Landing Page Generator: How To Create One for FREE

Pricing

• Free plan (with Wix branding)

• Light: $17/month

• Core: $29/month

• Business: $39/month

• Business Elite: $159/month

• Enterprise: custom pricing

3. IONOS

IONOS is a streamlined website builder designed for beginners and freelancers that exclusively focuses on bringing an all-in-one, minimalistic solution that lets you spend less time building and more time running your freelance business. 

Besides creating a website, it also offers built-in services like domain registration, hosting, and email. Instead of overwhelming users with endless design options, IONOS focuses on efficiency, helping freelancers launch a portfolio, service site, or local business page in just a few steps. 

IONOS’s all-in-one website building editor.

Why IONOS stands out as the best website builder for freelancers:

• AI-Assisted Website Creation: The AI generator drafts a website with relevant text and images based on your industry, speeding up the setup process.

• User-Friendly Interface: Clean, drag-and-drop tools make it easy for freelancers with zero web design experience to create a polished site.

• Integrated Services: Each plan includes essentials like domain registration, email hosting, and web hosting, saving freelancers time and extra costs.

• eCommerce and Appointments: Sell products, offer services, and manage client bookings directly on your site.

• Professional Templates: Mobile-optimized, business-oriented templates that suit portfolios, local services, and personal branding.

Pricing

• Starter: $6/month first year ($12 after) – basic AI builder, 10 pages, 10 GB storage, free domain, 2 GB email inbox.

• Plus: $1/month first year ($18 after) – 200 pages, 50 GB storage, online booking, AI text/image tools, 12 GB inbox.

• Pro: $17/month first year ($30 after) – unlimited pages/storage, advanced SEO tools, 50 GB inbox, full analytics.

Learn more: Discover 25 Powerful Elements to Design High-Converting Product Pages, Examples & Tips

4. WordPress

WordPress is the most widely used website platform in the world, powering more than 43% of all sites online. For freelancers, it’s the best website builder if you want full control, endless customization, and scalability. 

Unlike other drag-and-drop platforms, WordPress requires a learning path, but that extra effort pays off in freedom: you own your site, control your data, and can design anything from a simple portfolio to a complex eCommerce store. 

WordPress’s diverse website template library.

Why WordPress stands out as the best website builder for freelancers:

• Cost-Effective Start: The core WordPress software is free and open-source. Freelancers only need to cover hosting, domain, and any premium themes or plugins, keeping startup costs manageable.

• Unmatched Customization: With a vast library of themes and plugins, you can create highly tailored websites, such as it’s a portfolio, blog, or a full eCommerce site powered by WooCommerce.

• SEO-Friendly: WordPress is built with SEO in mind, and popular plugins like Yoast or Rank Math make optimizing content easier to improve visibility on Google.

• Ownership and Control: As a self-hosted platform, freelancers retain complete ownership of their site and data, unlike some closed website builders.

• High Demand and Market Relevance: WordPress skills are widely sought after, making it valuable for freelancers who also want to build websites for clients.

• Community and Resources: With its massive global community, freelancers have access to countless tutorials, forums, and developer support to solve challenges quickly.

Pricing

• Personal: $4/month (6 GB storage, custom domain, ad-free)

• Premium: $8/month (13 GB storage, advanced design tools, premium themes)

• Business: $25/month (50 GB storage, plugin and theme uploads, Google Analytics integration, advanced SEO)

• Commerce: $45/month (50 GB storage, WooCommerce integration, online payments, product management)

• Enterprise: $25,000/year (scalable, secure, data-driven for large operations)

Learn more: 7 Best Website Builders for Beginners — Features, Pros & Cons

5. Webflow

Webflow is a professional-grade website builder tailored for freelancers specialized in design, turning a blank canvas into a fully customizable platform where every detail, layout, animation, interaction, and responsive element is under your control. 

With its visual, no-code editor that generates clean HTML and CSS, its built-in CMS makes collaboration with clients seamless: they can manage and update content themselves, while you, the freelancer, focus on delivering stunning, pixel-perfect sites that showcase creativity and professional skill.

Webflow is ideal for freelancers who need a highly technical website design.

Why Webflow stands out as the best website builder for freelancers:

• Total Design Control: Webflow acts like a blank canvas, giving you the ability to design unique layouts, responsive sites, and complex animations without coding.

• Client-Friendly CMS: Its built-in CMS allows clients to manage and update their own content, reducing support requests and giving freelancers more time for new projects.

• Streamlined Workflow: Webflow combines design, development, and hosting in one tool, simplifying everything from concept and feedback to launch.

• Professional-Grade Hosting: Powered by AWS and Cloudflare, Webflow provides high-performance hosting with strong security and reliability.

• Built-in Functionality: Core features like forms, SEO tools, and responsive design are integrated directly into Webflow, reducing reliance on third-party plugins.

• Animations & Interactions: Create scroll-based, multi-step animations and even integrate with 3D or Lottie files, all visually, without touching code.

• Learning Resources: Webflow University offers extensive tutorials and resources, helping freelancers master the platforms.

Pricing (Billed Yearly)

• Starter: Free (2 pages, webflow.io domain, AI assistant, 50 form submits)

• Basic: $14/month (150 pages, 10 GB bandwidth, custom domain, unlimited form submits)

• CMS: $23/month (150 pages, 2,000 CMS items, 50 GB bandwidth, site search, 3 Editor users)

• Business: $39/month (300 pages, 10,000 CMS items, 100 GB bandwidth, advanced editor roles, file uploads)

Learn more: 10 Best Personal Website Builders (Paid & Free)

6. Squarespace

For freelancers in creative fields, for example, photographers, designers, and artists, Squarespace is the go-to website builder. Its reputation comes from trending, beautiful, diverse, and accessible templates that make your website instantly impressive on users’ first glance. 

This best website builder for freelancers keeps the process simple: choose a design, adjust it with the drag-and-drop editor, and add on practical built-in tools for eCommerce, scheduling, blogging, and email marketing. With Squarespace, your website commits to working beautifully and efficiently across all devices. 

Squarespace offers the most trending, outstanding, and beautiful customizable website templates.

Learn more: Shopify vs Squarespace: Which One Is Best for Your Online Store?

Why Squarespace stands out as the best website builder for freelancers:

• Stunning, Professional Designs: Renowned for its visually appealing, mobile-responsive templates, ideal for portfolios and showcasing creative work.

• Ease of Use for Clients: Intuitive drag-and-drop interface makes it easy for freelancers to pass control to clients who can update their own content.

• AI-Powered Design: Squarespace Blueprint AI speeds up setup by generating sites based on goals and design preferences.

• All-in-One Platform: Hosting, security, and website building are integrated, giving freelancers and their clients a streamlined, hassle-free experience.

• Professional Tools: Squarespace Circle offers perks for freelancers and agencies, such as extended free trials and commissions, include essential features like portfolio galleries, online stores, appointment booking, blogging, and email marketing without needing third-party apps.

Pricing (Billed Annually)

• Personal: $16/month – basic website with templates, free custom domain for first year.

• Business: $23/month – adds eCommerce basics, marketing features, and custom code support.

• Commerce Basic: $27/month – includes no transaction fees, inventory, customer accounts, and POS integration.

• Commerce Advanced: $49/month – advanced selling tools like subscriptions, abandoned cart recovery, and advanced analytics.

7. Framer

Framer is especially suitable for Figma designers, or generally, those who need to create high-fidelity prototypes and visually stunning websites, and those who want an all-in-one workflow: design, prototype, and publish without writing code. 

What sets Framer apart is its creative flexibility, built-in CMS, customizable animations, and AI tools for layouts and copy make portfolios, landing pages, and client projects, both fast to deliver and visually striking. And with its Remix link, freelancers keep control of the project until handoff, ensuring a smooth process from first draft to final delivery.

Framer is exclusively for freelancers who work on Figma, as it allows easy integration with Figma.

Why Framer stands out as the best website builder for freelancers:

• Integrated Design & Development: Framer combines design, animation, and publishing, eliminating the need for separate tools or a developer.

• Figma Integration: Smooth workflow for freelancers who already design in Figma, with direct import and editing capabilities.

• AI-Powered Tools: Assists with layout generation, copywriting, and SEO optimization, saving time while improving results.

• Design Control & Responsiveness: Freelancers can build pixel-perfect, responsive sites with extensive flexibility.

• Custom Animations & Interactions: From micro-interactions to full-page animations, Framer allows you to craft unique and engaging client experiences.

• Built-in CMS: Enables freelancers to create dynamic, content-rich websites that clients can manage independently.

• Client Handoff with Remix: Freelancers can develop in their own account and transfer ownership seamlessly to clients when ready.

• Built-in Hosting & Analytics: Reliable hosting, site performance tools, and analytics included, with no external setup needed.

Pricing (Billed Yearly, Per Site)

• Mini: $5/month – 2 pages, 10 GB bandwidth, custom domain

• Basic: $15/month – 1,000 pages, 50 GB bandwidth, password protection

• Pro: $30/month – 10,000 pages, 100 GB bandwidth, 10 CMS collections (Business plans available for larger teams and complex needs)

Learn more: 7 Best Wireframe Tools To Build Mockup Designs

8. GoDaddy

GoDaddy is the best website builder for freelancers who need to get online fast with minimal cost and effort, while it lacks the design flexibility of platforms like Webflow or Squarespace. It’s especially suitable for freelancers offering services like consulting, coaching, or local gigs who need a clean portfolio, booking system, or blog without advanced customization. 

With AI-powered site generation (GoDaddy Airo™), you can launch a fully functional website in under an hour, making it a strong choice for beginners and budget-conscious freelancers. 

GoDaddy Airo™ site designer.

Why GoDaddy stands out as the best website builder for freelancers:

• Ease of Use: Simple drag-and-drop builder and AI setup, allowing freelancers to launch quickly without technical skills.

• Affordability: One of the lowest-cost entry points for professional websites, ideal for freelancers starting out.

• AI-Powered Tools: GoDaddy Airo™ generates layouts, text, and site structure based on your business info.

• Built-in Marketing Suite: Social media tools, SEO features, and email marketing help freelancers promote their services.
  Service-Friendly Tools: Online appointment scheduling, event pages, and blogging features suit service-based freelancers.

• Domain & Hosting Integration: As the largest domain registrar, GoDaddy combines domain, hosting, and website building in one ecosystem.

Pricing (Billed Annually)

• Starter Domain Bundle: $2.99/month – domain, email, basic tools.

• Essentials Domain Bundle: $9.99/month – adds website builder, SEO, scheduling, and marketing tools.

• eCommerce Domain Bundle: $20.99/month – adds online store, product listings, and marketplace integrations.

Learn more: 10 Common Landing Page Mistakes + Solutions

9. Bluehost

Bluehost is the best website builder for freelancers who want a simple, reliable way to build on WordPress, especially for portfolios, personal brands, or blogs quickly. 

As one of the largest hosting providers recommended by WordPress.org, Bluehost makes launching a site straightforward: you get a free domain for the first year, an SSL certificate, an AI-powered website builder, and 24/7 support built into every plan.

BlueHost’s site builder interface.

Why Bluehost stands out as the best website builder for freelancers:

• Ease of Use: Drag-and-drop builder and guided onboarding help freelancers launch professional websites without coding.

• WordPress Integration: Smooth & fast setup with access to 55,000+ plugins and thousands of themes for unlimited customization.

• AI-Powered Tools: WonderSuite AI offers smart design suggestions, layout options, and even translation to speed up site creation.

• Affordable Pricing: Free domain for the first year, SSL certificate, and hosting included at entry-level prices.

• SEO-Friendly: Integrates with plugins like Yoast SEO, helping freelancers improve site visibility.

• Scalable Growth: Flexible plans and WooCommerce support make it easy to grow from a portfolio site to a full eCommerce business.

• 24/7 Support: Live chat, phone, and email access ensure help is available whenever freelancers need it.

Learn more: How to Create a Homepage Design That Captivates and Converts

Pricing (Billed 36 Months)

• Starter: $3.99/month – 1 site, 10 GB storage, free domain (renews at $9.99/month).

• Business: $6.99/month – adds more privacy, security features, and resources (renews at $13.99/month).

• eCommerce Essentials: $14.99/month – includes advanced eCommerce tools for freelancers selling online (renews at $21.99/month).

10. Dreamhost

Instead of a proprietary builder like Wix or Squarespace, DreamHost uses its WordPress Website Builder (powered by BoldGrid) and its new Liftoff AI tool to make setup fast and simple. 

Freelancers can generate a personalized WordPress site in under a minute, then refine it with drag-and-drop blocks, pre-designed templates, and AI content assistance. This makes DreamHost especially valuable for freelancers who want a professional WordPress-powered portfolio, blog, or service website with SEO tools and reliable hosting included.

Dreamhost Liftoff AI integrated on WordPress.

Why Dreamhost stands out as the best website builder for freelancers:

• AI Website Builder (Liftoff): Instantly creates a personalized WordPress site in 60 seconds, with options to generate custom images and copy.

• Drag-and-Drop Design: Powered by BoldGrid, with block patterns and pre-designed templates for quick customization.

• SEO Tools: Real-time SEO recommendations built into the builder help freelancers improve rankings.

• Site Assistant: Smart dashboard guides freelancers through tasks like design edits, content creation, and optimization.

• Ownership & Flexibility: Freelancers fully own their site and can keep it running even if they migrate away from DreamHost.

• Reliable Hosting: Free SSL certificate, automated WordPress migrations, and strong uptime guarantees ensure professionalism.

• Generous Trial: A 97-day money-back guarantee gives freelancers extra time to test and evaluate.

Pricing (First Year, Renews After)

• Shared Starter: $2.95/month – 1 website, free domain, unlimited traffic, WordPress pre-installed (renews at $6.99/month).

• DreamPress: $16.95/month – optimized for WordPress, 30GB SSD storage, ~100k monthly visitors, SSL, and 24/7 WordPress support (renews at $19.99/month).

• VPS Business: $13.75/month – scalable resources, unlimited websites, 2GB RAM, advanced storage (renews at $31.99/month).

Learn more: How To Build Landing Page Sections For Your Shopify Store With GemPages

Features To Offer On A Freelance Website

Creating an effective freelance website requires strategic inclusion of key features that guide visitors toward becoming clients. Your website should function as a powerful sales tool that builds trust, demonstrates expertise, and makes it easy for potential clients to take action.

1. Clear Service Presentation and Expertise Showcase 

The cornerstone of any successful freelance website is crystal-clear communication of what you offer. Visitors should understand your services within five seconds of landing on your site. 

Present your core offerings prominently, ideally with structured packages if applicable. This immediate clarity prevents confusion and helps qualified prospects quickly identify if you're the right fit for their needs.

2. Professional Portfolio and Case Studies 

Your work speaks louder than any marketing copy. Include a robust portfolio section that showcases your best projects with visual examples where appropriate. For service-based freelancers, detailed case studies work exceptionally well. 

Structure these with clear sections like "Project Background," "My Approach," and "Results Achieved." Include real client names and testimonials when possible to add credibility and social proof.

3. Transparent Pricing Information 

One of the most valuable features you can include is upfront pricing guidance. This serves multiple purposes: it pre-qualifies prospects within your budget range, reduces time spent on unqualified inquiries, and positions you as transparent and professional. 

Even if you offer custom pricing, providing ranges or starting prices gives visitors a realistic expectation.

4. Strategic FAQ Section 

Address common client concerns and questions proactively through a comprehensive FAQ section. This not only saves you time by reducing repetitive inquiries but also demonstrates your experience and professionalism. 

Cover topics like your process, timelines, revisions, and working arrangements.

5. Compelling Calls to Action 

Every page should guide visitors toward taking the next step. 

Include clear, action-oriented language that encourages engagement, whether it's "Schedule a Free Consultation," "Get a Custom Quote," or "View My Available Packages." Make these calls to action prominent and easy to find.

6. Lead Capture Contact Forms 

Implement user-friendly contact forms that capture essential information while making it easy for prospects to reach out. This is particularly valuable for visitors who are interested but not ready for immediate contact. 

Your forms should balance information gathering with user convenience to maximize completion rates.

7. Client Testimonials and Reviews 

Social proof is crucial for building trust with new prospects. Feature glowing reviews prominently on your site, including specific results and client names when possible. This third-party validation often carries more weight than your own claims about your capabilities.

8. Authority-Building Content Hub 

Establish your expertise through regular blog posts, insights, or industry commentary. This content serves multiple purposes: it demonstrates your knowledge, improves search engine visibility, and provides value to potential clients even before they hire you. 

To do this, focus on topics your target clients are searching for, incorporating relevant keywords naturally while prioritizing helpfulness over keyword density.

Conclusion

In short, choosing the best website builder for freelancers heavily depends on your service and knowing what is the best way that impress your clients when they search for you.

The 10 tools mentioned in this article serve different niches, such as Shopify is built for freelancers selling online, Wix and Squarespace are ideal for creatives, IONOS and GoDaddy focus on simplicity and affordability. At the same time, WordPress, Webflow, and Framer give designers full creative control. Bluehost and DreamHost provide WordPress hosting with AI tools for an easier start.

One smart step when creating your freelance website is to focus on clarity over quantity. Instead of cramming every detail, highlight your best projects, list your core services, and make your contact options impossible to miss. A clean, focused site not only looks professional but also converts visitors into clients.

Frequently Asked Questions