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- What Is an Event Landing Page?
- Why a Dedicated Event Landing Page Matters
- Key Elements Should Be Included in an Event Landing Page
- 10 Event Landing Page Examples to Learn From
- How to Design an Effective Event Landing Page
- Best Practices for High-Converting Event Landing Pages
- Final Words
- FAQs about Event Landing Page
10 Event Landing Page Examples & Conversion Secrets from Experts
If you want to take your event promotion to the next level, there’s no better launchpad than a well-crafted event landing page. These pages are your event’s digital home where curiosity turns into commitment. A great landing page doesn’t just share details; it sells the experience, persuading visitors to take action with clarity and confidence.
Creating an effective event landing page might look simple, but getting it right requires strategy and a deep understanding of your audience.
To help you get inspired, we’ve rounded up some of the best event landing page examples from around the web, along with key takeaways you can use to improve your own. Later in this guide, we’ll also share practical best practices to help you build an event landing page that drives excitement, engagement, and sign-ups.
What Is an Event Landing Page?
An event landing page is a standalone web page designed with a single purpose: to get people to take action, for example, registering for a webinar, buying a ticket, or signing up for event updates. It’s one of the most powerful tools for promoting your event online
Event landing pages can be used for almost any type of occasion or promotion, such as:
- Conferences and trade shows to collect registrations and manage ticket sales.
- Webinars and online workshops to sign up participants and deliver access details.
- Product launches or brand events to generate buzz and track RSVP data.
- Community or networking events to showcase speakers, agendas, and sponsors.
- Exclusive or limited-access events to create a sense of urgency and exclusivity.
Why a Dedicated Event Landing Page Matters
When you’re promoting an event whether it’s a music event, webinar, workshop, conference, or launch, the goal is usually clear: get more sign-ups, registrations, or attendees. That’s exactly why having a dedicated event landing page is so important.
Landing pages work because they keep things simple. Just one clear action you want visitors to take. Every part of the page, from the headline to the CTA button, is designed to guide people toward registering.
Focusing on one action doesn’t just improve conversions, it also saves money. Because the people who land on this page usually come from your ads, emails, or social posts, they’re already interested. That means your event landing page gives you a better return on every marketing dollar and helps lower the cost of getting each lead or registration.
When it comes to promoting an event, a dedicated landing page play a vital role
Key Elements Should Be Included in an Event Landing Page
Here are 10 must-have elements to make your event landing page not just informative, but truly convincing and ready to convert:
1. Event title and logo
Your event name or logo is the first thing people notice, so make it keep it short, clear, and visually appealing to instantly communicate what the event is about.
2. Date and time
Include the exact date, time, and time zone so no one misses out. It’s also a bonus point if you add a countdown timer for excitement.
3. Location
Whether it’s a virtual or in-person event, tell visitors exactly where it’s happening. Add a Google Maps link or “Join Online” button so there’s zero confusion.
4. RSVP or sign-up button
Your call to action should stand out and feel inviting. Instead of boring “Submit”, think about something that is interesting and persuasive like “Save My Spot” or “Get Your Ticket.” Use a bright color that contrasts with the rest of your design.
5. Organizers and partners
Showcase the people or brands behind the event. A little credibility goes a long way since attendees love knowing who’s hosting and which partners are involved.
6. Lineup of featured guests and speakers
Sometimes, people just show up because of the guests and speakers involved. So if you have special guests, feature them with a photo and quick bio. This instantly adds value and authority to your event.
7. Event description and details
Give a short, engaging summary of what your event is about, who it’s for, and why it’s worth attending. Focus on the benefits your event delivers, not just logistics.
8. Agenda
Outline the flow of the event like key speakers, sessions, or activities. It helps potential attendees visualize the experience and decide if it’s right for them.
9. Contact information
Include a simple way for visitors to reach you with questions like a chat button, support email, or even social links.
10 Event Landing Page Examples to Learn From
A great event landing page feels effortless to explore, but behind that simplicity lies a lot of strategic design. The best pages balance excitement with clarity, creativity with structure, and persuasion with trust. Finding that sweet spot depends on your event type, your audience, and the experience you want to deliver.
To help spark your creativity, we’ve gathered some standout event landing page examples from across the web. Each one showcases a different approach, from bold visuals to smart layouts, and comes with key takeaways you can apply to your own page to boost sign-ups and engagement.
1. ShopX
ShopX is an annual eCommerce conference focused on Conversion Rate Optimization
ShopX is an event built for Shopify merchants who want practical, expert-backed ways to level up their store design and boost customer engagement using smart, automated notifications.
The event is hosted by two powerhouses in the Shopify ecosystem: GemPages, the leading no-code page builder, and PushOwl, a top app for conversion-focused notifications.
Right in the hero section, the subheading “Join the #1 CRO Event for Shopify Merchants, Marketers & eCommerce Builders” gets straight to the point and clearly highlights who the event is meant for.
The page also includes a clean section showcasing the organizers, complete with trust-building stats about each brand, perfect for reinforcing credibility.
Showcasing the event organizers is a great way to build instant trust and credibility with your audience.
Because ShopX welcomes a global audience, there’s a dedicated “Why Vietnam” section that highlights why Vietnam is the chosen destination and what international attendees can gain from joining the event there.
If you’re targeting an international audience for an offline event, make sure to tell them why your country is worth the trip
What you can learn from ShopX’s event landing page:
- Add a countdown timer: Build urgency and remind visitors exactly when the event is happening.
- Show key event stats: Highlight the number of experts, brands, or sessions to boost credibility.
- Use well-placed CTAs: Add clear call-to-action buttons throughout the page to capture interest at every section.
- Display ticket pricing and benefits clearly: Help visitors understand what they’re getting and make the decision easier.
- Include an FAQ section: Answer common questions upfront to remove friction and encourage more sign-ups.
2. Coachella
Coachella’s event landing page immediately hooks fans who want to know when their favorite artists are playing
Coachella is one of the world’s most iconic music festivals. Designed to attract a young, energetic audience, íts event registration landing page bursts with color and rhythm. Every visual element mirrors the excitement of the event itself.
It’s a smart strategy as Coachella puts the artists front and center. Right beneath the event name, visitors see a lineup of performers along with quick details about their scheduled appearances and setlists. This immediately hooks fans who want to know when their favorite artists are playing, turning curiosity into ticket purchases.
What you can learn from Coachella’s event landing page:
- Include a transportation Guide: Help visitors easily plan their trip by adding shuttle information, parking options, or local transport maps.
- Offer a clear payment plan: Break down ticket pricing and payment options transparently so fans can budget easily.
- List nearby accommodations: Provide recommended hotels, campgrounds, or partner stays to make attending your event seamless.
- Add a highlight video: Showcase scenes from previous years. A quick video can do more to inspire attendance than any paragraph ever could.
3. Affordable Art Fair
Each section on Affordable Art Fair’s page flows naturally, like a gallery walk
When you land on the Affordable Art Fair New York event landing page, you’ll instantly spot the key information of the event - location, date, and time right at the top. Just below that, a short, inviting description explains what the fair is about, paired with a clean and prominent CTA button that draws your eye instantly.
Next, this landing page showcases vivid, high-quality photos of the artworks, booths, and installations, giving visitors a visual taste of what to expect.
We’re also surprised by the popup invitation that appears after a few seconds on the page. It encourages visitors to sign up for exclusive offers, early ticket access, and expert art insights.
This popup appears when a visitor scrolls down.
What you can learn from Affordable Art Fair’s event landing page:
- Display clear dates and times for each location: If your event runs in multiple cities, list each one clearly so visitors instantly know where and when to attend.
- Include a simple fair overview: Offer a quick summary of what guests will experience to help them decide fast.
- Add a map integration: Embed a Google Map or venue layout so attendees can easily find directions or nearby attractions.
- Showcase an “Exhibit With Us” Section: If your event targets exhibitors, sponsors, or artists, dedicate a section inviting them to participate.
- Use popups wisely: Add tasteful signup popups for newsletters or early access offers to build excitement without disrupting the experience.
4. Canva Create
The layout aligns with Canva’s signature design style
As Canva’s biggest annual event, Canva Create perfectly demonstrates how a single event promotion landing page can evolve throughout an event’s entire lifecycle: before, during, and after.
Before the event, the hero section pops with bold visuals showing the event name, date, location, and a super clear CTA. The whole layout feels bright, modern, and totally in line with Canva’s style: creative but still professional.
Once the event kicks off, instead of pushing registration, it now invites visitors to “Discover everything launched at this year’s event”, turning the page into a post-event showcase hub. As you scroll down, you’re met with quick links to on-demand sessions, and a CTA encouraging visitors to join the waitlist for next year’s Canva Create.
What you can learn from Canva Create’s event landing page:
- Keep your landing page dynamic: Reuse and refresh your page before, during, and after your event; also update the visuals and messaging to reflect each stage.
- Incorporate video highlights: Post-event video recaps or keynote snippets help extend the event’s energy and showcase its value to those who missed it.
- Offer on-demand sessions: Let attendees (and new visitors) rewatch key presentations anytime to build long-term engagement and community.
- Acknowledge sponsors and partners: Add a “Thank You” section after the event to recognize the sponsors, speakers, and collaborators who made it possible.
5. Adobe Summit
Subtle movement graphics in the header create a sense of sophistication
The Adobe Summit event registration landing page captures attention the moment you arrive thanks to a subtle animation. Plus, the hero section has a bundled discount deal right under the CTA button, because let’s be honest, the first thing people look for is the price.
They also include a section highlighting the featured speakers, complete with headshots, titles, and company affiliations. Once you look through it, you can tell these are legit experts, definitely people worth learning from.
What you can learn from Adobe Summit’s event landing page:
- Incorporate movement graphics in the header: Use subtle animations to add visual interest and reflect your event’s energy.
- Keep the tone professional: Match your audience’s expectations with clean layouts, strong typography, and confident messaging.
- Feature speakers with their titles: Adding credentials instantly builds trust and positions your event as an authority in its field.
- Highlight diamond sponsors: Showcase major sponsors to reinforce credibility and attract more brand collaborations.
6. TED conferences
The TED Conferences’s page tone feels human, hopeful, and a little emotional
The TED Conferences event landing page feels less like a pitch and more like an invitation to be part of something inspiring. Instead of going straight for the sale, TED starts by telling a story, using heartfelt, meaningful language that instantly connects with the audience.
Scroll down, and you’ll find videos that show real impact, how speakers have grown through TED, how their ideas spread, and how the community keeps pushing boundaries.
TED also builds credibility with simple but powerful stats, showcasing the number of attendees, countries represented, and speakers featured.
What you can learn from TED conferences’s event landing page:
- Add CTAs throughout the page: Give visitors multiple chances to register or learn more without having to scroll back up.
- Use the right tone of voice: Match your brand’s personality like TED’s emotional storytelling tone inspires trust and curiosity.
- Show what’s included: Outline the experience so visitors know exactly what they’re signing up for.
- Add testimonials: Let past attendees or speakers share how the event changed them. Authentic voices build connection faster than any headline.
7. Meta Connect
The page highlights key sessions and featured speakers, giving visitors a quick glimpse of what to expect
Much like Canva Create, Meta Connect serves as Meta’s biggest showcase event of the year, and its landing page captures that scale beautifully. The design is bold and dynamic, filled with futuristic visuals and smooth motion effects that reflect Meta’s focus on innovation and technology.
What’s more, after the event wraps up, the landing page seamlessly transitions into post-event mode, featuring newly announced products, highlight videos, and even “Buy Now” buttons for devices launched during the conference. And this instantly turns event hype directly into sales.
What you can learn from Meta Connect’s event landing page:
- Use dynamic visuals: Incorporate motion graphics or futuristic design elements that reflect your brand’s energy and innovation.
- Keep CTAs visible and clear: Whether it’s “Register,” “Watch Live,” or “Buy Now,” make sure your main action stands out at all times.
- Extend engagement post-event: Showcase product launches, replays, or purchase links to keep your audience involved even after the event ends.
8. OpenAI DevDay
The background graphics subtly resemble a code interface, reinforcing the event’s focus without saying a word.
The OpenAI DevDay’s event marketing landing page is a perfect example of how simplicity can be powerful. Designed specifically for developers, who are its main audience, this page chooses a minimalist black-and-white theme that feels sleek, modern, and right at home in the tech world.
There’s no fluff or over-the-top visuals here, just core information presented clearly: the event date, time, location, and a short, straightforward description. Everything is crisp, clean, and efficient.
What you can learn from OpenAI DevDay’s event landing page:
- Keep it simple: Sometimes a minimalist layout helps your message stand out. You don’t always need flashy visuals, just clarity and precision.
- Use taglines that resonate: A short, punchy phrase like “Build. Connect. Create.” can instantly communicate purpose and energy.
- Match design to audience: If your audience is tech-savvy, a clean, code-inspired design can feel familiar and on-brand.
9. Microsoft Ignite
Microsoft Ignite’s landing page proves that with smart timing and updates, your event page can stay relevant 365 days a year.
Microsoft takes a clever, long-term approach with its Ignite event landing page, one that evolves throughout the year. When the next event is still months away, the page shifts focus to recap content from the previous year. Visitors can catch up on news and insights from the last Ignite, keeping them engaged even in the off-season.
As the new Ignite draws closer, the landing page transforms. The content updates to feature this year’s agenda, speakers, and attendee benefits, giving visitors a clear picture of what’s coming and why they should attend. It’s a super effective approach for annual events and helps keep interest and traffic steady all year long.
What you can learn from Microsoft Ignite’s event landing page:
- Keep your page active year-round: Use it to share highlights, news, or on-demand sessions between events to keep your audience engaged.
- Offer early access options: Encourage visitors to join a waitlist or sign up for updates long before registration opens.
- Refresh content as the event nears: Transition smoothly from recap mode to promotional mode with updated visuals and details.
10. Google Public Sector Summit
Every section on Google Public Sector Summit landing page feels purposeful and professional
Right from the start, Google Public Sector Summit landing page makes it clear who it’s for and why it matters. The description does an excellent job of speaking directly to the audience, outlining exactly who should attend and what they’ll walk away with by joining.
Plus, to make it easy for visitors to browse through content, this landing page includes a detailed agenda section that breaks down every session, speaker, and topic.
What you can learn from Google Public Sector Summit’s event landing page:
- Clarify who the event is for: Spell out your target audience so visitors can instantly see if it’s relevant to them.
- Explain the key takeaways: Let people know what they’ll learn, gain, or achieve by attending, it adds motivation to register.
- Show a structured agenda: Include content details, speaker names, and timing for transparency and easier decision-making.
- Add an event hashtag: Create and display a dedicated hashtag that links to social mentions.
Read more: 12 Best High-converting Shopify Landing Page Examples
How to Design an Effective Event Landing Page
From the event landing page examples above, it’s clear that every event has its own needs, and those will influence how you design and structure your landing page. Still, a core set of steps always applies.
Step 1: Set a clear conversion goal
Before you touch a single design element, decide what success looks like.
Is your goal to get sign-ups, sell tickets, or collect email leads for early access? Whatever it is, make sure every section of your page, from the headline to the CTA, points visitors toward that one action.
Step 2: Choose a proper landing page builder
The whole point of using an event landing page in your marketing campaigns is speed. You should be able to publish them quickly and start driving traffic right away. That means you need a landing page builder that helps you build an event landing page easily, without waiting weeks for design or development.
No-code, drag-and-drop builders like GemPages are a popular choice. As the #1 landing page builder on Shopify, GemPages gives you access to powerful design features and 200+ high-converting templates tailored for eCommerce and events. You can start with an event landing page template and customize it, or build your page from scratch using the intuitive drag-and-drop editor or the AI-powered Image-to-layout tool.
Even without design skills, you can create a professional-looking event promotion landing page in minutes.
Step 3: Structure your event landing page
Your event landing page is like a guided experience. Every section should lead visitors closer to taking action. A clear structure keeps your message focused, your design balanced, and your audience engaged from the first scroll to the final click.
- Visual: Use high-quality images, bold colors, or short video clips that capture the spirit of your event. Keep the design consistent with your brand while leaving plenty of white space so the page feels clean, modern, and easy on the eyes.
- Hero section: The top of the page is where people decide whether to stay or bounce. Include your event name, date, location, and a strong call-to-action. Make sure the CTA stands out visually and is visible without scrolling.
- Content: Once you’ve captured attention, give visitors the information they need to say “yes.” Add a short, engaging event description, followed by speaker highlights, agenda details, and what attendees will gain from joining. Keep paragraphs short, use clear headers, and make every section feel like a natural next step toward signing up.
Step 4: Optimize for mobile and SEO
Most people now spend on their phones more than they watch TV, and mobile traffic dominates the web. So, your event landing page must be fully optimized for mobile to give visitors a smooth, fast, and easy registration experience.
SEO is equally important. An SEO-friendly landing page helps search engines clearly understand your event’s purpose, which can improve your rankings and increase visibility. The better your page is optimized, the more organic traffic and potential attendees you can attract.
Step 5: Test and optimize
Event landing pages aren’t “set it and forget it” assets. They need ongoing improvements to understand what truly motivates people to register. Luckily, landing pages are easy to measure because they focus on a small set of actions, making performance tracking much simpler than other marketing campaigns.
A/B testing is one of the most effective ways to refine your event landing page. By testing one element at a time, such as the headline, hero image, or CTA, you can clearly see what drives more sign-ups.
If you want to run A/B tests for your Shopify event pages, GemX: CRO & A/B Testing is an excellent tool to use. It’s a smart, modern Shopify app designed to help you experiment with different page versions, understand user behavior, and boost conversions.
GemX gives you everything you need to test and optimize any Shopify page, and it works smoothly with most Shopify page builders. This makes it super flexible and perfect for making data-backed decisions that improve both your landing pages and your overall results.
Learn more: How to Create A Striking Landing Page on Shopify
Best Practices for High-Converting Event Landing Pages
The best event landing page should evolve with your event lifecycle. Before, during, and after, each stage is a chance to engage and convert your visitors into loyal attendees for the long run.
Here are some practices from successful event organizers for you:
Before the event
- Target specific audiences: Know who you’re speaking to and tailor your event landing page directly to them. Use clear, relatable language and visuals that resonate with your ideal attendee.
- Minimize navigation: Create a straight path to your desired action. Remove unnecessary links or distractions. Ideally, your CTA button should be the star of the page, standing out as the one place visitors are meant to click.
- Highlight value early: Put your biggest selling points like benefits, key speakers, or special access, above the fold. Make it clear within seconds why attending your event is worth their time (and money).
During the event
Once your event begins, your landing page can be utilized as a live resource, a central hub for attendees to stay informed, connected, and engaged.
- Embed live streams or session links: If your event is online or hybrid, use the same landing page to host live stream access or session links to keep everything centralized and easy to find.
- Keep information updated: If schedules shift or speakers change, update your page immediately. Real-time accuracy helps you avoid confusion and keeps attendees confident about what’s happening.
After the event
Your event wraps up, but your landing page still has work to do. It can keep your community engaged, collect feedback, and build momentum for what’s next.
- Add a thank-you message or follow-up offer: Update your landing page with a warm thank-you message, photos from the event, or a limited-time offer to keep the momentum going.
- Upload event highlights or recordings: Share replays or key moments for those who missed out. It’s a great way to keep your content working long after the event ends.
- Collect feedback: Include a short survey or feedback form link. Attendees love to share their experience, and this helps you improve future events.
- Promote upcoming events: Use the same page (or redirect it) to tease your next event. You’ve already captured attention, keep it going while your audience is still engaged.
Final Words
Event landing pages play an important role in driving registrations, boosting attendance, and setting the tone for your event’s success. By learning from the examples above, you’re well on your way to creating a landing page that truly performs.
If you want a beginner-friendly yet powerful tool to build event landing pages for your Shopify store, GemPages is an excellent place to start. Sign up for a GemPages account today and begin crafting high-converting landing pages with ease.
FAQs about Event Landing Page
