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Impulse Theme Shopify: What Is It & How To Implement
Shopify is one of the largest eCommerce platforms. Its system offers diverse features, from basic to advanced, that support online store owners in operating their stores efficiently.
One of Shopify’s most used features is its diverse store theme templates, which the store owner can set up themselves and beautifully customize with a few drags and drops.
Out of the over 150 themes available, paid and free, Impulse Theme Shopify is among the best-selling themes on this platform, receiving over 95% positive points from users.
So, what is Impulse Theme Shopify, why is it famous, and what are the alternatives you can choose to make your store more responsive and look professional? Let’s find out!
Introducing Impulse Theme Shopify
The Impulse theme Shopify is a modern and versatile template designed to elevate the online presence of your store.
It stands out with its ability to integrate custom promotions, videos, and animations, offering a dynamic shopping experience for your customers. This theme is best suited for stores that are:
- Operating high sales volume.
- Has a physical store.
- Utilize visual storytelling on the website.
mpulse theme Shopify. Source: Shopify Themes
If you look at the image above, you can tell Impulse prioritizes minimalistic with little details, which doesn’t make your store look overwhelmed yet still highlights key characteristics and brand style. Its visual design is determined to be sleek and contemporary, providing a perfect canvas for showcasing high-quality images and supporting visual narratives.
Moreover, this theme layout is highly mobile-optimized, ensuring that your store looks impressive on all devices.
The cost of the Impulse theme is a one-time payment of $380 USD. This includes an unlimited free trial period where you can customize and test the theme with your products and branding, ensuring it fits your store's needs before committing to the purchase. Of course, ongoing use and future updates are also included without extra cost.
Learn more: How to Choose The Right Shopify Theme for Your Store?
Features of Impulse Theme Shopify
Though it seems like a high-cost investment, its features are also advanced and outstanding, making you feel like it is considerable:
- Cart and Checkout:
Impulse offers handy features for shopping carts and checkout processes. With cart notes, you can easily add special instructions or messages to a customer's cart, enhancing personalized service. Also, the in-store pickup option lets your customers choose to collect their purchases at your physical location, offering flexibility in delivery.
Quick buy features streamline the buying process by allowing customers to purchase items with fewer clicks. Moreover, the slide-out cart provides a convenient way for shoppers to view and modify their cart without leaving the current page, making the shopping experience smoother and more intuitive.
Learn more: Top 11 Best Single Product Shopify Themes in 2024 (Free and Paid)
- Marketing and Conversion:
This is one of the best features of Impulse theme Shopify.
For example, the age verifier feature ensures that customers meet age requirements before accessing certain products. You can also customize and add a countdown timer, which can create urgency for deals, encouraging quick purchases.
The highlight is its cross-selling capabilities, which help suggest related products to customers, increasing sales opportunities. You can also design a customizable contact form to make it easy for customers to reach out.
With support for multiple European languages, the theme makes your store accessible to a broader audience. An FAQ page can help answer common queries while highlighting press coverage, which boosts credibility. Product badges and promotional banners, popups, and tiles draw attention to special items or deals, and with a quick view, customers can check product details without leaving the page.
The theme also shows recently viewed items and recommends products based on customer interest, enhancing the shopping experience. Displaying a stock counter informs customers about product availability, and trust badges helps build confidence with certification icons.
- Merchandising:
Obviously, animations add dynamic movement to your page, making the site more engaging. The before/after image slider allows customers to compare two images, which is ideal for showcasing transformations or product variations.
Color swatches display available color options, helping customers visualize product choices. The theme supports high-resolution images to ensure crisp and clear product visuals.
Image galleries provide a way to showcase multiple images together, while image hotspots highlight specific parts of an image for added details. Image rollover and zoom functionalities enhance interactivity, giving customers a closer look at products.
Lookbooks present products in a styled gallery, inspiring customers with curated collections. Product options can be displayed to show different choices, while tabs organize detailed product information. Product videos bring items to life, giving customers a better understanding of what they are buying.
Shipping information is easily accessible, and size charts help customers choose the right fit. Slideshows rotate through images, creating a dynamic visual display, and usage tips offer helpful information on how to best utilize products.
- Product Discovery:
Finding products is made easy with Impulse’s product discovery features.
Breadcrumb navigation helps customers keep track of their location on your site, making it easier to navigate back to previous pages. Collection page navigation allows browsing through different product collections effortlessly.
Enhanced search functionality improves the accuracy and relevance of search results, helping customers find what they’re looking for faster. Mega menus provide detailed navigation at multiple levels, which is ideal for stores with extensive inventories. Product filtering and sorting options allow customers to narrow down their choices based on preferences.
Lastly, the sticky header keeps the main navigation visible as customers scroll through the page, ensuring easy access to different sections of your store.
Learn more: Top 20+ High-Converting Shopify Themes for Your Store in 2024
Popular Stores Use Impulse Theme Shopify
Impulse theme Shopify is rated one of the themes made for visual storytelling on Shopify. For this reason, there are many stores that are implementing this theme to visually display their website, two of which are Puma & Penny.
1. Puma
Puma implements the Impulse theme Shopify. Source: Puma
Puma is a famous shoe brand globally.
Based on the image displays, this brand uses the Impulse theme in its eCommerce website. Just as the theme described, the website is minimal, with few design elements and text. It prioritizes product images to promote its seasonal campaign as a banner and newly launched products right below.
Though it looks simple, the Impulse theme has perfectly visualized the brand’s simplicity yet structures its layout so that customers can easily access any sections.
2. Penny
Penny implements the Impulse theme Shopify. Source: Penny
Penny is a skateboard-selling brand that also uses the Impulse theme for their eCommerce store.
As you can compare the two websites, Puma and Penny, they have similar layouts, and minimalism is prioritized. There are few texts that still highlight their products and sporty characteristics.
How To Implement Impulse Theme Shopify To Your Store
1. Create Your Shopify StoreTo implement the theme, you first need to create a Shopify eCommerce store.
Many advanced tools nowadays allow store owners to create or optimize a beautiful design and clean layout store with various features for customers to access and buy. Although this process seems like it requires a lot of effort, believe it or not, tools like GemPages simplify the process to the easiest with just a few drags and drops.
GemPages is the Shopify landing page builder with easy setup. Source: GemPages.
Or even if you don’t want to integrate third-party apps to build a landing page for you, it’s totally fine, as Shopify already offers various themes and features for you to set up yourself. However, it might need some time and effort!
2. Utilize Unlimited Trial for TestingMost Shopify themes include an unlimited free trial, allowing store owners to realistically implement the theme and test how it aligns with their store. The Impulse theme Shopify is no exception.
So, begin by exploring the Impulse theme through Shopify's unlimited trial period; it’s FREE!
And, of course, don’t just simply use it for visualization. Maximize its features, too.
Now, simply go to the Shopify Theme Store, find the Impulse theme, and click on "Try theme." This will add the theme to your Shopify dashboard, where you can customize it and see how it fits the overall store concept.
Click on ‘Try Theme’ to test the theme’s realistic view on your Shopify store. Source: Shopify Themes
3. Purchase & Payment.
Once you're satisfied with how the Impulse theme looks and operates during the trial, it's time to make the decision.
Go to your Shopify admin, navigate to the theme section, and select "Buy theme." Follow the on-screen instructions to complete the payment process. The Impulse theme is a one-time purchase that costs $380, which means you'll pay a single fee to use it indefinitely.
4. Set Up Your Store with New LayoutIt’s time for the actual setup!
Go to your Shopify admin and click on "Themes" under the "Online Store" section. Here, you'll find the Impulse theme listed. Select "Customize" to access the theme editor.
This interface is where you can adjust the theme settings, add your logo, customize colors and fonts, and arrange the homepage sections as per your brand’s identity.
Then, upload your products, set up collections, and make full use of the theme's features, like animations, galleries, and navigation tools, to enhance your store's appearance and functionality.
5. Go LiveOnce you're happy with the setup and have thoroughly tested the store layout and functionalities, go live.
Return to the Shopify admin, navigate to the themes section, and click "Publish." This action will make the Impulse theme live in your store, replacing any previous themes.
Be aware that before publishing your store's new look, ensure all content is accurate, your site is responsive on mobile devices, and your checkout process. This way will guarantee a smooth visiting experience for users.
Learn more: The Best Shopify Themes Your eCommerce Store Needs
What Are Impulse Theme Shopify Alternatives?
Having diverse options to choose from is a good idea, especially when it comes to the website vision.
Although the Impulse theme Shopify has unique features and outstanding layouts from which many stores can benefit, there are also many other alternatives that offer similar functions.
1. Motion
- Price: $360
- Reviews: 97% positive
Motion, the Shopify theme. Source: Shopify themes
The Motion theme on Shopify offers a dynamic and creative approach to online stores, bringing your brand to life with smooth animations and videos. It is designed for high-volume stores and is one of the themes made for Visual storytelling, similar to the Impulse theme.
Motion stands out with over 20 customizable sections, allowing for easy integration of animations throughout the site to capture customer attention. It's minimal design, and quick setup steps make it suitable for stores looking for a fast launch. Vogue Collection and Bec + Bridge are some of the popular stores that have implemented Motion.
Unlike Impulse, Motion emphasizes animation and video to create a premium look, making it ideal for brands focused on dynamic visual content and storytelling.
2. Relax Theme
- Price: $170
- Reviews: 100% positive
Relax, the Shopify theme. Source: Shopify themes
Relax is another theme on Shopify that is specifically built for high functionality and bespoke design. It is best suited for industries like furniture, art, and jewelry. Relax theme also shares some similarities with the Impulse theme in supporting visual storytelling and high-volume transactions.
However, the theme differentiates itself by offering powerful upsell features and optimized speed, ensuring a high-performing site with minimal setup steps. This theme is perfect for stores seeking quick launches and looking to enhance their business with cross-selling and upselling opportunities, making it a cost-effective alternative to Impulse.
3. Influence Theme
- Price: $460
- Reviews: 57% positive
Influence, the Shopify theme. Source: Shopify themes
Influence is a premium mobile-first theme priced, designed to make a big impact with bold typography and image-focused sections.
It is suitable for fashion labels and brands that rely on storytelling through visuals, much like the Impulse theme. Influence stands out with its advanced product discovery features, including flexible menus and predictive search, enhancing product engagement.
Different from Impulse, it is highly focused on editorial content and quick setups, making it a great choice for fashion stores aiming to blend storytelling with efficient navigation.
4. Banjo Theme
- Price: $360
- Reviews: 100% positive
Banjo, the Shopify theme. Source: Shopify themes
Banjo is a flexible and elegant theme price at, tailored for the clothing and fashion industry.
Its outstanding features rely on SEO optimization, advanced product filters, and, of course, a focus on visual storytelling, similar to the Impulse theme.
This team differs by providing a creative design layout and powerful conversion tools, like expert filters, aimed at boosting sales. It's particularly suitable for physical stores transitioning to online platforms or brands that prioritize a visually appealing and user-friendly experience.
5. Blum Theme
- Price: $170
- Reviews: 98% positive
Blum, the Shopify theme. Source: Shopify themes
Blum is a Shopify theme famous for its fast loading speed and mobile responsiveness.
It is designed to enhance buyer experience and boost conversions, similar to the Impulse theme. Blum offers unique features for running flash sales and time-based promotions, making it ideal for stores that frequently host sales events.
This theme provides a distinctive visual style with 28+ customization sections, differing from Impulse by focusing on quick setup and a bold, image-focused design. Blum is best recommended for brands wanting to make a strong visual impact.
6. Machina Theme
- Price: $220
Machina, the Shopify theme. Source: Shopify themes
Machina is a new, cost-effective, yet potential alternative for Impulse theme Shopify.
Its vision is described as a modern aesthetic with high-speed performance that is suitable for any store size, unlike the Impulse theme, which is a premium option.
Machina excels in advanced customizations without coding, offering features like cart recommendations and product add-ons. It's perfect for physical stores or those with a varied inventory, providing a fresh design with smooth shapes and dynamic colors.
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Conclusion
Choosing Shopify as your eCommerce store hosting platform is a great choice as this tool offers many features to support your store operation with ease. In this case, even setting up your store has always been challenging, with over 150 templates to implement, including the Impulse theme Shopify.
This theme is great for visual telling and high sales volume brands, yet its minimal design is trendy nowadays, with many brands like Puma or Penny using it to display their eCommerce store.
To know whether the theme is best fitted for your store, make sure to look at the overall concept you want to deliver, the key message, the brand story, and the brand design.
