How To Build Landing Page Sections For Your Shopify Store With GemPages

Creating a high-converting landing page is more than just picking a good-looking design, it’s about using the right landing page sections in the right order to guide visitors toward taking action. 

Look at how a landing page is divided into multiple sections and how to structure it logically for a Shopify store using a drag-and-drop tool like GemPages. Read now!

A Detailed Breakdown of Landing Page Sections

1. Hero Section

The initial goal when it comes to building a landing page is to master the website hero image. 

The hero section is the first thing visitors see when they land on your page, making it one of the most essential landing page sections. Its main job is to grab attention and convince people to stay. 

In fact, research shows users form an opinion about your website in just 0.05 seconds, so this section needs to be clear, engaging, and informative.

A strong hero section should answer four key questions right away:

• What do you do?

• What makes you different?

• What are the key benefits?

• What action should the visitor take?

Hero section is an ideal landing page section to introduce your new launch product. Source: GemPages

To deliver the information effectively, the hero section typically includes:

• Headline: A bold, clear statement that tells visitors what your product or service is about.

• Subheadline: A short line that adds context and highlights your unique value or offer.

• Visuals: A relevant image or video that supports your message and helps visitors connect with what you’re offering.

• Call-to-Action (CTA): A button that tells users what to do next, like “Get Started” or “Book Now.”

2. Unique Selling Proposition (USP)

In any list of effective landing page sections, your Unique Selling Proposition (USP) plays a huge role. 

It's the answer to one simple but powerful question: “What makes your offer special or better than the rest?” This is your chance to show visitors why they should care and why they should choose you over anyone else.

You don’t have to be radically different to have a USP. 

It’s really about how you present your product or service in a way that makes it stand out. 

Starbucks highlights its tagline, “Expect more than coffee,” right on its website. Source: Starbucks

Some of the best expert practices you can implement to highlight your USP on your landing page:

• Put it front and center: Your USP should be one of the first things visitors see. The top section of your homepage (often called the “hero section”) is prime real estate. Use a simple headline that captures what makes you different—don’t make people scroll or search for it. Think of it as your elevator pitch in one short sentence.

• Use clear, everyday language: Avoid exaggerated words or claims like “world-class” or “best-in-class.” Instead, focus on being specific. If you offer same-day shipping, say that. If your product is made with eco-friendly materials, spell it out. The goal is to sound like a real person talking to another real person.

• Back it up with proof: Once you’ve said what makes you different, support it with evidence. This could be customer testimonials, case studies, product reviews, or stats. People trust facts and experiences more than just claims.

• Use visuals to reinforce your message: Sometimes a picture (or short video) really does say more than words. Use images that show your USP in action, a before-and-after, a demo, or a behind-the-scenes look. This helps make your message feel real and relatable.

• Repeat it throughout the site: Your USP shouldn’t live on the homepage alone. Weave it into your product pages, your About page, and even your FAQs. It doesn’t have to be word for word, but the message should stay consistent. 

Learn how to create a unique selling proposition & value proposition here.

3. Call-To-Action (CTA)

The call to action (CTA) button is one of the most important landing page sections because it tells your visitors exactly what to do next. 

Examples are “Sign Up,” “Buy Now,” or “Get the Guide,” in short, it is what turns a visitor into a customer, subscriber, or lead.

A strong CTA helps guide people toward your conversion goal, which is also the main purpose of your landing page. Without it, your page might look nice, but it won’t drive results.

Inserting CTA in a button is a must on a landing page. Source: GemPages Template

Depending on your business goal, your CTA might come in different forms:

• Button: This is the most popular format. It should be bold, clear, and easy to click. Make sure the text is action-focused, like “Start My Free Trial” or “Claim Your Discount.”

• Text Link: These are simple, clickable words in your copy. Make them stand out by using a different color or underline so visitors know they’re clickable.

• Form Submission: If you’re collecting leads, your CTA might be a short form with a submission button. Keep the form simple, just ask for the essentials like name and email.

• Popup: You can also use a CTA in a popup (or modal) that appears during the visit. This works great for limited-time offers, newsletter sign-ups, or reminders.

4. Social Testimonials

Social proof is what builds trust and helps visitors feel confident about taking the next step.

Why? 

Because people are influenced by what others do, we like to see that others have tried something and had a good experience before we commit ourselves.

Simply put, social proof shows that actual consumers have used your product or service and are convinced by it. It answers the unspoken question in every visitor’s mind: “Will this work for me too?”

There are diverse ways to showcase social proof; the most common ones are:

• Customer testimonials: Short quotes from happy customers talking about their experience. They’re most convincing when they include a name, photo, and details that sound real, no exaggeration, “This product is amazing!” stuff.

• Case studies: Longer stories that walk through how your product helped someone or solved a problem. Great for visitors who want proof that your offer delivers real results.

• Star ratings & reviews: Think of 5-star ratings or customer review summaries like you see on Amazon or Yelp. They’re quick, visual proof that people are satisfied.

• Logos of well-known customers: If you’ve worked with recognizable brands or partners, add their logos to boost your credibility instantly.

• Social media mentions: If influencers or users have shared love for your product online, show it off! Screenshots or embedded posts can go a long way.

• User-generated content (UGC): This could be customer photos, unboxing videos, or real-life moments captured by your audience. It makes your brand feel relatable and trusted.

• Trust badges: These are seals or certifications (like “Secure Checkout” or “Verified by XYZ”) that signal your site is safe and trustworthy.

Social testimonials boost a website's credibility. Source: GemPages Template

Some of the expert tips when building this landing page section you should consider:

• Be real: Don’t fake testimonials or use stock photos. Today’s visitors can spot that stuff a mile away.

• Be specific: The more details you can include, like what problem was solved, how fast, or how the person felt afterward, the more powerful the message.

• Be strategic: Place social proof near your call to action or after you introduce your offer to reinforce trust, right when visitors are considering conversion.

5. The Team

When thinking about effective landing page sections, one part that’s often overlooked but incredibly valuable is the team section. It’s your chance to show the real people behind the brand and build trust with your visitors in the process.

Let’s face it: people like doing business with people. So even if you have an amazing product or service, visitors might still wonder, “Who’s actually behind this?” Showing your team helps answer that question and reassures them that your company is legit, reliable, and human.

But why does it matter?

• Builds trust: Putting faces to your company makes it feel more personal. Visitors are more likely to trust a business when they see that there are real people behind it.

• Creates connection: Introducing your team, even briefly, shows that you care about relationships, not just transactions.

• Differentiates you: Not every brand takes the time to highlight their people. Doing so can make you stand out from competitors who feel more faceless or corporate.

‘Meet The Team’ section on a website. Source: HubSpot Blog

In your team landing page sections, don’t forget to include:

• Photos of team members: Use real photos (not stock images) of your founders, leaders, or even the whole team. Smiling faces go a long way.

• Short bios: Add a quick sentence or two about each person — their role, background, or what makes them great at what they do.

• Personality: Don’t be afraid to have a little fun here. Share a quirky fact or a casual team photo if it fits your brand tone.

Even if your landing page is focused on a specific product or offer, the team section gives your business a human touch, and that can make all the difference when someone is deciding whether to trust you.

6. Frequently Asked Questions

An FAQ (Frequently Asked Questions) page might seem like a small part of your site, but it plays a big role in how people interact with your business online. 

When done right, it helps your visitors feel more confident, clear, and ready to take the next step, whether that’s buying, signing up, or reaching out.

Frequently Asked Questions (FAQs) landing page. Source: GemPages Template

This section helps:

• Answer questions before people even ask: Everyone has questions about your product, how shipping works, your return policy, or what to expect after signing up. An FAQ page gathers the most common ones and answers them all in one place. It’s like having a helpful guide ready 24/7.

• Clear up confusion and build trust: Sometimes, small uncertainties can stop someone from moving forward. Maybe they’re not sure how billing works, or they’re worried about support. A good FAQ page helps to alleviate those doubts. When you’re upfront and clear, people feel more comfortable choosing you.

• Save time (for everyone): A solid FAQ page means fewer repetitive questions in your inbox or support chat. That frees up your team to focus on more complex requests and lets customers find answers fast, without waiting for help.

• Improve your site’s visibility in search engines: Because FAQs often include terms and phrases that people naturally search for (like “How do I return an item?”). A well-written page can boost your chances of showing up in Google. That means more people can discover your business without you spending extra on ads.

• Help guide decisions and boost conversions: Think of your FAQ page as one more tool in your sales process. When people land there, they’re usually already interested, they just need a few answers to feel ready. A clear, friendly FAQ can be the push that turns a maybe into a yes.

Learn more: How to Create An Effective Shopify FAQ Page (+ Pre-made Templates)

How To Build A Landing Page On Shopify With GemPages

If you want to build a professional, high-converting landing page on Shopify without touching a single line of code, GemPages is the perfect solution. 

It’s a powerful drag-and-drop page builder that helps you go beyond Shopify’s default limitations and create stunning pages that look and perform exactly how you want.

Even if you’re launching a product, running a promotion, or collecting leads, your landing page needs to include key landing page sections like a hero banner, call-to-action (CTA), pricing details, social proof, and more. 

Here’s a step-by-step tutorial to help you create a landing page with GemPages:

Step 1: Access the GemPages Dashboard

First, make sure you’ve installed the GemPages app from the Shopify App Store. Once that’s done:

• Go to the GemPages Dashboard inside your Shopify admin

• Click on Create New Page

• From the dropdown menu, choose Landing Page as your page type

Create a new page to build a landing page.

This tells the system you’re designing a standalone marketing page, perfect for product launches, seasonal offers, or advertising campaigns.

Step 2: Pick a Landing Page Template

GemPages offers a library of professionally designed templates, tailored to different industries and goals. Don’t have to start from scratch, you’ll see the full list of available templates

• Click the eye element under your preferred templates to preview it

• If that one fits your brand or campaign goals, click Select to use and start customizing it your way

200+ CRO templates are ready for you to customize. 

Templates already come with built-in landing page sections such as:

• Hero Section with headline and subheadline

• Call-to-Action buttons for conversions

• Pricing blocks to clearly present your offer

• Social proof, like testimonials, ratings, or logos

• Contact or lead forms for collecting information

Step 3: Customize Your Page with Drag-and-Drop Tools

Now it’s time to personalize your page.

GemPages Drag-and-Drop visual editor

First, let’s start with using GemPages' drag-and-drop editor to add, remove, or rearrange sections. Then insert visuals like product images, videos, and background banners such as:

• Text blocks

• Countdown timers

• Forms and popups

• Embedded videos

• Trust badges

• Star ratings or customer logos

• Edit fonts, colors, and styles to match your branding

This no-code builder makes it super intuitive for anyone, with no design experience needed.

Step 4: Save, Preview, and Publish

Once your landing page looks the way you want:

• Click Save to store your changes

• Hit Preview to see how your page will appear to your visitors

• When you're ready, click Publish to make your landing page live on your Shopify store

You can update your page at any time and even duplicate high-performing layouts for future campaigns.

Landing Page Section Best Practices

When it comes to building a good landing page, there are some simple but powerful practices you should follow if you want more people to actually take action:

• Match your landing page to your ad goal: Your landing page should clearly continue the story you started in your ad. If your ad says, “Learn how to get free internet!”, then the landing page should immediately explain how to get it. Stay focused on what you promised, and make it feel seamless.

• Keep your forms short and sweet: Don’t ask visitors for a life story. Ask only what you really need, such as name, email, and maybe one or two other fields. The shorter and simpler your form, the more people will complete it.

• Test your words and buttons (A/B testing): Don't just guess what will work, test it!
  Change up your wording ("copy") or your Call-to-Action (CTA) button ("Get Started" vs "Sign Up Now") and see what gets better results. This is where A/B testing comes in, as you can easily run experiments to find the best version with a tool like GemX, which makes optimizing landing pages faster and easier.

• Design should be simple and easy to navigate: No one likes to feel lost or overwhelmed. Use your brand colors, keep the layout clean, and ensure that important buttons, such as “Buy Now” or “Sign Up,” are easy to find. Don’t overcomplicate it.

• Use real reviews and customer proof: If customers have said nice things about you, showcase them! You can add logos of companies you’ve worked with or testimonials from happy customers to build trust. Just keep them near the bottom so they don't distract from your main action.

• Make it mobile-friendly: Many people will visit your landing page from their phones. Make sure your page looks good and works well on small screens. Always keep forms centered and avoid designs that could break when resized.

• Make it load fast: Slow pages lose visitors. Compress images, avoid heavy videos, and keep everything lightweight so your page loads within 2–3 seconds max. Speed helps with SEO, too.

• Show important information above the fold: Put key details, such as what your brand is about and what you want users to take action on, right at the top where people can see it immediately. Extra info like testimonials or legal stuff can go further down.

• Keep your landing page fresh: Don’t let your page go stale. Update your offers, swap out old designs, and refresh your calls to action. Fresh landing pages perform better and show platforms like Google that your content is still active.

• Always add a "Thank You" page: After someone signs up or completes your form, show them a "Thank You" message. This reassures them that their action went through and can even be a chance to suggest next steps (like following you on social media or checking out more resources).

Conclusion

A successful landing page doesn’t happen by accident; it’s built with intention, using the right landing page sections to guide your visitors from curiosity to conversion. By combining attention-grabbing headlines, a clear and unique selling proposition, strong calls to action, and authentic social proof, you’re setting your page up for success.

If you’re using Shopify, GemPages makes it easy to bring all these elements together, no coding, no stress. 

With pre-made templates, flexible design tools, and seamless Shopify integration, GemPages gives you everything you need to design and publish a landing page that works.