Discover 35 Top-Rated Multivariate Testing Tools for eCommerce Stores (Tested by Experts)

If you run an online store, you need to know how to satisfy customers and differentiate yourself. Design trends evolve, product need fluctuates, and customers expect frictionless experiences across every touchpoint. Therefore, brands that rely on guesswork fall behind, while those that experiment systematically grow faster, convert better, and learn more about their customers. 

That’s why multivariate testing (MVT) has become a superpower for high‑performing stores. This approach helps you understand how multiple elements interact and which combination actually drives conversions. However, if you do perform traditionally, it requires a lot of time and technical skills. Using multivariate testing tools is recommended to leverage the best results.

Right now, keep scrolling to discover top-picked multivariate analysis tools for your website! 

What Is Multivariate Testing?

Multivariate testing (MVT) is an optimization technique where multiple variables on a single webpage are modified and tested simultaneously. Unlike A/B test ideas (which often limit testing to individual elements), MVT can determine which combination of elements performs best. 

For example, when you want to optimize your current product page, you might test the following: 

• 2 Headlines

• 2 Hero Images

• 2 CTA Colors

An MVT will create 2 x 2 x 2 = 8 total combinations to determine the "winning formula."

One of the most apparent advantages of multivariate testing is its ability to detect interaction effects. It’s how different elements influence each other’s performance. A CTA might perform well with one headline but poorly with another, something simple A/B testing can not reveal. 

However, optimizing your store with A/B testing and MVT follows a principal rule of thumb: 

• A/B testing requires baseline traffic

• MVT often requires 4 to 16x more traffic, depending on the number of variables. 

If you want to discover more differences, let’s take a look at the table in the following section.

Selling on Shopify for only $1

Start with 3-day free trial and next 3 months for just $1/month.

Start free trial

Multivariate Testing vs. A/B Testing 

When to Use Multivariate Testing

Besides testing the websites with a massive amount of traffic, MVT is especially ideal when: 

• You want to optimize a high-impact page (product page, homepage, landing page)

• You have multiple ideas and want to test them simultaneously

• You want to understand why a variation wins, not only which one wins

• You have enough traffic to support various combinations

Learn more: How to Run Multivariate Tests on Shopify 

35 Best Multivariate Testing Tools To Consider

1. GemX: CRO & A/B Testing

• Price: $49 to $99/month

Gem X: CRO & A/B Testing is a Shopify-native multivariate testing tool designed for merchants who want fast, code-free testing. It allows users to run MVTs effortlessly on their Shopify Admin with well-structured template testing campaigns and easy configuration for control and variants. Moreover, you can track the customer journey with path analysis to make an informed decision. 

“You can duplicate your main landing page straight in the app and make edits very easily. It's also very user-friendly and has great visuals to see exactly what results are happening.”, Allavare, from the United Kingdom (July 8, 2025). 

GemX: CRO & A/B Testing is a top-rated multivariate testing tool built for Shopify, while working with a solid landing page builder like GemPages to ensure the best conversion

Highlighted features: 

• Experiment across funnels, pages, and every element

• Excel in handling complex multi-page eCommerce CRO tests

• Offer template testing to run precise MVTs within a single page layout

• Shows what % of users advance, where they drop off, and why variants convert

• Ensure that all data is collected from Shopify and is free from third-party patchwork

• Integrate with GemPages Page Builder to easily launch tests and make design changes

• Enable a 14-day free trial to discover the features and use up to 10 live experiments.

Run Smarter A/B Testing for Your Shopify Store

GemX empowers Shopify merchants to test page variations, optimize funnels, and boost revenue lift.

Start Free Trial

2. Shogun A/B Testing 

• Price: $0 to $499/month

Shogun stands out as a Shopify A/B testing tool rather than an expert in MVT. Despite that, it can support multivariate-style workflows by creating multiple variants. It features four core types of tests: page, theme, template, and price. You can also ultilize 7 days for free to evaluate it!

Shogun enables merchants to experiment with page, theme, and pricing variations 

Highlighted features: 

• Create and modify test variants directly within the Shogun Page Builder

• Track key eCommerce metrics for every single variant

• Set your tests to automatically “declare a winner” and direct 100% of traffic. 

Learn more: GemPages vs Shogun: Which is The Best Page Builder for Your Store?

3. Optimizely

• Price: Custom

Optimizely is one of the most advanced MVT platforms on the market (especially for Shopify), offering enterprise-grade multivariate testing, personalization, and feature flagging. It’s designed for large eCommerce teams with extensive engineering resources and high traffic volumes.

Optimizely is an enterprise-grade MVT tool designed for high-traffic Shopify stores

Highlighted features: 

• Have AI-powered recommendations based on user behavior and performance data

• Enable a visual editor with real-time preview and validation

• Offer advanced audience segmentation using first-party and custom data sources

• Enable multi-page experiments and controlled rollouts with built-in statistical modeling. 

4. Intellligems

• Price: $79 to $999/month

The next multivariate testing tool in our list today is Intelligems. It is an A/B testing tool for Shopify, specializing in price testing, shipping thresholds, and PDP optimization. While it can support multivariate experiments for DTC brands, its price is relatively high compared to others. 

Intelligems focuses on price, shipping, and PDP experimentation

Highlighted features: 

• Test different price points for products to find the “sweet spot” 

• Run multivariate experiments on shipping offers to see the direct impact on AOV

• Support specific tests for visitors based on their traffic source and behaviour.  

5. OptiMonk

• Price: $0 to $249/month & Custom 

Although OptiMonk is widely known as a pop-up builder, it offers robust A/B and multivariate testing capabilities for on-site messages. Its “Experiments” feature allows merchants to test various combinations of headlines and layouts simultaneously. Additionally, this tool focuses on “revenue uplift” rather than clicks, ensuring your tests effectively contribute to the bottom line. 

OptiMonk supports multivariate testing for on-site messages and pop-ups

Highlighted features: 

• Create one campaign and test multiple personalized variants for various segments 

• Offer accurate revenue analytics by tracking how each test variant impacts order data

• Enable AI-powered personalization for 1-to-1 personalized pop-ups. 

6. Personizely

• Price: $39 to $49/month

Personizely is an affordable A/B testing app for upselling and cross-selling Shopify offers. It also stands out with “content testing” to test headlines, hero images, and other visual elements. Despite that, many users find it challenging to grasp all of the concepts initially, causing delays. 

Personizely enables content and upsell testing for Shopify stores

Highlighted features:

• Run experiments on product recommendations to identify the best for increasing AOV

• Swap and test multiple variations of banners, headlines, and hero images

• Have a strong base for launching upsell and cross-sell offers. 

7. VWO Testing

• Price: Custom 

VWO Testing is a comprehensive multivariate testing tool designed for eCommerce and digital teams running sophisticated CRO programs. It supports a wide variety of tests, including A/B, MVT, and split URL experiments, with a rich behavioral database. VWO also utilizes heatmaps, funnels, and session records to help you understand why one variation outperforms the others. 

VWO Testing is a comprehensive CRO platform offering advanced multivariate testing alongside heatmaps, funnels, and behavioral analytics

Highlighted features: 

• Visual editor for A/B, landing page split, and multivariate testing

• Heatmaps, clickmaps, and scrollmaps to analyze user interaction

• Funnel and form analytics to uncover conversion drop-offs

• Bayesian-powered testing engine for faster, more reliable insights. 

Learn more: 5+ Shopify Heatmap Tools to Skyrocket eCommerce Growth

8. Adobe Target

• Price: Custom (Product Options, Volume, and Omnichannel delivery) 

It is a top-of-mind MVT tool of large-scale eCommerce operations, particularly those built on Adobe Commerce (Magento). You can run experiments across web, mobile, and other digital touchpoints. Its strength also lies in combining AI-driven decisioning with deep, first-party data, making it suitable for organizations that manage high traffic and complex customer journeys. 

Adobe Target delivers AI-driven multivariate testing and personalization for large-scale eCommerce brands

Highlighted features: 

• AI-driven experience optimization powered by Adobe Sensei

• Advanced multivariate testing for high-traffic, multi-variable experiments

• Support for both server-side and client-side experimentation

• Real-time audience segmentation integrated with Adobe Analytics

Learn more: Shopify vs Magento: Which One is the Best Investment for Your Business?

9. Convert 

• Price: $399 to $599/month & Custom

This tool offers a 15-day free trial, allowing marketers to explore its potential features without an initial commitment. While Convert supports MVT for simple setups, it is a 15-year-proven A/B testing platform that is renowned for its full-stack experimentation and advanced technology. It combines high-end power with a privacy-first approach, making it an excellent choice for medium- to large-sized businesses that require in-depth onboarding and dedicated support.

Convert is a 15-year testing platform focusing on A/B testing rather than MVT

Highlighted features: 

• Emphasises privacy-first design for GDPR, CCPA, and ePrivacy compliant

• Access 40+ stackable filters for precise audience targeting 

• Have customizable Frequentist and Bayesian statistics for data analysis. 

10. Kameleon

• Price: $0 to $495/month & Custom

Kameleon supports both client-side and server-side multivariate testing. This makes it suitable for eCommerce brands that want to optimize experiences in real-time across web and mobile. You can also utilize its AI features to move beyond static MVTs toward adaptive optimization. 

Kameleoon includes AI-powered personalization with client-side and server-side MVT

Highlighted features: 

• Predictive AI for real-time intent detection and experience optimization

• Client-side and server-side multivariate experimentation

• Privacy-first architecture compliant with GDPR and CCPA

• Dynamic audience segmentation using behavioral and contextual signals

11. AB Tasty

• Price: Custom

AB Tasty is a full-featured multivariate testing tool built for mid‑market and enterprise brands. It supports multivariate testing, dynamic content, and advanced segmentation, positioning itself as a strong partner for Shopify Plus stores. Also, you can utilize the market’s only emotions-based segmentation, enabling brands to create highly personalized journeys that foster buyer loyalty. 

AB Tasty supports users with multivariate testing and emotion-based segmentation

Highlighted features: 

• Experiment with MTs to uncover the exact combinations of elements

• Leverage EmotionsAI to identify visitors’ emotional needs in real-time

• Boost AOV with smart post-purchase widgets that dynamically adapt to user behaviour. 

12. Split 

• Price: Custom

Split is an enterprise-grade feature delivery and experimentation platform designed for engineering and product teams that prioritize safe, fast releases. It enables feature flagging, controlled rollouts, and real-time experimentation, allowing teams to decouple deployment from release while measuring the impact of features across backend, web, and mobile environments.

Split enables engineering teams to run controlled multivariate tests across web, backend, and mobile environments

Highlighted features: 

• Control feature releases with granular targeting and progressive rollouts

• Run A/B and multivariate tests with real-time performance insights

• Integrate SDKs across backend, web, and mobile environments

• Ensure safe deployments with monitoring, governance, and instant rollback

13. Omniconvert Explore

• Price: $0 to $2,690/month & Custom

Omniconvert Explore is a powerful multivariate testing tool and a CRO platform designed for eCommerce brands focused on data-driven growth. It combines experimentation, personalization, and customer research to help teams optimize user journeys, improve conversion rates, and increase customer lifetime value through actionable behavioral insights.

Omniconvert Explore combines multivariate testing, personalization, and customer research at the same time

Highlighted features: 

• Run A/B and multivariate testing across key pages

• Collect qualitative insights using on-site surveys and overlays

• Segment users by behavior, traffic source, location, and intent

• Personalize on-site content to improve conversions and retention. 

14. Conductrics

• Price: Custom 

Conductrics excels in rigorous testing with machine learning and customer insights. This tool enables teams to run A/B and multivariate testing, integrate survey data, and apply predictive analytics to support visual setups or code-based configurations across web and app contexts. 

Conductrics leverages predictive analytics to power advanced multivariate testing

Highlighted features: 

• Apply machine learning to predict audience responses and personalize experiences

• Integrate customer surveys directly with both quantitative and qualitative insights

• Use flexible APIs, WYSIWYG editing, and robust deployment options for full testing. 

15. SiteSpect

• Price: Custom

Site Spect is designed for enterprise needs, operating at the server and network edge levels. It allows your teams to run advanced multivariate tests without relying on client-side scripts. Additionally, Site Spect is top-rated for the ability to eliminate page flicker and performance trade-offs, making it particularly well-suited for high-traffic stores and regulated industries. 

Site Spect enables edge-based multivariate testing without page flicker

Highlighted features: 

• Server-side and edge-based multivariate testing with zero visual flicker

• High-performance experimentation that does not impact page load speed

• Visual experiment builder accessible to non-technical teams

• Advanced traffic allocation, targeting, and filtering controls. 

16. Unbounce

• Price: $99 to $249/month & Custom

Unbounce is recognized as a landing page conversion optimization app that utilizes AI-driven testing to enable eCommerce and marketing teams to enhance conversions without complex setups. Despite this, some marketers require the use of third-party tools for heatmaps (e.g., Crazy Egg) to conduct more comprehensive analyses, which can incur unexpected future costs.

Unbounce combines AI-driven Smart Traffic with built-in testing to help marketers optimize landing page conversions

Highlighted features: 

• AI-powered Smart Traffic that matches visitors to high-converting variants

• Built-in A/B testing within a drag-and-drop landing page builder for Shopify

• Faster optimization with minimal traffic requirements

• Real-time conversion insights and performance reporting. 

17. Webtrends Optimize

• Price: Custom 

The next multivariate testing tool is Webstrends Optimize. It is built for organizations that require complete control over their optimization programs. It supports large-scale A/B and multivariate testing without traffic limits, making it excellent for high-traffic websites and mature CRO teams. With both visual and code-based workflows, Webtrends Optimize allows marketers, analysts, and developers to work on experiments while maintaining performance and data ownership. 

Webtrends Optimize provides advanced targeting for large-scale CRO programs

Highlighted features: 

• Run unlimited A/B and multivariate experiments without traffic caps

• Target users based on behavior, context, location, and custom rules

• Build tests using a visual editor or an advanced code editor

• Analyze results with integrated analytics dashboards and KPI tracking. 

18. Instapage

• Price: $99 to $299/month & Custom

Instapage is a great landing page builder designed to help marketing and eCommerce teams build, test, and optimize high-performing pages effortlessly. Its native A/B and multivariate testing enable rapid experimentation on page elements such as headlines, CTAs, and layouts. 

Instapage offers the ability to build and personalize landing pages with A/B and MVT 

Highlighted features: 

• Run A/B and multivariate tests on landing page elements

• Align ads and landing pages using AdMap™ for higher conversion relevance

• Personalize content dynamically for PPC, email, and audience segments

• Analyze visitor behavior with heatmaps and built-in analytics. 

19. Intellimize (Webflow Optimize)

• Price: Custom

This tool empowers marketers and product teams to enhance engagement and conversions without requiring extensive manual experimentation. It combines traditional A/B testing with advanced personalization and machine learning-based optimization to test multipage variations. Moreover, Intellimize is rated for the ability to scale enterprise needs, automated variation delivery, and real-time performance insights, tightly integrated into the Webflow ecosystem. 

Intellimize uses AI-powered optimization to automate multivariate testing for Webflow

Highlighted features: 

• Test and optimize multiple page variations, including A/B and MVT

• Personalize experiences based on their behavior, geography, and other relevant factors.

• Use AI-powered optimization to allocate traffic dynamically

• Integrate with CRM and firmographic data to tailor experiences for each individual. 

20. Oracle Maxymiser 

• Price: Custom

The final multivariate testing tool is Oracle Maxymiser, one of the famous solutions within the Oracle CX suite. It supports experimentation to compare multiple versions of page elements and user journeys, helping organisations make data-driven decisions to improve conversion rates. Apparently, it can work well with broader Oracle data and marketing services for unified results.

Oracle Maxymiser supports enterprise-level multivariate testing, integrating deeply with the Oracle CX ecosystem for data-driven optimization

Highlighted features: 

• Run robust tests to evaluate multiple content and design variations

• Design campaigns with both visual editors and code workflows for cross-team flexibility

• Personalise visitor experiences using advanced segmentation and behavioural targeting. 

Conclusion

The 35 multivariate testing tools in this guide highlight the diversity of today’s experimentation landscape, ranging from SMB-tailored solutions to enterprise-grade platforms. However, the right choice is based more on your traffic levels, technical resources, and optimization maturity. Therefore, you need to consider these perspectives carefully to make a more informed decision. 

Visit GemPages blogs to learn more tips about website design and testing for both beginners and professionals, ensuring the best conversion and sales results for your online business.

Not ready to commit but still want to kick the tires?

No problem! Get started with GemPages' free plan. Explore wonderful features that can amaze for your store.

Start for free

FAQs

What is multivariate testing?

Multivariate testing evaluates multiple page elements at the same time to identify the best-performing combination. This method helps uncover interaction effects between elements that traditional A/B testing cannot detect.

Which multivariate test to use?

The right multivariate test depends on traffic volume, technical resources, and platform compatibility. Shopify stores often benefit from Shopify-native tools such as Gem X: CRO & A/B testing rather than third-party solutions that rely on API integrations or complex extensions.

Which is the best tool for automation testing?

There is no single best tool for every case. For automation testing, it is recommended to choose a platform that uses machine learning to allocate traffic automatically, optimize variations in real time, and reduce manual experiment management. Tools with AI-driven decisioning are increasingly preferred by marketers and sellers today.

Topics: 

Shopify Guide