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GemPages vs Shogun: Which is The Best Page Builder for Your Store?
Choosing a suitable and reliable page builder plays a vital role in the initial success of launching your own online business. Effortlessly building a stunning and high-converting page with some simple taps is what a page builder brings to a store owner.
GemPages and Shogun are the top page builders utilized by many store owners on Shopify. Both have unique strengths that are suitable for different customer segments and business needs. Understanding their differences is key in selecting the optimal page builder for your online store.
This article aims to provide you with an unbiased evaluation of the unique features offered by GemPages and Shogun, then you will be able to choose the best page builder that aligns with your needs. Let’s dive in!
GemPages vs Shogun: A general comparison
This comprehensive table will give you an overview of some essential features to simplify your decision-making process.
|
GemPages |
Shogun |
|
|
1. Pricing Plan Overview |
||
|
Most Popular |
$29
|
$39 |
|
Growing |
$59 |
$149 |
|
Highest Plan |
$199 |
$499 |
|
30-day money-back guarantee |
Yes |
No |
|
2. Key Features |
||
|
AI-powered Image-to-Layout feature |
Yes | No |
|
High-converting Sales Funnel |
Yes |
Yes |
|
Headless technology - ILP |
Yes |
No |
|
Unlimited Publishable Pages |
Yes Available at the most popular plan (US$59/month) |
No 700+ / Available at the highest plan (US$499/month)
|
|
Standard Templates |
Yes |
Yes |
|
Seasonal and Holiday Templates |
Yes |
No |
|
Native Elements |
65+ |
35 |
|
Font Manager |
Yes |
Yes |
|
Custom Code |
Yes |
Yes |
|
Flow Actions |
Yes |
No |
|
SEO Control |
Yes |
Yes w/robots |
|
Lazy Loading |
Yes |
Yes |
|
Global Style |
Yes |
Yes |
|
A/B Testing |
Yes |
No |
|
Smart Optimization Assistant |
Yes |
No |
|
Publish Scheduling |
Yes |
Yes |
|
Activity Logs |
Yes |
Yes Available at the highest plan (US$499/month) |
|
Analytics |
Yes |
Yes (Available at the highest plan - US$499/month) |
|
User permissions |
No |
Yes |
|
Keyboard Shortcuts |
Yes |
No |
|
Custom Service |
Yes |
No |
|
Share Pages |
Yes |
No |
|
Yes |
No |
|
Important note: From February 2024, Shopify "$1 per month for the first 3 months" offer is no longer available. Instead, you can still explore Shopify with the new deal: Get 3 days free then first month for $1. Now let's embark on your business journey!
The Verdict
At first glance, GemPages appears more affordable than Shogun. But the real difference is not just about monthly cost, it is about how pricing impacts your ability to grow, experiment, and launch campaigns without friction.
Both GemPages and Shogun provide you with the basic features required to build an online store. With a stock of standard templates and native elements, you can conveniently customize your website with simple drag-and-drop operations.
However, there is a clear difference in price between the packages that these two applications provide.
GemPages offers three pricing plans: Build ($29/month), Optimize ($59/month), and Enterprise ($199/month). Shogun also offers three packages: Build ($39/month), Grow ($249/ month), and Advanced ($499/ month).
In contrast, Shogun restricts the number of published pages on lower plans. Merchants must upgrade to significantly higher tiers to remove these limitations, which quickly pushes monthly costs into the hundreds of dollars, even before seeing meaningful revenue impact.
Right in the first plan, GemPages enables you to create unlimited pages. With GemPages, merchants can publish unlimited pages starting from the $29 plan. This means you can freely build landing pages for ads, seasonal campaigns, product launches, or A/B test ideas without worrying about hitting page limits or triggering unexpected costs.
For Shogun, you must upgrade to the Grow plan to experience this limitation. Specifically, with the free plan, you had an opportunity to try post-purchase upsell features to build high converting sales funnel with GemPages. Even on the free plan, GemPages empowers you to access post-purchase upsell features and start building high-converting sales funnels right away.
Shogun's pricing plan
In general, GemPages offers a slightly more affordable solution than Shogun, which makes it an economical option for small and medium-sized businesses. It provides all the necessary features to build an online store at a reasonable price, such as:
- Build high-converting sales funnel to boost AOV and CTR: Introducing New Feature: GemPages Sales Funnel - Ultimate Solution for Maximizing Your Shopify Store Profit
- Holiday and seasonal templates: Thanksgiving Day, Mother's Day, Father's Day, Valentine’s Day, etc.
- Smart optimization assistant for landing pages named GemMeter
-
Number of advanced elements and features:
- Design - Essential elements to visualize your store vision: Heading, Button, Image, Icon, Carousel, Custom code, etc.
- eCommerce - Customize the buying experience to the last detail: Product module, Product list, Cart button, Stock counter, Variants, etc.
- Fully Customizable —Sales Funnels with Post-Purchase Upsell and Downsell Offers
- Marketing - Promote your brand and drive conversions at all touchpoints: Countdown timer, Newsletter, Hero banner, Checkbox, Contact form, etc.
- And so on.
Furthermore, the latest version of GemPages introduces an AI feature called Image-to-Layout. The feature takes page building to a new height by enabling users to turn URLs and images to editable layouts in a snap.
Additionally, GemPages’ live video support feature is particularly useful for small merchants seeking friendly and supportive assistance.
Shogun has unique features like native elements, user permissions, or Hydrogen compatibility but is it worth paying almost $500/month for the highest plan?
This steep pricing may be particularly challenging for those who just starting their online businesses. Therefore, it is essential to carefully choose which page builder offers the features you need at a price point that aligns with your budget. It will ensure that your eCommerce store is scalable, profitable, and competitive in the market.
Learn more:
GemPages vs Pagefly
GemPages vs Ecomposer
Top Five GemPages Alternatives to Consider in 2026
Why Conversion-Focused Merchants Choose GemPages Over Shogun?
Building pages is no longer the primary challenge for Shopify merchants. The real challenge is turning traffic into revenue, and this is where GemPages and Shogun begin to diverge.
GemPages is designed around the reality of modern ecommerce: merchants are constantly launching campaigns, testing offers, and optimizing conversion paths across multiple touchpoints. Instead of treating pages as static assets, GemPages focuses on the entire buying journey.
With GemPages, merchants can build pre-purchase landing pages, connect them to post-purchase upsells, and continuously refine performance through CRO-oriented layouts and workflows. This makes it easier to increase average order value and conversion rate without relying on external funnel tools or complex custom development.
Shogun, by comparison, remains primarily a page-building solution. While it offers strong design control and supports advanced setups such as headless storefronts, it does not emphasize conversion optimization as a core use case. For teams that prioritize design systems or enterprise architecture, this may be sufficient. However, for merchants focused on revenue performance, these capabilities often add complexity without delivering proportional gains.
GemPages’ strength lies in its practical understanding of merchant behavior. It aligns page creation with real-world marketing execution: launching ads, running promotions, and iterating quickly based on performance data. This CRO-first mindset is why GemPages resonates more strongly with merchants who care about outcomes, not just aesthetics.
Which Page Builder Fits Your Role?
Choosing between GemPages and Shogun depends largely on your role and how you operate your Shopify store. Below is a breakdown of which tool fits best based on real merchant and team workflows.
Store Owners & Dropshippers
For store owners who manage their own websites, speed and simplicity matter most. These merchants often run ads, test products, and iterate offers quickly. GemPages is well suited for this group because it provides ready-to-use templates, intuitive drag-and-drop editing, and unlimited page publishing without escalating costs.
Shogun’s advanced configuration options can feel excessive for solo merchants or small teams. The learning curve and higher pricing tiers may slow down experimentation, which is critical for dropshipping and early-stage brands.
For store owners focused on launching fast and optimizing conversion without technical overhead, GemPages is the more practical choice.
In-house Executives and Marketing Teams
In-house ecommerce managers are typically responsible for maintaining the homepage, optimizing product pages, and building landing pages for paid campaigns. They often work under budget constraints and do not have deep design or development expertise.
GemPages fits naturally into this workflow. Its interface is familiar to users who have worked with WordPress or other page builders, and its template library reduces reliance on designers. Teams can execute campaigns independently while maintaining consistent branding across pages.
Shogun, while powerful, is better suited to teams with dedicated design or technical resources. Without that support, in-house teams may find it harder to fully leverage its capabilities.
Agencies & CRO Teams
For agencies and CRO specialists, flexibility and control are critical. GemPages stands out by offering strong customization options, integration with the Shopify app ecosystem, and workflows that support testing and optimization across multiple client stores.
Agencies benefit from GemPages’ ability to support rapid iteration, reusable templates, and conversion-focused layouts that align with performance goals. The platform’s balance between ease of use and advanced customization makes it adaptable across different client needs.
Shogun appeals more to design-led or enterprise agencies that prioritize visual systems and headless architecture. However, for CRO-driven agencies focused on measurable performance improvements, GemPages provides a more direct path to results within the Shopify ecosystem.
What Are Other Shopify Merchants Saying?
Let’s look at some feedback about GemPages provided by our valued customers:
Gempages is a great page builder to build a branded beautiful store. I have been using it for years for all my stores and can't stop using it anymore. It’s essential to increase that conversion rate! Also, the customer support is excellent! Super helpful and ready to assist you in a matter of minutes!
- Bloom -
First time ever working with website building, it took me maybe an hour to learn how the app works and after that, I have been able to build the perfect website out of my vision. It's super basic and easy to use and whenever I have had a problem the support has always helped me. Not only guide me through it all, they actually go into your store and solve the issue for you too. Just amazing platform to work with.
- Sweden -
FAQ for GemPages vs Shogun
