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Introducing New Feature: GemPages Sales Funnel - Ultimate Solution for Maximizing Your Shopify Store Profit
Introducing New Feature: GemPages Sales Funnel - Ultimate Solution for Maximizing Your Shopify Store Profit
Have you ever felt frustrated and dismayed because you've spent heavily on advertising without seeing significant return on ad spend (ROAS), realizing your investments are yielding no tangible results?
Have you ever felt a mix of confusion and concern when you’ve acquired many customers but still experience low revenue, as you’ve struggled to understand when your growth isn't translating into financial success?
Have you ever felt a sense of missed opportunity when customers make a successful purchase but fail to return for more, leaving you questioning how to foster long-term loyalty and repeat business?
GemPages Sales Funnel can be the ultimate solution to your loss of sleep at night, haunted by revenue and profit issues. This is GemPages latest tool that will empower you - Shopify store owners - to effortlessly craft and fine-tune an exceptional sales journey, ensuring optimal conversion, average order value (AOV) growth, upsell opportunities, and ultimately maximize your Shopify store revenue.
Let's delve into the details, starting with —
What is a Sales Funnel & Why It Matters?
A sales funnel:
is a marketing strategy created to walk customers through a journey — consisting of subsequent stages — from making them aware of your brand/product to enticing them to buy it.
A sales funnel’s benefit:
- Great Insights on Customer Behavior: You can track the entire customer journey to see where customers drop off, where they linger, and so on. This helps you know how to optimize resources for each stage and improve customer targeting.
- Enhance Conversion Rate (CR): When customers enter your optimized funnel, they experience a smooth journey from product awareness to understanding. This makes them more likely to purchase, boosting your store's conversion rate.
- Boost Average Order Value (AOV): By earning customer trust and using upsell/downsell strategies, your store's average order value (AOV) will increase.
- Increased Customer Loyalty: Retaining existing customers is often easier than acquiring new ones. With their information, you can nurture these relationships by sending attractive offers and introducing new products, keeping them loyal to your brand.
A Sales Funnel’s structure:
Normally, a sales funnel will have a structure of 6 steps
- Awareness: This is where your ads appear through the Advertorial page, and Landing page,... to drive leads or warm up cold leads
- Interest: Focus on solutions, and educate customers to help them evaluate product purchasing criteria through the Collection Page, Product page, etc
- Consideration: At this stage, customers are likely to engage with your store. Utilize case studies, social proof, trust badges, and other persuasive elements to enhance their trust and commitment.
- Purchase: At this step, you are halfway successful when the customer makes a purchase.
- Post-purchase: At this stage, upsell and downsell offers can turn customers into advocates. Suggest these offers to gauge their interest and enhance their engagement.
- Re-purchase: In the final step, sellers should maintain contact with customers through newsletters, emails, and phone calls, seeking opportunities to upgrade and expand product use.
In the initial steps, GemPages, a Shopify landing page builder, supports customers in customizing and optimizing pages from scratch without coding. We also offer 80+ pre-built templates designed by CRO experts for every niche and purpose, enabling customers to quickly create effective pages.
The most important part - Post-purchase stage - is where our GemPages Sales Funnel feature shines, optimizing your sales journey. Continue reading to discover this powerful feature.
Important note: For new users, install GemPages to explore this powerful feature. To all our current users, you guys do not need to re-install or update. Log in your Shopify store > Click Sales Funnels on the left side bar > Go to Sales Funnels > Completed. Contact us directly via Help Center for any furthe information. Thank you for choosing GemPages!
Currently, you can build, customize, optimize the post-purchase upsell process with GemPages Sales Funnel feature.
Create Sales Funnel with GemPages’ New Feature
With our extensive experience in the Shopify ecosystem, GemPages understands the importance of optimizing the customer journey to increase AOV and CR. That's why we conducted thorough research on 6,7 and 8-figure brands to learn how they’re building their winning funnels with store pages and created the GemPages Sales Funnel feature.
Key highlights of this feature include:
- Add and design post-purchase upsells/ downsells.
- Incorporate and customize a second post-purchase upsell/ downsell offer.
- Implement A/B testing with comprehensive metric reports, allowing sellers to fine-tune their pricing strategies.
- Increase SEO & speed optimization.
- Optimize for desktop, tablet, and mobile devices.
Set Up Your Sales Funnel With Simple Steps
GemPages Sales Funnel is a feature of GemPages so current users do not need to reinstall it. To create your first funnel head over to the Sales Funnels Dashboard from the GemPages sidebar menu and click on the “Create new funnel” button to start creating a funnel.
GemPages Sales Funnels feature provides a complete, editable sales funnel, ensuring a seamless buying journey. It covers every step from sales pages to upsell/downsell pages (The Checkout page is Shopify's default page, which is not editable).
The first part of your funnel is called Triggers. Sales Funnel triggers allow you to display a different post-purchase upsell offer to your customers based on the products they have purchased, thereby helping to increase conversion rate.
Let's first choose "Any product" to be your Trigger. Thus, any product will lead buyer to your target funnel, then moving to edit your product offer.
At this step, you can choose a maximum of 4 products to custom your offer.With this optimized funnel, you will also easily find the most effective upsell product, with the highest conversion rate to help increase revenue, etc., thanks to the A/B Offer Testing feature.
Important note: Ensure you consistently offer the right products and discounts for post-purchase offers.
- From the offer (if accept) => upsell offer
- From the offer (if decline) => downsell offer
Design Your Post-purchase Offer Page with GemPages
Don't settle for classic templates that are hard to convert with Post-Purchase Upsell offers. Get creative and craft multiple offers to optimize conversion rates. With GemPages Sales Funnel, we have an Editor to help you customize.
Let's start customizing the design of the Upsell offer page according to your preferences, or you can use our available templates to create an optimized Upsell offer page with a high conversion rate.
Drawing from Shopify's UX guidelines for post-purchase upsells, we have provided useful elements to help users design comprehensive Post-Purchase Upsell offers, optimizing conversion rates.
With just a few simple steps, you can ensure that your post-purchase upsell offer is presented to all users immediately after they successfully check out.
Your post-purchase upsell offer is successfully presented.
Important note: For new user, install GemPages to explore this powerful features. To our current users, you guy don't need to re-install or update. Log in your Shopify store > Click Sales Funnels on the left side bar > Create new funnel. Contact us directly via Help Center for any furthe information. Thank you for choosing GemPages!
Wrapping up
With the latest Sales Funnel feature, GemPages empowers Shopify store owners to:
- effortlessly optimize their customer journey,
- fully customize the upsell page with the power of the GemPages editor,
- A/B testing offer, conditional triggers based on what customers buy.
If you have any questions or require further clarification, our dedicated support team is here to assist you. Feel free to reach out to us via live chat or email us at support@gempages.help.
We highly value your continued partnership and eagerly anticipate bringing you an even more enhanced GemPages experience.
FAQs about GemPages Sales Funnel
