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GemPages vs EComposer: Which Page Builder is Better for Your Shopify Store?
Shopify - a complete commerce platform that lets anyone start, manage, and grow a business - attracts increasingly merchants to join. But what to do if you have no experience building an online store and no design or coding skills?
The emergence of page builder apps is truly the top solution you should apply without any consideration.
Among countless Shopify page builder apps, we would like to introduce to you GemPages and Ecomposer - two popular Shopify page builders (or landing page builders).
Both offer a wide range of features and benefits, ideal for store owners who want to build visual-stunning and high-converting online stores on Shopify. However, they also have unique features that suit the different needs of store owners.
This article will compare these two page builders based on their pricing and features to help you quickly decide which is suitable for your store.
Learn more: Start Your Online Business with Shopify–Only $1 [2026 plan]
GemPages vs EComposer: A General Comparison
Let’s take a look at the following comparison table and then you will have the best option for your needs.
|
GemPages |
EComposer |
|
| 1. Pricing Plan Overview | ||
|
First Plan |
Build - $29 |
Standard - $19 |
|
Second Plan |
Optimize - $59 |
Pro - $39 |
|
Highest Plan |
Enterprise - $199 |
Premium - $99 |
| 2. Key Features | ||
|
AI-powered Image-to-Layout feature |
Yes |
Yes (Only generating Content - Available from Pro Plan - $39/month) |
|
High-converting sales funnel |
Yes |
No |
|
Headless technology - ILP |
Yes |
No |
|
Unlimited Publishable Pages |
Yes |
Yes |
|
Standard Templates |
Yes |
Yes |
|
Seasonal and Holiday Templates |
Yes |
No |
|
Native Elements |
65+ |
100+ |
|
Font Manager |
Yes |
Yes |
|
Custom Code |
Yes |
Yes |
|
SEO Control |
Yes |
Yes |
|
Flow Actions |
Yes |
No |
|
Lazy Loading |
Yes |
Yes |
|
Global Style |
Yes |
Yes |
|
A/B Testing |
Yes |
No |
|
Smart Optimization Assistant |
Yes |
No |
|
Share Pages |
Yes |
No |
|
Publish Scheduling |
Yes |
Yes |
|
Activity Logs |
Yes |
Yes |
|
Keyboard Shortcuts |
Yes |
No |
|
Yes |
Yes |
|
|
Analytics |
Yes |
Yes |
|
Yes |
No |
|
The Verdict
Both GemPages and EComposer provide drag-and-drop interfaces that simplify the process of building engaging and interactive pages on Shopify. You can easily access various standard templates and elements to design your store. However, GemPages stands out as the #1 conversion-focused Shopify page builder - perfect for creating everything from advertorials to full sales funnels that convert.
It can be said that the most obvious difference between these two apps is the number of live pages for users. Ecomposer imposes restrictions:
- Free plan allows only 1 published page, the $19/month plan permits 15 pages, and the $39/month plan allows up to 50 pages. To enjoy unlimited page publishing, users must upgrade to the highest package.
In contrast, GemPages offers unlimited page publishing starting from its first paid plan, priced at only $29/month. Anyway, both GemPages and EComposers are very reasonable in price, creating a level playing field to compare other features.
However, if you're looking for advanced features to enhance your store's aesthetics and performance, GemPages is an ideal choice. GemPages offers an impressive list of features that are designed to bring your online store to the next level, such as:
- Holiday and seasonal templates. e.g.: Thanksgiving Day, Mother's Day, Father's Day, Valentine’s Day, etc.
- Smart optimization assistant for landing pages named GemMeter
-
Number of advanced elements and features:
- Design - Essential elements to visualize your store vision: Heading, Button, Image, Icon, Carousel, Custom code, etc.
- Fully Customizable —Sales Funnels with Post-Purchase Upsell and Downsell Offers
- eCommerce - Customize the buying experience to the last detail: Product module, Product list, Cart button, Stock counter, Variants, etc.
- Marketing - Promote your brand and drive conversions at all touchpoints: Countdown timer, Newsletter, Hero banner, Checkbox, Contact form, etc.
- And so on.
An outstanding feature exclusive to GemPages is the AI feature - Image-to-Layout. This feature takes page building to a new level by enabling users to turn URLs and images to editable layouts in a snap. Try this feature and you won't be disappointed.
With the desire to bring the best experience to users, GemPages always continuously absorbs customers' opinions and wishes and improves product quality. Some features that were unique to Ecomposer have also appeared in the GemPages editor, such as version history and autosave. GemPages truly is the perfect solution for your online store, from beautiful landing page, homepage,.... to checkout page that convert.
Besides, GemPages' strong support team is always ready to support you not only with live chat but also with live video support.
Overall, the choice between GemPages and EComposer depends on the specific features and functionalities store owners require for their online store.
Learn more:
GemPages vs Pagefly
GemPages vs Shogun
Top Five GemPages Alternatives to Consider in 2026
Why Conversion-Focused Merchants Choose GemPages Over EComposer?
At first glance, EComposer is an attractive option for merchants who are just getting started. Its lower entry price and wide selection of elements make it easy to build a few pages quickly without a large upfront investment.
However, as soon as a store begins to grow, the priorities often change.
Merchants who run paid ads, launch seasonal campaigns, or test multiple offers quickly realize that page building is no longer just about layout. It becomes a continuous process of launching, measuring, iterating, and optimizing. This is where GemPages offers a fundamentally different approach.
GemPages is designed as a conversion-focused solution from the very beginning. Instead of limiting growth behind page quotas or feature gates, it allows merchants to build unlimited pages early and focus on improving performance over time. From landing pages and product pages to post-purchase upsells, GemPages supports the full conversion journey rather than isolated page creation.
While EComposer works well for basic page setup, it does not provide built-in workflows for sales funnels or conversion optimization. Merchants often need to rely on additional apps or manual processes as their store scales, which adds complexity and slows down execution.
In contrast, GemPages enables merchants to start small, grow confidently, and continuously optimize without changing tools. This makes it a more sustainable choice for businesses that see their storefront as a long-term revenue engine rather than a one-time setup.
In short, EComposer may be cheaper to start, but GemPages is built to support merchants from their first page to advanced optimization as their business grows.
Which Page Builder Fits Your Role?
Choosing between GemPages and EComposer depends largely on your role and how you plan to operate your Shopify store. Below is a breakdown to help clarify which tool aligns best with different use cases.
Store Owners & Beginners
For new store owners and first-time Shopify merchants, EComposer can be a practical starting point. Its lower-cost plans and extensive element library make it suitable for building a small number of pages and learning the basics of page customization.
However, as soon as store owners begin testing products, launching ads, or creating multiple landing pages, page limits can become restrictive. GemPages offers a smoother path for those who want to grow without worrying about hitting usage ceilings or restructuring their setup later.
In-house Executives and Marketing Teams
In-house ecommerce and marketing teams are often responsible for maintaining multiple pages, running promotions, and responding quickly to campaign needs. For these teams, flexibility and speed matter more than raw element count.
GemPages fits naturally into this workflow by offering unlimited page publishing, CRO-focused templates, and tools that support ongoing optimization. Teams can execute campaigns independently without constantly revisiting pricing tiers or page limits.
EComposer may be sufficient for simpler requirements, but its structure is less forgiving for teams that need to launch and iterate frequently.
Agencies & CRO Teams
For agencies and CRO professionals, scalability and repeatability are critical. GemPages provides stronger support for performance-driven workflows, allowing teams to reuse templates, build funnels, and optimize conversion paths across multiple client stores.
EComposer is better suited for straightforward page design tasks, but it lacks native funnel and conversion optimization capabilities. Agencies focused on measurable outcomes and long-term client growth typically find GemPages to be the more effective solution.
What Are Other Shopify Merchants Saying?
GemPages is a great tool for building high-converting landing pages or any other pages. Works well to integrate with other tools/software, and the support team is helpful (and fast). 5/5!
- Kratus.
I recently used GemPages to build a landing page for my business, and I was thrilled with the results! The platform was super easy to use, and I was able to create a beautiful page in no time. When I ran into a couple of snags, their customer service team was there to help me. They were so friendly and patient, and they quickly resolved my issues.
I highly recommend GemPages to anyone looking for a user-friendly landing page builder with great customer service. They exceeded my expectations!
- BestWhite.
FAQ for GemPages vs Ecomposer
