Top 10+ Etsy Alternatives For Sellers In 2025

Thinking about selling online but not sure if Etsy is still the best place to start?

You're not alone. 

While Etsy has long been a go-to for handmade, vintage, and creative goods, recent numbers show it’s losing momentum. 

In early 2025, Etsy’s gross merchandise sales dropped by 6.5% and active buyers fell to 88.5 million, a total a 3.4% decline. Sellers are also earning less per customer, with GMS per active buyer down 3.5%.

For new sellers, these numbers up a big question: Should you rely solely on Etsy? 

The answer, probably not! 

High competition, fees, and limited store control are reasons why many eCommerce sellers diversify their stores or even switch to other platforms. 

If you’re looking for more flexibility, lower costs, or just want to diversify your income streams, this guide to the best Etsy alternatives for sellers will walk you through the top options to build your brand on your own terms. Let’s get started!

Why Explore Alternatives to Etsy?

Etsy is a great launchpad, but it’s not the best long-term home for some businesses. 

If you’re a dropshipping or eCommerce beginner, starting on Etsy can feel like a smart move. In fact, it is a well-known marketplace with a built-in audience that loves unique and handmade goods. 

But as your business grows, you might hit a few roadblocks that lead you to explore Etsy alternatives for sellers. This is how the platform limits its users (based on honest reviews):

• You don’t completely own your shop: On Etsy, it’s like you’re building your business on rented land. Etsy controls the platform, the rules, and, most importantly, the customer data. That means you don’t have full access to your buyers, can’t freely build an email list, and risk being affected if Etsy updates its policies or suspends your shop.

• Limited branding and customization: Etsy shops all follow the same general design. That’s great for consistency, but not so great for standing out. As a store owner, you want full control over your store’s look, feel, and experience, perfect for dropshippers who want to scale.

• High competition: You’re sharing space with thousands of other sellers offering similar items, meaning the platform is extremely competitive and will be hard to get noticed as a beginner. Thus, small eCommerce businesses, nowadays, focus on smaller niches or local markets. Although the audience reachability can be narrowed, they offer a higher chance of attention.

• Fees that add up: Etsy charges listing fees, transaction fees, and payment processing fees. These can quietly cut into your profit, especially when margins are already tight in dropshipping.

• Diversification is smart business: Relying on one platform is risky. Hence, spreading your presence across multiple platforms reduces your vulnerability and increases your visibility. 

Learn more: How to Connect Shopify to Etsy - A Complete Guide

10+ Etsy Alternatives For Sellers

1. Shopify

Talking about Etsy alternatives for sellers, Shopify obviously ranks as the #1 choice. 

This is an all-in-one eCommerce platform that lets you build and run your own online store, with a market share of 10.32%, being the top eCommerce platform globally. It’s a favorite among sellers moving beyond Etsy, especially those ready to scale up or build a more professional store.

Shopify is the #1 alternative for Etsy. Source: Shopify

Shopify vs Etsy are both beginner-friendly with a simple setup process, built-in payment systems, and offer a large app store, Shopify App, with diverse applications to support building and optimizing the store. 

For example, GemPages is a drag-and-drop Shopify landing page builder with over 200 ready-to-use templates with AI-advanced features that are optimized for all devices and designed specifically for lead conversion. 

GemPages 200+ templates library. Source: GemPages

What truly makes Shopify one of the best Etsy alternatives for sellers is the ability to customize your website and own your customer relationships fully. You’re not stuck with Etsy’s strict layout or rules. Instead, you get your own domain, no listing fees, and are able to sell on multiple platforms like Facebook, Instagram, Google, and even Etsy itself.

What makes it a standout Etsy alternative:

• No listing fees (only a transaction fee per sale)

• You fully own customer data and control your email list

• Hundreds of store themes and full design customization

• Built-in tools for email marketing, discount codes, and SEO

• Dropshipping integrations (e.g., DSers, Oberlo)

• Multi-channel selling with one dashboard

• Popular on Etsy alternatives for sellers Reddit threads

Pricing:

• Basic: $19/month

• Grow: $49/month

• Advanced: $299/month

• Plus: $2,300/month

Who it’s for:

• eCommerce owners (beginners to pros) who want passive income

• Dropshippers looking for flexible, scalable selling tools

Learn more: Shopify Guides & Tutorials

2. Redbubble

Redbubble is a print-on-demand marketplace that makes it easy for artists and designers to sell their work on everything from t-shirts to phone cases, without ever touching a product. You just upload your designs, choose what to sell, and Redbubble takes care of the printing, shipping, and customer service.

Once your design is live, Redbubble handles everything else. Plus, their real-time product mockups show you exactly how your art will look on hundreds of items, so you can experiment and learn what sells.

Redbubble is a marketplace for artists and designers to earn passive income. Source: Redbubble

Why it’s a great Etsy alternative for print-on-demand beginners:

• Totally free to start with zero monthly or listing fees

• Global customer reach with built-in fulfillment

• Wide range of products: clothing, accessories, home decor, and more

• You set your own profit margins

• Helpful for learning SEO, design fit, and product trends over time

Pricing: No upfront costs. Redbubble takes a percentage of each sale (you set your profit margin).

Who it’s for:

• POD beginners with a limit budget

• Artists and graphic designers

Learn more: Is Print on Demand Worth It? What Trends for PoD in 2025?

3. Amazon Handmade

If you’re exploring alternatives to Etsy for sellers, Amazon Handmade offers some strong benefits as you are talking about the platform with millions of visitors and users accessing everyday. It is Amazon’s marketplace exclusively for handmade businesses to sell handcrafted goods like jewelry, home decor, art, and accessories.

Like Etsy, you can list your handmade products in a curated marketplace. The unique thing about this platform is the process Fulfillment by Amazon (FBA), meaning Amazon can pack and ship your orders for you, fast. You’ll also get analytics tools, no listing expirations, and support through Amazon-sponsored ads to help boost sales. 

Amazon Handmade is an Amazon marketplace exclusively for handmade/DIY/self-crafted sellers. Source: Amazon Handmade

What makes it one of the best Etsy alternatives for sellers:

• Orders can be shipped by Amazon (FBA)

• Access to Amazon’s global customer base

• Helpful analytics to track performance

• Ads are included to promote your handmade items

Pricing:

• $39.99/month for a Professional Seller account (can be waived for Handmade sellers)

• 15% referral fee per sale (high compared to others)

• No listing or processing fees

• Discounted shipping rates via FBA

Who it’s for:

• Handmade product sellers want to scale and reach Amazon’s global audience

• DIY creators need support in shipping and marketing 

Learn more: 18 Best Amazon Dropshipping Suppliers (2025)

4. Creative Market

For designers, illustrators, and creatives to sell digital products like fonts, templates, graphics, and photos, Creative Market is among the great alternatives to Etsy for sellers. 

It’s similar to Etsy in that it connects you with a creative audience, but here you focus only on digital assets. Sellers don’t need to worry about shipping or inventory, just upload your digital files and start selling to over to their 5 million+ monthly visitors.

Creative Market is ideal for designers, illustrators, and creatives. Source: Creative Market

What makes it one of the best Etsy alternatives for sellers:

• Focuses solely on digital goods (fonts, photos, templates, icons, etc.)

• You earn 50% royalty per sale 

• Easy setup for beginners with a clean storefront experience

• Built-in community of creatives for feedback and visibility

• Free weekly downloads, bundle deals, and seller promotions

• IP protection for your work

• No upfront costs to start selling (great for those searching free Etsy alternatives for sellers)

Pricing:

• 50% commission per sale

• Optional buyer subscriptions starting at $19.95/month for extra discounts and bonus deals

Who it’s for:

• Digital creators, designers, and photographers

• Print-on-demand sellers needing ready-made artwork

Learn more: How to Sell Digital Products on Shopify for Profit in 2025?

5. Wix

Not a fan of marketplace rules? Wix, the top free Etsy alternatives for sellers, gives you full control over your own online store through a custom website that reflects your brand.

Like Etsy, it lets you sell products online with built-in checkout, but Wix takes it a step further by letting you design your entire website, manage your brand, and build customer loyalty, all under one management platform. Their key selling point relies on the creative freedom, as store owners can build an eCommerce website from scratch, set up email marketing, SEO tools, custom domains, and more, all from one place.

Wix has thousands of ready-to-customize website templates for various types of online businesses. Source: Wix

What makes Wix stand out:

• Drag-and-drop templates for easy site design

• Accepts PayPal and credit card payments

• Email marketing and SEO analytics included

• Custom domains and branded storefronts

• Set tax and shipping by location

• Active support community and tutorials

• Free trial available

Pricing:

• Business Basic: $27/month

• Business Unlimited: $32/month

• Business VIP: $59/month (Transaction fees: 1.9%–2.9% depending on plan and location)

Who it’s for:

• eCommerce beginners who want full creative control

• Sellers who are ready to grow their brand beyond a shared marketplace

Learn more: Shopify vs Wix: Which is Better for Building An Online Store?

6. WooCommerce

WooCommerce is a free plugin you can integrate into a WordPress website to turn it into a full online store. Instead of joining a shared marketplace like Etsy, you create your own store that looks and works the way you want. 

You can list your products, take payments, and manage orders, just like on Etsy. But the big difference? You’re building your own site, so there are no listing fees and no limits on how your shop looks. That’s why it’s one of the best website builders, especially if you want more control as your business grows.

WooCommerce is a WordPress plugin with full features to manage an eCommerce store, from inventory to analytics. Source: EMERGE App

Why WooCommerce stands out:

• 100% free to install on any WordPress site

• Fully customizable design and product layouts

• Supports both physical and digital products

• Connects to Stripe, PayPal, and other payment gateways

• Scalable for small businesses or large shops

• Integrates with email marketing, SEO tools, and analytics

• Great for sellers who want ownership and flexibility

Pricing:

• WooCommerce plugin: Free

• Hosting: ~$3.99/month and up

• Domain: ~$15/year

• Optional extensions: Varies based on features

• Transaction fees depend on the payment provider you choose

Who it’s for:

• eCommerce beginners ready to learn and grow

• Sellers who already use WordPress or want full site control

Learn more: Shopify vs WooCommerce: Which One Is Better For Your Business? (Feature-based Comparison)

7. Storenvy

Storenvy is a hybrid platform where you can build a fully customizable store to showcase your products, while also listing them in a shared marketplace full of shoppers looking for indie, handmade, and unique items. 

Like Etsy, you can sell trending products and reach a community of niche shoppers. But differently, you get to personalize your store with branding style, custom URL, and layout. That makes it one of the best Etsy alternatives for sellers who want starter flexibility and low risk.

Storenvy allows you to buy and sell indie products and build your customizable store. Source: Storenvy

What makes it one of the best Etsy alternatives for sellers:

• Free to start with no listing or subscription fees

• Pay 15% commission when products sell via Storenvy’s site

• Custom storefront to build a shop that reflects your style

• No listing expiry, products stay live until you remove them

• Social-style features as visitors can engage, chat, and add to collections, making it feel community-driven

• Ideal for low-cost shops with up to 100 free listings and optional low-cost upgrades for more.

Pricing:

• Free to open an account and list products

• 15% commission on marketplace sales 

Who it’s for:

• Makers and DIY sellers who want a stylish, personalized shop without fees

Learn more: 10 Profitable Shopify Store Ideas for 2025 (Examples & Tips)

8. Goimagine

Goimagine, exclusively, is a community built for makers, by makers. 

The platform is worth a look as one of the ideal free Etsy alternatives for sellers, offering a marketplace to showcase your handmade products. But it also gives you the chance to build your own store, access seller training, and join a built-in network of other creators. 

However, uniquely, Goimagine only accepts items that are truly handmade and doesn’t allow mass-produced goods. 

While this limits your opportunity to grow significant sales fast like other million-traffic platforms, it’s one of the rare platforms that prioritizes products with purpose, community, and authenticity.

Goimagine is a community-driven eCommerce marketplace for handmade goods. Source: Goimagine

What makes Goimagine a strong Etsy alternative:

• No resellers, only handmade, maker-approved items

• Optional custom storefront in addition to marketplace listings

• Seller Academy with helpful tips for growing your shop

• Built-in network of makers for community support

• Easy sales tracking, inventory management, and order tools

• Etsy import available (via support team)

• Profits support children’s charities

Pricing:

• Community Plan: Free, 12 product listings, 6.5% transaction fee

• Thrive Plan: $5/month, 200 listings, 5% transaction fee

• Mosaic Plan: $15/month, 1,000 listings, 2% transaction fee (Stripe processing: 2.9% + $0.30 per sale)

Who it’s for:

• Makers who want to grow a creative community

• Authentic handmade/DIY product sellers who want to start with a small margin

9. Mercari

Mercari feels like a modern-day flea market in your pocket. While other best Etsy alternatives for sellers focus on handmade goods and POD, this platform is best known for secondhand goods, from vintage cameras to hand-sewn bags.

Just snap a photo, list your item, and ship it when it sells. It offers a low barrier to entry, a built-in audience, and is available in a mobile-friendly app that makes store management accessible.

Mercari is exclusively for secondhand sellers. Source: Mercari

Why Mercari works as an Etsy alternative:

• Huge user base that loves vintage and unique items

• Flat 10% selling fee with no listing fees or subscriptions

• Easy mobile app for listing on the go

• Secure transactions and seller protection

• Social-interactive features like likes and follows

• Works well for upcycled, thrifted, or handmade pieces

Pricing:

• 10% selling fee on each transaction

• 2.9% + $0.50 payment processing fee per sale

Who it’s for:

• Secondhand sellers with any type of products (as long as they maintain quality)

Learn more: Top 9 Mobile Landing Page Designs for Inspiration in 2025

10. Bonanza

Bonanza is an in-growing online marketplace where you can sell handmade goods, art, collectibles, or even print-on-demand products, like Etsy. But the difference? You can run your own store and list on Bonanza’s marketplace at the same time.

You can import listings from Etsy, eBay, or Shopify, and your items automatically appear on Google Shopping. The platform lets buyers make offers, which adds flexibility to your pricing strategy. This all-in-one setup makes Bonanza one of the best Etsy alternatives for sellers who potentially stand out in a less competitive market.

Bonanza allows listings from Etsy, eBay, or Shopify. Source: Bonanza

What makes it one of the best Etsy alternatives for sellers:

• Free to list products (no upfront cost)

• Create your own branded store

• Sync products to Google Shopping and eBay

• Built-in marketing tools and analytics

• Option to accept or negotiate offers

• Easy import from Etsy and other platforms

• Great for POD sellers who want more traffic sources

Pricing:

• No listing fee

• 3.5% to 5% final value fee per sale

• Flat $0.25 transaction fee (Optional ad fees for extra promotion)

Who it’s for:

• New eCommerce sellers with a limit initial investment

• POD stores and handmade sellers 

Learn more: Top 9 Mobile Landing Page Designs for Inspiration in 2025

11. Depop

If Etsy feels like an arts-and-crafts fair, Depop is more like a trendy thrift market on your phone, where vintage style, streetwear, and handmade fashion take center stage. 

For eCommerce beginners looking for alternatives to Etsy for sellers, Depop is a fun, low-pressure place to start. Like Etsy, you can sell handmade items, accessories, or unique creations. Yet, this platform is more for clothing, especially vintage or upcycled fashion. 

Depop is accessible for buying and selling with a web & mobile app available. Source: Depop

What makes it one of the best Etsy alternatives for sellers:

• Great for selling vintage and handmade fashion

• Attracts Gen Z and millennial shoppers

• Social engagment: follow sellers, get likes, chat with buyers

• Easy-to-use app with quick listing setup

• International reach across the U.S., U.K., and more

• Ideal for custom, upcycled, and artsy products

Pricing:

• 10% selling fee

• 3.3% + $0.45 payment processing fee

Who it’s for:

• eCommerce fashion store owners

• Sellers who want to build a community and relationships with loyal buyers

Learn more: 10 Best Shopify Clothing Stores That Are Crushing It in 2025

How to Choose the Right Etsy Alternative?

Finding the best Etsy alternatives for sellers starts with understanding what your business really needs. 

Ultimately, start thinking about what you sell: handmade, vintage, print-on-demand, or something else? Do you want full control over your branding, or prefer selling on a marketplace with a built-in audience?

Here’s a simple way to choose your ideal Etsy alternatives for sellers:

• Evaluate your needs: Look at what features matter most, customization, shipping support, or email marketing tools.

• Compare platforms: Explore top free Etsy alternatives for sellers like Shopify, Wix, or Amazon Handmade. Each offers something different that might or might not be a good fit for your store type.

• Check the costs: Some platforms have listing fees, while others charge monthly or per transaction. Make sure it fits your budget.

• Look at traffic: Platforms like Etsy bring in their traffic, while sites like Shopify may require more marketing work.

• Try before you commit: Utilize free trials or demos to see which platform feels easiest to use and supports your goals. Or you can consult their representatives and state your expectations. 

Conclusion 

Etsy might have opened the door for many small business owners to start selling online, but it’s not the only path anymore. 

With rising fees, more competition, and limited branding control, it’s no surprise that many sellers are exploring other options. That’s where these Etsy alternatives for sellers come in. 

From the flexibility of Shopify to the mission-driven vibe of Goimagine, and even niche-friendly spots like Creative Market or Amazon Handmade, each of these platforms offers unique features that help you take control of your store. You’ll find platforms with no listing fees, full customization, built-in marketing tools, or a ready-made customer base.

Find your ideal one and give it a chance, users are waiting to see your potential!

Frequently Asked Questions