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How to Migrate from PageFly to GemPages: Step-by-Step Guide For Beginners
Many Shopify merchants start with Pagefly because of its flexibility and established reputation. However, as marketing strategies evolve, many brands discover they need more or to change to another Shopify store builder. GemPages has been one of their leading choices by offering a free plan to test, built-in conversation optimization, AI-powered workflows, and unique features.
That’s why more sellers search to find how to migrate from PageFly to GemPages accurately. Fortunately, this migration process is much simpler than you expect. Without processing custom code or importing and exporting files, you can quickly switch to GemPages while preserving your page structure, optimizing copy for better conversions, and maintaining SEO performance.
By the end of this guide, you will have everything you need to complete a smooth PageFly to GemPages migration and take advantage of Gem AI to achieve the best results. Let’s get into it!
Should You Migrate from PageFly to GemPages?
Before you migrate from PageFly to GemPages, it’s worth being honest about what’s actually pushing you to switch. In other words, the answer depends on your Shopify store requirements.
PageFly remains one of the best Shopify page builder apps, helping thousands of sellers create custom pages without coding. For many businesses, it is still a reliable solution for designing and optimizing Shopify product pages, landing pages, homepages, and collection pages.
However, the demands of modern eCommerce have changed.
Today, merchants aren't just looking for design flexibility. They're also focused on increasing conversions, launching campaigns faster, reducing app complexity, and using AI to streamline repetitive work. Instead of managing separate Shopify apps for A/B testing, marketing sales funnels, and analytics, many brands now prefer platforms that bring these capabilities together.
Let’s take a closer look at what PageFly vs. GemPages can do to achieve the best results below:
What is PageFly?
PageFly is a visual page builder for Shopify sites that uses a grid-based drag-and-drop system to help build custom web pages. This means that you don’t need to change theme settings or add code to the backend; you only need to arrange different elements in the position you wish.
PageFly is one of the most common drag-and-drop page builder for Shopify stores
Outstanding features:
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320+ professionally designed templates and sections
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Structured drag-and-drop editor with custom CSS and JavaScript support
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Instant Landing Page (ILP) technology for faster page loading
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AI Smart Pages and FlyMate AI for page generation and optimization
What is GemPages?
GemPages Shopify Landing Page Builder is another drag-and-drop page builder app to build high-converting storefronts. Beyond page creation, it includes features for customizable funnels, AI-assisted design, Shopify CRO, and performance optimization, making it suitable for brands focused on increasing revenue as well as improving design efficiency. In fact, while visual design is critical, successful Shopify store examples are ultimately measured by conversions.
GemPages stands out with the ability to generate high-converting stores and cover most sales funnels to maximize Shopify sales
That’s why GemPages early defines itself as a conversion-focused page builder, focusing on enabling CRO-focused settings, built-in tools for experimentation, personalization, and CRO. Also, introducing robust AI features makes this app more attractive. All of these, combined with dedicated customer support, contribute to a 4.9/5.0 rating with nearly 4,000 reviews on Shopify.
Real reviews about GemPages in the Shopify App Store
Outstanding features:
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400+ conversion-focused templates and sections
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Built-in Shopify Sales Funnel builder to maximize eCommerce AOV
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Third-party app integration for Shopify A/B testing and CRO
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GemMeter for page quality recommendations
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Mobile-first, SEO-friendly page rendering
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Free plan for testing the platform with basic features
Key Differences That Matter During Migration
Before you migrate Shopify pages from one builder to another, it's important to understand what actually changes. While both PageFly and GemPages let you create custom Shopify pages without coding, they take different approaches to page optimization and store growth. These can influence not only how you rebuild your pages but also how you manage future campaigns.
1. Conversion Optimization & Sales Funnel
With GemPages, merchants can create complete customer journeys, from landing pages and product pages to Shopify post-purchase upsells, using built-in Sales Funnels. The platform also integrates seamlessly with GemX: CRO & A/B Testing, allowing you to run experiments, analyze visitor behavior with heatmaps, and optimize pages without relying on multiple third-party apps.
PageFly includes built-in A/B testing, making it easy to improve individual page performance. But its primary focus remains page creation rather than managing an end-to-end funnel. Sellers looking to build broader experiences may need to combine PageFly with 3rd Shopify apps.
2. Design & AI
GemPages excels at visual freedom and AI features, focusing on AI-powered Image to Layout and AI Content Generator. At the same time, PageFly uses a structured grid system and comes up with AI tools for Shopify page generation based on product data and suggestions for SEO.
That said, both page builders support advanced customization through custom CSS, JavaScript, and Liquid for highly customized storefronts. If your store relies on custom code, the migration process involves transferring these customizations rather than rebuilding them from scratch.
3. Best Fit for Different Store Types
Both apps support Shopify merchants well, but they're designed with slightly different priorities.
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GemPages |
PageFly |
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Neither platform is universally better; the right choice depends on your business goals. If your priority is building high-converting landing pages and optimizing the entire customer journey, GemPages offers more built-in conversion-focused capabilities. If your workflow centers primarily on page design with developer-level customization, PageFly remains a strong option. Ultimately, it’s the right time to decide whether you should migrate from PageFly to GemPages.
Learn more: 20 Best Shopify Apps for Conversions
Pre-Immigration Checklist: PageFly to GemPages
Before you migrate from PageFly to GemPages, take a few minutes to prepare your store. This checklist can help prevent SEO issues, broken layouts, and costly rework during the migration.
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Back up your Shopify theme to create a restore point before making changes.
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Export or document your PageFly pages, including layouts, content, and custom code.
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List all URLs to preserve your existing URL structure and avoid unnecessary redirects.
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Record key eCommerce success metrics, such as traffic, conversion rate, and bounce rate, so you can compare results after the PageFly to GemPages migration.
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Save SEO metadata: page titles, meta descriptions, headings, alt text, and internal links.
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Review custom CSS, JavaScript, and tracking scripts that may need to be recreated.
Learn more: AI-Powered Website Optimization - Guide, Tools, Tips
8 Steps to Migrate From PageFly to GemPages
Now that you've prepared your Shopify store, it's time to begin the migration. You don't need to rebuild your entire eCommerce website overnight. A phased approach reduces risk, makes testing easier, and helps maintain a consistent customer experience throughout the process. Let’s follow 8 steps suggested by our experts to migrate from PageFly to GemPages smoothly.
Step 1: Audit your existing PageFly pages
First and foremost, identify which pages are worth migrating and which can be redesigned or removed. This is also a great opportunity to clean outdated campaigns, duplicate landing pages, or pages that no longer generate traffic. As you audit your Shopify store, let’s make note of:
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URLs
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Page layouts
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Images and media
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Headlines and copy
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Custom CSS or JavaScript
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Forms and popups
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Tracking scripts
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SEO metadata
Learn more: Website Design Audit Checklist: Key Elements to Enhance Your User Experience
Step 2: Choose the right page to start
Instead of migrating your homepage or best-converting product pages immediately, it’s great to begin with a page that receives moderate traffic but isn’t business-critical. For example:
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An evergreen blog landing page
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A collection page
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A promotional landing page
Despite that, remember to pick something with enough traffic to give you meaningful data, but low enough stakes that a hiccup won’t hurt revenue. This is also a great approach to get familiar with the GemPages editor, identify any design adjustments, and refine your workflow effectively.
Learn more: Product Page Optimization: How to Create High-Converting Shopify Product Pages
Step 3: Install GemPages
In your admin dashboard, click Add+ in the Apps tab to navigate to the Shopify App Store.
Click Add in the Apps to open the Shopify App Store
Then, type "GemPages” in the search bar and select the respective result.
Search for GemPages in the Shopify App Store
Next, click the Install and preview policies before completing the GemPages installation.
Step 4: Use Gem AI to regenerate the page
In the GemPages editor, click the AI (Image to Layout) icon on the left sidebar.
Click the AI icon to open the AI Image to Layout feature
In the Image to Layout tab, select one of the 2 options:
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Upload image: Drag and drop the page’s full image or upload it from your computer.
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From URL: Paste the URL of your page
Paste the url of page that you want to move from PageFly to GemPages
Then, click Generate and wait for GemPages to process with detailed updates (%).
GemPages updates its process with percentages and how it works to generate
Important notes: When you choose to migrate from PageFly to GemPages with Gem AI, be mindful of:
• For the image uploaded for regeneration, GemPages is designed to support JPG, JPEG, and PNG files; File size < 20MB; and Image width > 1440px and height < 20,000px.
• Due to copyright restrictions and other policy requirements, images or sections cannot be retained and will be removed after migration, which requires further adjustments.
• Screenshotting your PageFly pages can sometimes cover every aspect; therefore, copying and pasting the URL has become a go-to choice for many Shopify sellers.
Step 5: Review the layout and test on the development theme
AI dramatically reduces manual work, but it isn’t a substitute for quality assurance. Therefore, you need to carefully compare the new page with your original PageFly-powered version.
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Images display correctly.
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Buttons link to the right destinations.
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Fonts and spacing match your branding.
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Mobile layouts remain responsive.
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Forms function correctly.
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SEO titles and meta descriptions are preserved.
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Internal links still point to the correct pages.
Also, don’t forget to evaluate the Lighthouse Mobile (target LCP <2.5s, INP <200ms, CLS <0.1)
Step 6: Publish and monitor
Once you’re satisfied with the new page, try to see it in Preview Mode and publish it later. After going live, monitor its performance closely over the next 24 to 48 hours or even several days.
Always preview before publishing any migrated page to GemPages
If you notice unexpected changes in Shopify CRO metrics and user behaviour, resolve them before migrating more pages. PageFly to GemPages migration should be an iterative process.
Step 7: Repeat for the backlog
Once your first migration is successful, you can continue with the rest of your PageFly page list from your audit in Step 1.
From 2 to 5 pages per week is more likely to be safer for your stores. Once you feel confident in the process, prioritize your high-traffic pages to see clear differences.
Step 8: Uninstall PageFly
Once every page you need has been migrated, tested, and confirmed stable, you can uninstall PageFly to avoid any conflicting scripts or duplicate app charges. Although you finish migrating PageFly to GemPages, your optimization work shouldn’t stop there.
It’s essential to continue monitoring performance, testing new layouts, and refining your web pages if needed over time.
Common Mistakes During a PageFly Migration
Even with the right tools, it's easy to overlook small details that can impact your store's performance. If you're planning to migrate PageFly to GemPages, avoiding these mistakes will ensure a smoother transition while protecting your SEO, user experience, and conversion rates.
1. Rebuilding every page at once
You should avoid migrating your entire Shopify store in a single session. Instead, let’s start with a medium-traffic page, validate the results, and gradually move your most important pages. Apparently, a phased approach minimizes tech risks and makes troubleshooting much easier.
2. Forgetting custom CSS
If your pages rely on custom CSS, JavaScript, or Liquid code, remember to review and recreate them in GemPages. Missing code might affect layouts, animations, or interactive elements.
3. Ignoring mobile layouts
A page that looks great on desktop may not perform as well on mobile. Thus, preview every migrated page on different screens to ensure images, buttons, and spacing display correctly.
4. Publishing before testing forms
Contact forms, newsletter sign-ups, and pop-ups are essential conversion points. You should test every form to confirm submissions, automations, and integrations are working as expected.
5. Losing tracking scripts
You always need to make sure tools such as Google Analytics 4, Meta Pixel, Google Tag Manager, and other marketing scripts are still firing correctly after your PageFly to GemPages migration. Missing tracking data can make it challenging to measure campaign performance.
6. Changing URLs unnecessarily
Whenever possible, you should keep your existing page URLs. Maintaining the same URL structure helps preserve search engine rankings and prevents broken internal or external links.
Learn more: Shopify Demo Store Guide: Setup, Testing & Best Practices
An Expert Checklist for PageFly to GemPages Migration
Before you call a new page “done” in your Gem editor, let’s run through this final list:
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Verify all forms submit correctly.
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Test the full checkout journey end to end.
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Review mobile responsiveness on multiple screen sizes.
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Compress new images for page speed.
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Update internal links to point to the new page structure.
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Reconnect analytics and tracking pixels.
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Set up your first test in Gem X: CRO & A/B Testing.
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Review page speed and Core Web Vitals.
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Check that conversion events are firing correctly.
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Remove unused or redundant apps left over from the old setup.
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Reuse global sections across pages to keep branding consistent.
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Launch your first A/B experiment to start collecting data.
Conclusion
Choosing to migrate PageFly to GemPages is more than simply changing your Shopify page builder; it's an opportunity to improve how you build, optimize, and convert. Before making the switch, take time to evaluate your needs and create a clear plan that aligns with your goals.
A successful migration also depends on careful preparation and thorough testing. By following the pre-migration checklist, rebuilding pages strategically, and completing post-migration quality checks, you can minimize disruptions while preserving your SEO results and visitor experience.
Read GemPages blogs to learn more expert tips to enable a high-converting Shopify store.
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