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ShineOn x GemPages — Build a Profitable POD Jewelry Business
Building a successful dropshipping business has multiple elements:
- High-quality product(s) with customer demand
- Good profit margins to afford marketing & ad spends
- A stunning and conversion-optimized website
ShineOn and GemPages can help you build a dropshipping business with these crucial elements. ShineOn can provide you with high-quality products with healthy profit margins — and GemPages can take care of the conversion-optimized Shopify store.
In this blog post, we’ll explore the idea of building a print-on-demand (POD) jewelry business with ShineOn and GemPages, along with a detailed guide and best practices.
Let’s start with some basics. Feel free to skip this part if you’re already familiar with both ShineOn and GemPages.
What is ShineOn?
ShineOn is a print-on-demand (POD) jewelry provider that offers various types of high-quality jewelry, accessories, home & living, and apparel products with a dropshipping business model.
ShineOn lets Shopify merchants create/source products in a way that’s suitable to promote as gift items. For example, you can pick a jewelry item like a necklace from ShineOn’s catalog and combine it with an emotional message card, to be placed inside a gift box.
Thus, you can create gift products with creative message cards for various occasions and people. For example, one of the ideas could be selling necklaces with message cards addressed to moms for a Mother’s Day gift.
What Product Can You Sell With ShineOn?
Initially, ShineOn was mainly into jewelry products. However, it keeps coming up with new products for its merchants to sell. Currently, ShineOn offers a wide range of products.
|
Product Category |
Products |
|
Necklaces with Message Cards |
Simple Pendants, Graphic, Buyer Upload, Engraved, etc. |
|
Acrylic |
Printed Acrylic and Engraved Acrylic. |
|
Accessories |
Keychains, Bags, Engraved Gifts, etc. |
|
Home & Living |
Blankets, Pillows, Rubber Backed Mats, Towels, Kitchen Items, Toys & Games, Seasonal Items, etc. |
|
Wall Art |
Wall Clocks, Wall Tapestries, Metal Prints, Posters, and Gallery Wrapped Canvas. |
|
Apparel |
Adult Shirts, Adult Outerwear, Youth Shirts, Youth Outerwear, and Baby Apparel. |
|
Other products |
Watches, Bracelets, and so on. |
How Does ShineOn Work?
ShineOn has an app on the Shopify App Store that you can integrate with your Shopify store. It runs on a dropshipping business model. So, the whole process looks like this:
- Integrate ShineOn with your Shopify store
- Link your payment method to pay ShineOn when the order is received
- Create products in ShineOn’s admin that are listed on your Shopify store
- Bring traffic to your Shopify store
- Customer purchases a product from your store — you receive payment, e.g., $50
- Order is sent to ShineOn for fulfillment from the Shopify admin
- ShineOn charges you the base price of the product (e.g., $20) from the given payment method
- ShineOn fulfills and ships the order to the customer
- You keep the gross profit margin of $30*
* Now, you must also consider the cost incurred to bring that one customer. For example, you spent $25 to run ads on Facebook + platform fees. Thus, your actual profit margin would be $5.
As you scale the business by getting better at marketing and ads, you can make a good profit. But we just wanted to give you a real picture as sometimes the number you see on the internet can be deceiving.
Key Highlights of ShineOn
- High profit margins: One of the biggest plus points of ShineOn is that it offers handsome profit margins to sellers which allows them to spend on ads and still make profits.
- Mockup generator: Create ShineOn products along with mockups and other promotional images that can be listed on your Shopify store directly from the app.
- US-based fulfillment centers: ShineOn products are designed, assembled, fulfilled, and shipped from the US. Thus, if you want to target US customers, it’s a great option as it reduces the delivery times.
- Wide range of products: ShineOn initially focused on jewelry items but it’s now bringing new products. Also, they keep researching, testing, and introducing new products.
What is GemPages?
GemPages is one of the most popular page builder apps for Shopify. With GemPages, you can create stunning Shopify store pages and landing pages using templates and a visual editor.
GemPages has an impressive rating of 4.8 out of 5 stars from more than 4,600 reviews.
On top of that, you can also build full-fledged sales funnels to bring traffic to your store, convert them into leads, and finally, convert the leads into paying customers.
Learn more: GemPages Sales Funnels - The Ultimate Solution for Maximizing Your Shopify Store Profit
Key Highlights of GemPages:
- Complete store design: GemPages can help you design your Shopify store — Homepage, product pages, collection pages, blog posts, and landing pages.
- Conversion rate optimization: Increase your sales and conversion rates with conversion-optimized design and marketing elements. E.g., countdown timer, stock counter, bundle promotions, etc.
- Easy-to-use visual editor: Drag-and-drop editor lets you design your store easily with no coding experience.
- Extensive library of templates: Speed up your design process — without compromising quality and aesthetics — thanks to professionally designed templates.
- Mobile-optimized design: Maximize the conversions on mobile devices with a mobile-first design approach.
Why Use GemPages for Selling ShineOn Products?
Is it a must to have GemPages to sell ShineOn products?
No, it’s not. You can sell ShineOn products with your standard theme too. However, GemPages can help you in several aspects to grow and scale your business.
Here are some of the key benefits of using ShineOn with GemPages:
Increase Your Sales & Conversions
Selling ShineOn products may require running ads on platforms like Meta, Google, etc. If your landing page is not optimized for conversions, it can increase your CAC (Customer Acquisition Cost).
GemPages is a conversion-oriented page builder app. It helps you increase your conversion rate with multiple advanced features and professionally designed templates that are mobile-friendly as well.
Premium Design for Your Jewelry Store
When selling jewelry items, you must create your store with a premium look and feel. Your store must look credible for customers to put trust in your brand. GemPages makes it easy for you to create premium store designs even though you may not have web design experience.
Test Your ShineOn Ad Creatives with Landing Pages
Landing pages are great for experimenting with your ad creatives. You can A/B test your ad creatives using different versions of the landing pages to find out which one delivers the best conversion rates.
GemPages can help you create landing pages quickly and easily. Thus, saving your time and allowing you to focus on sales and marketing.
Level Up Your Marketing Strategies and Tactics
When selling ShineOn jewelry products, you may need to use various marketing strategies and tactics such as urgency and scarcity. Whether you want to create limited-time deals, or sales promotions, or let customers know about the Black Friday and Cyber Monday delivery thresholds — GemPages can help you do it all.
Increase Average Order Value with Sales Funnels, Upsells & Cross-Sells
With the right strategies, you can entice customers to purchase more from your brand and increase your average order value (AOV). And when you also have the right tools to execute the strategy, you become unstoppable.
GemPages lets you create a complete sales funnel to generate and nurture leads, promote upsell and cross-sell offers, and create a loyal customer base.
How to Start a POD Dropshipping Store with ShineOn & GemPages
You may already have either ShineOn or GemPages installed and configured on your Shopify store. However, we’d like to cover the complete guide so that even a beginner can follow it, step by step.
Step 1: Install the ShineOn App on Your Shopify Store
We assume you already have a Shopify store created. But if you don’t have one already, don’t worry, you can quickly sign up to Shopify with a free trial.
Once you’re into Shopify admin, go to the Shopify App Store and find the ShineOn app. Click on the Install button to proceed with the installation.
View the access permissions, and then, click on the Install button again.
Set up your password for the ShineOn admin dashboard.
Select the level of your selling experience and platform through which you’re selling. In our case, we’ll go with Shopify.
Review the ShineOn terms of service and confirm once done.
Now, your ShineOn dashboard is ready. You can take a look at all the settings and product catalogs.
One more thing — go to your email inbox. Verify your email address.
Step 2: Create Your ShineOn Product(s)
Now, it’s time to create your first ShineOn product.
In the ShineOn dashboard, click on the “Create a product” button.
It’ll open the product catalog. Select a product category from the catalog.
For this guide, we’ll go with the “Necklaces” product category.
Within the Necklaces category, we’ll select “Simple Pendants”.
Now, there are many different necklaces with simple pendants to choose from. We’ll go with the “Non-Message Card Love Knot Necklace”.
Once you open the product page, you see multiple fields to fill in the product details similar to what you see in the product pages inside Shopify admin.
Insert and edit the following product details on ShineOn’s product page:
- Product Title
- Description
- Variant Prices
- Product Images
Make sure to check the suggested pricing for each variant. If you want, you can make changes in the pricing depending on your pricing strategy. For example, you may want to include the shipping cost in the product pricing itself or keep it separate.
Once everything’s done and saved, click on the Publish button at the bottom right.
As you can see in the above image, there are certain features — i.e., product upsells, cart upsells, post-purchase upsells — that require you to upgrade your ShineOn plan. Here’s a quick view of ShineOn’s pricing plans:
Side note: If you want to go with a necklace option, you need to create a message card that the ShineOn team would place in the gift box. You can use Canva to create such message cards.
If you don’t know what kind of design to create or don’t have graphic design experience, you can get help from professional graphic designers. ShineOn has a dedicated Facebook group — ShineOn Graphic Design — of graphic designers where you can buy the designs or hire someone to create custom designs for you.
Step 3: Install the GemPages App
So, once you have published a decent number of ShineOn products on your Shopify store, you’re ready to start promoting your store.
However, as we’re going to explore the potential of ShineOn combined with GemPages — it’s time to get your GemPages app ready. Go to the Shopify App Store again and find the GemPages app.
Click on the Install button to proceed with the installation.
Again, follow a similar procedure to review the access permissions and complete the installation of the GemPages app. Configure the app settings following the instructions. Once done, review the dashboard and app features.
Step 4: Create Your Landing Page with GemPages
At the top of the dashboard, you’ll have the option to create a new page, sales funnel, and even theme sections. Click on the “Create new page” button and choose the GemPages version to create your page. We’ll go with the latest version, i.e., Version 7.
Now, you’ll see the library of templates for different page types such as a landing page, home page, product page, collection page, article page, and so on.
You can start with your first landing or product page for your best product. Check out the available landing page templates to see if you’d like to initiate the design with any of those templates.
For example, we’ve taken the “Xmas - Jewelry” page just for your quick reference. The below page is not customized at all. However, you can customize it depending on your branding.
Also, you can add or remove sections or elements from the given template.
Alt-text: GemPages’ landing page template for a jewelry brand
Ideally, you should customize your landing page with different design, eCommerce, and marketing elements to optimize it for conversions.
Once the design is completed, save all changes, and publish the page. Open and review the page to see if everything’s looking as expected.
And that’s it! We’ve launched the first landing page with GemPages.
Step 5: Monitor & Analyze the Performance Metrics
After launching your marketing or ad campaign, you must track the traffic and engagement details to analyze the performance of your campaigns and the landing page.
You can use Shopify analytics tools to analyze different data reports and statistics. Check out the important metrics such as traffic sources, CTR (click-through rate), engagement, conversions, and so on.
Side note: Once you’ve run more than one campaign, you can even compare the data of the previous campaigns with new campaigns. Identify if there are any areas of improvement and work on them.
Best Practices for Conversion Rate Optimization
Optimize Your Landing Page for Mobile
Mobile commerce is on the rise and only going to go up from here. According to the Statista report, the contribution of mobile commerce sales consistency has gone up from 43% in 2018 — and is expected to reach a whopping 63% by 2028.
Customers must find it smooth and easy to explore your products on mobile devices too. Design your store and landing pages with a mobile-first approach using GemPages.
Showcase the Social Proof:
Social proof plays a crucial role in enhancing your store’s conversion rates. 88% of consumers find user reviews as trustworthy as personal recommendations.
There are multiple places on your website where you should display social proof, especially your product pages. GemPages allows you to easily place social proof with visually appealing design elements.
Use Compelling Copy:
Design alone may not bring all the success. It needs to be accompanied by a persuasive copy to entice customers. Since most ShineOn products are promoted as gift items, your niche may be narrowed down to a specific group, e.g., mothers, fathers, husbands, or wives.
Make sure the copy is targeting the right audience. If your budget allows, you can hire a professional copywriter.
Make Proper Use of the CTA
Design conversion-oriented CTA (call to action) buttons. According to HubSpot, personalized CTAs give 202% better results than basic CTAs. Make sure your CTA is clearly visible and catches attention by popping out from the rest of the content.
Optimize the Page Speed
Your Shopify store and landing pages must be optimized for speed. The higher the page speed, the more the chances of customers engaging with your website content which can eventually help increase the conversions too.
Final Thoughts on ShineOn and GemPages
ShineOn and GemPages are both highly rated in their respective domains.
The great thing is that both allow you to start your business with a small budget. You can start small with free plans on both apps and first focus on getting initial sales and test the market or niche.
Join the GemPages Facebook community as well as the ShineOn community to network and learn from fellow entrepreneurs and experts. Also, bookmark the GemPages Blog to keep learning great insights on eCommerce marketing.
FAQs on ShineOn and GemPages
