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The Best Black Friday Templates for Your eCommerce Store (2025 Update)
Black Friday is just a heartbeat away, so the sooner you stay prepared, the better your online store will perform during this busy holiday. To drive record-breaking sales, stocking products and running social media ads are simply not enough. You need an engaging landing page design, and a versatile Black Friday template will help you do just the thing.
In this updated guide, we will go through the selected high-converting templates for the biggest shopping event of the year to give you an edge above the competitors. Let’s dive in!
The Power of Ready-Made Black Friday Templates in eCommerce
A pre-built template eliminates the hassle of building one from scratch, thus saving time and effort for busy merchants.
Saves Time and Effort
It goes without saying that when comparing building a web page from scratch versus using a ready-made template, the latter comes out victorious. These templates are often designed with conversion rate optimization (CRO) qualities, customization freedom, and a wide range of usability for online merchants in different fields.
Instead of tweaking and editing the most trivial elements to churn out a complete product, store owners can save time and effort with pre-designed layouts. This means campaigns are put out quicker, and marketing strategies are more invested in.
Conversion-Focused Elements
Black Friday is about making sales, so conversion should always be the main event. With a complete template, conversion-driven features are ever-present. The highlights you should look for are Call-to-Action buttons, countdown timers, attention-grabbing headlines, appropriate product badges, limited-offer banners, and more.
These components work together to create urgency and speed up users’ decision-making process. This way, visitors are naturally turned into customers by a clear-cut path toward checkout.
Consistent Branding
Branding instills a distinct image of one’s business in users, and it is even more vital during a global event like Black Friday. Ready-made templates grant online stores a coherent look across different web pages, while still being flexible enough to be customized. Everything from colors, fonts, visual elements, etc., can be personalized to reflect your brand’s identity.
Black Friday is when your website receives an influx of new visitors, so consistent branding helps build trust and recognition among these potential customers. When your branding is consistent across landing pages, ads, newsletters, and the like, they are more likely to trust you and engage with your brand.
Platform Integrated Features
There is a large chance that your online store is based on an eCommerce host platform. Whether it is Shopify, WooCommerce, or other popular website builders, templates that come equipped with features that go seamlessly with these platforms are the heroes this shopping season.
What could these features be? Mobile responsiveness, checkout optimization, inventory syncing, performance tracking, and so on. With these comprehensive templates, you are exempt from handling the backend and will be able to take care of other business duties during such a hectic holiday.
Signs of a High-Converting Black Friday Template
To be able to function smoothly on this important shopping event, a template has to possess mobile-compatible elements to cater to a wide variety of buyers.
Eye-Catching Headline
An efficient template starts with an attention-catching headline. No matter what your conversion goal is, it has to be communicated clearly the moment users land on your website.
Bold, prominent headlines that catch one’s eye and keep them from clicking off is the sign of a high-converting template, coupled with matching fonts and color scheme. As a result, limited-time offers, exclusive deals, and new product discounts can be highlighted - a determinant in their purchase-making decision.
Clear Value Proposition
Every store will try to sell, sell, sell during Black Friday. To stand out, a clear value proposition is a no-brainer. Having a curated landing page is an excellent practice, but it has to exhibit your store’s value over the competitors.
Free shipping, curated product bundles, enticing discounts, and the like are the benefits that should be highlighted at the top of the page, and a good template will give customers this clarity for them to make an informed decision to convert.
Various CTA Elements
‘Show Now’ or ‘Claim Deal’ are simple yet powerful CTA buttons that merchants could place throughout the landing page during Black Friday, ensuring customers are presented with an explicit path toward conversion. Wherever your product section and most prominent offer are, these buttons should be strategically placed nearby.
That said, a clever template has a balanced use of these buttons to not overwhelm shoppers and chase them away. When used properly, the click-through rates and bounce rates will be increased and reduced, respectively.
Mobile Optimization
Mobile optimization in eCommerce has become an integral factor that significantly impacts an online store’s performance. This is the era where customers prefer shopping on the go, especially during Black Friday and Cyber Monday, so the template of your choice will make or break your efficiency during this period. Thumb-friendly design, fast loading, smooth scrolling, and uncluttered layout are the details your customers take notice of with mobile shopping.
More from GemPages: Mobile-First Online Store Design: 10 Technical Considerations for Responsiveness.
Customization Freedom
Templates are meant to provide structure and leave room for customization. High-converting Black Friday templates allow sellers to alter fonts, colors, images, and layout. As a whole, the final version will have the same sections, but with brand-specific components to deliver a purpose.
9 GemPages Templates for Black Friday and Cyber Monday
GemPages is a household name in landing page building for Shopify stores; thus, we have no shortage of high-converting templates to assist merchants in making as much profit as possible during this year’s Black Friday. Let’s explore them below.
Templates with Black Friday Theme
Black Friday Beauty Deals
Promote your deals and impose a sense of urgency via this conversion-focused template from GemPages.
A countdown timer is your best friend during the busiest shopping event of the year. This template is optimized for conversion, with elements that encourage customers to make a purchase right away.
Key features:
- Contrasting visuals
- Countdown timer
- CTA buttons
- Customer testimonials
Black Friday - Camera
If you want to have a standalone page to advertise your sale campaign this upcoming Black Friday, this template will have you covered with its simple yet powerful interface.
Keep it simple but effective with this GemPages template, perfect to advertise a core product during this holiday season. By keeping it information-focused, coupled with head-turning visuals, you can use this to promote physical products as pictured, or create ebook landing pages based on the versatile layout.
Key features:
- Limited-time offers
- Urgency elements
- Product badges
- Customer testimonials
- CTA buttons
Black Friday - Tech Deals
For sellers in the technology and electronics field, a template that highlights your hottest offers this Black Friday holiday is a must.
If electronics are your jam, it is time to design a top-notch landing page to pull new visitors to your website this Black Friday and Cyber Monday. For a foolproof template that has all the components to complement your products, this GemPages one is worth checking out.
Key features:
- Multiple countdown timers
- Limited-time deals
- Customer testimonials
- Diverse CTA buttons
Seasonal Landing Page - Black Friday Sale
This Black Friday template is bold, straightforward, and visually striking - a perfect combination for a wide array of merchants.
Looking for a template that complements your store’s vibrant look? This one from the GemPages’ library pulls customers’ attention with professional visuals and storytelling. While it is packed with useful information surrounding the products, the template is not cluttered thanks to clever sectioning.
Key features:
- Virtual product swatches
- Product comparison
- Bundle offers
- Customer testimonials
- Product demonstration video
Seasonal Page - Cyber Monday Sale
Cyber Monday is equally important for merchants to capitalize on this holiday season, and this GemPages template is an all-in-one solution to help you stay on top.
If you want to get the most out of this shopping event, neglecting Cyber Monday is a mistake not to make. GemPages has built a conversion-focused template to drive sales via any special deals of your choice. The unique fonts, classic color combo, as well as content-rich layout are ideal for brands that seek to fully capitalizeon Cyber Monday.
Key features:
- Trust badges
- Stock count alert
- Product comparison
- CTA buttons
- FAQ section
Templates with CRO Elements
Quiz - Matcha Glow Shot
Give your customers an interactive shopping experience via this quiz-based template that boosts conversion.
Your landing page can become an interactive user experience to gain leads and valuable insights, similar to this quiz-styled template as presented by GemPages. By keeping it to the point with minimal distraction, this could be an effective approach to boost your products’ visibility this holiday.
Key features:
- Sale badges
- Mobile optimization
- Imagery and text balance
- Clean product display
Click-through Page - Matcha Glow Shot
Whether it is an enticing package of matcha or any product of your choice, this click-through page template from GemPages will attract the right audience to drive sales for your eCommerce store.
This template is one of our latest creations. It was designed based on CRO principles for maximum optimization with every detail, from the appropriate use of product images, fun graphic elements, and logical sections to showcase your storytelling. If you are searching for a well-rounded template where the tiniest element plays a vital role, give this template a try this upcoming Black Friday.
Key features:
- Trust badges
- Enticing headline examples
- Ingredient list
- Product comparison
- BOGO deals
- Star ratings
Product Page - Hair Supplement
Show your customers the main product you want to advertise during your annual Black Friday sales with a clean-cut product page template.
A well-designed product page can double as an outstanding landing page, as it directly shows the best angles of your products. Instead of just listing the item’s ingredients and images, the template gives space to display other helpful information, encouraging buyers to quickly add to cart and checkout.
Key features:
- Before-and-after images
- Magazine endorsement
- Transparent ingredient list and benefits
- Sticky countdown timer bar
- FAQ section
Advertorial - Hair Supplement
This advertorial web page perfectly captures users’ attention and guides them toward your conversion goal this Black Friday holiday.
Landing pages do not always have to be too minimal, as an advertorial-based one can also increase your brand’s visibility this Black Friday. Among online stores with flashy visuals, using written content to highlight your products’ benefits is an unexpectedly efficient approach to evoke users’ curiosity.
Key features:
- Countdown timer
- Limited-time offers
- Classic blog layout
- Product comparison
- Strategically placed CTA buttons
3 Foolproof Tips to Make the Most Out of a Black Friday Template
Take Advantage of Customization
There are a multitude of free Black Friday templates with meticulously built-in features. That said, customization is the key to keeping your online store among the top instead of blending into the crowd. Make adjustments to colors, text fonts, layouts, and visual elements to better align with your brand voice, while still keeping the Black Friday spirit.
Remember to update the product images, upload original copy for product descriptions, or even add urgency-induced features to boost conversion. The more flexible your chosen template is, the easier it will be to customize to your liking.
Optimize for Mobile Shoppers
As we have touched on briefly, online shopping on mobile devices is becoming the new norm in this digital age. Thus, it is only natural to create a well-thought-out mobile optimization strategy for this upcoming Black Friday, starting from choosing a template that fits your goals.
Some useful practices are to check button sizes, loading speed, checkout process, and the layout as a whole while interacting with the website. The more you observe, test, and make changes, the more optimized your eCommerce will be for any hectic shopping holiday.
Use A/B testing for your mobile version using this guide: How to Run a Proper Shopify A/B Testing on Your Store?
Add a Thank-You Page at Checkout
Being too occupied with other duties, it is not uncommon to overlook the checkout page. However, it is perhaps the most vital step that seals the deal on the customer’s decision to make a purchase. Apart from the optimized features to streamline the process itself, a thank-you page or pop-up is excellent at reassuring shoppers with their orders and emphasizing brand loyalty.
This is also the perfect place to upsell products, share referral discounts, or kindly ask customers to join your email list. Among countless stores that are trying to make profits on this globally recognized shopping event, you have a fair chance to rise above with a personalized thank-you note. In the best-case scenario, customers will come back even after the Black Friday weekend has passed.
Key Takeaways
Black Friday is one of the most anticipated events of the year for both sellers and buyers, so it would be a shame to miss this golden opportunity to level up your business. This updated guide is meant to let you in on the basics of Black Friday website templates, as well as to give you tried-and-true recommendations to create a high-converting landing page in minutes. Now it is over to you to capitalize on this holiday, and then some.
FAQ about Black Friday Template
