7 Best Listicle Landing Page Examples & A Guide for Creating A High-Converting Page On Shopify

When your Shopify store gets traffic from ads, email, or content, your challenge becomes how to turn curious visitors into buyers. A typical sales page may feel too “hard sell,” while a blog post may not push toward action. That’s where the bold hybrid comes in; it’s the listicle landing page.

This article will define a listicle landing page, its must-have features, and why they’re essential for eCommerce stores. More importantly, we’ll show 7 inspiring listicle landing page examples, where you can explore how to structure, design, and display elements for your page effectively. Last but not least, you’ll learn a full guide to generating a dedicated one on your Shopify store. 

Let’s dive in!

What is A Listicle Landing Page?

A listicle landing page is a landing page in a list-style format: it presents content as a numbered list (e.g., “5 reasons,” “7 ways”) with each item supporting a product, service, or offer. It merges the storytelling or educational tone of a blog post with the conversion focus of a landing page. That’s precisely what the term “listicle” says to marketers: a perfect blend of “list” and “article”. 

This page is a subtype of the advertorial landing page. Its goal is to reduce friction by guiding prospects through digestible reasoning points rather than bombarding them with features all at once. In marketing, it is often used as a top-of-funnel ad destination or campaign landing page. 

Learn more: 12 Shopify Landing Page Examples from Top Brands

Selling on Shopify for only $1

Start with 3-day free trial and next 3 months for just $1/month.

Start free trial

7 Key Features To Look For In A Listicle-Styled Landing Page

The most effective listicle landing page examples share common traits that directly contribute to higher conversion rates. While studying how leading eCommerce brands design these pages is crucial, identifying their key elements helps you apply the same principles to your online store.

1. Clear, logical structure

Every element on your page should have a purpose and flow naturally from one section to the next. A clear hierarchy, starting from the hero banner and followed by list points, proof sections, and CTAs, helps readers stay engaged with your copy text and products without any confusion.

2. Hero section

The hero section sets the tone for your entire page. It should feature a compelling headline, supportive subheading, eye-catching product image, and an immediate call-to-action (CTA). A well-crafted hero captures attention within seconds and encourages visitors to keep scrolling.

A well-structured hero section example is powered by GemPages

3. Catchy headlines & introduction

Your introduction must create curiosity and instantly connect with the potential visitor’s intent. The best listicle landing page examples are likely to ultilize bold, benefit-oriented headlines that promise a clear outcome, such as “5 Reasons/ 5 Features This Candle Set Is the Perfect Gift.”

4. Visual elements 

Every list item should be accompanied by high-quality, relevant images or short video clips. According to a 2025 study, visual breaks/transformations can enhance reading comprehension and engagement, helping customers better understand your products before officially ordering. 

5. Informative, concise text

Each list point should be a mini-article, 3 to 5 sentences long, that delivers standalone value. The copy must be benefit-driven, not feature-driven, clarifying why a point matters to the reader.

6. Specific Call-to-Action (CTA)

Your CTA is the final push that turns curiosity into conversion. Let’s use action-oriented text like “Shop Now,” “Get Yours Today,” or “See Why Everyone’s Talking.” The best listicle landing page examples repeat CTAs throughout the page, especially after displaying benefits or testimonials.

Learn more: Effective Tips to Create Call to Action Buttons that Convert

What Makes A Good Listicle Landing Page?

Here, we focus more on how you structure landing page sections to drive user action effectively.  

Let’s take a look at!  

Above-the-fold section (hero section)

The area above the fold is the most valuable real estate on your page; it’s where visitors decide whether to scroll or leave. A great hero section should deliver your main message instantly. That’s when you need to consider the significance of your headline, subheading, and top image.

For example, you can start with a headline that clearly communicates a benefit: “5 Reasons Our Cookware Outperforms the Competition”. After that, you should follow it with a subheading that adds emotional context or social proof, such as “Loved by over 250,000 home chefs worldwide”. 

The hero headline example with a social proof of 1,000,000+ engages visitors

Next, it’s time to use an image that showcases your product in action or evokes an aspirational lifestyle your audience relates to. Lifestyle photography often performs better than product-only visuals because it helps readers imagine themselves using the product and inspires storytelling. 

Learn more: Top Product Photography Ideas to Level up Your eCommerce Website 

What is it? Section

This section minimizes confusion and sets the stage for your message. Before you dive into your numbered list, clearly explain what the page, or the featured product, is about. A clear introduction can align visitor expectations and give context to the benefits you’ll highlight next. 

The What is it section example offers an introduction before diving the next sections

For instance, “Our cookware set is designed to make everyday cooking easier, healthier, and more enjoyable without compromising style or performance.” This simple statement tells visitors what the product is, who it’s for, and why it matters, all of these aspects within one sentence. From that, visitors can fully appreciate the value of each upcoming point in your following list. 

Benefit section (Listicle)

This is the most considerable part of most high-converting listicle landing page examples today. Each numbered point should focus on one advantage supported by concise text and visuals.  Also, it should flow naturally into the text, creating a story of value instead of a product pitch.  

For example: 

• Reason #1: Non-Stick Perfection - Cook with Less Oil
• Reason #2: Built to Last - Premium Materials for Everyday Use
• Reason #3: Designed for Modern Kitchens - Beautiful Meets Functional
• Reason #4: Safe & Sustainable - Cook with Confidence
• Reason #5: Loved by Home Chefs - Trusted by Thousands Worldwide

Social Proof & Testimonial section 

It’s recommended to strategically insert testimonials or UGC (user-generated content) after your third or fourth list point to reinforce credibility when the visitors are already half-convinced. Usually, marketers display customer quotes, star ratings, or social media screenshots to show absolute satisfaction. Don’t forget to cover visuals of happy customers to enhance authenticity. 

Social proof section example with images that reflect the real customer experiences

Comparison section

A simple comparison chart can make a huge difference. Showing your product side-by-side with competitors emphasizes your USP for materials, pricing, customer satisfaction, or guarantees. This section helps eliminate hesitation and provides logical validation for emotional customers.

FAQs section

Answering questions before they’re asked builds confidence. Each answer should be short, transparent, and reassuring. When customers feel informed, they are more likely to convert. 

The FAQs section example supports common questions related to product features

There are common FAQs that you can consider to add to your listicle landing page, such as:

• “Does it ship internationally?”
• “Is this product cruelty-free?”
• “What’s your return policy?”

Disclaimer

Last but not least, wrap up your listicle landing page with a brief recap of key benefits and a bold call-to-action. This is your final push; let’s use persuasive copy that ties both emotion and value.  For instance, “Ready to experience the difference? Join thousands of satisfied chefs today!” Furthermore, you can even repeat your offer or reminder of urgency here, like “Limited Stock”. 

Why Do eCommerce Brands Need a Listicle Landing Page?

The shift from a general-purpose product page to a focused listicle landing page can help: 

• Easy to read, easy to convert

A listicle format breaks complex information into digestible chunks. Instead of scrolling through endless product descriptions, visitors get clear, structured reasons to buy, like “5 Reasons Why.” This speeds up decision-making, reduces bounce rates, and improves customer engagement.

• Warmer traffic, higher engagement

Listicle pages are great for nurturing warm traffic from paid ads, email campaigns, or influencer collaborations. These visitors are often aware of your brand but need a little extra persuasion. Therefore, by presenting your product’s value in a relatable “reason-based” format and visuals, you can help shoppers justify their intent to purchase effectively. 

• SEO & Shareability boost

The structure of a listicle is inherently SEO-friendly. It allows you to include keywords naturally within headings and numbered sections, improving organic visibility. Additionally, readers tend to love sharing list-style content as it makes them feel accessible, credible, concise, and helpful. 

Some of the best listicle landing page examples gain traction across Pinterest, Facebook, and even Reddit communities since they’re easy to consume and share across social media users. 

• Superior CRO

Unlike generic pages, listicle landing pages are built with a single conversion goal, like making a purchase or signing up. Each section is optimized to guide visitors deeper into the funnel: from emotional storytelling at the top to social validation in the middle, and finally, a tailored CTA. 

3 Common Use Cases for Listicles

A listicle landing page can be adapted to almost any product or stage in the sales funnel. Therefore, the use of this type of landing page is flexible and comes up with the four key cases:  

1. Product features - Simplify complex benefits

When your product has multiple features, a listicle helps break them down into clear sections. For example, you can show “5 Reasons Why Our Smart Blender Outperforms the Rest.” Readers can grasp each USP quickly, helping them understand why your item is worth buying. 

2. Customer testimonials - Build trust through social proof

Turning customer feedback into a listicle is a creative way to build credibility. You can highlight real experiences in a “Top 5 Things Our Customers Love About …” format or directly showcase the list of “Before and After” images to illustrate that your product can truly work well on them. From that, merchants can make their landing page feel more genuine and persuasive than ever. 

3. How-to guides - Educate before you sell

Educational listicles work perfectly for products that require explanation or demonstration. For instance, “7 Easy Steps to Brew Café-Style Coffee at Home” can subtly showcase your coffee maker’s advantages while teaching valuable tips. This positions your brand as an expert, helpful, and trustworthy, all of which can help build long-term relationships with your customers. 

7 Listicle Landing Page Examples To Get Inspired

#1. Venus ET Fleur

This listicle landing page example uses the classic “X Reasons Why” format to promote a high-consideration item like handcrafted flowers. It elegantly justifies the price point by breaking down the unique value into five aspects to persuade potential visitors to close this deal quickly. 

Venus ET Fleur stands out with a compelling, well-structured hero banner

What you love most: 

• Every list point has a magazine-quality photo of flowers, maintaining the brand aesthetic. 
• Each reason directly counters a potential objection (A Year’s worth of radiating beauty)
• A single, clear CTA button, “Shop Now,” is prominently featured at the hero section. 
• Top-reviewed sections (5-stars) & a comparison table build trust for the next customers. 

#2. The Earthling CO.

This listicle is designed to sell a specific product bundle by tackling the common customer fear of "Will a bar work for me?" The five reasons focus heavily on the environment-related words, making it one of the most excellent listicle landing page examples in the sustainable niche.

Earthling CO uses realistic, clear images to illustrate each benefit of the soap

What you love most

• Social proof (start ratings and mini-testimonials) is designed as one listicle point. 
• High-quality images with short texts explain the benefits of the soap in a lively way.
• A banner at the bottom uses big-sized and bold typography for exclusive offers.

Customize your Shopify store pages your way

The powerful page builder lets you craft unique, high-converting store pages. No coding required.

Start for free

#3. HexClad

HexClad, a premium cookware brand, uses its listicle landing page to explain complex hybrid technology in a way that feels simple and benefit-driven. Therefore, the brand decided to use easy-to-understand terms and short videos to position its product as a unique, all-in-one choice.

HexClad embedded high-impact videos to illustrate its product benefits interactively

What you love most

• The listicle landing page has a strong contrast between the background and elements. 
• Short, high-impact video integration demonstrates the durability/ non-stick properties. 
• The headline instantly impresses visitors with the number “1,000,000+ home chefs”
• The image and name of culinary master Gordon Ramsay add undeniable authority.  

#4. Caraway

This listicle, titled "5 Reasons You'll Love This Bakeware Set," is a stellar listicle landing page example targeting consumer anxieties. Caraway expertly positions its ceramic bakeware by leading with health benefits and following up with practical features like non-stick performance. 

Caraway builds a strong section to highlight testimonials for their bakeware sets

What you love most

• The first point, "Bakeware Without The Bads," directly addresses chemical-related fears. 
• The page offers a notable 4.8/5.0 star rating & a full testimonial carousel below the list. 
• The bottom section clearly displays free shipping, free returns, and a 30-Day Trial. 

#5. Jones Road

Jones Road Beauty masterfully uses its listicle landing page to connect with a niche audience: women seeking makeup tailored for mature skin. The brand doesn’t take a one-size-fits-all approach; instead, it addresses specific age-related skincare and makeup challenges with authority. This makes it one of the notable listicle landing page examples in the beauty industry. 

Jones Road runs a “brag bar” with major names like Vogue and The New York Times to build customer trust for their beauty products

What you love most

• The headline, “Here Are 5 Reasons Why Jones Road Beauty Products Are Great For Mature Skin," instantly tells visitors who the products are for and why they should care.  
• Visuals feature women with mature skin tones and textures, helping visitors visualize how the products might work for them, including recording their emotions.  
• The authority-driven “brag bar” features major names: Vogue and The New York Times. 

#6. Gem Toasters (Template for Listicle Landing Page)

This listicle landing page design is powered by GemPages that can be used for either an appliance or as a template showcase. It masterfully blends direct-response marketing (urgency and discounts) with informative text, illustrating high-level CRO tactics for selling Gem toasters. 

Gem Toaster is a typical listicle landing page example for a well-structured page, high-quality images, a clear headline, and benefit-driven listicle text

What you love most

• A prominent limited-time sale bar at the very top, with an actual countdown timer, which is known as one of the FOMO marketing techniques to drive action effectively. 
• The list points focus purely on the outcomes rather than the technical features. 
• The CTA is paired with risk-reversal elements like a 30-Day Money Back Guarantee and Free Shipping, removing friction and minimizing the perception of risk for cold traffic.

#7. Solawve 

Solawave uses the listicle format not just for "reasons why" but as a list of overwhelming Social Proof and validation. It focuses on a clean, visually driven presentation of real-life results and expert endorsements, making it one of the most persuasive examples for health & beauty tech. 

Solawave is one of the most successful examples of customer testimonials 

What you love most

• The ability for users to "Click a skin concern" (like Redness or Acne) to filter the results section turns the landing page into an interactive, highly personalized experience. 
• The brand uses an innovative listicle style through Before & Afters to engage visitors. 
• Varied forms of proofs are included: Press Logos, Expert Testimonials, and Feedback. 

6 Steps To Create Listicle Landing Pages On Shopify

Step 1: Select a powerful design tool

While Shopify stands out with a user-friendly editor and free templates for building an online store, it is limited in terms of deep customization and creative flexibility. That’s where GemPages comes in, the #1 drag-and-drop landing page builder for Shopify stores and for diverse sectors. 

With GemPages, you can:

• Access 200+ free templates optimized for high conversions
• Customize layouts, typography, and sections without coding skills
• Use Gem AI to create a desire listicle landing page from a screenshot within a snap.
• Optimize other aspects by integrating GemPages with third-party apps. 
• Offer customers an exceptional shopping journey with its Sales Funnel feature. 

Learning how to install and set up GemPages in your Shopify store is simple. Once connected, you can customize templates or design from scratch - all from within the GemPages dashboard. 

Step 2: Build a hero section

If you’re a Shopify beginner, you can choose a proper GemPages theme and customize it later. In the GemPages tab, select Pages and Landing Page to navigate to Add Landing Page. 

Navigate to the Add landing page in the GemPages tab

Then, find a proper GemPages listicle landing page example and click Select to open it. 

Select a proper gempages listicle landing page to start your customization

In the GemPages editor, click the top bar to edit your tailored business logo and name. 

Next, click the headline and follow-up copy to modify: styles, font, size, color, align, etc. 

Click the headline section and follow-up copy to edit the texts and their formats

Step 3: Create your listicle sections

This is where you bring your listicle to life. The numbered format keeps visitors engaged while communicating benefits clearly and persuasively. Therefore, this step requires you to do these: 

• Structure the content: Arrange your points logically (e.g., “Reason #1: Sustainability).
• Add images or icons: Support each benefit with visuals or short GIFs.
• Keep text concise: Focus on one main takeaway per section.
• Add highlights: Use bold or colored text to emphasize essential phrases.
• Ensure consistency: Maintain uniform font sizes and design styles for a cohesive look.

In this template, you only need to modify the structure, text, and image of the Listicle sections. 

Click the Listicle sections and modify their text, images, and structure if needed

In the final theme section, you can edit the CTA button and scarcity or urgency elements. 

Edit the CTA button, scarcity, or urgency elements for your listicle landing page design

However, depending on the design, you can freely display the CTA button in the hero section. 

Step 4: Test responsiveness across devices

In the GemPages editor, you can test every page on desktop, tablet, mobile, and full screen. 

GemPages allows for testing page designs on mobile, tablet, desktop, and full-screen

To ensure your landing page is responsive, you need to ensure buttons are tappable and text is readable without zooming in. Moreover, you should compress your images to boost load times. 

Step 5: Preview and Publish

Before you hit publish, take time to review the elements on your Shopify landing page carefully:

• Check that all CTAs, links, and animations work properly.
• Ensure your copy is error-free and aligned with your brand tone.
• Test page speed (aim for under 3 seconds).

Preview your listicle Shopify landing page design before officially publishing it

Step 6: Track and Optimize 

Your first version is only the beginning point. The most successful listicle landing page examples are constantly refined through testing and analytics. That’s why you should also follow these: 

• Monitor key metrics such as conversion rate, bounce rate, and time on page.
• Use Gem X or Shopify Analytics to run A/B tests on headlines, CTAs, or visuals.
• Collect customer feedback and identify which items resonate most on the list.

Learn more: A Complete Guide to Shopify A/B Testing

Best Practices To Build A Listicle Landing Page Successfully 

Even if you’ve studied dozens of listicle landing page examples, the key to real success lies in how well you apply best practices that align with your brand, audience, and goals. Below are proven techniques to help your listicle-style landing page convert visitors into loyal customers.

• Focus on an angle that is strongly connected to your product

Your listicle should revolve around a theme that naturally connects with your product’s benefits. If you sell eco-friendly cookware, your list might be “7 Reasons Why Sustainable Cookware Is a Must-Have choice.” This framing subtly educates while positioning your product as the solution.

When you analyze listicle landing page examples from HexClad or Jones Road Beauty, they all focus on a single, emotionally resonant angle, whether it’s performance, sustainability, or inclusivity. That focus keeps messaging consistent and persuasive throughout the entire page.

• Target top-of-funnel traffic

Listicle landing pages are particularly effective for the awareness and consideration stages of the buyer journey. Your goal isn’t to sell immediately but to educate and build customer interest. Therefore, a relatable headline like “5 Signs You’re Using the Wrong Skincare” can help you lead to a curiosity-driven hook that appeals to readers who are still exploring options effectively. 

• Arrange sections logically 

Every section should flow naturally into the next, creating a clear, story-like experience. It’s excellent to start with the hero section to grab attention, move into a short “What Is It?” explanation to set context, and then guide readers through your numbered list of core benefits.

After that, you should include social proof, comparisons, and FAQs before closing with a strong final CTA. Studying the structure of top listicle landing page examples also indicates that smooth transitions and predictable flow keep customers engaged longer and reduce their bounce rates.

• Offer tailored, engaging CTAs

Your CTAs should evolve based on reader intent. Early in the page, keep them curiosity-driven (“See Why It Works”), while mid-page CTAs can drive deeper engagement (“Shop the Set”). Finally, you can end your listicle page with a bold, action-oriented CTA that ties directly to your offer, like “Transform Your Cooking Experience Today.”

Learn more: The Ultimate Landing Page Checklist You Need To Know

Conclusion

The listicle landing page is a proven, highly effective content format that every Shopify merchant, DTC brand, and eCommerce marketer should be leveraging. By understanding the core psychological principles, including scannability, social proof, and clear structure, you can create a compelling pre-sale experience that dramatically boosts conversion rate optimization.

The 7 listicle landing page examples we explored showcase how leading brands across industries use this format to sell products and build authority and trust. By following the 6 simple steps and utilizing a powerful tool like GemPages on Shopify, you have everything you need to launch your next high-converting page and turn cold ad clicks into loyal and informed shoppers.

Visit GemPages blogs to learn more tips and tricks when designing your Shopify landing page.

Not ready to commit but still want to kick the tires?

No problem! Get started with GemPages' free plan. Explore wonderful features that can amaze for your store.

Start for free

FAQs

What is a listicle landing page?

A listicle landing page is a specialized webpage that presents product benefits, features, or related information in a numbered list format. It is designed to be highly scannable and is often used as a bridge page to warm up cold ad traffic before sending them to the final product page.

What is an example of a listicle?

A common eCommerce example is a page titled “5 Reasons Why This Product Will Change Your Life.” Each of the five points would be a short, benefit-driven section supported by a visual, culminating in a clear call-to-action to purchase the item. As a result, listicles make it easy to capture visitors’ attention, guide them through your product story, and encourage conversions.

What are the three types of landing pages?

Landing pages are classified by their key goals: lead generation landing page, click-through landing page, and squeeze page. However, marketers also leverage specialized formats like listicle landing pages, product detail pages, and pre-sell pages - blending storytelling and sales. Therefore, based on your marketing and sales needs, choose and build a proper page design.

Topics: 

Landing Pages