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There’s no need to emphasize how an alluring landing page can be your powerful weapon for lead capture and repeat purchase opportunities. In fact, the average conversion rate of a landing page is 26%, as of 2022.
The question is how can you design your own landing page that converts? In this article, we composed the most updated landing page checklist to get you off to a good start. Let’s check it out!
Stunning, high-converting landing pages share a few things in common:
The value proposition is a clear message expressing the primary value you can provide to your customers. In simpler terms, a clear value proposition sums up how your product and services can help target customers address their pain points, thus setting your brand up from competitors.
If you have yet stated your value proposition on your landing page, now it’s time. The ideal approach is to state clear-cut solutions to convince the audience to choose your brand. If your value proposition seems “too much”—too vague, too lengthy, too hypothesis, or using too advanced language, they might lose interest and leave.
The Factor Formula states its value proposition clearly in bold text on the landing page designed with GemPages
As a skincare and haircare brand, The Factor Formula knows too well the pain point their target audience is suffering: acne caused by Biotin. They emphasize the value proposition “Say Goodbye to Biotin Breakouts” clearly and boldly on the landing page to keep customers interested.
Ideally, your value proposition could be presented as a single statement, and it should be the focus of interest on your landing page. Once your value proposition is determined, carefully sprinkle it throughout the landing page to emphasize the brand message.
Many visitors land at your landing page without knowing about your brand beforehand, so a well-branded site is what you need to tell them who you are.
Your landing page is supposed to deliver a clear message of who you are, what you stand for, what your mission is, and who you serve.
How can you do that? Previously, we’ve mentioned how important it is to present a clear value proposition on your landing page, which stands for your brand value and brand identity. This plays a huge role in improving your brand perception.
Put some effort into optimizing the copywriting and page design also. For instance, implement branded colors, memorable visuals, and unique writing styles to make a lasting impression on customers' minds.
Maybe it’s the first time visitors land at your store, but a well-branded landing page helps them recognize who you are the next time they interact with you. Put your brand in the best light, so you’re ready to convert visitors any chance you have.
Swedishness uses video background to introduce their brand, using GemPages
Swedishness, a Scandinavian food brand, brings its brand closer to visitors by showing a nine-minute video telling a story of how they evolved and developed. Also, viewers can learn clearly about its mission and value thanks to the video. Such a long and professional video is not mandatory to convey your brand story, but you got the point.
The way you structure your Shopify landing page has a significant impact on how audiences digest your content.
Manipulate structural elements like headings and subheadings in a clear hierarchy for visitors to better scan through your content and quickly get key messages.
Here’re tips to put the most important information at the forefront of your customer’s view:
It’s never easy to convert visitors. One powerful technique to break the wall is to speak in a human and inspirational way. Invest the time and energy in optimizing content to make your customers feel like they’re having a conversation with a human, not a copywriter trying to sell products.
When drafting your copywriting to fulfill the landing page purpose, it might be easy to fall into boring copy and uninspired paragraphs. To avoid that, here’re some tactics you can follow to make customers feel like you are speaking with them indirectly through your landing page:
One common practice is to include detailed FAQ sections answering the most popular questions or concerns your customers may have.
Topaz includes a detailed FAQ page on their store, designed by GemPages
Let’s go one step further in your copywriting. Put yourself in the customer’s shoes to craft the copy they will actually read. They only care about what solution you can provide - to make their life more carefree and enjoyable.
Therefore, your copywriting should reflect how your brand and your product can be a great companion along their way. Deliver content that acts as a shortcut to motivation and aspiration.
Using GemPages to design its landing page, Bad Bad evokes an inspirational style for its upcoming jewelry collection
Not simply a jewelry brand, Bad Bad claims itself as the best affirmation and mindset jewelry. Their designs aim at inspiring and empowering women to pursue their dream and identity, which they promoted so well through inspirational pieces of content, campaign, and collection.
As you’re selling online, your customers can’t see, touch, try, or taste your products before making a purchase. So the only way you can tempt them to pluck off your shelves naturally is to take advantage of stunning images on the landing page.
As humans process visuals faster than they do with text, the images they see when they first land on your site matter. Captivate visitors with eye-catching visuals that align with your brand image, engage customers, and make your brand stand out.
Each industry will fall for a different visual direction. Still, there are a few rules of thumb you can take into account for choosing your landing page visuals:
Saturnbird, a GemPages client, presents eye-pleasing visuals on their landing page
If you’re building your landing pages on the Shopify platform, it’s a good idea to lean on a page builder like GemPages to elevate your landing page design. A page builder is an extension you install on the top of your theme to further customize your store pages to your exact liking.
With its user-friendly drag-and-drop interface, you can easily create custom landing page designs without the need for any technical knowledge or coding skills. Additionally, GemPages provides a wide range of pre-made templates, elements, and features, making it easier to create professional-looking landing pages that are optimized for conversion.
Recently, GemPages released two new features specialized for designing landing pages–GemMeter and Instant Landing Pages.
By streamlining the design process and providing a range of customization options, GemPages can help you create landing pages that stand out and deliver results, helping you to drive more traffic, increase conversions, and ultimately grow your business.
How to design strong and compelling CTA buttons? We have some easy-to-follow tips for you:
Yoga Strong uses high contrast black and white color to highlight the CTA button. The language is simple yet still alluring.
Customer testimonials are a powerful source to build brand credibility and persuade the target audience.
Social proof shows that there’re real customers out there who have tried your product, and they love it! You don’t need to brush it up, as customer testimonials speak for you and for your brand.
In essence, people need validation to guarantee they purchase the right solution. Your job is to handpick testimonials that resonate with them. You can display quotes speaking about your products, or how helpful your service has been in helping customers deal with their pain points.
No matter which direction you follow, make sure to display customer reviews in a trustworthy manner.
Besides customer testimonials, Cape Saltie also displays the product information and product image. Thus, they’re more likely to have a lasting impression of the product compared to reading reviews only.
As of November 2022, approximately 60% of your website traffic comes from mobile devices. Optimizing your landing page for mobile users is no longer a choice, it’s a must. It’s your job to make all Shopify landing pages work well across devices.
We’ve listed down some essential aspects you should consider when designing your landing pages for mobile devices:
Investing time in optimizing your site for search will enhance your page visibility enormously, thus driving more traffics and giving you more chances of converting prospects into customers. We have some SEO best practices for organic traffic and lead generation:
Now that you have ticked all the boxes on the landing page checklist, it's essential to test different versions of your pages before launching to optimize their performance.
A/B testing (or split testing) allows you to compare two or more versions of a landing page to measure and determine which performs better in terms of conversion rate, bounce rate, and other key metrics.
By running A/B testing, you can gain valuable insights into what elements of your page are driving conversions and make data-driven improvements to your page.
While you can do this manually by running each version of your Shopify landing page for a certain amount of time, this is far more inefficient compared to using an A/B testing app. GemPages page builder features a powerful A/B testing tool that is available on all paid plans (starting from $29/month).
No need to rely on another app for the A/B testing feature, now you create and customize multiple variants of your landing page and compare their performance right insideGemPages. GemPages simplifies the A/B testing process, so you can focus on what's important: optimizing your Shopify landing page to ensure it’s converting at the highest possible rate.
We've compiled the best landing page examples from GemPages' customers and analyzed what makes each one successful to get you inspired. We hope that you can apply these insights to your own Shopify landing page design.
Note: All examples showcase screenshots taken directly from the brand featured at the time of publishing.
Why Gabie's landing page works:
Why PeaceNest's landing page works:
Why Bangnbody's landing page works:
Your landing page determines visitors’ first impression when they come to your eCommerce store. Optimizing your landing page can help you impress your target audience, generate more leads, boost conversion, and build your brand reputation.
The landing page checklist covers all the basics you need to set your first Shopify landing page up for success. We hope that you can put these tactics into practice and see how your store will grow.
If you have yet to utilize a page builder to design your Shopify landing page, don’t hesitate to try GemPages. We promise not to let you down.