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11 Best B2C Landing Page Design Examples in 2025
Are you in search of a comprehensive article on all things landing page? Then you have come to the right place. While a landing page is known as a standalone web page that is often monofunctional, there are numerous facets that can be explored to achieve the most optimal page design. Our blog post will uncover the go-to practices of the most prominent B2C landing page design examples and how you can emulate their success. Keep reading to find out how!
What is a Landing Page?
A landing page is a web page as part of an eCommerce store that is used to lead visitors to a certain conversion goal. Unlike other pages where different sources of information can be presented at once, a landing page often has one singular purpose and minimal distractions. Promoting a seasonal deal, inviting customers to sign up for a newsletter, gathering new leads, etc., are some of the most common goals of a landing page.
More from GemPages:
Landing Page vs. Homepage: What Are The Key Differences?
The Ultimate Landing Page Checklist You Need in 2025
What Makes a B2C Landing Page?
B2C landing pages refer to the web pages that are made for Business-to-Customer brands, as opposed to B2B (business-to-business) landing pages. Because the target audience is the average online shopper, these eCommerce landing pages ought to contain particular elements to guide them toward conversion.
5 Most Important Practices in Designing a B2C Landing Page
Compelling Value Proposition
To know how to design a B2C landing page, identifying a clear and compelling value proposition is a must. Every merchant knows how landing pages work, so what do you have up your sleeve that will guarantee a visitor’s interest in completing the conversion funnel? Here is a simple trick: don’t beat around the bush. Upon landing on the page, shoppers should see a loud and clear headline, product or service highlights, and visual content to support this value proposition.
Striking Visual Elements
How we use the internet in this day and age is far different from a mere 15 years ago. The advancement of website design leads to a world of possibilities when it comes to visual elements. Instead of an image that gives buyers a general idea of a product, make the fullest use of GIFs, videos, and interactive sliders to deliver as much information as possible in an online shopping experience. Remember to exhibit the highest-quality visual elements to ensure fast loading and take advantage of emotional buying triggers.
Strategic CTA Buttons
A visual- and content-rich landing page might look incredible, but all the efforts will go to waste if you overlook this simple detail: CTA buttons. These buttons are called ‘Call-to-Action’ for a reason, as they directly take visitors to the right place that encourages conversion. On a B2C landing page interface, these small components pack a punch, as they are an unmissable link that determines the success of the page. The rules of thumb are to make them sticky, utilize contrasting (but matching!) colors, and implement A/B testing to test the frequency and placements.
More on CTA here: Effective Tips to Create Call to Action Buttons that Convert.
Conversion-Focused Design
It goes without saying that a landing page design is a conversion page design. This keyword plays an important role in how you position the layout, match the headline with the subheadline, write the product descriptions, choose to omit or include certain elements, and so on. Every move you make should point toward conversion and push visitors closer to the desired action. Apart from a cohesive layout, factors such as trust signals and urgency elements are also a godsend to boost conversion rates.
User-Friendly Experience
The best landing pages are made for the customers—the target group that you want to appeal to. A user-friendly experience refers to the shopping journey from the moment they land on your page up until the final stage of the conversion funnel. Thus, a well-thought-out B2C landing page design makes it easy to navigate, prioritizes readability and content accessibility, streamlines the checkout page, incorporates handy customer support, and more. The swifter your buyers can glide through your page, the better chance you will have of them converting.
Differences Between a B2C and B2B Landing Page Design
There are distinct differences between a typical B2C vs. a B2B landing page. Take a peek at the B2C vs. B2B landing page design comparison table below for more information.
|
B2C Landing Page |
B2B Landing Page |
|
|
Main Goal |
Drive sales and sign-ups |
Garner leads, network, schedule a demo and private consultation |
|
Target Audience |
Everyday shoppers |
Business representatives with ROI-focused intent |
|
Visual Elements |
Lifestyle and studio shots, GIFs, videos |
Whitepapers, instructional videos, charts, diagrams |
|
Design and Layout |
Visually bold, mobile- and user-friendly |
Clean, professional, information-rich |
|
Content Language |
Playful, casual, benefit-focused |
Formal, informative |
11 B2C Landing Page Design Examples that are Killing It
1. Hungry Root
Hungry Root excelled at incorporating overhead food photography into its landing page—an amazing tactic to showcase the products.
Shopify is not short of popular F&B brands that have appeared in trusty magazines, which is why the first example in our list is none other than Hungry Root—a well-loved meal kit service that offers more than just food. Reasons behind its undeniable success? Its admirable landing page is the answer. Even if one can’t already tell what the brand’s product and service are by the name, this eye-catching landing page design will tell you all about Hungry Root in a matter of seconds.
Everything from the succinct tagline, mouthwatering product images, categorized menu, and transparent pricing to a clever customer testimonial segment—these components helped create a landing page that captures Hungry Root’s spirit. By sticking to a consistent font and CTA language (Get started), the page managed to present useful information while keeping a coherent look.
2. Beefcake Swimwear
The most authentic lifestyle shots can be found on Beefcake Swimwear’s landing page, which does wonders to reinforce a positive brand image.
Looking for a swimwear brand that caters to every body shape there is? Beefcake Swimwear could become your new obsession. The brand does not align with your idea of a typical swimsuit store, and it has done a notable job at standing out via this visually focused landing page. At first glance, customers are greeted with a short but sweet headline and real-life lifestyle product photos.
This way, first-time visitors know exactly what they will get without needing to scroll down. A simplified navigation system benefits the web page, while CTA buttons help enhance conversion efficiency. For such an inclusive brand, Beefcake Swimwear hits the nail on the head with a fitting section for the business’s sustainable practices. If you are in the same niche, this landing page is among the best Shopify B2C landing page design ideas to inspire you.
3. Cocokind
4. Negative Underwear
A minimalist landing page with no shortage of visually striking photographs is the secret to achieving a higher conversion rate by Negative Underwear.
Negative Underwear does not shy away from showing the boldest, most candid product shots to emphasize their comfort and style on the models. Even if users did not plan on making a purchase, they will still be more likely to move further in the sales funnel to learn more about these products.
Furthermore, the body-positive sizing appeals to a wider range of shoppers, which can be seen right on this landing page. The minimal layout helps make the photos pop, whereas different cart actions are available for a quick checkout process. If your vibes are contemporary and subtle, take notes of Negative Underwear’s landing page design to build your own ideal version.
5. Raycon
Presenting its latest deals as the first impression on the landing page is a smart move by Raycon to grasp users’ attention.
From this screenshot alone, you know exactly what Raycon is about. The company proudly displays the current promotion on the hero banner to catch users’ eyes, then hooks them in further with high-quality visuals, undisputed trust signals, and heavy-hitting CTA buttons that can’t be missed if you try. Among the top dogs in the consumer electronics niche, Raycon will certainly impress potential buyers with this landing page, albeit not being the most well-known.
6. Dakine
Dakine neatly showcases its products in action to demonstrate their functions and character.
It is not easy to find a bad picture on Dakine’s website, as the company has done an outstanding job at focusing on authentic product photography. Being an outerwear business, its landing page is packed with adventure shots instead of basic studio photos.
Smart filtering and proper CTA buttons add to the user experience further, making it frictionless to navigate and convert. While clothing is one of, if not the most crowded niche on Shopify, brands like Dakine are aware of what to do to convey a clear value proposition to rise above the rest in the same industry.
7. YoungLA
YoungLA is a great example of how a store with an extensive product catalog does its landing page design.
You may have seen this brand appearing in many fitness influencers’ videos online, which is solid proof of its popularity. When it comes to its online store, YoungLA has definitely lived up to the hype.
The brand’s landing page has all the cream of the crop: dynamic and professional lifestyle photography, urgency-driven elements, quick-add options, and the like. By keeping the web page concise yet striking, it has succeeded at reinforcing the brand identity and driving up the conversion rates simultaneously.
8. DRMTLGY
Being in such a saturated niche like skincare, DRMTLGY knows how to set itself apart with a simple yet clever landing page.
DRMTLGY’s landing page matches its product line to a T: modern and informative. The hero image is reserved to show the most enticing deal in store—a classic tactic in B2C landing page design. A convenient skin quiz, category-based shopping, and the brand’s story are nicely placed one after another, creating a natural flow as buyers scroll down.
That said, the highlight of DRMTLGY is the rather liberal use of CTA buttons, namely the ‘Add to Cart’, ‘Earn Rewards’, ‘Learn about Us’, and especially the sticky ‘Mystery Discount’ that follows you along. As a whole, it is hard to find any flaws on this brand’s landing page.
9. Igloo
Igloo knows what its customers look for, so promoting an apt product as a part of a seasonal deal is a brilliant tactic to guide them toward conversion.
The surge of insulated cups was the talk of the town for a hot minute, and there are brands that have been and are still acing the game. Igloo is one of the most popular for all the right reasons: long-lasting products and a top-notch eCommerce store. The company’s landing page is used to advertise the latest deal for the latest holiday, alongside instant feature callouts and clever CTA elements being plastered all over the page.
Igloo is not short of items that fit your every need, so an appropriate navigation system is a must to guide customers to take the right action. Although the items possess a simple look, the company has managed to show them in their best angles via its landing page.
10. Kettle & Fire
Kettle & Fire cemented its position as one of the most successful FnB brands on Shopify, as proven by its exceptional landing page.
Another star in the FnB niche is Kettle & Fire—a brand that is dedicated to cooking up the best broths to aid your home cooking. There is an abundance of awesome features on its landing page: the inviting color palette, best-selling section, customer testimonials, recipe nook, and so on.
By breaking the copy into different segments, Kettle & Fire is still able to get the product benefits and brand message across without crowding the landing page. It is not an exaggeration to say that this example is one of the GOATs when you are learning how to design a B2C landing page.
11. Kristin Ess Hair
Showing the best angles of its haircare products is a strategic move in building a landing page that turns heads, as demonstrated by Kristin Ess Hair.
Longing for your own minimalist landing page design for B2C products? Kristin Ess Hair’s sleek landing page is a prime example to follow suit. The brand’s aesthetic is perfectly translated through this page, which is evident in the well-lit visuals, neutral color scheme, elegant font, and editorial layout.
The brand does not rely on lengthy copy to showcase its products’ benefits but leans into showing the texture and practicality through professional photographs and video. As a result, the page looks complete and eye-pleasing—important factors for an enjoyable shopping experience.
Let Your Brand Shine with an Outstanding Landing Page Design
Our curated list of the best B2C landing page designs is a great source of inspiration for you to kickstart your own. Once you are ready to build a landing page that embodies your mission, look no further than GemPages to fuel your idea. With over a decade in the biz, we are confident in our ability to create high-converting landing pages for stores in the Shopify ecosystem.
The no-code interface, a drag-and-drop editor, CRO-focused templates, and A/B testing support are some of our highlighted features that work together to materialize the landing page of your dream.
Start your journey with GemPages today: GemPages - #1 Conversion-focused Shopify Page Builder.
Key Takeaways
If there were a surefire marketing strategy that is used by almost all eCommerce merchants, landing pages would take the cake. As business owners, you don’t need to be tech-savvy to know how these standalone web pages can significantly elevate your business’s performance. Since it is crowned as such an effective medium, why not study the examples above in order to craft the perfect B2C landing page that captures your brand’s identity? Your upcoming success awaits.
FAQ about B2C Landing Page Design Examples
• Compelling Value Proposition
• Striking Visual Elements
• Strategic CTA Buttons
• Conversion-Focused Design
• User-Friendly Experience
Read up on GemPages’ exclusive A/B testing tool: Get to Know GemX: CRO & A/B Testing
