Top 10+ CRO Experts you need to follow in 2024

In an age where 71% of businesses operate online, according to Forbes (K. Hann & C. Bottorff, Top Website Statistics for 2023), Conversion Rate Optimization (CRO) has become super important for companies that want to make the most of their online presence. CRO is not just about getting visitors to your site—it's about turning them into leads, customers, and sales. That's why businesses are focusing on it to stay ahead.

As digital marketing grows more essential, many companies are making it a priority to hire CRO experts. These specialists can create a smart plan to help boost growth, improve user experience, and increase sales.

But how do you find the right expert for your business? In this blog, we’ll share the Top 10+ CRO Experts you should follow in 2024. These pros have a track record of helping businesses improve conversions and build their brands across various industries.

What is Conversion Rate Optimization (CRO)?

The main goal of CRO is to get more visitors to do what you want on your site. This could mean buying something, signing up for a newsletter, or filling out a contact form. To reach this goal, businesses look at how users behave, try out different ideas, and make changes that help improve results.

Why do you Need a CRO Expert for Business Growth?

Here are why Conversion Rate Optimization (CRO) expert can significantly enhance your business: 

Understanding User Behavior

A CRO expert digs deep into your analytics to understand exactly how users are interacting with your website. This includes tracking key metrics like bounce rates, time spent on pages, and user paths through the site. They use specialized tools, such as heat maps and session recordings, to see where users click, scroll, and pause. This detailed analysis helps identify areas that may confuse or frustrate users, such as overly complex menus, distracting elements, or unclear calls to action. 

Data-Driven Improvements

Rather than making changes based on assumptions or trends, CRO experts use data to drive decisions. They identify precise areas of your website that may be underperforming or causing visitors to leave.

For example, if they notice high cart abandonment rates, they might suggest:

• Simplifying the checkout process for ease of use
• Enhancing product descriptions to clarify value and details
• Adding trust badges and clear shipping policies

These focused adjustments are designed to improve the most critical parts of your site, addressing the real reasons visitors may need to convert into customers.

A/B Testing Strategies

CRO experts conduct rigorous testing, using methods like A/B testing, multivariate testing, and split testing to compare different versions of your website elements. 

Through testing, they can optimize key elements like:

• Headlines and product descriptions
• Calls-to-action (CTA) buttons
• Page layouts and navigation paths
• Upsell Strategies

They may also employ user feedback, surveying or interviewing users to gather insights on pain points and preferences. 

In addition to these strategies, bundling techniques, quiz funnels, and post-purchase upsells significantly enhance customer engagement and sales. GemPages Sales Funnel plays a crucial role by enabling businesses to craft customized sales funnels that seamlessly integrate these approaches.

You can also use GemX, which makes it easy to run smart tests and A/B testing. This helps businesses improve their Shopify store pages. 

With these tools, businesses can engage visitors better and turn them into customers. This complete approach makes sure that every marketing effort helps grow sales in a competitive environment.

Increased Revenue

One of the biggest advantages of CRO is its ability to boost revenue without needing additional traffic.

A CRO expert’s focus is on converting a higher percentage of your existing visitors into customers, which is more cost-effective than trying to attract more visitors. 

This improvement doesn’t just affect immediate sales—it amplifies the return on all your marketing efforts by ensuring that more of your paid and organic traffic results in revenue.

Competitive Edge

With so many options available to consumers, a streamlined, user-friendly website is a significant differentiator. A CRO expert helps your site stand out by making it easy to navigate and user-friendly, giving you a solid competitive advantage.

• Enhanced User Experience: Smooth navigation, clear information, and intuitive design keep visitors engaged and satisfied, leading to higher conversions.
• Build Brand Trust: A seamless, professional website experience not only helps attract new customers but also builds trust and encourages repeat visits.
• Improve Customer Loyalty: When customers have a positive experience, they’re more likely to return, recommend your site, and ultimately boost customer lifetime value. 

Long-Term Growth

CRO is not a one-time process; it’s a continuous journey of optimizing your site to keep up with changing customer preferences, technology trends, and market conditions. A CRO expert monitors these shifts, gathering new data and revisiting key parts of your site regularly to ensure it stays relevant. 

They also keep an eye on industry trends, adopting best practices like mobile optimization, personalization, and AI-powered recommendations to stay ahead.

This ongoing commitment to improvement makes your site adaptable and effective over the long haul, helping you maintain a strong position in the market and driving sustainable growth.

Pro tip: You can read more CRO Resources to learn the latest CRO techniques from GemPages and Our Partners. 

Top 10+ CRO Experts & Agencies to follow

1. Stef 

If you want to improve your e-commerce success, meet Stef, a top expert in Conversion Rate Optimization (CRO) and the person behind the Twitter account @crowizard_stef. With over 10,300 followers, Stef is making a big impact in online marketing.

Stef dives deep into CRO, researching and testing various methods to find what truly works. From custom bundle makers to funnels and quizzes,...etc, Stef is constantly experimenting to discover the most effective techniques for boosting conversions.

With experience working with 8- and 9-figure businesses, Stef has helped scale brands using a powerful mix of conversion rate techniques and consumer psychology insights. Stef’s work is focused on strategies that drive both conversion rates and average order values (AOV), adding up to millions in new revenue for clients.

By following Stef, you'll get valuable insights, practical tips, and proven techniques that can change how you approach e-commerce.

As a valued CRO Expert partner of GemPages—a great tool for building high-converting pages—Stef is committed to helping you create impactful pages that drive results.

Learn more: 15+ eCommerce Conversion Rate Optimization Best Practices

2. Dimi

Meet Dimi who has created over 500 landing pages for direct-to-consumer (D2C) brands generating 7 to 9 figures in revenue. Dimi specializes in crafting effective landing pages, advertorials, and listicles that drive conversions and boost sales.

Currently documenting his journey from $0 to $1 million in e-commerce, Dimi shares valuable insights and strategies that can help you scale your online business. By following him, you can learn how to create high-performing funnels that attract and convert customers effectively.

Dimi also collaborates with the GemPages team to share insights for creating a conversion-focused page builder that empowers you to create effective sales funnels, including post-purchase upsell offers to enhance your revenue.

3. Dominic | CRO 

Dominic is a leading CRO specialist at Conversion Time.io, where he and his team of eCommerce experts have collectively executed thousands of split tests across startups, established brands, and Fortune 500 subsidiaries.

Their impressive track record includes scaling over 12 brands to seven- and eight-figure annual revenues, generating tens of millions in new sales by optimizing conversion rates and average order values (AOV).

With a rich background in web design, direct response marketing, and funnel creation, Dominic leverages his expertise to help businesses maximize their online potential.

Dominic also frequently collaborates to share new ideas that enhance conversion rate optimization with GemPages. His philosophy revolves around Compound Conversion Testing, promising a guaranteed 20% increase in revenue per visitor within 90 days. If you’re looking to elevate your eCommerce game, following Dominic is a must.

4. Devansh Moudgill 

Devansh Moudgill is a CRO expert from Toronto, Canada, known for helping businesses grow their revenue by creating custom websites. He specializes in using no-code builders, making it easy for anyone to create a professional online presence. Devansh has worked with many clients, from startups to well-established companies, to improve their websites and user experiences.

Devansh has skills in CRO, web design, A/B testing, and UX/UI design. He uses A/B testing to see which website features work best, helping his clients get better results. His goal is to create websites that are not only attractive but also easy to use.

As a CRO expert with GemPages, a conversion-focused storefront builder for Shopify, Devansh Moudgill is passionate about designing websites that not only look great but also drive results. His primary goal is to boost engagement and increase conversions for his clients.

Important note: You can use GemPages to create Conversion-Focused Page Builder high-converting landing pages using its AI-powered feature, templates, or drag-and-drop visual editor. Don't miss out to grab an exclusive 20% OFF this Black Friday with GemPages today!

Devansh is committed to helping businesses succeed online. You can see his work and learn more about him on his personal website.

5. Mechelle Carpio

Mechelle Q. Carpio is the founder of Fearless Orangea and   GemPages CRO Expert, where she specializes in helping businesses thrive on Shopify. With experience launching over 200 Shopify stores, Mechelle has a proven track record in website optimization that drives results.

One of her notable achievements includes doubling the conversion rate for one of her clients, improving it from 2.36% to 4.02%. Following her optimization efforts, the brand achieved an impressive conversion rate of 10+% in 2024 and exceeded P15 million in monthly revenue. This success showcases her ability to create effective strategies that enhance online store performance.

Mechelle offers six key services designed to help you achieve your e-commerce goals:

• Shopify Store Optimization 
• Paid Ads 
• Social Media Content Creation 
• SEO Marketing
• Copywriting 
• Branding

With her strong expertise and commitment to helping businesses grow, Mechelle Q. Carpio is a trusted Shopify expert for anyone looking to enhance their online presence and drive sales.

6. Vishal Goswami 

Vishal Goswami is the CEO of Friction Studio, a leading Shopify agency that specializes in Conversion Rate Optimization (CRO), Shopify design and development, landing page design, and UI/UX services. He is thrilled to announce that Friction Studio has been recognized as one of the top 20 e-commerce agencies in 2023!

With a strong expertise in creative direction and design, Vishal and his team are dedicated to transforming visitor engagement into high-converting digital experiences that drive significant business growth. They have successfully worked with over 100 Shopify brands worldwide, including notable names like HFO, The Roo, and Solderstick, helping them elevate their direct-to-consumer (DTC) brands to the next level.

Vishal's skill set includes:

• CRO - Implementing strategies that optimize conversion rates.
• Design & Development - Creating visually appealing and functional Shopify stores.
• UI/UX Services - Ensuring an intuitive user experience that keeps visitors engaged.
• Data-Driven Strategies - Using analytics to inform decisions and improve performance.

As a GemPages CRO Expert, Vishal specializes in creating engaging sales pages that enhance conversions using GemPages. He utilizes expert templates to craft tailored solutions that resonate with target audiences and drive results.

For more insights, you can view his expert templates by using GemPage. 

7. Svapnil (Goldi) Kambale

Goldi Kambale is a seasoned Shopify Conversion Rate Optimization (CRO) expert with over 12 years of experience in designing high-performing Shopify websites. He began his career at IBM and has since made significant contributions to startups like Bizeebee and RealBlocks. 

For more than a decade, Goldi has been running Capaz Software Labs, successfully working with over 200 clients in the US and UK.

Goldi is dedicated to helping businesses double their Shopify store sales in just 3-6 months without increasing ad spend. His full-service Shopify CRO agency offers a range of services designed to optimize your e-commerce success:

• Continuous Customer Research
• Flawless Shopify Designs
• In-House Shopify Expertise
• Scientific A/B Testing for Success

As a GemPages CRO expert, he designs attractive and easy-to-use landing pages and sales funnels that help guide visitors in making purchases. By improving the entire shopping experience, he not only increases the conversion rate but also raises the average order value (AOV), helping businesses earn more money without spending extra on ads.

8. Paddy McLarnon 

Paddy McLarnon is an Irish marketing and Conversion Rate Optimization (CRO) specialist who founded his own agency after gaining experience as a freelancer and mastering various marketing skills. 

With over 10 years of experience, he has worked with more than 50 brands, focusing on CRO, development, and web services. Paddy is dedicated to driving revenue and profit growth for his clients by concentrating on holistic business optimization, rather than just improving conversion rates. His expertise includes developing websites and creating effective landing pages.

As a GemPages CRO expert, Paddy utilizes GemPages to design stunning pages that capture attention and drive sales. 

9. Connor Shelefontiuk | Ecom CRO  

Connor Shelefontiuk is an e-commerce Conversion Rate Optimization (CRO) expert dedicated to helping direct-to-consumer (DTC) brands maximize their revenue. In 2023, he successfully assisted over 30 DTC brands in capturing 21%+ more revenue from their existing traffic. With a combined experience of 15+ years in e-commerce, Connor is committed to providing high-quality experiences for every partner.

Let’s take one case study: PrimalQueen. They approached Connor with the goal of enhancing their revenue per website visitor on landing pages for greater profitability. Through their collaboration, they achieved an impressive $2 million in additional revenue by conducting eight tests, with four of those tests winning.

One notable experiment tested seven variations of Call to Action (CTA) copies, with "Unlock Your True Power" achieving a 95% confidence level in effectiveness. This powerful phrase resonated with users’ desires for self-improvement and demonstrated the importance of testing CTA language. The success of this case emphasizes that continually refining CTAs is crucial for maximizing conversion rates and overall revenue for e-commerce brands.

10. Lewis | CRO & Landing Pages

Lewis is a master in Conversion Rate Optimization (CRO) and landing page design, dedicated to doubling your Shopify store's conversion rates. He understands the importance of having a custom landing page or site redesign, especially when traffic is limited. With his expertise, Lewis creates high-converting landing pages that deliver fast and impactful results.

His services include:

• Optimized Homepages and Product Pages
• Product Imagery Optimization
• Irresistible Offer Creation
• Aesthetic Branding
• Unlimited Design Revisions

With Lewis's help, your Shopify store can see a significant boost in conversions through expertly crafted landing pages.

How to Choose the Right CRO Expert for Your Business?

Picking the right CRO (Conversion Rate Optimization) expert for your eCommerce or Shopify store is key to improving your site’s performance. 

Here’s how to make sure you find the right fit:

Expertise and Experience

Look for someone who has a solid background in your industry or niche, especially with eCommerce or Shopify. Ask about their past projects and success stories—what kind of results have they delivered for similar businesses? Someone who already understands your type of business will know how to spot problems and find opportunities to improve your conversion rates, whether it’s tweaking product pages or streamlining the checkout process.

Methodology

Ask about their approach to CRO. A good expert will have a step-by-step plan. This usually starts with analyzing your website, identifying weak points, and setting clear goals (like more sales or fewer abandoned carts). They should be using data and tools like heatmaps and customer analytics to understand what’s working and what’s not. Make sure their methods match your business goals and that they are focused on ongoing improvements, not just quick fixes.

Communication and Collaboration

Communication is key when working with a CRO expert. They should be open, clear, and easy to understand, regularly updating you on progress and results. Look for someone who can explain complex things simply and is willing to work closely with your team. Ask how often they will report back to you and how they measure success—weekly or monthly reports are typical.

Pricing and Value

While cost is important, the main focus should be on the value they bring to your business. A more experienced CRO expert may charge more upfront, but if they can increase your conversion rate and sales, they are worth the investment. Always think about the long-term benefits and how much more revenue their optimizations could bring, rather than just looking at the price tag.

Elevate Your eCommerce Game with Expert CRO

While having a lot of experience and knowledge is essential, a conversion expert or marketing agency can only succeed with the right tools. Many of these experts use GemPages, a helpful platform for making conversion-focused page builders, managing campaigns, and more.

With GemPages, take your e-commerce game to the next level. By creating a total conversion funnel and high-converting landing pages with its AI-powered feature, ready-made templates, or drag-and-drop editor, you can easily boost your conversion rates and AOV. 

Don't miss out on grabbing an exclusive 20% OFF this Black Friday with GemPages today!

Disclaimer

This list has been compiled based on the value of the insights provided by the experts. When selecting the right CRO expert or agency for your brand, it’s important to consider several factors such as budget, company culture, and workflow processes. These elements will help you assess the compatibility between you and the CRO agencies.
GemPages offers this list of CRO experts as a reference point. However, it's crucial to evaluate multiple aspects before making your final decision on collaboration. A practical approach is to request a free audit of your storefront from the CRO experts. This can provide you with valuable insights and help you make an informed choice before deciding to work together.