How To Create A High-Converting Real Estate Landing Page

Real estate landing pages may look easy to build, but getting them to convert is a different story. Many pages try to do too much, which leaves visitors confused and quick to leave. When buyers or sellers don’t know what to do next, leads are lost.

But no worries as we have this article shows how to build a high-converting real estate landing page the right way. You’ll learn which elements actually make a difference, how to structure your page for clarity, and how to use Shopify to turn traffic into real inquiries, without overcomplicating the process.

What Is A Landing Page For Real Estate?

A real estate landing page is a standalone page created with one clear goal: to convert visitors into leads. Instead of covering multiple topics like a full website, it focuses on a single action, such as scheduling a property viewing, requesting a home valuation, or downloading a neighborhood guide.

Unlike regular real estate web pages, a real estate landing page removes distractions. It typically avoids main navigation menus and unnecessary links, keeping visitors focused on a clear Call-to-Action (CTA). These pages are often used in targeted campaigns and are designed to match the message of the ad, email, or social post that brought the visitor there.

Example of a real estate landing page. Source: Redfin

Real estate landing pages are especially useful when you want to:

• Advertise a new property listing or promote an upcoming open house

• Offer a free buyer’s guide, seller checklist, or local market report

• Promote a home valuation or pricing consultation service

• Capture email sign-ups to build and nurture your contact list

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Is Landing Page for Real Estate Necessary?

Yes, a real estate landing page is necessary if your goal is to turn marketing traffic into real business outcomes. It’s not about explaining what you do; it’s about giving potential buyers or sellers a clear reason to act now.

When people arrive from ads, emails, or social posts, they are already interested in something specific. A real estate landing page capitalizes on that intent by removing uncertainty and decision fatigue. Instead of asking visitors to browse, it presents one clear offer and one logical next step.

More importantly, landing pages give you control. You decide what message visitors see, what proof supports it, and what action matters most. 

Real estate landing pages are necessary because they:

• Turn intent into action: Visitors arrive with a purpose, and the page channels that intent toward a single, high-value outcome.

• Support campaign-driven marketing: Each listing, offer, or audience can have its own page, keeping messaging precise and relevant.

• Reveal what actually works: You can measure performance at the page level, making it easier to improve results over time.

• Strengthen trust at the decision moment: Clear structure, focused content, and social proof help visitors feel confident before reaching out.

• Reduce friction in the decision process: Fewer choices mean faster decisions and higher-quality inquiries.

Must-Have Unique Factors In A Real Estate Landing Page

A high-converting real estate landing page is more functional than just a place to show property photos.

In this industry, buyers need high value, high trust, and high intent, hence, the page needs to address those expectations clearly and confidently. Below are the essential factors that make real estate landing pages work, and why each one matters.

1. Above-the-fold

The moment your page loads, visitors should instantly understand what’s being offered and why it’s worth their time. 

In real estate, above-the-fold section is meant to highlight the property, location, or service (such as home valuation or booking a viewing) right away. If the top section doesn’t capture interest immediately, visitors won’t scroll further.

2. Headline

Your headline is the anchor of the page. 

It should quickly communicate the value, for example, finding the right home, selling faster, or getting an accurate valuation. A good real estate landing page headline captures curiosity while clearly setting expectations about what happens next.

3. Copy

Real estate copy must be easy to understand and highly specific. Use simple language to explain benefits like pricing, location, size, and lifestyle advantages. 

Therefore, having clear descriptions helps visitors feel informed and confident, which is essential when decisions involve large financial commitments.

4. Offer

Even if you are using the landing page for property listing, free valuation, or consultation, the offer must feel both attractive and honest. Transparency builds trust in real estate. 

Clearly explain what visitors will receive and avoid exaggeration, and credibility matters more than hype.

5. Call-to-action (CTA)

Every real estate landing page should guide visitors toward one action. This could be booking a viewing, requesting pricing details, or submitting contact information. 

A single & high-converting CTA button keeps the experience simple and aligns the page with one conversion goal.

A strong real estate CTA. Source: Placester

6. Visuals

Visuals are a core part of any real estate landing page. Professional property photos, virtual tours, and walkthrough videos help visitors imagine themselves in the space. 

Strong visuals are the biggest supporter in selling the experience.

7. Social Proof

Trust is critical in real estate. 

Testimonials, reviews, and past client success stories help reduce hesitation and build confidence. Showing real feedback from buyers or sellers reassures visitors that they’re making the right choice.

Types of Real Estate Landing Page

Real estate landing pages come in different formats, depending on what you’re offering and who you’re trying to reach. Here are some landing page examples for real estate:

• Home search landing pages

These pages are designed for buyers who are actively exploring properties. They usually feature a search bar, filters (location, budget, property type), and a short explanation of how you help buyers find the right home. The main goal is to encourage visitors to start a search or register for personalized listings.

Home search landing pages. Source: Realtor

• “Sell my home” landing pages

Built for homeowners thinking about selling, these pages focus on the selling process. They often explain timelines, pricing strategy, and how you support sellers, with a clear CTA like “Get Selling Advice” or “See What Your Home Is Worth.”

Sell my home landing pages. Source: Unbounce

• Home valuation landing pages

This type centers around one offer: an instant home value estimate. The page typically includes a short form asking for the property address and basic details, followed by a CTA to receive the valuation. Its role is to capture seller leads early, even before they’ve decided to sell.

Home valuation landing pages. Source: Realty Crux

• House listing landing pages

Each listing page is dedicated to a single property. It usually includes photos, key details, pricing, and location information, with CTAs such as “Book a Viewing” or “Request More Details.” Everything on the page supports one goal: getting interest in that specific property.

Home listing landing pages. Source: Realty Crux

How To Create A Winning Real Estate Landing Page on Shopify

Step 1: Set One Conversion Goal for Your Shopify Real Estate Landing Page 

Every high-performing real estate landing page starts with one clearly defined conversion goal. Before you design layouts, write copy, or add images, you need to decide exactly what you want visitors to do when they land on the page.

This step matters because a landing page is not meant to do everything. Its job is to support one specific outcome, nothing more.

Ask yourself:

• Do you want visitors to book a property viewing?

• Request a home valuation?

• Download a buyer or seller guide?

• Schedule a consultation call?

Learn how to create a consultation landing page on Shopify here.

Choose one action only. That action becomes the purpose of your Shopify real estate landing page and determines how everything else on the page is structured.

When your goal is clear, decision-making becomes simple. Your headline reinforces the offer. Your copy supports the action. Your visuals guide attention. Your CTA tells visitors exactly what to do next. 

Just as importantly, a single conversion goal makes performance easy to measure. You’ll know whether your real estate landing page is working by tracking one key result, such as form submissions, bookings, or sign-ups, rather than trying to interpret scattered data.

Step 2: Create a Property-Focused, Benefit-Driven Headline

Your headline is the first thing visitors notice on a real estate landing page, and it sets the expectation for everything that follows. A strong headline should clearly state what the page offers while highlighting the benefit that matters most to buyers or sellers.

Start by anchoring your headline in real search behavior. 

Before writing, identify keywords people actively use when they’re ready to take action, such as real estate landing page, home valuation, homes for sale in [location], or book a property viewing. These keywords help your page stay relevant and discoverable.

Once you have your keywords, make sure the headline matches search intent. 

Real estate landing pages typically target people who are ready to evaluate, book, or inquire, don’t just simply do for browsing only. Your headline should reflect that readiness and focus on outcomes.

To write an effective headline:

• Choose one primary keyword and use it naturally

• Be specific about what the visitor will get

• Emphasize the result, not the process

After setting a clear base headline, enhance it with a benefit or motivation. This could be speed, ease, exclusivity, or confidence, whatever aligns best with your offer.

Examples of property-focused, benefit-driven headlines:

• Get an Instant Home Valuation for Your Property in Minutes

• Book a Private Viewing for This Modern 3-Bedroom Home

• Find Homes for Sale in [City] That Match Your Budget

• Thinking of Selling? See What Your Home Is Worth Today

“You Neighbour, Your Agent” landing page headline by Jones & Co.. Source: Zarla

Keep your headline concise and readable, ideally under 60 characters, so it works well for both SEO and on-page visibility. Avoid combining multiple messages into one line.

Step 3: Design a Distraction-Free Shopify Landing Layout

Once your goal and headline are clear, the next step is designing a layout that keeps visitors focused. For a real estate Shopify landing page, the layout should guide attention toward one action, without pulling visitors in different directions.

A distraction-free layout is especially important in real estate because visitors are making high-consideration decisions. Too many links, menus, or competing sections can slow them down or push them away.

Core principles for a distraction-free real estate landing page:

• Single conversion goal: Every section on the page should support one outcome, such as booking a viewing or requesting a home valuation.

• Minimal navigation: Remove main headers, footers, and menu links. If needed, keep only a subtle “back” option so visitors stay focused.

• Ample white space: Use spacing to reduce visual noise and highlight key content like property details and your CTA.

• Clear visual hierarchy: Make the headline, value proposition, and CTA the most visually dominant landing page elements.

At this stage, you have two main ways to build your Shopify landing page.

You can create a custom page using Shopify’s Liquid templates. This approach offers full control but requires more time and technical effort, creating templates, adding content blocks, placing forms, and connecting CTAs manually.

For most real estate teams, a faster and more flexible option is using a dedicated page builder like GemPages Shopify Landing Page Builder.

GemPages is an AI-powered, conversion-focused page builder designed for Shopify. It allows you to create real estate landing pages without code using a drag-and-drop editor, making it easy to design clean layouts that convert.

GemPages offer over 200+ CRO templates to choose from, even for Shopify real estate landing page. Source: GemPages

With GemPages, you can:

• Build landing pages, home pages, and custom layouts visually

• Start from conversion-optimized templates and adapt them for real estate offers

• Design mobile-ready, SEO-friendly pages that load fast

• Highlight key actions with built-in CRO elements like countdowns or stock indicators

• Create structured sales funnels and connect your landing page to post-action flows

By keeping the layout simple and using a tool built for conversion, your Shopify real estate landing page stays focused on what matters most, turning visitors into qualified leads.

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Step 4: Showcase Properties with High-Quality Images & Videos 

In real estate, visuals do the heavy lifting. 

High-quality images and videos help visitors visualize the property in the most realistic way. In fact, a real estate landing page without strong imagery is like an empty showroom, visitors can’t picture the space, and without that emotional connection, negatively impact the conversion, build trust, and move closer to taking action.

Because Shopify is built for eCommerce, displaying properties effectively requires a more visual-first setup, but when done right, it works extremely well for real estate landing pages.

First, high-quality visuals are essential in real estate because they shape first impressions and buying decisions almost instantly. How it works is:

• Buyers decide whether they’re interested within seconds

• Images communicate space, layout, and value faster than text

• Videos and walkthroughs reduce uncertainty before booking a viewing

Secondly, the right themes and tools make it easier to present properties in a clean, professional layout.

• Visually rich Shopify themes such as Prestige, Expanse, or Broadcast, which support large image sections, video headers, and storytelling layouts

• Shopify’s Dawn theme enhanced with video-focused sections

• Landing page builders like GemPages to create media-heavy sections (hero images, galleries, video blocks, lead capture forms) without coding

• Optional real estate widgets or apps to display listing details and manage inquiries

You can check out best Shopify apps to increase sales from your landing page here.

Use high-quality property images for home listing. Source: Formidable Forms

Once the foundation is set, how you display property visuals becomes just as important as the visuals themselves.

Thirdly, property visuals should be structured to match how buyers naturally browse listings, and especially friendly to how search engine for higher visibility:

• Choose a media-focused theme that supports large galleries and video backgrounds

• Upload professional, high-resolution images (recommended size: 2048 × 2048 px) to showcase interiors, exteriors, and key features

• Include walkthrough videos or short clips that show layout, flow, and natural lighting

• Treat each property as a Shopify “product,” using the media section to store images, videos, and 3D content

• Use descriptions or metafields to clearly display location, pricing, square footage, and standout features

Visual layout should guide attention toward your conversion goal.

• Place a strong hero image or video above the fold to capture attention immediately

• Pair visuals with a clear headline and benefit-driven copy

• Position CTAs like “Schedule a Viewing” or “Request Info” directly next to or below visual sections

• Reinforce trust with testimonials or recent client feedback placed near property imagery

Finally, optimize for performance. Compress images, avoid unnecessary media, and ensure everything loads smoothly on mobile. A fast, visually compelling real estate landing page keeps visitors engaged, and makes taking the next step feel effortless.

Step 5: Highlight Property Value with Guides, Valuations, or Offers

At this stage, your real estate landing page should clearly communicate why the property or service is worth engaging with. 

Instead of asking visitors to commit immediately, the page should lead with value, using guides, valuations, or targeted offers that feel helpful and relevant to their situation. This approach works especially well in real estate because buyers and sellers are often at different decision stages, and a value-driven offer naturally encourages the next step.

For homeowners showing early selling intent, free property valuations are especially effective. Many sellers want to understand their property’s value before making a decision, and a valuation-focused landing page taps into that curiosity while opening the door to conversation:

• Lead with a clear promise, such as a free or instant estimate

• Ask only for essential details, like property address and contact information

• Briefly explain how the valuation is generated to build confidence

For visitors who are still researching, buyer or seller guides provide value without pressure. These guides help educate prospects, establish expertise, and qualify leads at an earlier stage:

• Use a visual preview of the guide to make the offer tangible

• Highlight specific takeaways the reader will gain

• Position the guide as a practical resource rather than a sales pitch

For motivated sellers who prioritize speed or convenience, specific offers communicate value immediately. The benefit should be clear within seconds of landing on the page:

• Clearly state the core advantage, such as fast closing or no repairs

• Explain who the offer is best suited for

• Reinforce credibility with short testimonials or proof points

Learn more: How to Improve the Landing Page Conversion Rate?

Step 6: Use One Clear Call-to-Action (CTA) Button

After showing value through listings, guides, or valuations, visitors shouldn’t have to guess what to do next. A single, clear CTA removes friction and turns interest into action.

Unlike eCommerce, real estate CTAs are not about instant purchases. They guide visitors toward conversations, evaluations, or commitments that feel low-risk and purposeful. Keeping one CTA per page ensures the message stays focused and avoids decision paralysis.

The CTA should match the visitor’s intent and clearly describe the outcome. Instead of generic buttons, use action-driven language that reflects real estate behavior:

• Schedule a Viewing

• Get My Free Home Valuation

• Request Property Details

• Download the Buyer’s Guide

• Book a Free Consultation

Create strong CTA to capture lead. Source: BrandCrowd

CTA copy should start with an action verb and highlight a benefit, without overexplaining. Short, direct wording works best, especially on mobile:

• Use verbs like Get, Book, Request, See, or Find Out

• Focus on clarity and ease rather than urgency hype

• Keep CTA text concise so it’s readable at a glance

Placement is just as important as wording. The CTA should appear where visitors naturally pause and consider taking action:

• Directly below the headline and value offer

• Immediately after key property visuals or guide previews

• Near the bottom of the page for visitors who scroll

Every CTA on the page should point to the same action. Avoid adding secondary buttons that lead elsewhere, as this weakens conversion.

Finally, make sure the CTA button is visually clear and easy to interact with:

• Use a contrasting color that stands out from the layout

• Ensure the button is large enough for mobile taps

• Leave enough spacing around the CTA so it’s not crowded

When your CTA is clear, focused, and aligned with intent, your real estate landing page feels intuitive and visitors know exactly how to move forward.

Learn more about how to place your CTA on a Click-through landing page for conversion!

Step 7: Add Social Proof (Testimonials, Reviews, Past Deals)

Real estate decisions involve high value and high risk, so visitors naturally look for confirmation that others have made the same choice, and had a positive outcome. Social proof provides that reassurance without additional selling.

This works especially well in real estate because buyers and sellers rely heavily on external validation before taking action. Seeing real people, real results, and real activity makes the decision feel safer and more justified.

For most real estate landing pages, client testimonials and reviews are the most effective form of social proof. They show firsthand experiences and outcomes from people who were once in the same position as your visitors:

• Short testimonials highlighting results such as fast sales, smooth processes, or strong pricing

• Star ratings from platforms like Google or Facebook for instant credibility

• Testimonials placed near CTAs to reinforce confidence before clicking

To further strengthen trust, past deals and transaction highlights show that your business is active and experienced, not just well-reviewed:

• Recently sold or leased properties

• Simple deal summaries (location, price range, time to close)

• “Just sold” or “Recent deals” sections to signal momentum

Las, numbers help reduce perceived risk by showing consistency and scale:

• Total number of clients helped or homes sold

• Years of experience in the local market

• Clear indicators that others are choosing your service regularly

Step 8: Optimize the Landing Page for Mobile on Shopify

For a real estate landing page, mobile optimization directly affects lead volume. Most buyers and sellers browse listings, view photos, and request valuations on their phones. If the mobile experience is slow or difficult to use, visitors drop off before taking action.

Mobile optimization for real estate is less about visual polish and more about speed, tap-friendly interaction, and content prioritization. Below are the most practical areas to focus on.

Strong mobile performance starts with optimizing heavy property media. Real estate pages rely heavily on images and videos, which can slow load times if not handled properly.

• Compress property images using tools like TinyPNG before uploading to Shopify

• Keep image sizes consistent (e.g., 2048 × 2048 px) so Shopify can scale them efficiently

• Use lazy loading to load images and walkthrough videos only when they appear on screen

Reducing friction on mobile also means cutting unnecessary scripts and apps. Extra plug-ins increase load time and create layout issues.

• Minimize third-party Shopify apps running on landing pages

• Remove unused scripts, pop-ups, or tracking tools from mobile views

• Use one primary page builder (such as GemPages) instead of stacking multiple tools

Real estate landing page on mobile version. Source: INDIRAP

Because mobile users navigate with their thumbs, CTA design must support tapping, not clicking. A poorly placed button can cost conversions.

• Make CTA buttons at least 48 × 48 pixels

• Place CTAs like Schedule a Viewing or Get My Free Valuation near the middle or bottom of the screen

• Leave enough spacing between buttons to prevent accidental taps

Content framework & structure also matters. Mobile users scroll quickly, so vertical layout and information order are critical.

• Use a single-column layout for property visuals and details

• Show key information first (price, location, bedrooms, size)

• Use expandable sections for additional details like amenities or floor plans

Finally, test mobile performance continuously to ensure nothing breaks as content changes.

• Preview pages using Shopify’s mobile view and real devices

• Check mobile speed with tools like Google PageSpeed Insights

• Test CTA placement and form length to improve mobile submissions

Conclusion

Creating a real estate landing page that converts comes down to focus and clarity. 

In this article, our experts have walked you through how to define a clear goal, write headlines that match search intent, and design layouts that remove distractions rather than add them. 

Moreover, knowing the importance of present properties with strong visuals, use guides or valuations to show value, and place CTAs where visitors are ready to act. Trust-building elements and mobile optimization tie everything together, ensuring the page works across devices and decision stages.

When it’s time to build, GemPages helps turn these ideas into a live Shopify landing page, using flexible templates, drag-and-drop sections, and mobile-ready layouts designed for conversion. Try us out now!

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Frequently Asked Questions

What is a landing page and example?

A landing page is a single web page designed to drive one specific action, such as filling out a form or booking a call. An example is a real estate landing page that offers a free home valuation in exchange for a visitor’s contact details.

How to create a real estate landing page?

A real estate landing page should focus on one clear goal, highlight strong property visuals, include a clear call to action, use a short lead form, and remove distractions such as navigation menus.

How to make real estate content?

Real estate content is created by answering buyer or renter questions using clear descriptions, high-quality photos or videos, local market insights, and simple calls to action that guide visitors to contact you.

Topics: 

Landing Pages