15 Best SaaS Landing Page Design Examples & What Makes Them Convert in 2025

Compared to other eCommerce products, SaaS products or services can be more challenging to persuade customers to buy, as their costs are quite high and their value is often less tangible. Therefore, having a well-performing SaaS landing page design is crucial to communicate the benefits, showcase credibility, and guide visitors toward conversions like signups or registration.

In this article, we showcase 15 of the most compelling SaaS landing page examples, each with its own unique twist. You’ll also discover how to bring your SaaS landing page design ideas to life using robust page builders like GemPages. Let’s dive in and explore these inspiring designs!     

What is a SaaS landing page?

A SaaS landing page is a single-purpose web page designed to convert visitors into leads or customers for a specific software-as-a-service (SaaS) product. Unlike a web homepage, which offers a business overview, this page focuses on one offer, making the message highly targeted. 

Generally, SaaS landing page design aims to persuade visitors to take a specific action, such as starting a free trial, requesting a demo, or subscribing to the service. In other words, these pages are tailored to a particular audience segment to address their demands and pain points. This direct, focused approach can engage with potential customers for a long-term experience.  

Learn more: The Ultimate Landing Page Checklist You Need In 2025

Key Elements of A Great SaaS Landing Page

Most modern SaaS landing page designs are no longer just about creating something visually appealing. Brands need to invest more to deliver a conversion-focused experience that speaks directly to an audience for their unique benefits, which they can easily differentiate from others. Below are the key elements that you should consider when designing your SaaS landing page: 

1. Clear and compelling headline

Your page headline should instantly convey your product or service’s purpose and audience. Let’s answer the questions about what your SaaS does and why it matters. You should not use vague language; instead, keep every message direct, benefit-driven, relevant, and consistent. This enables a strong headline to grab visitors’ attention, build curiosity, and set a unique tone. 

2. Persuasive value proposition

A value proposition should explain how your SaaS solves a problem better than competitors. This means that you should focus more on benefits rather than features, making it easy for visitors to understand the impact on their workflow or results. Once again, these copies need to be concise, clear, and visible near the top of the SaaS landing page design for maximum effect.  

3. High-quality product visuals

Everyone is more likely to process visuals faster than text. That’s why high-quality images and videos play a crucial role in improving conversion rates on your landing pages and website. Visitors can quickly gain an in-depth understanding of the product to make informed decisions. Usually, top SaaS businesses prefer using short videos to illustrate their products immersively. 

4. Social proof and trust 

You need to establish credibility by displaying customer testimonials, case studies, star ratings, or logos of trusted brands using your SaaS. As SaaS demands a high upfront investment, these trust signals reassure visitors that previous users have achieved success with your products. Authentic, relevant, and detailed social proof can help significantly reduce customer hesitation. 

5. Strong Call-To-Actions (CTAs)

You can strategically place action-oriented CTAs across sections throughout the landing page. Some recommended verbs, such as “Start,” “Book,” “Click,” and “Try,” create urgency effectively. Additionally, CTAs should match the user’s readiness, offering options like free trials, demos, or quick sign-ups, ensuring every step in your customer journey is simple to reach for conversions.  

6. User-friendly page design

A clean, responsive layout lets visitors engage with your content seamlessly across devices. The best tip for this aspect is to limit distractions, maintain logical information flow, prioritize fast loading speeds, and promise the ease of navigation and professionalism as the product itself. 

Learn more: Common Sections of A High-Converting Landing Page

15 Best Examples for SaaS Landing Page Design Inspiration

1. Asana

Category: Project Management Tool 

Asana’s SaaS landing page design is considered one of the masterclasses that inspire us now. The hero section immediately grabs attention with a clean, branded look utilizing a soothing soft pink background. The main headline, “Workflows and Automation,” states the product’s function, driving Anasa’s benefits to potential customers, who are willing to click the “Get started” button. 

In the next section of this landing page, Asana also uses high-quality screenshots to show how users can set up their new workflows in its platform. This approach not only builds trust but also allows potential customers to understand how Asana can streamline their management quickly.

Asana's SaaS landing page design features a clean layout and clear CTAs

What to learn:

• Match your brand's color palette for a cohesive, professional feel.

• Write clear and concise copy in the hero section to quickly convey value.

• Include multiple, distinct CTAs to cater to different user intentions.

• Use high-quality images to clarify how users can set up and work with this product. 

2. Hotjar

Category: User Behavior Analytics 

The bold, red text on “discover UX issues” effectively highlights Hotjar's problem-solving aspect. Additionally, the subheadline reinforces this by discouraging reliance on support tickets alone.

Just below the hero section, the landing page displays powerful social proof with a solid number: “1.7 billion user journeys,” prominently shown alongside the top brands like Microsoft. This is essential to strengthening visitors’ trust and Hotjar’s credibility, driving more conversions.

Hotjar's landing page hero highlights "discover UX issues" in red and social proof

What to learn:

• Use color and bold text to highlight the core benefit in the headline.

• Address a specific problem directly in your page's copy.

• Showcase powerful social proof and statistics immediately below the hero section.

• Feature logos of well-known brands to build credibility and trust.

3. Airtable

Category: Database & Interface Building

Airtable grabbed visitors’ attention by displaying its value proposition through diverse visuals and clear, concise copy. Visitors also easily saw prominent CTAs like “Book Demo” in the hero section on larger screens or the top navigation bar in the image.

Headlines like “The power to create is in your hands” or “Create your first interface in minutes” clearly communicate benefits. All of these are supported by relevant visual illustrations such as images, videos, or animations.

Airtable uses diverse formats of visuals to illustrate its SaaS product benefits

What to learn:

• Use multiple CTAs to serve different user segments (new, existing, enterprise).

• Display high-quality visuals of the product to show its functionality.

• Feature a benefit-driven headline that emphasizes ease of use.

• Display navigation boxes for free documentation (e.g., demo and eBook). 

4. GemPages

Category: Landing Page Builders, Sales Funnels, and A/B Testing

GemPage’s landing page for its AI Shopify store builder is one of the best SaaS landing page design examples that you should get inspired by today. Its headline, “GemAI Transform the way you design Shopify store”, positions GemAI as a powerful solution for a Shopify store presence.

The subheading also directly addresses a core pain point for merchants: How AI saves time and effort by effortlessly converting a well-converting landing page reference into an editable layout. The “Start for free” button strongly encourages immediate action from the Shopify store owners.

GemPages' hero highlights its AI feature for easy Shopify store design apparently

Further down this landing page, GemPages experts build on a notable introduction through the “How GemAI works” section. It utilizes a short illustration with clear action images to demystify the process for all users.

This is followed by social proof, highlighting that “80,000+ sections”, which demonstrates the tool’s effectiveness and popularity in the landing page design industry. GemPages also places a "See Pricing” button to guide potential customers to its pricing plans.

What to learn:

• Lead with a headline that highlights a specific, powerful feature like AI.

• Use high-quality visuals to demonstrate the product's value clearly.

• Leverage impressive statistics as social proof to build user trust.

• Include FAQs sections to help visitors have a deeper understanding of products. 

• Offer clear CTAs for both immediate action and further information, like pricing.

• Have both the Help Center and Chat Box mini windows for instant assistance.  

Learn more: Top 5 AI Shopify Landing Page Builders You Need To Know

5. Shopify

Category: eCommerce Platforms

This SaaS landing page design targets both B2B and direct-to-consumer (DTC) audiences. Shopify used its key value proposition, “B2B and DTC, all in one place,” as the hero section’s copy with big-sized text to instantly make an impression on visitors. Similar to other brands, Shopify also displays a primary CTA, “Get in touch,” to drive proper businesses to the next step.

Shopify’s SaaS landing page design highlights its target audience with large text

On the other hand, Shopify understands the significance of social identity and brand credibility. That’s why the powerful trust signal is placed just below the hero section, highlighting “Shopify named a Leader in 2024 Forrester Wave™: Commerce Solutions for B2B." Customers can even find more information about Shopify solutions for B2B and DTC customers in the FAQs sections.  

What to learn:

• Use a clear, strong headline, CTA, and copy. 

• Incorporate visual aids to show real-world application.

• Display social proof and industry recognition.

6. Trinet

Category: HR Solutions

TriNet’s page stands out by using a lead-generation form as a central element of its landing page design for its SaaS, making it effective in capturing contact information. Moreover, TriNet features awards and badges like “Leader” and “Excellence” to reinforce its credibility effectively.

TriNet's landing page prioritizes a lead-gen form and displays credibility badges

The following sections are backed up with TriNet’s claims using solid numbers to illustrate their success and tangible value for clients. The approach of a clear lead magnet, strong social proof, and a focus on quantifiable results makes its design highly effective for its target B2B audience. 

What to learn:

• Prioritize a lead-generation form as the main conversion goal.

• Back up claims with solid numbers and data to build trust.

• Offer a valuable content asset, like a "Free Guide," to capture leads.

• Display awards and badges prominently to build immediate authority.

7. HubSpot

Category: Marketing, Sales, and Service Software

While HubSpot offers a wide range of solutions to optimize eCommerce stores and websites, this landing page focuses specifically on its Sales Software, conveyed through a direct headline. Two distinct CTAs cater to different audience intents: “Get a demo” for high-intent leads and “Get started free” for those exploring the product. Visitors can also interact with accordion-style sections: Product Description, Pricing Overview, and Features, to expand relevant SaaS details.

HubSpot offers accordion-style sections to grow visitors’ knowledge about its products

What to learn:

• Use multiple CTAs to suit different user needs.

• Employ clean visuals to demonstrate product value.

• Include accordion-style sections to provide more information about products. 

8. Miro

Category: Online Collaborative Whiteboard

Miro is also a great source of inspiration for SaaS landing page design. It creatively introduces its "Intelligent Canvas" with a large, engaging headline. Miro takes full advantage of animations and interactive recordings to improve customer experiences on this landing page. Additionally, the CTA “Watch the keynote” indicates a low-commitment entry point for visitors to learn more.

Miro’s SaaS landing page design stands out with a large “Intelligent Canvas” headline

What to learn:

• Use animations and interactive elements to demonstrate features.

• Visually represent key concepts with simple graphics.

• Offer a soft CTA like "Watch the keynote" to educate visitors.

9. OpenPhone

Category: Business Phone System

The left side of OpenPhone’s hero section provides a clear value proposition and a prominent CTA button, while the right side features a visual demonstration of the product or service. This side-by-side layout is highly effective in transforming compelling copy into how it works visually. The following sections indicate trusted partners and regions, such as the US, Canada, and North America, where OpenPhone can quickly and precisely deliver local and toll-free numbers.

OpenPhone’s hero section amazes visitors with the 2-sided layout

What to learn:

• Split the hero section to balance copy and visuals.

• Use contrasting colors for the background.

• Clarify the regions or countries that OnePhone can assist. 

• Display “Explore More” options at the bottom for further discovery. 

10. RiverSide

Category: Remote Video Recording Studio

Riverside's SaaS landing page design uses a centered, bold headline to communicate its value proposition: "Bring your content to live." This placement and large font size command attention and make the core message impossible to miss. Moreover, the hero section also leverages the power of video testimonials from users to deliver a true-to-life discovery and boost visitors ' trust.

The hero section of Riverside's page boosts visitors’ trust with testimonial videos 

What to learn:

• Make your value proposition the centerpiece. 

• Use video testimonials directly in the hero section.

• Optimize the contrasting effect between the background and elements. 

11. Canva

Category: Design Software/ Platforms

Canva experts don’t use too much text in this landing page design. It utilizes a clean, minimalist layout with high-quality visuals to reduce distraction and focus on the product experience itself. The page’s central feature is an engaging video that shows the “Sheets” tool in action. This demonstrates the key workflow of Canva Visual Suite, making it easier for users to understand. Also, Canva strategically places “Start designing today” CTA buttons at both the top and bottom.

Canva’s SaaS landing page design prioritizes immersive visuals more than text 

What to learn:

• Use a minimalist layout to focus attention.

• Employ video or animations to show the product in use.

• Repeat key CTAs to guide user action. 

• Showcase social proof with top brand logos below the hero section. 

12. Zoom

Category: Video Conferencing and Webinars

Zoom's SaaS landing page design stands out by prominently using star ratings as social proof. Star ratings are a visual representation of customer satisfaction that can effectively capture visitors' attention. Dual CTA buttons, “See pricing” and “Request a demo,” give clear next steps. This page also uses high-quality images to illustrate its USP and benefits for more interactions.

Zoom features a star rating for social proof to enhance its credibility effectively 

What to learn:

• Use star ratings as a form of social proof.

• Provide multiple CTA buttons in the hero section.

• Include a range of sections to link to other SaaS products/ features of Zoom. 

13. Figma

Category: Collaborative Design Tools 

This landing page for FigJam feels less like a corporate sales pitch and more like the product itself. The hero section is an invitation to play, with a dynamic and slightly chaotic visual that mirrors a real-life brainstorming session.

The bold "FigJam" name and confident tagline set the stage, while the embedded product preview below gives a glimpse into the collaborative chaos. Generally, the design is a fantastic blend of structured information and free-flowing creativity.

Figma's landing page has a playful design that mirrors the collaborative product itself

What to learn:

• Embrace the personality of the product itself.

• Focus on showing how this SaaS works and deliver rather than words alone.

• Blend the brand identity and a clear explanation of the product’s purpose.  

14. Poppulo

Category: Internal Communications Software

Poppulo’s hero section makes a bold, purpose-driven statement, delivering a potent mix of credibility and detail. The landing page strategically layers social proof with a strong lineup of top-tier brand logos, which is followed by notable numbers that emphasize the product’s impact. This logical flow, from the business’s promise and proof to outstanding features in the following sections, creates a persuasive narrative that draws visitors deeper into the SaaS landing page.

Poppulo offers SaaS landing page design inspiration via bold colors and strong proof

What to learn:

• Start with a bold, clear statement in the hero section.

• Showcase social proof alongside solid, relevant statistics.

• Use a consistent color palette that aligns with your brand logo. 

15. Ahrefs

Category: Marketing

The final SaaS landing page design example today is from Ahrefs for its “Keywords Explorer” product. The headline, “Find valuable keywords for any niche,” is direct and benefit-focused.

This is reinforced by a detailed subheadline that lists key features like “cluster them instantly” and “use reliable metrics.” Also, Ahrefs uses the full product screenshot as the key visual. Finally, an orange “Sign up for Ahrefs” CTA button stands out against the blue and white design.

The Ahrefs landing page hero shows Keywords Explorer with a data-rich interface 

What to learn:

• Use a data-rich visual to showcase a complex product. 

• Write a sub-headline that lists specific, valuable features. 

• Make your primary CTA stand out with a contrasting color. 

• Offer a "Watch demo" option within the visual itself. 

Mastering Your SaaS Landing Page Design Using GemPages

Why GemPages Matters for your SaaS landing page?

GemPages is one of the top-ranked landing page builders for Shopify stores. It stands out with its user-friendly, drag-and-drop editor and a library of 200+ CRO templates across industries. Everyone can start with a proven framework and customize it to match their brand’s demands.

 

Also, when working with GemPages, Shopify sellers can transform their experiences with: 

• AI-Powered Image-to-Layout: 

Users can instantly generate their desired SaaS page structure from a reference image or URL. In other words, GemPages is one of the first page builders that can offer AI SaaS landing page design quickly. Once the structure is generated, you simply fine-tune it with your own branding. 

• A/B Testing:

GemPages offers Gem X, a built-in A/B testing system. With Gem X, you can create multiple variations of your landing page, changing headlines, calls to action, images, or layouts, and test them live to see which version resonates most with your audience. This allows you to optimize every element for higher conversions, ensuring that your landing page is strategically effective.

• Sales Funnels:

GemPages Sales Funnel Builder can map, optimize, or even enhance your current checkout flow with upsell and downsell offers. From there, you can leverage Average Order Value (AOV) without discouraging the customer experience while keeping the design aligned with your brand. 

Steps to Design a High-Converting SaaS Landing Page 

• Step 1: Install the GemPages app on your Shopify store.

• Step 2: Enable GemPages in the Shopify Admin dashboard.

• Step 3: Select a proper template for your SaaS landing page.

• Step 4: Drag and drop to customize the design and use AI-Powered Image-to-Layout.

• Step 5: Use Gem X to see what works best for the SaaS landing page design and select.

• Step 6: Preview and publish.

Conclusion

A well-structured SaaS landing page design is a powerful strategic asset for leveraging sales. Most of the best landing pages offer visitors a clear, persuasive, and user-friendly presence. This is thanks to a balance of a straight layout, compelling copy, social proof, and strong visuals.  

By studying the examples above, you can uncover SaaS landing page design inspirations for your business. With GemPages, you have tools to simplify both the creation and optimization of these pages. Join the GemPages community and visit GemPages blogs today to access expert insights, proven templates, and the latest features to transform your Shopify store performance.

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