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Top 15 free Shopify apps to skyrocket your online business in 2024

GemPages Team
14 minutes read

With over 10,000 apps in the Shopify App Store, you have the world at your fingertips to supercharge your store, from killer design and streamlined management to robust conversion rates. 

And the best part? Nearly 60% of them are free-to-use. 

But with many app options available, picking the suitable ones for your store takes time and effort. That’s why we’ve curated a list of the 15 best free Shopify apps that Shopify store owners worldwide highly recommend. 

Don’t miss out on this list, as it will spice up your customers’ shopping experience, then rock your sales. 

Why your store needs Shopify apps

Shopify is the most preferred eCommerce platform due to its tremendous apps that can be seamlessly integrated into Shopify online stores. 

Expand functionality

Shopify apps allow you to extend your store's capabilities beyond the basic functionalities provided by the platform. 

For example, with each storefront's design, Shopify allows owners to create swiftly, yet its themes and templates can be restrictive. However, Shopify's page builders offer unlimited themes and enhanced customization, simplifying the process.

And for other features such as sales and marketing, payment, shipping, customer support, etc. there are always Shopify apps available out there to fulfill your needs.

Learn more: A Digital Storefront Guide For Your eCommerce Business (2024)

Enhance customer experience

Better storefronts, smarter search functionality, more secure payment methods, etc.—all those advances aim at making your customers happy. The higher customer satisfaction, the higher lead conversions.

You can easily empower your Shopify online stores with free apps that offer a personalized and streamlined shopping journey, from searching to “add to cart”, and checkout, to supporting them along the way. 

Pro tip: UI/UX, shorthand for User Interface/User Experience are indispensable companions if store owners want to improve the conversion rate of their store.

Improve efficiency and Scale up

Running an online store involves numerous tasks. Shopify offers a wide array of apps to automate and streamline these tasks, allowing you to effectively manage multiple responsibilities. 

Whether expanding into new markets or scaling up your business, Shopify's versatile apps for transactions and shipping provide essential solutions. 

Plus, as your store grows, you can seamlessly integrate new apps to meet evolving needs without fear of rebuilding, ensuring flexibility and customization from the outset.

They are free!

Around 59% of Shopify apps are free. Yes, you cost nothing for such great perks! But for those that offer a free plan for days or months, it would still be a good benefit for you to explore and give your online store a try. 


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15 best free Shopify apps to supercharge your store

Alright, now for the best part: The top free Shopify apps voted by users worldwide to supercharge your store. We’ve compiled them on the preferred list for some reasons:

  • Completely free or offer a useful free plan
  • Overall rating of 4.5 or higher on Shopify app stores
  • Excellent reviews
  • The most popular ones or new ones that offer great value 
  • Help build, manage, and grow your store.

Best for Conversions:


You're probably looking for the best free Shopify to increase sales. We highly recommend Privy. 

With an overall rating of 4.6/5 accumulated from 24,824 reviews of users worldwide, Privy is one of the best choices for conversions.

Privy helps Shopify merchants create and manage pop-ups, email and SMS campaigns, and other conversion tools, thereby growing sales and improving conversion rates. All on one platform.


Why you should use

  • Rich features to increase email lists, reduce abandoned carts, and boost conversions. 
  • Ease of use with a drag-and-drop email editor. You don’t need to be an expert!
  • More personalized and attractive pop-ups, banners, and forms for a successful email and SMS campaign. 
  • Smooth integration with popular email marketing platforms. 

Key features

  • Pop-ups, banners, and flyout design: You can create eye-catching and highly converted pop-ups, banners, and flyouts with pre-made themes and targeting options. 
  • Email marketing automation: Send after-signup and cart saver texts. Work around the clock. 
  • Integration: Privy seamlessly integrates with popular email marketing platforms, allowing you to automate email campaigns and nurture leads effectively.


Privy offers a free plan with limited features and premium plans starting at $24 per month. 


Pro tip: Another way to increase sales is to focus on upselling or cross-selling appropriately. Bundle packages with ideal prices are offers that customers cannot resist.


Here is another recommendation: Omnisend. This email and SMS marketing automation app enables you to create personalized and effective emails, landing pages, and popups to engage your customers and drive sales. 

Why you should use

  • Ease of use: It offers a drag-and-drop campaign builder and a wide range of ready-made templates.
  • Automation: You can set up automated email sequences for various customer actions, such as abandoned cart reminders, order follow-ups, and post-purchase upsells.
  • Advanced segmentation: Omnisend allows you to segment your audience based on various criteria, such as purchase history, browsing behavior, or demographic information, which leads to higher engagement and conversion rates.
  • Multichannel marketing capabilities: Omnisend also supports SMS and push notifications, which enables you to reach wider customer base. 


Key features

  • Create visually appealing and personalized emails, newsletters, and SMSs with ready-made templates. No coding knowledge required!
  • Automatically set up emails, newsletters, and global SMS campaigns. 
  • Design exit-intent popups, spin-to-win, and more signup forms to game up your email campaign.
  • Set up abandoned carts, welcome, and browse abandonment with a few clicks.


Omnisend provides a free plan with basic features and limited emails per month. Paid plans start at 16$/month.

Want to turn your store into a cash cow?
With GemPages page builder, you can create compelling store pages that wow visitors and convert them into buyers.

Best for Page Building


For any Shopify online business, having a distinctive and appealing storefront is crucial. To go beyond the limitations of Shopify's design features, Shopify merchants consider a page builder a must for a high-converting and unique storefront.

With an overall rating of 4,9 stars and thousands of excellent reviews, GemPages is a go-to choice for page builders. More than 165,000 global merchants are using this third-party app to create over 1,800,00 Shopify store pages. You will experience a truly game-changing storefront design process.


Shopify merchants leave their recommendations about GemPages on the Shopify app store.

Why you should use

Everyone can design a dream storefront: Even Shopify newcomers can effortlessly create and customize an online store with GemPages in minutes. No coding skills needed!

Build any Shopify page smarter and faster: A user-friendly drag-and-drop interface, an AI feature (Image-To-Layout), and pre-built templates make the design flow easier and smarter than ever. 

Increase conversion rates: The app offers conversion-focused elements like countdown timers, trust badges, product upsells, and customer reviews, which helps drive more sales.

A vast library of pre-designed templates: These templates are not only professional-looking but also conversion-focused, provided by GemPages’ experts.

Key features

  • Design storefront with drag-and-drop interface: There are abundant elements for you to visualize your dream stores, including text, images, videos, buttons, and product grids.
  • AI Image-to-Layout: a cutting-edge AI technology allows GemPages’ users to convert any URL or image into editable layouts, which takes your design process to new heights. 
  • Conversion-focused elements and optimization features: GemPages editor v7 offers more than 100 sales and marketing elements to seamlessly add to your storefront, making it not only eye-catching but also high-converting. 
  • Mobile responsiveness: GemPages ensures that your pages are mobile-responsive, automatically adaptable to different screen sizes and devices, providing a seamless browsing and shopping experience for your mobile customers.
  • GemPages Academy: provides valuable knowledge, expert advice, and case studies for eCommerce success.



GemPages’ free plan is available. New businesses looking to expand Shopify themes and customize their stores in their unique style can try it for free.


Best for Upsell and Cross-sell

Reconvert Upsell & Cross-sell

ReConvert Upsell & Cross-sell is a Shopify app that enables you to create post-purchase upselling and cross-selling to increase your average order value.

Why you should use it: 

  • More than 40,000 Shopify merchants have used Reconvert to increase order value and revenue.
  • Powerful toolkits to build upsell and cross-sell funnels where your customers are presented with a series of offers in a specific sequence; analytics and tracking...
  • An intuitive drag-and-drop editor.

Key features:

  • Post-purchase upselling and cross-selling capabilities
  • Customizable thank you pages with a drag-and-drop editor
  • Upsell funnels and scheduling options
  • Analytics and tracking to measure campaign performance
  • Integration with other apps and tools for enhanced functionality


ReConvert Upsell & Cross-sell offers different pricing plans based on your store's needs and the features you require. They provide a free plan with limited features. Paid plans start at $14.99 per month.  

Your landing pages could look like these
Try GemPages for free to create high-converting landing pages for any marketing campaign. No coding is required.

Best for Shipping

Hextom: Free shipping bar

88% of consumers would be more likely to place an order if they were promised free shipping. Hextom does an excellent job, as it promotes free shipping, which motivates customers to add more items to their cart and increase sales. 

Why you should use

  • An overall rating of 4,9/5, accumulated from more than 11,000 reviews from users worldwide.
  • Even non-techies can customize shipping bars that match the brand's personality while creating a seamless and visually appealing experience for customers. 
  • Diverse and high-converting bar background options

Key features

  • Free shipping offers with progressive messages
  • Customizable shipping bar design
  • Set different bars to display for different countries. 
  • A/B testing to optimize bar performance
  • Mobile-responsive design


Hextom's Free Shipping Bar offers a free plan with basic features. They also provide premium plans starting at $9.99 per month, offering additional customization options and advanced features.

Best for Customer Support

Tidio Live Chat and Customer Support

Tidio Live Chat and Customer Support is a live chat app for Shopify that allows you to communicate with your customers in real-time. 

Why you should use

  • Tidio Live Chat can answer up to 70% of customers' inquiries without human intervention.
  • Shopify merchants using Tidio Live Chat report higher conversion rates by 27%.
  • More than 400,000 businesses use his apps to accelerate growth.
  • The design customization is excellent, even in the free plan. 
  • The price is reasonable when compared to other live chat apps.
  • Powerful AI features.


Key features

  • Add live chat widget and help desk to your store in minutes to support customers in real-time.
  • Customize chat design and branding
  • Proactively approach visitors and handle missed conversations.
  • Check carts and order histories, and suggest products directly in the chat.
  • Visitor tracking and monitoring
  • Integration with various messaging platforms (Facebook Messenger, WhatsApp, etc.)


Tidio Live Chat and Customer Support offers a free plan. For premium plans, the prices start at $29 per month, offering additional features such as automation, chatbot customization, and more simultaneous chat sessions.

Best for Social Proof


Loox is a customer review and social proof app for Shopify. It helps you collect and display customer reviews with images and videos on your website, fostering trust and credibility.

Why you should use

  • Trusted by more than 100,000 Shopify merchants from over 180 countries.
  • The app has 4.9 out of 5 stars and 16,571 total reviews.
  • Built exclusively for Shopify, it works for all themes.
  • Support multiple languages.
  • 24/7 support.

Key features

  • Collect and display attractive visual ratings so you can create trust immediately.
  • Encourage consumers to promote your brand with referrals.
  • Use ratings and visual reviews to increase purchases.
  • Customize the review display


Loox has a 14-day free trial plan, and their pricing starts at $9.99 per month for up to 500 orders.

Best for Loyalty Program

Smile Loyalty and Reward

In terms of the loyalty program, we recommend Smile Loyalty and Reward as one of the greatest for making customers “smile the most.” It allows you to create and manage a loyalty program to engage and retain customers by rewarding them for their purchases, referrals, social media engagement, and other actions. 

Why you should use

  • Rating of 4,9/5 on the Shopify app store
  • Smile Loyalty and Reward has helped over 100,000 businesses boost revenue using customer loyalty.
  • It helps clients increase their repeat purchase rate by more than 10% via a loyalty program. 
  • Quick setup in minutes without the need for coding knowledge.
  • The loyalty program is meant to be simple and scalable.


A reward program created by Smile Loyalty and Reward 

Key features

  • Create the ultimate loyalty program with points, VIPs, and referrals.
  • Analytics and reporting features
  • Reward customers for reviews and promote your program with email/SMS marketing
  • Segment your customers based on their behavior and preferences, which enables you to deliver personalized rewards.


Smile Loyalty and Rewards offers a free plan with 200 monthly orders. The premium plans start at $29 per month.

Learn more: 6 Best Shopify Loyalty Apps to Boost Customer Retention


Rivo, founded in 2021, is a rising star among Loyalty and Reviews Platform, dedicated to fast-growing eCommerce merchants using Shopify. 

Why you should use

  • Rivo has a 4.9/5 rating from 1,826+ Shopify App Store reviews.
  • Merchants love the app's pop-up, loyalty, and review capabilities, which improve their marketing efforts and consumer engagement. 
  • User-friendly interface, customizable options, and seamless connection with eCommerce platforms.
  • Using Shopify's newest technology developed for 2024.
  • 24/7 live chat support.

Key features

  • Create and manage points programs that reward customers for their purchases and engagement
  • Track your rewards and loyalty programs
  • Design unique programs to earn points (doing surveys, watching Youtube videos...).
  • Social media integration
  • Customize your loyalty programs
  • 24/7 Live Chat Support.


Rivo offers a 7-day free trial for those who want to experience the app functionalities. Other plans start at $49 per month.

Best for Recurring Payment

Recharge Payment

Recharge Payments is a subscription billing and management platform designed specifically for e-commerce businesses

Why you should use

Shopify merchants love this app for:

  • Robust subscription management system and seamless Shopify integration. 
  • Flexible subscription options, recurring payments, and easy billing. 

Key features

  • Streamlined subscription experience: It allows you to easily set up and manage recurring payments, subscription plans, and customer accounts, leading to increased customer satisfaction and retention.
  • Flexible subscription options: With Recharge Payments, you have the flexibility to create and customize subscription plans that suit your business model. 
  • Analytics and Reporting


Recharge Payment has a 30-day free trial. It also has two other plans (Stardard: $99 per month, and Pro: $499 per month.)

Not ready to commit but still want to kick the tires?
No problem! Get started with GemPages' free plan. Explore wonderful features that can do wonders for your store.

Best for Dropshipping


DSers is a Shopify app designed specifically for drop-shipping businesses. It streamlines and automates various aspects of the dropshipping process, making it easier for store owners to manage their orders, suppliers, and inventory.

Why you should use

  • Efficient order management: DSers automates the order fulfillment process, including order placement with suppliers, tracking number synchronization, and order status updates.
  • Multiple supplier integration: Your Shopify store can easily connect with multiple suppliers and easily import products to your store. 
  • Bulk order processing: DSers enables you to process multiple orders in few clicks. You can set up rules to automatically split orders among different suppliers, optimizing shipping costs and delivery times.
  • Inventory synchronization: The app helps you keep track of stock levels by automatically synchronizing inventory information with your suppliers. This ensures that you don't sell products that are out of stock and helps prevent issues with overselling.

Key features

  • Find a cheaper and better supplier selling the same products
  • Find, import, and edit products. 
  • Manage multiple Shopify stores 
  • Automate order placement, tracking number synchronization and package status


With DSers’ basic plan, you can add the app into your Shopify store with no cost. 


AutoDS is a comprehensive dropshipping platform that provides automation tools and features to help streamline and optimize your dropshipping business. It allows you to automate various aspects of your product sourcing, listing, pricing, and order fulfillment processes.

Why you should use

Merchants appreciate this platform for advantages below: 

  • Save time with automated dropshipping processes, which helps you focus on other critical aspects of your business.
  • Advanced product research tools. 
  • Dropshipping Help Center and 1-to-1 chat support

Key features

  • Easy Product Import: With just a click, you can choose from millions of products to import directly into your Shopify store.
  • Product Sourcing: AutoDS enables you to source premium dropshipping products and customize them with your own branding. 
  • Automated order fulfillment: AutoDS automates the process of fulfilling dropshipping orders, ensuring your customers' orders are processed promptly and efficiently.
  • Smart Product Optimization: including images, prices, titles, and descriptions.


AutoDS has a free plan, but it’s only for people who develop for Shopify, or for software integration purposes. 

Best for Social Media Selling 


Outfy is a social media marketing and automation tool designed specifically for eCommerce businesses.

Why you should use

Merchants give this app 4.7/5 stars. Here are some killer elements that people love about this app: 

  • The automation tool simplifies social media marketing across several platforms. 
  • Its user-friendly interface, flexible templates, and thorough analytics help improve brand exposure and understanding of consumer behavior. 
  • Cost-effective, with affordable prices and a free version.

Key features

  • Social Media Promotion: Outfy helps automate your promotion on various social media platforms, including Facebook, Instagram, Pinterest, Twitter, and more. 
  • Schedule social media posting across multiple social channels with just a few clicks.
  • Product tagging and shoppable posts: Outfy enables you to tag your products in your social media posts, making it easy for your followers to directly purchase the items they are interested in. 
  • Analytics and Insights: You can track the engagement, clicks, and conversions generated from your social media campaigns to measure the marketing performance.
  • Integration with eCommerce platforms: Outfy seamlessly integrates with popular eCommerce platforms like Shopify, Etsy, WooCommerce, etc. 


Outfy offers flexible plans to cater to businesses of different sizes and needs, including free plan with limited features.

Best for Trust Badges 


Trust badges and trust-building features play a vital role in establishing credibility for your online store, boosting customer trust, and encouraging them to make buying decisions. With an overall rating of 5 stars, Avada demonstrates its leading position on the Shopify app store as a top-notch solution for trust badges and trust-building features.

Why you should use

A wide range of trust badges: including security seals, payment logos, SSL certificates, and customer reviews. 

User-friendly interface: You can quickly customize and configure the badges without the need for coding or technical expertise.


An online stores uses Avada to create their trust badges on website.

Key features

  • Create trust badges of various types, including security seals, payment logos, SSL certificates, and customer reviews.
  • Customization options for badge design and placement
  • Additional trust-building features like social proof notifications and countdown timers


Avada offers a free plan with limited features, a Pro plan starting at $16 per month, and Advanced pricing at $47 per month. The higher plans offer access to all trust badges, customization options, and advanced features. 

Best for Affiliate


Hitting 4,9 stars on the Shopify app store, UpPromote is a top referral and affiliate app that lets Shopify merchants create and manage affiliate campaigns with a variety of commission opportunities. It covers everything you need for a comprehensive affiliate program, from creating registration forms and generating affiliate links to tracking and measuring referral performance.  

Why you should use

  • Easy-to-use: You can quickly and easily set up your affiliate programs in four steps.
  • A comprehensive solution for affiliates and referrals: It provides flexible commission options, automated coupons, and affiliate links.
  • Boost customer loyalty and boost revenue with robust referral and rewards programs.
  • 24/7 live chat support

Key features

  • Create unique affiliate and referral program with diverse commission structures.
  • Customize rewards and discounts for returning customers
  • Create customizable affiliate registration form and affiliate portal
  • Motivate your brand representatives with bonuses, gifts, store credits, etc.
  • Identify and recruit the best affiliate performers
  • Manage ambassadors, influencers, converted customers, and affiliates on a robust management system


UpPromote has a free plan (14-day free trial) and higher options, with a starting price of 29,99 per month. 

Choose the right app for your business

The top 15 best free Shopify apps mentioned in this article offer a variety of features and functionalities to enhance different aspects of your online business, such as marketing, customer support, inventory management, and more. By leveraging these apps effectively, you can streamline operations, attract customers, and drive sales growth. 

Remember to consider factors like compatibility, user ratings, reviews, and ongoing support when choosing the app that aligns best with your business requirements. With the right app in place, you can unlock new opportunities and take your Shopify store to the next level.

What took you weeks, now takes minutes with GemPages
With GemPages, you can build professional and high-converting Shopify pages, from landing page, homepage, product page - or even your entire store effortlessly. No coding or design skills are required.


Is the Shopify app free?
Nearly 60% of Shopify apps on the platform are free-to-use. Some apps have free plans with limited features, while others require a monthly subscription or charge fees based on usage.
How to add an app to Shopify?
Here are some simple steps to integrate an app into your Shopify store:
1. From your Shopify admin dashboard, click on Apps on the left sidebar.

2. Find your desired app on the Shopify App Store, using the search bar.

3. On the app listing page, click on the Add app.

4. In the Shopify dashboard, hit Install app.

5. Once the app is installed, you can configure its settings and integrate it with your store.
What are the best store design apps on Shopify?
Some top page builders that are popular with Shopify merchants worldwide include GemPages, Shogun, PageFly, Out of the Sandbox, Loox, Ecomposer, etc.
Remember to evaluate your specific business needs and carefully review app features, pricing, and user reviews to select the best apps that align with your goals and budget.
What are the best Shopify apps to increase conversions?
There are numerous Shopify apps designed to boost conversions. In addition to Privy, which the author suggests, here are a few popular options: OptinMonster, Bold Upsell, Recart, etc.

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