Presell page: The ultimate conversion weapon for Shopify stores

As Shopify store owners, we all want our upcoming products or offers to reach as many customers as possible. And customers, especially those who are new to your brand, need reasons to be engaged with you. That's why we need “a middle man”, a presell page. It acts as a teaser that rocks the sales game upfront, gets the crowd curious, and ultimately drives conversions.

Understanding the presell page and its impact on the sales funnel is crucial for driving conversions. This blog post will cover comprehensive tips and strategies for a killer presell landing page that can help boost your Shopify business sales and unlock your revenue potential.

What is a presell page?

A presell page is a dedicated landing page designed to create buzz around your upcoming product releases or offers. 

It serves as an initial touch point, providing customers with relevant information about what you would offer. 

By providing valuable insights about upcoming products, it piques curiosity, generates excitement, encourages participation, and persuades potential customers to take action.

Why should you need a presell page?

Did you know that acquiring a new customer might cost up to five times more than retaining an existing one. And it takes an average of 8 touchpoints to close a deal.

While paid ads can be effective for driving traffic, they may not always lead to high conversion rates. Presell landing pages  are believed to resonate more effectively with potential leads, increasing the chances of conversion.

By offering pre-order options or capturing customer interest, you can gauge demand in advance. A targeted and personalized approach makes presell pages work well at driving cold traffic—those who haven’t been actively looking for what they’re offering.

Learn more: How to Create A Captivating Shopify Coming Soon Page (+ Examples)

Key elements for a high-converting presell page

• Compelling headline

The headline is the first thing that immediately captures the audience's interest and makes them want to learn more about what you're offering.

Start your eCommerce presell page with a strong and attention-grabbing headline. You should use power words, action verbs, and adjectives that evoke emotions and create a sense of urgency or excitement.

To spark curiosity and intrigue, pick up an outstanding benefit, solution, or secret to appear in your headlines.

Pro tip: Focus on fonts as it contributes to your store’s visual. If you want to use a font that's not included in Shopify's font library, then you can use fonts from third party solutions like GemPages.

The Maguireshoes' presell page headline makes an announcement about their restocked boosts.

• Persuasive product description

A clear and concise description on the presell page is highly effective in converting. Make your products or offers compelling by highlighting their unique features, benefits, and how they solve the customer's problem. 

A good example of a detailed product description from The Oodie,  a company that sells wearable blankets. 

Tips: Shopify page builders like GemPages make this design process a breeze with rich pre-made templates that are tailor-made for specific industries.

• Social proof

Social proof demonstrates that others have had positive experiences with your product, increasing potential customers’ confidence in making a purchase.

Customers share their stories of growing green with Pot Gang products.

Include social proof elements to build credibility and trust. This can be in the form of customer testimonials, reviews, success stories, case studies, or endorsements from industry experts or influencers. 

• Call-to-Action buttons (CTAs)

Place clear and compelling CTAs strategically throughout the presell page. Use action-oriented language that encourages visitors to take the desired action, such as "Sign up now," "Get started," or "Claim your discount."

Anecdotecandles makes it easy to add their products to your carts with “Quick Add” buttons. 

Tips: Check 14 secret tips that Shopify store owners don’t want to tell you about how to create powerful CTAs that earn you more clicks. 

Top presell page examples to inspire your Shopify stores

Hyperx

This Facebook advertisement navigated visitors toward Hyperx's presell page.

Hyperx's presell page features all the relevant and compelling offers. Their upcoming deals are visually highlighted and immediately get visitors hooked when they land on the page. Their copy is concise and targeted toward gamers by emphasizing the performance, quality, and immersive experience.
Hyperx leverages strong CTAs strategically placed throughout the page to guide users toward exploring the products further or making a purchase.

Turtle Beach

Product demonstrations make the Turtle Beach presell page shine.

Gaming is an immersive experience, and the high-quality videos aim to replicate that feeling, which can be seen on the Turtle Beach presell page.

Their high-quality videos are likely professionally produced, featuring cinematic visuals, dynamic camera angles, and engaging graphics that evoke the excitement and intensity of gaming.

There is one thing to be noted that images and videos on their presell page don't compromise page loading speed. Turtle Beach ensures that potential customers have a smooth and fast browsing experience when visiting their presell page.

Pro tip: Using sticky add to cart bar to keep your customer’s shopping flow.

Pot gang

Pot gang presells by leveraging their customers’ voices. Their presell page is like a real-life diary, telling how their customers grow fruit, vegetables, and herbs with Pot Gang boxes. This not only builds credibility and trust but also creates a sense of community and customer-centricity, ultimately encouraging potential customers to eagerly join.

Cheekbone Beauty

Cheekbone Beauty creates a buzz around their Barbie Bundle by clearly showing an attractive deal. Their presell page is not crammed with overwhelming details that could potentially disturb the customer when scrolling. Instead, they present prices and products in categories for easy search and further boost visitors' interests by leveraging testimonials.

Nectarsleep

The Nectarsleep presell page utilizes incentives to effectively attract and convert potential customers while focusing on the value and quality of their products.

The countdown timer displayed on their presell page creates a sense of urgency and encourages visitors to grab the chance. 

To build trust, NectarSleep prominently displays trust badges on their presell page. These visual cues help instill confidence in potential customers to make a purchase. 

How to create a presell page in minutes with GemPages?

While Shopify's built-in editor offers basic options for design and layout, it may have limitations when it comes to adding advanced design elements.

That's why GemPages comes into play. As a third-party app integrated into Shopify, GemPages enhances the customization capabilities of Shopify's built-in editor, allowing you to create highly conversion-focused presell pages. Just drag and drop. No coding skills required!

1. Install the GemPages app from the Shopify App Store and connect it to your Shopify store.
2. In the GemPages editor, browse through the available templates or select a blank canvas to start from scratch.

Key takeaways

A presell page serves as a powerful tool for generating anticipation and securing early commitments before a product or service launch. 

By understanding “what is a presell page” and the key elements of a winning presell page and following a strategic approach, you are equipped to create a winning one that captivates your audience, generates excitement, and drives conversions. 

If you are just getting started, we recommend customizing your own presell pages with GemPages high-converting page builder to speed up the process and ensure a professional outcome. Start creating stunning presell pages today and watch your conversions soar!

FAQs about Shopify presell page