How to Use Sales Funnel Landing Pages to Convert More Visitors [+14 Real-World Examples]

If your store attracts plenty of visitors but struggles to turn them into customers, the missing piece might be your landing pages. Sales funnel landing pages are dedicated pages designed to guide potential visitors through the varied stages of the funnel, from awareness to purchase. These funnel-specific pages are highly evaluated for being laser-focused to remove distractions.

In this guide, you’ll learn what makes them different, how to design them effectively, and explore 14 top examples of landing pages for sales funnels from brands that are excelling at conversion. By the end, you’ll have the insights, tools, and preparation to start optimizing your sales funnels.

Now, keep scrolling to discover more with our experts!   

An Overview of Sales Funnel Landing Pages

What is a landing page for sales funnels? 

Sales funnel landing pages are single-purpose destinations crafted to move a visitor exactly one qualified step forward (not lead the entire funnel flow). Therefore, you often see it for signing up for a free trial, downloading a handbook, booking a demo, joining a quiz, or making a purchase. In other words, sales funnel pages can educate, segment, qualify, compare, transact, or expand, depending on the funnel stage they support. Below are the 3 main stages you should consider:

• Top-of-Funnel (TOFU): Attracting new visitors and raising awareness

• Middle-of-Funnel (MOFU): Nurturing prospects with more detailed information

• Bottom-of-Funnel (BOFU): Converting highly qualified leads into paying customers

Learn more: Marketing Funnel vs Sales Funnel: The Complete Guide

The roles of a dedicated sales funnel landing page design

An optimized sales funnel landing page design is crucial to transforming your performance with: 

1. More sales 

When you build a landing page, you aim to remove the “paradox of choice” by minimizing distractions like unrelated links or too many offers. Instead, you should align every element, from headline to imagery, with the visitor’s intent to guide the visitor toward one specific action.

2. More leads

Lead generation is the backbone of marketing funnel metrics. That’s why sales funnel landing pages are well-structured to capture essential data, such as email addresses, preferences, or purchase intent, effectively. This can build a pipeline of warm leads to nurture future campaigns. 

3. More money

Not only for boosted conversion rates, a well-optimized landing page can improve your overall marketing efficiency. When your ads and content send traffic to a hyper-relevant landing page, your cost per acquisition (CPA) drops while your average order value (AOV) might increase. Typically, to attain these results, marketers use upsell, cross-sell opportunities, and A/B testing.  

Learn more: Master the Art of Conversion: Building the Ultimate Landing Page Funnel

How to Use Sales Funnel Landing Pages: Stages for Success

Having an in-depth understanding of 3 stages is key to implementing an effective sales funnel strategy. Each stage requires a distinct approach and varied types of landing pages to succeed. That’s why we have embraced detailed tables so that you can get inspired to prepare the best. 

Top-of-Funnel (TOFU)

Middle-of-Funnel (MOFU)

Bottom-of-Funnel (BOFU)

14 Best Examples of Sales Funnel Landing Pages to Inspire

TOFU

#1. Imalent

Advertorial landing pages combine advertisements and editorials to help the audience clarify their current problems before suggesting possible solutions to them, including your products. You can find these sales funnel landing pages on social media search or websites as PPC ads.

Imalent uses advertorial landing pages for valuable insights and drives sales with trust

Understanding that, Imalent created a well-structured landing page that looks like a genuine blog post, filled with expert tips and details about using flashlights in different scenarios. Visitors can also find pop-ups of Imalent products or the review tab to preview products and feedback.

This builds visitors' trust and brand authority while driving good traffic to product pages. Notably, Imalent saw a 600% increase in conversions and secured consistent growth during 24 months.  

What we love most:

• Native blog integration that doesn’t feel pushy

• Clear product tie-ins with contextual CTAs

• The content feels like an objective review to make visitors more receptive to the product 

• Optimized, clean layout built for SEO and conversions. 

#2. Tutti Kids

A quiz landing page is highly effective in creating accurate buyer personas and personalizing your sales funnel campaigns in the future. Markers will offer tailored questions to the audience.

Tutti Kids aims to deliver personalized experiences thanks to a quiz landing page

Tutti Kids delivered the quiz by asking simple questions about the visitor’s child, their age, daily activities, and dietary demands. This made the quiz feel more personal and fun, not like a sales pitch. After clicking the “Start” CTA button, users were directed to the next steps with a clear journey (estimated by percentage) so that they could know how long the quiz might take them. 

What we love most:

• Action-oriented headlines and copy for the sales funnel landing page hero

• A step-by-step journey with simple questions for essential information

• The quiz results, delivered via email, are a powerful lead-nurturing tool. 

Learn more: How Tutti Kids Grew AOV by 11.7% with GemPages Sales Funnel Feature

#3. HubSpot

A squeeze landing page is a web page designed to "squeeze" a visitor's contact information with a focused offer. HubSpot, for its “SEO Starter Pack” page, is a masterclass in this case. The page has minimal text and a clear headline that immediately conveys the value proposition.

HubSpot includes notable proof in the hero banner of its landing page sales funnel

Also, the CTA “Download for free” button and a proof “Join thousands of professionals using this resource” make the offer feel more irresistible. This effectively supports HubSpot in leading visitors to a single action: submitting their details with a simple form to access the free resource.  

What we love most:

• The headline is direct and benefit-oriented, leaving no doubt about what to receive.

• The simple design with no external links keeps the visitor focused on the single CTA.

• A social proof with solid numbers, “thousands” to capture visitors’ attention.  

#4. Learn Why We Buy

This landing page is used to build your newsletter’s subscriber list; however, it is often ignored on your website. Therefore, to address this problem, you should include the shared information to help visitors understand why they should subscribe to your website/ the value of subscription.

Learn Why We Buy focuses on a strong value proposition and social proof.

The landing page features a minimalist, dark background with bold yellow and blue highlights that draw attention to the key messaging. A prominent headline, "Discover why people buy so you can get more customers," clearly states the primary benefit. The page is also anchored by a single email field and a strong call-to-action button, which includes a specific social proof metric.

What we love most:

• Well-crafted headline and sub-headlines, speaking directly to the biggest aspirations 

• Strong social proof from the subscriber count to the “Forbes” endorsement

• A single email field and a prominent CTA button for a frictionless conversion path. 

#5. SamSung

A pre-launch landing page is designed to build excitement and capture interest for an upcoming product or service. Samsung's example not only teases new products with high-quality video but also acts as a full showcase for their latest innovations, which drives various engagement goals.

Samsung's landing page is a full hub for hype, product teasers, and app downloads.

This sales funnel landing page features a sleek, modern aesthetic with a dark background that makes the vibrant, illuminated visuals pop. It includes a teaser video, clear sections for a loyalty program, “New Galaxy Club”, and a push for app downloads with a scannable QR code image. The main section focuses on “Galaxy AI”, using a collection of concise headlines and video previews to demonstrate unique, advanced features in an engaging and digestible performance. 

What we love most:

• A hub for product teasers, hype, app downloads, and loyalty programs

• Short, dynamic video snippets to display features like Galaxy AI for more engagement

• Clear, benefit-driven headlines across sections for easy value recognition

• A part of a larger sales funnel, guiding visitors to multiple brand touchpoints.

MOFU

#6. Klaviyo

A demo landing page is used to persuade potential customers to book a live demonstration of a product. Klaviyo's page has a great CTA, designed to move potential visitors from consideration to registration decision by displaying the value of their platform before asking for a commitment.

Klaviyo uses a clear two-column layout for the value proposition and the form.

Klaviyou uses a clean, two-column layout that effectively separates the value proposition from the lead generation form. On the left side, a compelling headline, "Get a free Klaviyo demo," is supported by benefit-driven bullet points that highlight the platform's key features. The right side is a form, titled "Tell us about your brand," strategically designed to gather audience information. 

What we love most: 

• The clear, benefit-driven headline and supporting copy

• A visual flowchart used to demonstrate the product’s functionality effectively

• A strategic, multi-field form that helps qualify leads

• The logical separation of the value proposition from the conversion form.

#7. Shopify

A free trial landing page offers a risk-free way for customers to test out your product or service. In this case, we mention the Shopify Trial landing page as the most successful example today.

Shopify's free trial landing page uses a specific, low-cost offer to drive sign-ups

The headline "Start for free, then enjoy £1/month for 3 months" is a potent and specific offer that easily grabs attention. This is followed by a reassuring sub-headline: "No commitment, cancel any time." The page features a single email input field and a prominent "Start free trial" button.

Moreover, the logos of established brands like Gymshark are referred to as strong social proof. This landing page is truly excellent in both the layout and copy to drive registration conversions. 

What we love most:

• The specific, low-cost offer that makes the decision to start incredibly easy

• The use of copy that directly addresses and overcomes common user objections

• A frictionless sign-up process that requires only an email address and no credit card

• Powerful visual social proof from recognizable brand logos.

#8. H&M

A splash landing page acts as a gateway to a site, often used to segment visitors by language, region, or age. H&M's page is a masterclass in functional design, ensuring users are directed to the most relevant version from the first click, a crucial step in a global landing page sales funnel.

H&M's splash landing page focuses on country selection for a streamlined journey.

The H&M logo is centered at the top, and the page is divided into clear columns by region, including "AFRICA," "EUROPE," and "NORTH AND SOUTH AMERICA." Within each column are countries, making it global, stripping away marketing clutter to focus on selecting a country. From that, H&M reduces user confusion and streamlines their shopping journey on the website. 

What we love most:

• The intentional simplicity and lack of distractions

• Available segments of the audience at the very beginning of the customer journey

• The design with instant localization to boost the user experience for a global audience.

#9. SEMRUSH

A lead magnet page provides a valuable piece of content, like a guide or a template kit, in exchange for a visitor’s information. SEMRUSH’s page for their "Content Marketing Starter Kit" is a prime sales funnel landing page example that qualifies leads by showcasing the offer value.

SEMRUSH's lead magnet page uses multiple CTA buttons to remind visitors

It strategically uses three distinct "Download now" call-to-action buttons to guide the visitor. One is at the top of the page, a second appears next to a detailed "What's inside" section, which lists the contents of the kit in detail, and a third is placed below the multi-field form to help gather essential information like organization size, name, email, and industry, for lead qualification. Moreover, the page features a high-contrast design to capture the visitor’s attention effortlessly. 

What we love most:

• The strategic use of multiple "Download now" CTA buttons throughout the page.

• The detailed "What's inside" section clearly outlines the value of the offer.

• The multi-field form helps SEMRUSH effectively qualify new leads.

• The comprehensive and persuasive design builds trust with the user.

#10. Google

A webinar landing page is designed to promote and get registrations for an online event, which is effective in building immense credibility by offering valuable educational content from experts. Let’s take a look at how Google comes up with its “TechByte: Cloud roadmap series” web page.

Google’s page leverages professional speakers and a clear agenda to build trust

This Google landing page clearly outlines the session's content and target audience. Additionally, it prominently features the speakers' bios and professional titles, lending instant authority and trust to the content. Google even displays both an on-demand session and a live chat with experts, catering to varied visitor preferences so that they feel supported in registering. In short, the design is intentional and concise, with every element serving to drive conversions.  

What we love most:

• The use of high-profile, professional speakers adds significant social proof

• The combination of on-demand and live content appeals to a broader audience

• The clear agenda format outlines the value of the session for attendees.

#11. GemPages

A lead generation landing page is used to capture a visitor’s information through a valuable resource or tool. The GemPages “Image to Layout” webpage is known as a powerful example of this sales funnel landing page type that successfully persuades visitors to register for its GemAI. 

The GemPages page features a clean, modern design with a clear problem-solution headline: "GemAI: Transform the way you design Shopify Store." Following this section is the three-step visual guide on how the “Image to Layout” feature works, which demystifies a complex process.

GemPages' lead generation page demonstrates Gem AI with a clear, visual layout

Additionally, the page is heavily supported by social proof, including a direct quote from a satisfied customer and a strong data point stating that "80,000+ sections generated monthly with GemAI." This design is entirely focused on demonstrating the value and ease of using GemPages' AI, effectively directing visitors to try the product with the “Start for free” CTA button. 

What we love most:

• The clear, problem-solving headline with bold, highlighted, and large typography

• The simple, three-step guide to using the GemAI tool with high-quality visuals

• The inclusion of a specific customer testimonial

• A powerful data point that showcases the tool's popularity and effectiveness

• The grid of generated layouts provides a visual proof of concept. 

BOFU

#12. AhaSlides

A comparison landing page directly pits a product against its competitors, making a strong case for its unique advantages. AhaSlides uses a full comparison hub as a final point of persuasion, proving its value at a critical point when looking at the others, like Mentimeter, Kahoot, or Slido.

AhaSlides' comparison page uses a visual table to make it stand out from competitors

This sales funnel landing page design features a bold video section with the confident headline “Why AhaSlides Wins The Rest.” This is complemented by a detailed, interactive comparison table that allows users to switch between feature categories, such as "Pricing" and "Quizzes." The table is highly visual, with checkmarks and crosses showing feature availability across AhaSlides and its competitors, which is great for making a compelling argument for the product. 

What we love most:

• The direct comparison addresses the final stage of a customer's decision-making

• The use of a clear, visual table makes feature comparison effortless

• The combination of a high-impact video with a data-rich table appeals to different users.

#13. Draw Lucy

A sales landing page is more dedicated and longer than a sales page, where you can convert visitors into shoppers with compelling copy and visuals, as well as complete product storytelling. It is also the most essential web page of a bottom-of-funnel sales funnel landing pages strategy.

Draw Lucy provides a complete product story with high-quality photos and video.

The Draw Lucy page displays the product with high-quality photos and a video demonstration. Key pricing and a star rating with a specific number of reviews are positioned near a clear "ADD TO CART" button. The page also has long-form copy with bullet points for potential questions, feedback with both images and texts, and the “Join Club LUCY” section to grow the email list.  

What we love most:

• The combination of professional images, a product video, and detailed text

• The use of star ratings and a specific review count

• A CTA section to “Join Club LUCY” with an email required to grow the email list 

• The long-form copy that anticipates and answers a buyer's every question.

#14. Burga

A payment landing page simplifies the final purchase step, focusing on security and a seamless checkout experience. Burga’s page is a highly optimized payment sales funnel landing page design that facilitates a purchase and leverages psychological triggers to maximize order value.

Burga's payment landing page encourages conversions by using a countdown timer

This landing page features a clean, two-column layout, separating the input fields from the order summary. A precise timer (Your cart expires in [xx minutes]) at the top creates urgency, while a progress bar shows how close the user is to earning free delivery. The page also includes an upsell section, prompting visitors to add more items to their cart before finalizing the purchase.

What we love most:

• The use of an expiration timer creates a sense of urgency and drives conversion.

• The placement of an upsell and a free delivery progress bar to increase AOV

• The 2-column, focused design streamlines the checkout process and minimizes friction.

4 Best Practices to Optimize Your Sales Funnel Landing Page

Creating and optimizing sales funnel landing pages is a continuous process. To ensure your landing pages are converting at their highest potential, don’t miss the proven practices below.

1. Clarify your goal with a tailored landing page type

Every landing page for a sales funnel should have a single objective. Before you begin building, define what that goal is: Are you trying to generate a lead? Drive a sale/ order? Get a sign-up? Your answer will identify the type of page you need to build and the elements it should contain.

2. Ensure a well-structured layout

A great landing page is easy to read and digest. That’s why you should ensure a clear visual hierarchy with prominent headlines, subheadings, and bullet points. Don’t forget to incorporate high-quality, relevant images and videos to break up text and make your page more engaging. Consequently, you can minimize friction and guide the visitor naturally toward the CTA buttons. 

3. Make your page personalized and unique

People are more likely to engage with content that feels relevant to them. It’s recommended to use dynamic content to personalize your page for various segments of your target audience. Otherwise, you can have a quiz landing page to tailor proper products, like how Tutti Kids does. Furthermore, reference how they got to your page (e.g., from a specific ad or email campaign) to create a seamless experience. The more personal the page feels, the higher the conversions.

4. A/B testing and refining it

The only way to know what truly works is to test it. A/B testing allows you to compare different versions of your landing pages to see which one performs better. Let’s test everything from headlines and copy to button colors and form fields. Then, you should take advantage of these data-driven insights to refine your pages and improve performance continuously if necessary.

How To Create Landing Pages for Sales Funnels in Shopify

You can use the Shopify editor to create a new landing page for a sales funnel from scratch. However, this seems challenging and takes time to start, especially for beginners. That’s when influential landing page builders like GemPages can support your process and needs effectively. 

GemPages is the #1 Shopify page builder, offering an all-in-one solution for designing and optimizing your website. With its drag-and-drop editor, 200+ CRO-ready templates, and AI-powered Image-to-Layout feature, you can build high-converting landing pages without code. 

Beyond design flexibility, GemPages also gives you advanced functions to optimize and scale the sales results: Gem X for A/B testing and Sales Funnel Builder to map out entire funnel flows. This makes it a conversion powerhouse that helps enhance engagement for higher conversions.

Below is our step-by-step tutorial to create a great sales funnel landing page using GemPages:   

Step 1: Install and Set Up GemPages

In the Shopify App Store, search for GemPages and select it on the suggestion tab.

Search GemPages in the Search bar of the Shopify App Store

Then click Install to navigate to the Shopify Admin Dashboard to allow for accessing.

Click Install to add GemPages to your Shopify Admin Dashboard

Once installed, open the GemPages tab to start your landing page design. 

Step 2: Select a Proper Sales Funnel Landing Page Template 

In the Pages section, select Landing and click the Add Landing Page button.

Click the Add Landing Page button to open the Choose Use Case section

Next, select how to design your landing page:

1. Click Start from scratch.

2. Click on any sales funnel landing page template → customize it.

3. Click one of the first 2 options → use the AI-powered Image-to-Layout → customize it.

Select a proper method to design your landing page

Step 3: Customize your Landing Page

In your GemPages Editor, personalize it with your brand assets:

• Have placeholder text with your copy and headlines

• Upload images, visuals, or videos

• Adjust fonts, colors, and button styles to align with your brand

• Add trust signals like customer reviews, security badges, and money-back guarantees. 

After that, utilize CRO-focused elements and settings to enhance conversion opportunities. 

Pro Tip: If you already have a design mockup that you prefer or are inspired by, let’s use GemAI’s Image-to-Layout feature to create a landing page from your reference design instantly.

Learn more: Mastering GemPages' AI Feature: Image-to-Layout

Step 4: Preview and Publish 

Click the Preview Page icon to see how your landing page looks on desktop and mobile.

Click Preview Page icon to check the landing page presence across devices

Then, test all links, forms, and CTAs to ensure the funnel works correctly.

Finally, click the Publish button to make your landing page live. 

Conclusion

Sales funnel landing pages are more than sales website pages; they are the strategic backbone of a successful digital marketing strategy. By building a deliberate, stage-by-stage journey, you can guide your audience from their first moment of awareness to a final, successful conversion. The 14 well-performing examples and best practices outlined in this article have provided a roadmap for creating pages that not only look dedicated but also help drive measurable results. 

Visit GemPages blogs to learn more about how to optimize your Shopify store’s performance!

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