GemPages vs Zipify: Which Is the Better Option?

GemPages vs Zipify are top-rated page builders for Shopify stores, helping merchants build high-converting pages with minimal technical skills. However, it’s hard to choose the best fit. That’s why we created this blog to highlight their core differences in terms of design flexibility, optimization depth, scalability, pricing, customer support, and ultimately, the overall conclusion.

Right now, keep scrolling to discover everything with us! 

An Overview of GemPages and Zipify

Both GemPages vs Zipify serve similar functions, such as enabling the ability to design an online store presence, integrating with the Shopify dashboard for smooth workflows, and more. Before moving forward into an in-depth comparison, let’s take a look at an overview of both. 

The search volume of GemPages vs Zipify on Google worldwide

Over the past five years, GemPages has surpassed Zipify in popularity, most notably in 2025, when its peak search interest was four times higher than Zipify's. This indicates stronger brand awareness and market adoption of GemPages, positioning it as a top-of-mind choice for sellers.

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What is GemPages?

Launched in 2016, GemPages Shopify Landing Page Builder has been one of the best Shopify page builders, earning a 4.9/5.0 rating (over 3,200 reviews). It impresses its customers with robust functions, a range of CRO templates, a user-friendly interface, and excellent support. Recently, GemPages has enabled AI-powered ecosystems to streamline the design process. 

GemPages is the #1 landing page builder on Shopify, rated at 4.9/5.0

Remarkably, GemPages receives over 3,100 five-star reviews from honest Shopify merchants. “Great customer service. The chat feature is easy to use, and their team is super responsive and helpful! I have a brand doing $2M+ a year and growing, and Gempages is essential.”, commented Cypher Pickleball in the US. 

Pros 

• #1 landing page builder for Shopify and industry-leading design flexibility 

• Stay highly compatible with the Shopify versions 

• Extensive templates for niches, web pages, and seasonal campaigns

• Enable fast iteration for marketers without developer support

• Work well with Gem X for Shopify A/B testing to improve conversion rates

• Have high mobile responsiveness for a smooth discovery for first mobile shoppers 

• Excellent value compared to enterprise-level landing tools

• Detailed reports and analytics to offer Shopify users actionable insights for refinement

• Offer innovative, trend-leading functions, such as Gem AI, Sales Funnels, etc. 

Cons

• The high level of flexibility may overwhelm users during initial setup

• Stores with too many third-party widgets may require users to dedicate optimization

What is Zipify

Rated at 4.6/5.0 with over 390 reviews, Zipify Landing Page Builder is also a notable name in the Shopify App Store, alongside Zipify OneClickUpsell, creating a well-performing combination. This app stands out with its AI-powered features and direct-response marketing templates. Yet, some people have complained about its services and the overwhelming setup for beginners. 

Zipify offers both Zipify Landing Page Builder and Zipify OneClickUpsell

“I've been very frustrated with this app. Lots of work setting up integrations and getting it up and running; however, it still does not work correctly.”, commented Biowarrior Nutrition in the US.  

Pros

• Templates designed from proven, real-world eCommerce campaigns

• Built with a strong emphasis on promotions, upsells, and direct-response sales funnels

• Best suited for marketers running paid advertising and conversion-focused campaigns

• Actionable analytics to help optimize sales funnels and improve revenue performance

Cons 

• Offers less design flexibility compared to general-purpose builders like GemPages

• Its funnel-first structure can feel limiting for broader, full-store design needs

• Unlimited pages and advanced testing features are only available on higher-tier plans

• Not well-suited for highly customized brand layouts or distinctive visual experiences

GemPages vs Zipify: Comparing 7 Outstanding Features

This section outlines the key differences between GemPage vs Zipify, enabling you to determine the best fit for your business needs. Let’s start with a quick comparison table from our experts!

#1. Pricing Plans

GemPage pricing

GemPages offers four pricing plans to cater to a range of needs, from startups to enterprises. 

• Free 

• Build ($29/month)

• Optimize ($59/month)

• Enterprise ($199/month)

GemPages pricing

GemPages’ pricing reflects its positioning as a premium, conversion-focused page builder rather than a simple design tool. While it is not the cheapest option on the market, the cost is justified by the depth of functionality, including advanced customization, CRO features, and performance optimization. GemPages communicates its value for high-volume and enterprise-level firms (Shopify Plus stores), reinforcing its focus on long-term scalability and professional support.

Notably, GemPages has a strong commitment to “100% Satisfied and Cancel Anytime” and “30-Day Money Back Guarantee”. As a result, customers feel more confident when working with this app. Finally, every plan includes a Sales Funnel to enable Shopify post-purchase upsell.  

Zipify pricing 

Compared to GemPages, Zipify only has three pricing tiers designed to satisfy diverse needs: 

• Starter ($19/month)

• Basic ($39/month)

• Advanced ($99/month)

Zipify offers more budget-friendly pricing, making it an attractive option for early-stage sellers. While it provides a free plan, this choice is only available for development and partner stores. Instead, users can participate in a 14-day free trial to experience and discover its functionalities. 

Zipify pricing

However, as businesses scale, the pricing advantage becomes less compelling due to the relatively limited expansion of features and flexibility. While Zipify delivers solid value for basic marketing needs, its pricing does not fully align with the expectations of merchants requiring advanced customization, deeper optimization tools, or enterprise-level reliability and support.

Verdict: 

It’s a tie for GemPages vs Zipify pricing. While Zipify offers far more affordable prices and a free trial for paid plans, GemPages stands out with its tailored pricing for every business size, more advanced features, and a free plan that includes essential functions to enable a dedicated page. 

#2. Design Editor and Customizable Themes 

GemPages

“Its powerful features and user-friendly interface have helped me create professional webpages effortlessly.”, says Teodor Dimitrov. GemPages is rated for its smooth, drag-and-drop editor, making it accessible to everyone, from beginners to professionals. Additionally, developers stay updated on user concerns to enhance the app’s navigation, as seen in version GemPages 7.0. 

GemPages has an extensive library of CRO templates

Besides the intuitive interface, GemPages offers a broad range of pre-built templates, allowing customers to use them instantly and customize them to match their branding identity effortlessly. Here are the benefits you can gain from GemPages to enhance your Shopify store's presence. 

• Up to 100 theme sections across niches and industries

• 400 CRO sections to boost SEO scores and conversions

• Up to 200 rewrites/month from AI Content Generator

• AI-powered Image to Layout to enable a desirable store in a snap

• Support all page types: Home, Product, Landing, Advertorial, Collection, and more. 

• (Coming Soon) AI Section and Page Generator to maximize user design experiences. 

Due to the numerous AI-powered features built into the GemPages editor, many users also consider GemPages one of the must-try AI Shopify store builders. Instead of performing everything on your own, you can take full advantage of this aspect to save time and effort. 

Learn more: Gem CRO Solutions: Maximize Conversion To Your Digital Success

Zipify

Zipify is also highly evaluated for its user-friendly interface dashboard. However, this app does not offer as many templates as GemPages does, with only six to drive traffic and conversions. This makes it challenging to be used for different niches and takes a lot of time to customize. 

Zipify features six pre-built themes, ranging from product pages to sales campaigns

Similar to GemPages, Zipify has an AI copywriter to help generate high-converting texts quickly. Additionally, its themes are highly mobile-responsive so that Shopify store owners can enable a smooth shopping journey across devices, a non-negotiable aspect of eCommerce UX today. 

Verdict: 

From the comparison aspect of GemPages vs. Zipify, GemPages clearly wins over Zipify. While both provide an intuitive design tool, GemPages captures more users’ attention with diversified pre-built themes and sections, as well as AI functions for images, content, and even layouts.   

Learn more: eCommerce UI: Top Tips to Boost Your Conversion Rates

#3. Performance Optimization and Analytics

GemPages

GemPages developers enable lazy loading technology, code optimization, image auto-resizing, and even headless page support that is fully compatible with Shopify Hydrogen and Oxygen. From that, you can completely maintain fast load times even when building visually rich pages. 

GemPages also integrates seamlessly with Google Analytics, Meta Pixel, and other tracking tools, providing users with access to conversion-focused analytics without custom development. The dashboard highlights page speed indicators, landing page bounce rates, and engagement metrics, making it easier to understand how design choices impact conversions across devices. 

Another striking point is that GemPages has a tight integration with Gem X: CRO & A/B testing, a purpose-built optimization tool for Shopify merchants. Gem X enables data-driven tests to: 

• A/B test landing page elements to identify the highest-converting versions

• Compare default Shopify product pages with custom-built pages

• Route traffic intelligently for accurate and reliable test results

• Analyze user journeys with advanced funnel analytics

Together, GemPages and Gem X form an optimization stack that boosts overall performance. 

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Zipify

Zipify also utilizes advanced loading techniques, including automatic image optimization, lazy loading, and content delivery networks (CDN), to enhance Shopify loading speed. Its analytics capabilities are available through integrations with Shopify, Google Analytics, and Zipify’s own Split Testing tool. However, there is a specific limit of split tests across plans, and merchants still need to rely on separate A/B marketing or CRO tests to identify their store performance issues. 

Zipify has a built-in analytics dashboard to transform your store optimization

Verdict: 

Both platforms offer essential features to enable well-performing stores for Shopify businesses. However, if we had to pick one, GemPages would stand out thanks to its excellent headless page support, tailored to the Shopify ecosystem, which achieves a 2x faster loading speed.  

#4. Smart Optimization Assistance 

GemPages

One of GemPages’ standout advantages is its intelligent optimization system, called GemMeter. It acts as a real-time diagnostic engine, scanning your page for design inconsistencies, UX issues, and elements that block conversions.

From that, GemPages efficiently evaluates factors such as visual hierarchy, button placement, mobile responsiveness, and content density, then provides instant suggestions to improve your landing page performance without additional tests. 

Zipify

Zipify doesn’t include an automated optimization assistant. Therefore, users must rely on A/B tests, review Shopify analytics, and manually inspect elements to ensure optimal performance.

You can also ultilize built-in Zipify split tests to reduce third-party integrations; however, you might be limited to the number of uses. While this method is widely used today, it is significantly slower and more resource-intensive when you want to enhance your landing page conversion. 

Verdict: 

GemPages obviously takes the lead here. Its GemMeter tool provides automated, intelligent, and continuous optimization support, rather than relying solely on complicated A/B testing. 

#5. Apps & Integrations

GemPages

GemPages works reliably with email marketing apps, upsell and cross‑sell tools, subscription platforms, and analytics suites that are verified by Shopify. In fact, because GemPages outputs clean, theme‑compatible code, most Shopify apps can inject scripts or widgets without conflict.

Specifically, users can embed elements from apps like Klaviyo and Judge.me, Loox, ReCharge, and PageSpeed‑focused tools directly into their GemPages layouts. The platform also supports custom CSS, JavaScript, and HTML sections, making it easy to integrate custom‑built elements. 

Learn more: 10 Best Cross-Selling Strategies To Upgrade Your Shopify Sales Performance

Zipify 

Similar to GemPages, Zipify also works well with Shopify’s app ecosystem, featuring CRO tools, email platforms, review apps, and tracking integrations. In particular, merchants can embed widgets from apps, such as Yotpo, Klaviyo, and SMS platforms, while integrating seamlessly with Shopify’s native features, including discounts, metafields, and checkout-related apps. 

Verdict: 

When comparing GemPages vs Zipify, it’s genuinely challenging to declare a clear winner for third‑party app integration. Both builders work effectively with over 8,000 apps in the Shopify App Store, giving merchants the flexibility to build powerful, conversion-focused tech stacks. 

Both GemPages and Zipify can integrate seamlessly with third-party Shopify apps

#6. Advanced functionalities for sales

GemPages 

GemPages stands out with a robust sales‑driving system available in any Shopify page builder: the GemPages Sales Funnel. Designed to help maximize sales, this feature enables you to create fully customized funnel flows that guide shoppers through upsell and cross-sell offers. 

GemPages enables the GemPages sales funnel to drive AOV effectively

Specifically, it engages visitors with pre-sales pages (advertorials and listicles), converts visitors into customers with sales pages (CRO boosters, high-converting themes, and visual elements), and grows revenue with post-purchase upsell pages. When you want to upsell on Shopify, you can generate up to 4 products, giving high flexibility to present recommendations. Additionally, GemPages can A/B test product bundling offers, enabling Shopify merchants to test up to 16 total product variations simultaneously across two flows with two separate A/B tests per flow. Finally, you can gain detailed analysis and helpful insights to enhance your sales performance. 

Learn more: Introducing New Feature: GemPages Sales Funnel - Ultimate Solution for Maximizing Your Shopify Store Profit

Zipify 

Zipify offers a Bundle Builder that enables merchants to create product bundles with up to 8 SKUs, helping to increase Shopify AOV through personalized product groupings. Zipify also supports cross‑sell offers, but only up to 3 complementary products, which limits flexibility compared to GemPages. While the tool is effective for simple bundling strategies, it lacks the more complex funnel logic, multi-step flows, and A/B testing capabilities to test offers instantly. 

Verdict: 

In this GemPages vs Zipify comparison, GemPages clearly wins. Its dedicated sales funnel builder, multi-step flows, and A/B testing provide more powerful revenue-boosting capabilities. 

Learn more: Everything You Need to Know About Bundle Pricing on Shopify

#7. Customer Support 

GemPages

GemPages takes a transparent and structured approach to customer support, making it easy for businesses and merchants to understand the level of assistance they can expect at each tier.

• Free: Email & Chat Support

• Build: Live Chat Support 

• Optimize: Priority Support

• Enterprise: Priority Support: Video Call Support

As a result, sellers can select the most suitable plan based on their specific operational needs. In other words, GemPages strives to ensure that you know exactly how to reach their team, and you feel more confident during the early stages, which often arise with questions and concerns. 

Zipify

As we found, Zipify can discuss your business needs and answer questions through live chats, phone calls, or emails; however, it’s challenging to determine the specific limits for each plan. The app only displays “priority support” and “1:1 Zipify expert setup call” in the Advanced plan. Otherwise, you can access Help Zipify to search and find advice related to your current issues. 

Verdict: 

Undoubtedly, GemPages wins thanks to precise and predictable support levels across all plans. Zipify offers solid assistance, but its lack of transparency makes it hard to persuade merchants. 

Learn more: Get the Help You Need: A Complete Guide to Shopify Support

GemPages vs Zipify: Which Is The Best Shopify Page Builder?

From our in-depth comparison of GemPages vs Zipify, it is apparent that GemPages has more standout features than Zipify. However, to claim the best page builder for your Shopify business, you need to consider your current business stage, technical demands, and budget constraints. 

You should choose GemPages when

• You want a conversion-focused page builder with AI-powered efficiency

• Your store is scaling, operating at high volume, or is available with Shopify Plus

• You need advanced sales funnels, and post-purchase upsells and cross-sells

• You require clear, structured customer support. 

You should choose Zipify when

• You are an early-stage seller or testing new offers (using a 14-day trial)

• You need simple landing pages or basic sales funnels 

• You prefer a lighter learning curve with fewer advanced features

• Budget is your primary constraits

Conclusion

The comparison between GemPages vs Zipify highlights that each platform serves a distinct type of Shopify merchant. Generally, GemPages is the more powerful and future-proof page builder for Shopify stores. However, there is no best choice to conclude from technical aspects. You need to understand their differences to determine the best fit for your business needs.  

Don’t forget to visit GemPages blogs to learn how to design a Shopify website successfully.

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FAQs

What is the difference between Zipify and GemPages?

The main difference lies in scope and flexibility. GemPages is a full-featured Shopify page builder focused on CRO, performance optimization, AI-powered design, and scalable sales funnels. Zipify is more funnel-centric, prioritizing direct-response layouts and promotions, but it offers fewer templates, customization options, and optimization tools.

How much does GemPages cost?

GemPages pricing ranges from $0 to $199 per month. All plans are clearly outlined, including available features and support options. GemPages also offers a 30-day money-back guarantee in case you decide to cancel.

What are the benefits of using GemPages and Zipify?

GemPages benefits:
• AI-powered content, layout, and image generation
• Robust features designed to maximize sales and conversions
• Headless page support for superior performance
• Multi-step sales funnels with upsells and downsells
• Transparent customer support across all plans

Zipify benefits:
• Budget-friendly entry pricing
• Proven direct-response templates
• Built-in bundling and basic upsell features
• Suitable for paid traffic and promotional campaigns

Topics: 

GemPages comparison