Comparing PageFly vs Shogun: Which Is A Better Page Builder for Shopify Stores?

Many Shopify store owners find themselves torn between two options: PageFly and Shogun. At first glance, PageFly vs. Shogun appears to be a straightforward comparison: pricing versus polish, flexibility versus structure. However, the difference goes much deeper. The page builder you select can directly affect your site performance and core web vitals, your store conversions, the cost of your tech stack as you grow, and the level of compatibility with the Shopify Admin. 

In this guide, we go beyond feature lists. You’ll receive a practical, expert-level comparison of PageFly vs. Shogun, backed by honest feedback, data points, and long-term considerations. Moreover, we will suggest an innovative alternative, offering you more options to choose from. 

Right now, keep scrolling to discover more!

An overview of PageFly vs Shogun

PageFly Pros and Cons

PageFly is a versatile Shopify drag-and-drop builder favoured by thousands of users for its affordability and customization depth. It is particularly attractive to solo founders and startups because it offers a “Pay-as-you-go” pricing model and a permanent free plan. This app is also rated highly for its customer service, contributing to its score of 4.9/5.0 (over 5,800 reviews). 

PageFly is a go-to choice for solo merchants and small businesses

“Shami from technical support provided exceptional assistance. I truly appreciate the help! This tool has proven to be invaluable for our business.”, from the Bermuda Sands Apparel store. 

Pros

• Cost-effective, with a free plan for testing and experience

• 24/7 live chat support available to all users 

• A massive ecosystem, supporting nearly 100 third-party integrations 

• 130+ professionally designed templates & 100+ premade sections

• Strong compatibility with most Shopify themes

Cons

• The interface can be complex for beginners

• May leave residual code in your theme after uninstallation 

• Limited built-in CRO and A/B testing features

Learn more: What Are The Best PageFly Alternatives For Shopify Page Design?

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Shogun Pros and Cons

Shogun is known as a premium, marketer-centric tool designed for high-growth and Shopify Plus stores. It prioritises efficiency and conversion performance via a streamlined visual editor that allows for the creation of reusable “Saved Sections”. This Shopify page builder app features advanced native capabilities, like A/B testing, AI-powered SEO assistants, and multi-storefront content syncing. As a result, you can access more professional-grade analytics to drive sales. 

Shogun is tailored to large-sized businesses and enterprises

In the Shopify App Store, Shogun is rated 4.8/5.0 (based on over 1,975 reviews), with numerous positive reviews highlighting its excellent customer support. “Shogun's customer service is second-to-none. I sent a request to get help with getting access to my account and got a response from James in (literally) five minutes”, from Asher + Rye Store in the US market.   

Pros

• Offer powerful conversion-focused tools.

• Leverage the Page Importer tool and reusable snippets to accelerate the workflow.

• A highly-responsive, user-friendly interface 

• Strong focus on brand consistency.

• Strict integration with Shogun - AB Testing, one of the top Shopify A/B testing apps. 

• Shogun’s Product Box automates pricing, variants, and inventory management. 

• Enable over 70 pre-built themes for various types of web pages. 

Cons

• Don’t have a free plan, instead, a 10-day free trial

• Live chat support is restricted to higher-tier plans ($199/month and up) 

Learn more: Top 9 Shogun Alternatives Every Shopify Store Should Consider

A Quick Glance at Shogun and PageFly

Before diving into the in-depth comparison of PageFly vs. Shogun across various aspects, let’s take a look at our comparison table below to gain an overall evaluation of their performance. 

A Detailed Battle Between PageFly vs. Shogun

1. Pricing 

The financial commitment is the difference between PageFly vs Shogun in targeting audiences. 

PageFly adopts a highly flexible "pay-as-you-go" model. It offers a Free plan that allows for one published page, providing a risk-free environment for new sellers to experiment with custom designs. Here is the current pricing range that PageFly Page Builder offers Shopify merchants: 

• Free 

• Pay as you go: $18/month (3 published slots, $6/slot)

• Unlimited: $99/month 

PageFly offers 3 core pricing plans, including a forever-free plan 

PageFly offers a Free Service Program, supporting specific eCommerce UI tweaks and custom requests, like showing/hiding variants, and displaying the Add-to-cart/ scroll-to-top button. Resultly, sellers with tight budgets can take advantage of this benefit to enable a great page. 

Shogun is a more significant investment from day one, as it does not offer a free permanent tier, only a 10-day free trial. Similar to PageFly, Shogun also gives customers three pricing plans: 

• Build: $39/month

• Grow: $199/month

• Advanced: $499/month

Shogun only offers a 10-day free trial, with a starting pricing point of $39/month

To reduce costs, Shogun encourages annual billing, which includes a 21% discount. However, this requires a longer-term commitment, especially for sellers who are still validating their stores. 

Verdict:

In this aspect, PageFly clearly outperforms Shogun. Its flexible plans, permanent free option, and added free service support make it a more cost-effective and beginner-friendly solution.

2. User Experiences 

The second thing when comparing PageFly vs Shogun is how they reach the design canvas. Both platforms utilise drag-and-drop editors, but their interfaces cater to different skill levels. 

PageFly offers 100+ elements, including carousels and testimonials, providing granular control over every aspect of the page. However, this extreme flexibility often results in a steeper learning curve, as users usually manually adjust settings for mobile, tablet, and desktop views.

Shogun prioritises an intuitive, "blank canvas" feel that is designed for marketers who need to launch pages fast. It offers "Saved Sections," allowing teams to build a component once and repurpose it across the entire store, which significantly speeds up workflows. While it is robust, some beginners may find its advanced features slightly more complex than those of PageFly. 

Verdict:

It is a tie. PageFly is superior for those who want total design freedom and don't mind manual tweaks, whereas Shogun is better for teams seeking efficiency and reusable design systems. 

3. Template Variety

Templates are the foundation of fast page creation. PageFly leads in quantity, offering over 130 industry-specific templates that cover fashion, beauty, electronics, and more. They also provide over 100 premade sections for various needs, allowing for a "mix-and-match" method of design.

The number of PageFly templates far exceeds the figure of Shogun

Shogun offers approximately 70 templates, which are strictly curated to be conversion-focused. While Shogun has fewer options, its templates are specifically designed for high performance. However, Shogun lacks password-protected page templates, whereas PageFly supports them.

Verdict: 

PageFly wins for its wider variety of page types, as well as sections, compared to Shogun. 

4. SEO and loading speed

In this PageFly vs Shogun comparison category, Shogun excels especially with an AI-powered SEO assistant that suggests optimized meta titles and descriptions. This AI page builder includes built-in image compression and automatically minifies code to ensure fast load times.

PageFly offers clean code and lazy loading for images to ensure optimal speed. However, it lacks built-in advanced SEO tools, meaning users must rely on Shopify’s native settings or external third-party Shopify SEO apps, such as SEO Ant, for keyword research and auditing.

Verdict: 

Shogun is the clear winner for SEO, offering native tools that reduce the need for integrations. 

5. Third-party Integration

PageFly is a powerhouse, boasting nearly 100 integrations with popular Shopify apps for reviews, upselling, conversions, and more. This extensive system makes it highly adaptable.  Shogun does not disclose a precise number of integrations but focuses on tight compatibility with premium marketing, analytics, and CRO tools, which effectively assist enterprise workflows.

PageFly can integrate with nearly 100 popular Shopify apps

Verdict: 

This is a tie. PageFly might win on quantity and accessibility, while Shogun excels in strategic, high-impact integrations. Depending on your business needs, you can choose the best fit. 

6. Customer Support

In this PageFly vs Shogun comparison, PageFly clearly differentiates itself with 24/7 live chat support across all plans, including free users. The support team is recognized for providing hands-on assistance, including minor UI customizations through its Free Service Program. Otherwise, Shogun provides high-quality support but restricts live chat to higher-tier plans. Lower-tier users rely primarily on email support, which may not be ideal for fast-moving teams.

PageFly stands out with an excellent 24/7 live chat with 98% satisfied users

Verdict: The availability of a 24/7 chat makes PageFly a more persuasive choice over Shogun. 

7. Scalability 

Shogun is purpose-built for scalability. It supports multi-storefront content syncing, enabling brands to manage and deploy pages across multiple Shopify stores efficiently. Features such as global sections, reusable components, and structured workflows make it easier for large teams to work together while maintaining consistency. Also, Shogun’s native A/B testing, advanced analytics, and performance-focused infrastructure are well-suited for high-traffic environments. 

Shogun has the robust scalability capability for enterprise-level businesses on Shopify

PageFly, while a flexible website builder for small businesses, relies more on time-consuming processes as your Shopify stores grow. Consequently, managing numerous pages, multiple team members, or several storefronts simultaneously can become less efficient over time. 

Verdict: 

In the final aspect of comparing PageFly vs Shogun, Shogun wins due to its enterprise-ready architecture and an “Enterprise” plan explicitly designed for fast-growing Shopify businesses.

The Final Verdict: Is PageFly or Shogun Better?

After evaluating PageFly vs Shogun across dimensions: pricing, user experience, templates, SEO, integrations, support, and reviews, the answer is clear: there is no one-size-fits-all winner.

Choose PageFly when:

• You are a solo founder or startup

• Budget flexibility is a priority

• You want deep customization and template variety

• You value 24/7 live support at any price point

Learn more: GemPages vs PageFly: Which is Your Best Choice?

Choose Shogun when:

• You run a growth-stage or enterprise Shopify store

• Conversion optimization and performance matter most

• You manage multiple storefronts or teams

• You need native A/B testing and advanced analytics

Learn more: GemPages vs Shogun: Which is The Best Page Builder for Your Store?

Tips To Select The Best Page Builder for Your Shopify Store

Although PageFly vs. Shogun is widely used by many Shopify users, you still have more options to choose from for your Shopify store. That’s why we've developed this part to help you make a strategic decision that can impact conversions, brand perception, and long-term scalability. 

1. Define your business stage and goals

You need to start by evaluating where your store is today and where it is heading. For example, early-stage businesses may prioritize affordability and ease of use, while growth-stage brands often require advanced CRO tools, A/B testing, and team collaboration features. Next, let’s align the targeted builder with your roadmap to ensure the best fit and further prevent migrations. 

2. Assess the demand for customization depth and design flexibility

Different page builders offer varying degrees of control over layout, styling, and responsive behavior. If bespoke design and unique layouts are crucial to your brand identity, you can select a page building tool that enables advanced customization with codes, such as Liquid, Java, and more. Also, consider how easily you can build and reuse design elements across web pages.

3. Evaluate advanced features (e.g., SEO, CRO, and performance)

Your store's performance depends on SEO controls and features that support optimization. If you get a tool with these functions available, you don’t need to pay for subscription costs for third-party app integrations. Don’t forget to evaluate how the landing page builder handles lazy loading, clear code output, and mobile responsiveness to ensure fast page load times. 

4. Review pricing transparency 

It’s essential to compare pricing structures thoughtfully, including free plans, page limits, feature tiers, and potential add-ons. Transparent pricing helps you model long-term costs and prevents surprises during your Shopify store operations as your web page count or requirements grow. 

5. Consider how the app handles customer concerns

Last but not least, effective onboarding, documentation quality, and responsive support can dramatically reduce implementation friction and downtime. Regardless of the amount of money you invest, always prioritize builders with strong customer support and active communities.

Learn more: AI Shopify Store Builder: Everything You Need to Know

Looking For An Advanced Shopify Page Builder? Try GemPages!

GemPages Shopify Page Builder is the #1 landing page design tool in the Shopify App Store. Rated at 4.9/5.0, this app captures customer attention with a wide variety of functionalities: 

• A drag-and-drop editor interface

• 200+ CRO templates across niches, diversified visual elements, and CRO boosters. 

• AI-powered Image-to-Layout to enable a desirable layout in a snap

• GemPages Sales Funnels for boosted eCommerce AOV through Shopify upselling

• Seamless integration with the top-rated Shopify third-party apps, such as Gem X: CRO & A/B testing, Mailchimp, Judge, SEO Ant, and more. 

• Dedicated customer support with a team of experienced experts

• AI Content Generator to suggest conversion-focused text effortlessly 

Conclusion

Selecting the best page builder for your Shopify store is a strategic decision that affects your store’s growth, performance, and operational efficiency. While comparisons like PageFly vs. Shogun are helpful starting points for beginners, the ideal choice ultimately depends on your demands, design needs, feature requirements, pricing expectations, and support preferences.

Visit GemPages blogs to learn more insights about Shopify and how to master a page builder!

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FAQs

Is PageFly or Shogun better for beginners on Shopify?

PageFly is generally the better option for beginners on Shopify. It offers a free plan with a wide range of features for building dedicated pages and provides 24/7 live chat support, making it easier for new users to get started and resolve issues quickly.

Can I migrate pages from PageFly to Shogun?

Direct migration between PageFly and Shogun is not natively supported because both platforms use proprietary builders and data formats. In most cases, pages must be rebuilt manually or recreated with the help of a specialist. Planning ahead can help avoid frequent migrations.

What is the best alternative to PageFly vs Shogun?

GemPages is one of the top alternatives in the PageFly vs Shogun comparison. It offers a strong balance of ease of use, design flexibility, AI-powered features, and conversion-focused tools. With a visual drag-and-drop editor, GemPages allows merchants to build custom pages without coding, making it suitable for both beginners and growing Shopify brands.

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