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Design Your Story: An In-Depth Review of Shopify Themes for Editorial Content
For those who already know Shopify, there is not much need to say about the importance of Theme. But for those who don't know, or for those who intend to start with Shopify, Theme is really one of the first factors you need to worry about.
Every Shopify theme can be considered an expert with distinct qualities for an eCommerce store. Whether you need a minimalist designer, an adaptable educator, or a luxury consultant, understanding these roles can help you choose the right theme for your store based on your brand’s identity and goals.
In this article, we will approach from the perspective of editorial content and review some Shopify themes that are particularly well-suited for this angle, as well as exploring their features, pros, and cons.
Let's delve in!
Criteria for Selecting Editorial Themes
For editorial content, an effective theme not only enhances aesthetics but also improves readability and user engagement. Upon choosing a theme, consider the following criteria:
- Design and Aesthetics: Your website’s theme should be more than just pretty. It should deliver your brand’s essence and identity. Organize your website layout intelligently, highlight what you want to show off and keep visitors focused on what's important.
- Usability and User Experience (UX): To attract and keep visitors, a seamless experience with ease of use is considered great. Intuitive design makes that possible. With a suitable Shopify Theme, users will easily navigate and find what they need effortlessly.
- Customization Options: Themes that offer plenty of customization options, like different layouts, color schemes, and fonts, give you the flexibility to create something that feels uniquely yours.
- Responsiveness: With today's modern technology, Shopify audiences certainly not only use computers but also many tools to surf the web, such as mobile phones, tablets, even smart TVs. That's why it's crucial to choose a theme that's mobile-friendly and responsive.
- Performance (Loading Speed): Nobody likes a slow website. If your pages take too long to load, visitors will leave before they even see what you are showcasing. Choose a theme that loads quickly to keep your audience around and boost user satisfaction.
- SEO Friendliness: A theme that’s optimized for SEO helps your content get seen by search engines, which means more visibility and more visitors.
Pro tip: A well-organized design ensures people can find what they’re looking for quickly. Tailor the theme exactly to your brand’s look and feel without compromise.
Learn more: Shopify SEO Checklist for Beginners
Pro tip: Theme Section is one of the most top-notch features by GemPages. It allows users to deploy pre-made sections across multiple Shopify pages, and update them all at once.
Shopify themes made for Editorial content
Below are the top Themes that are extremely suitable for Shopify editorial content that we have chosen to review. Let's take a look at their features, price, pros and cons to choose the theme that could tailor you Shopify stores.
1. Erickson
This is a feature-rich theme for all product types designed to increase sales. This theme is suitable for editorial content as it's optimized for longer-form text sections to support brand storytelling.
- Price: $170
This theme highlights:
- A modern and minimalist design: A sleek and versatile design, suitable for both large & small product catalogs giving you the freedom to accelerate your business.
- Upsell focused product pages: Product add-ons, featured products & complementary products to help customers see your wider product catalog & encourage a higher spend.
- Advanced customization options: Flexible design and customization theme settings to achieve your desired look and feel without any coding skill.
- In addition, this Theme is also optimized for marketing and conversion with elements such as Sticky header, Countdown timer, Slide-out cart, etc.
2. Responsive
This Shopify theme focuses on your products and brand with full-width imagery. In addition to being suitable for editorial content, it is also designed for stores that process a large number of transactions in a given period
- Price: $240
This theme highlights:
- Looks great on every screen: Responsive is a flexible theme designed to look sharp across all devices. Help your customers shop easily and quickly, wherever they are.
- Product-popping features: Responsive has a wide layout that’s ideal for full product imagery, plus features like image zoom, hero videos, promo banners and more.
- Highly customizable design: Various options for layout, typography, and featured promotions will help you tell your brand's story exactly how you want.
Learn more: Change Shopify Theme in 3 Easy Steps (+ Tips)
3. Prestige
Prestige is crafted for premium, high-end brands while also being ideal for editorial content. Its design emphasizes showcasing images, making it perfect for visual brand storytelling.
- Price: $380
This theme highlights:
- Shine like a diamond: Expertly crafted to give the ultimate luxury high-end aesthetic. Elegantly designed features to highlight your products and brand identity.
- Empower your store: Packed with new features and 30+ highly configurable sections. The ultimate tool for creating stunning stores and promoting your brand.
- Optimized for performance: Elevate your online store with lightning-fast performance and an accessibility-focused theme. Unleash the power of seamless browsing.
Learn more: Shopify Prestige Theme Alternatives: 5 Premium Options To Elevate Your Store
4. Andaman
Based on minimalist design, typography and product storytelling, Andaman is crafted for showing images to support visual brand storytelling. It's setup steps are minimal to allow for quick launch.
- Price: $290
This theme highlights:
- Quick view: The quick view of the product allows shoppers to add to the cart really fast.
- Ready for OS 2.0: Fully responsive design, ready for any device; Unique collection grid; Use drag-and-drop sections on every page, Metafields ready.
- Check product availability: Buyers can check shipping / delivery information.
Learn more: 15+ Best Shopify Themes for Clothing Stores
5. Toyo
As the name suggests, Toyo is built for Kidswear, Children's Fashion, Toys, Pets, Garment. Besides, it is also designed specifically for dropshippers. Such an awesome theme!
- Price: $140
This theme highlights:
- Quick Cart Design: Enhance your store's appeal with our theme's exclusive design and effortless quick-add-to-cart functionality. Effortlessly make a statement.
- Modular Design: Enhance your online presence with a theme offering diverse, customizable sections. Crafted for immersive, standout encounters.
- Feature-rich: Packed with essential tools including SEO optimization, performance enhancement, customizable sections, promotional capabilities
6. Pacific
This is a modular, expansive theme designed specifically for stores with large inventories, offering flexible layouts and features to organize and display a wide range of products efficiently.
- Price: $240
This theme highlights:
- Stellar navigation: Make product discovery easy with a multi-column menu with product images, a multi-tiered sidebar menu, and site-wide promotion tiles.
- Can grow as you grow: Pacific's customizable features allow it to grow with your business and expand product catalog over time.
- Custom page modules: Create pages that suit your needs exactly with sections like promotional blocks, blog posts, and more.
Learn more: Top 11 Best Single Product Shopify Themes in 2024 (Free and Paid)
7. California
Clean, simple, and focused on an elegant user experience is what this Shopify theme delivers
- Price: $240
This theme highlights:
- Easy to customize to any brand: Build your perfect store in a matter of minutes with the new Shopify's Section Everywhere functionality. Best-in-class Shopify theme.
- All latest Shopify features: Including free theme updates with new functionalities. Great conversion rate, including best practices for SEO, Speed and Performance.
8. Taste
This theme is perfect for showcasing specialty products and bold branding, allowing you to highlight unique offerings with a design that captures attention.
- Price: Free
This theme highlights:
- A spacious design: Catch a buyer’s eye with bold headlines, thin strokes, industrial fonts, and a high contrast color palette on an understated background.
- Showcase product quality: Product sections support larger product cards, speciality product highlights, and bespoke FAQs, helping buyers make informed decisions.
- Adjust layout and styling: Flexible design and customization settings that allow you to update your experience to match your brand vision.
9. Mono
This SEO-optimized Shopify theme is designed to provide a flawless eCommerce experience, ensuring your store ranks well in search engines while delivering a seamless, user-friendly interface.
- Price: $200
This theme highlights:
- SEO-Optimized: Experience optimal online visibility with our SEO-optimized shopify theme. attract more traffic and drive conversions to maximize sales
- Conversion-driven design: Elevate your e-commerce experience with our conversion-driven design. engage customers, drive sales, and grow your business
- Maximize your online sales: Maximize your online sales with our e-commerce theme. unlock potential revenue, enhance customer experience, and achieve your goals
Best practices for Editorial content using Shopify themes
1. Studio Wallaby
Studio Wallaby, with its goal of delivering creativity and craftsmanship, has chosen to use a responsive theme that exudes a contemporary, artistic aesthetic.
The homepage features a minimalist layout with a white background to highlight the neutral colors of the products. Large, high-quality, thoughtfully crafted images are used throughout, providing a gallery-like experience for viewers.
The overall design is both elegant and functional, offering a seamless browsing experience that reflects the studio’s dedication to high-quality, thoughtful design.
Learn more: The Ultimate Shopify Image Size Cheat Sheet
2. Aglaia
Prestige theme has done a good job of helping Aglaia exude elegance and sophistication for the brand. With a gentle, subtle color palette, mainly using white and dark tones such as light yellow, light gray, entering Aglaia's homepage, viewers have a sense of luxury, nobility but still warm, natural.
The layout is clear, minimalist, allowing the products to take center stage, easily attracting viewers. High-quality images are used to highlight the owner's craftsmanship and detail.
3. Charles Simon
Through a unique blend of contemporary engineering and craftsmanship, Charles Simon creates timepieces, travel goods, and business essentials, all designed and handcrafted in Canada.
The Charles Simon website is beautifully designed, luxurious, and matches the sophisticated products featured on the site. The layout is minimalist but with a sophisticated color palette of black, white, and muted tones; accompanied by high-quality images and videos that enrich the user experience.
4. Hudson's Bakery
Hudson's Bakery started out as a family bakery, a labor of love from mother Sandra Hudson who wanted to provide a healthy lunch for her daughter who was gluten intolerant. But as soon as it launched on Shopify, Hudson's Bakery attracted a significant number of visitors, partly thanks to its striking, elegant website design and visually appealing images.
With a modern layout and balanced use of white space in a simple layout, a light, warm color scheme, Hudson's Bakery evokes a sense of freshness in its cold bakery menu.
The website design is also mobile-friendly, ensuring that users can easily find the nearest Hudson's Bakery location on any device. The combination of a professional presentation and a cozy atmosphere makes the store page both functional and visually appealing.
5. The Little Wooden Peg
Established in 2018, The Little Wooden Peg is an online store selling a carefully curated selection of brands new to the Irish market. From the very beginning, the store has focused on sourcing simple, natural and sustainable clothes and toys.
Opting for a Pacific theme, The Little Wooden Peg showcases a clean, minimalist aesthetic, in keeping with its focus on simplicity and sustainability. The homepage features a neutral color palette, using mostly off-whites, beige tones, and natural wood-like textures to evoke an organic and eco-friendly feel.
6. Evrloop
Evrloop is one of the first fully circular baby gear companies, founded by a team of passionate, bold, and adventurous parents on a mission to build a better future for all children.
Known for its inspiring story focusing on the three pillars of circularity including: Materials, Process and Design, Circularity.
Evrloop products are designed for circularity, using 100% renewable, recycled materials and will be collected after their useful life. The production process ensures to minimize waste at every stage. The highlight is that Evrloop guarantees a lifetime return credit worth up to 20% of the customer's original purchase price.
With this inspiring story, Evrloop has chosen the Shopify platform and Mono theme to deliver its brand. As soon as you enter the website, you will see the characteristic soft colors that bring a friendly feeling to the environment.
Conclusion
The importance of Theme for every Shopify store cannot be denied. It not only helps owners design stores without coding skills but also helps improve customer experience.
Besides, to truly optimize your Shopify store, you should use a third party app such as GemPages, an ultimate app that helps you design landing pages, customize sale pages and post purchase pages, to complete customer's buying journey.
