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How To Create and Customize The Shopify Password Page?

GemPages Team
8 minutes read
Shopify password page

Want to get your customers hooked on your Shopify store before it even opens? It all starts with a customized Shopify password page

The Shopify password page offers a sneak peek, sparks curiosity, gathers valuable feedback, and builds hype for your official store launch.

In this article, we'll walk you through everything you need to know about creating an engaging Shopify password page, from how to edit it step-by-step to fast customization tricks that’ll impress your customers. We'll also share successful examples of Shopify password pages and exclusive tips to make your page stand out. 

Let’s dive right in!

What Is a Shopify Password Page?

Imagine you have a brick-and-mortar store that is under construction. You'll need a big banner promoting your grand opening.

Like your online store, if it isn't ready for publication, it should have a protected area only specific customers can access. That's where the Shopify password protection page comes in. 

You can grant access to specific visitors, who need to enter the correct password to have a sneak peek at what's in store.  

Typically, the Shopify password page provides details on when and where your launch will take place, along with ways customers can interact with your brand such as pre-purchasing or signing up for more information. And it's no different than a Shopify coming soon page

Here is an example of a Shopify password page from OhhSoyGoodness Candle Co. The brand sells natural soy candles hand-poured in its home studio. It keeps potential customers engaged with the email sign-up form while prepping the store for launch.

shopify password page example

OhhSoyGoodness Candle Co. captures potential customers by building an email list.

Why Do You Need a Shopify Password Page?

Unlike the homepage, product pages, and about us page, the Shopify password page is a temporary destination that helps you build buzz around your brand and attract more interest in your official launch. 

So instead of landing on your unfinished store, drive visitors to an attention-grabbing password page! 

This temporary Shopify landing page gives you a chance to:

  • Start marketing early and build excitement before your official launch. 
  • Build up your email list with a special launch offer. 
  • Collect valuable feedback from prospective customers to improve your product and store design. 

However, this isn't a one-size-fits-all approach. If you are building a Shopify dropshipping store that needs to launch fast, a pre-launch page is optional.  

Meanwhile, if you encounter hurdles like website building, product development, and fulfillment, a Shopify password page can help you get a headstart and promote your brand early. 

As a result, you can amass an email list filled with high-purchase intent shoppers and keep them in the loop by sharing updates about your launch time or which problem your product solves.

How to Create a Password Page in Shopify 2.0?

Now, let’s follow the step-by-step guide to create a password page on Shopify. 

Step 1: From your Shopify admin dashboard, go to Online Store > Select Preferences to enable password protection.

create shopify password page

Step 2: Scroll down to Password protection section > Enable Restrict access to visitors with the password.

enable restrict access password

Step 3: Type in your password and customize the message that will show up on your coming soon page when customers arrive here.

set password message

Step 4: Hit Save.

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How to Edit Password Page in Shopify

You've got the password page set up. Now, it’s time to spice things up by editing it to fit your style.

Edit Shopify Password Page Using The Theme Editor

Step 1: From your Shopify domain dashboard, go to Online Store > Select Themes > Click on Customize.

customize theme

Step 2: On the top header, in the drop-down menu, click on Others > Select Password.

edit password page

Step 3: Edit your password's page header, footer, and body in the theme editor.

edit password protect page

You can also add more sections to the password page.

In the Password Header, you can edit the logo and customize the background.

edit password header

In the Email signup banner, you can change the Background image, Image overlay opacity, edit Banner height, Desktop content position, Display content alignment, Color scheme, and customize Mobile layout. 

edit email signup banner

In the Password Footer, you can change Color scheme.

edit password footer

Customize Shopify Password Page with GemPages 

We’ve shown you how to edit the password page on the Shopify theme editor. However, if you want to go above and beyond, then GemPages is the answer. 

GemPages is the perfect solution for creating conversion-optimized Shopify password pages. With GemPages, you can create pages that meet your exact expectations with infinite customization options. 

There’s no need to create your page from scratch. Simply choose the Shopify password page templates, add your own touch with some fresh content, and enhance it with images, videos, animations, and effects. 

Note: You can’t directly customize the password page in the GemPages editor. The solution is to create the coming soon version of the landing page. 

Follow these step-by-step guides to customize the coming soon page.

Step 1: Go to the GemPages dashboard > Click on the Create New Page button > From the dropdown menu, select Landing Page

create landing page

Step 2: Click on Explore Template > Search “Coming Soon” on the search bar > Choose a template.  

coming soon page template

Step 3: Click on Save to save your progress. Once saved, your page will switch to draft mode. When you're ready to publish, simply hit Publish.

publish coming soon page

Learn more: Shopify Customization: How to Build Custom Shopify Pages That Sell?

Launch Shopify landing pages that convert
Create and customize your Shopify landing pages with all the vital elements for conversions—quickly and code-free.

How to Use Shopify Password Page to Boost Your Marketing?

Think of your password page as a coming soon landing page to reveal your latest and greatest products. You want to capture their attention and get them to take action, whether it's signing up for more info or joining a waitlist. 

So, what's the secret to crafting a killer Shopify password page? Let’s start with…

Tips 1: Clearly Describe What’s to Come

When it comes to your product release, it's crucial to be crystal clear about what it's all about. By doing so, visitors can better comprehend what you offer. 

And a clear description also helps them feel more informed and confident about their purchase. One small note is to keep it brief and on point.

Now, let's see how Bare August describes its two foot-care essentials on a pre-launch landing page. And the brand chooses GemPages to leverage its page design.

pre launch landing page built with GemPages

Bare August customize its pre-launch landing page with GemPages

As you can see, the brand gives a brief product description that tells visitors exactly what to expect - silky foot essentials to lock in moisture for everyday softness. 

Tips 2: Offer Limited-time Deals for Customers

Secondly, offering deals exclusively for early customers is also a fantastic way to let them leave email addresses. You can offer early bird pricing, free gifts or run a giveaway to boost your social engagement and attract more customers at the same time.

For example, a one-product Shopify store - Nutmixr - encouraged conversions with a $100 discount on purchases and free access to an exclusive plant-based recipe newsletter weekly.

 coming soon landing page example

Nutmixr encouraged visitors to sign up with a limited-time offer

Meanwhile, a Shopify clothing store - Vintage Supply - engages with its audience about its  next drop by running a giveaway. 

pre launch giveaway idea

The first customer that makes a purchase will have a chance to win a free cap. To claim this offer, they need to join the waitlist and input their email addresses. 

example of Shopify password page

Vintage Supply created the Shopify password page to capture the email list for its next drop

Once signing up, they'll receive an early access password that increases their chances of being the first lucky customer. It’s such an incredible way to build a mailing list for a pre-launch campaign. 

The brand also uses a countdown timer which we will talk about in the next section. 

Learn more: 15 of the Best Shopify Themes for Clothing Stores

Tips 3: Use a Countdown Timer

Next, you should add a Shopify password page countdown timer. It’s designed to make viewers feel like they need to act fast before the timer runs out.

With a countdown timer, you can create a sense of urgency and motivate people to jump on your offer. This can help boost your conversion rate and ensure the success of your store launch. 

Tips 4: Add Social Sharing Buttons

By adding sharing buttons to the Shopify password-protected page, your visitors can easily share your brand with their community on various social channels.

Plus, you can sweeten the deal by offering an incentive for shares, just like you do with email sign-ups. The best part is, the more people share, the wider your reach becomes. That means more leads and conversions to your website.

See how birdy + ember used social sharing buttons on its landing page in the screenshot below.

shopify password page example

Tips 5: Ensure the Seamless Experience on Mobile

Make sure your password protection page has a mobile conversion optimization with buttons and forms that are easy to navigate with a simple tap of the finger. No more struggling to read content or zooming in to see images. Plus, having a mobile-friendly page can help boost your Google ranking.

Wrap Up

With a well-crafted Shopify password page that captures qualified leads, you’ll have a pool of potential customers to target from day one. Plus, they’ll spread the word about your upcoming launch, leading to more conversions and profits. 

Follow these guidelines and tips above to create the perfect password page for your upcoming store launch. 

If you want to customize not just your password page, but also your homepage, product page, and even landing pages without any coding, check out GemPages. It's the easy, effective solution you've been looking for.   


How to remove the Shopify password page?
To remove the Shopify password page, follow the steps below:

1. From your Shopify admin, go to Online Store -> Select Preferences.
2. Head to the Password protection section -> Unable Restrict access to visitors with the password.
3. Click Save.
How can I increase conversions on my Shopify password page?
Some main reasons why your password page won’t convert could be because of the weak CTA, unclear description of what they'll get, or lack of enticing reasons to sign up.
To improve your chances of success, start by making sure you clearly describe what’s to come. But don't stop there: consider adding a limited-time offer, a countdown timer, and ensure a seamless experience on mobile devices.
Shopify pages

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