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Create and Customize The Shopify Password Page: A Step-by-Step Guide

GemPages Team
8 minutes read
Create and Customize The Shopify Password Page: A Step-by-Step Guide

Ever considered how to gain better control over access to your Shopify store? Whether gearing up for a major launch or aiming to create an exclusive vibe around your products, understanding how to add password to Shopify store could be the answer.

This is a unique feature to protect your store. In 2023, online payment fraud cost US eCommerce businesses $38 billion, with projections rising to $91 billion by 2028. Between 2022 and 2023, fraudulent activities caused a 2.9% loss in global eCommerce revenue.

On the other hand, the Shopify password page offers a sneak peek, sparks curiosity, gathers valuable feedback, and builds hype for your official store launch.

In this article, we'll walk you through everything you need to know about creating an engaging Shopify password page, from how to edit it step-by-step to fast customization tricks that’ll impress your customers. We'll also share successful examples of Shopify password pages and exclusive tips to make your page stand out. 

Let’s dive right in!

What Is a Shopify Password Page?

A Shopify page using a password is a Shopify store webpage requiring visitors to enter a password before accessing its content. This feature is often used by store owners who want to restrict access to certain parts of their store. 

When visitors try to access a password-protected page, they are prompted to enter the correct password. If the password is entered correctly, they are granted access to view the page's content; otherwise, they are denied access. 

 Shopify’s screenshot.

An example of a Shopify page with password protection enabled. 


You can grant access to specific visitors, who need to enter the correct password to have a sneak peek at what's in store, including details on when and where your new launching will take place; signing up for more information; pre-purchasing; etc. 

Here is an example of a Shopify password page from OhhSoyGoodness Candle Co. The brand sells natural soy candles hand-poured in its home studio. It keeps potential customers engaged with the email sign-up form while prepping the store for launch.

shopify password page example

OhhSoyGoodness Candle Co. captures potential customers by building an email list.

Why Do You Need a Shopify Password Page?

Unlike the homepage, product pages, and about us page, the Shopify password page is a temporary destination that helps you build buzz around your brand and attract more interest in your official launch. 

Access Management

Running an online store involves many reasons why locking certain pages with passwords is essential. It empowers you to control access to specific content - like exclusive products, promotions, or sensitive data - reserved only for selected customers or members.

Membership Platform Creation

Password-protecting pages on Shopify allow for creating a membership platform where customers must sign up and log in to access premium content or services. This membership model can serve as a reliable revenue stream for your business, providing greater control over who interacts with your prized resources.

Customer Trust Building

Adding a password to your Shopify store ensures the privacy and security of your online presence. By requiring a password for certain pages, you can prevent unauthorized access to sensitive information and unauthorized changes to your store's settings, safeguarding your customers' personal data and preserving the integrity of your online brand.

Revenue Generation

Password-protected pages prove invaluable for hosting time-sensitive promotions or exclusive sales. By establishing password-protected pages for these special offers, you dictate who gains entry, stoking a sense of urgency and exclusivity among your customers. This strategic approach not only boosts sales but also generates buzz and anticipation surrounding your online store.

Learn More: How to Set Up The Shopify eBay Integration?

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How to Create a Password Page in Shopify 2.0?

Now, let’s follow the step-by-step guide to create a password page on Shopify. 

Step 1: From your Shopify admin dashboard, go to Online Store > Select Preferences to enable password protection.

create shopify password page

Step 2: Scroll down to Password protection section > Enable Restrict access to visitors with the password.

enable restrict access password

Step 3: Type in your password and customize the message that will show up on your coming soon page when customers arrive here.

set password message

Step 4: Click “Save” to apply the changes once you're done.

Customize your Shopify store pages effortlessly
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How to Edit Password Page in Shopify

You've got the password page set up. Now, it’s time to spice things up by editing it to fit your style.

1. Edit Shopify Password Page Using The Theme Editor

Step 1: From your Shopify domain dashboard, go to Online Store > Select Themes > Click on Customize.

customize theme

Step 2: On the top header, in the drop-down menu, click on Others > Select Password.

edit password page

Step 3: Edit your password's page header, footer, and body in the theme editor.

edit password protect page

You can also add more sections to the password page.

In the Password Header, you can edit the logo and customize the background.

edit password header

In the Email signup banner, you can change the Background image, Image overlay opacity, edit Banner height, Desktop content position, Display content alignment, Color scheme, and customize Mobile layout. 

edit email signup banner

In the Password Footer, you can change Color scheme.

edit password footer

2. How to Remove a Password for your Shopify Store

There are two methods to remove the password from your store: via the Themes page or the Preferences page in your Shopify admin.

Through the Themes page

Step 1: Navigate to “Online Store” > “Themes” in your Shopify admin.

Step 2: If a banner appears stating "Your online store is password protected," click on "Remove password". If the banner is absent, your store is already unprotected.

Remove store password through Themes page.

Note: You can remove password protection from your online store only after selecting a pricing plan. If you opt for a plan during a free trial, you won't incur any subscription fees until the trial period ends.

Through the Preferences page

Step 1: Go to “Online Store” > “Preferences” in your Shopify admin.

Step 2: In the Password protection section, uncheck "Restrict access to visitors with the password"

Step 3: Save your changes by clicking on "Save".

Remove password through Preferences page.


Customize your Shopify store pages your way
The powerful page builder empowers you to create store pages that bring unique experiences and convert customers. No coding needed.

Follow these step-by-step guides to customize the coming soon page.

GemPages dashboard

GemPages provides numerous options to tailor your page. You can incorporate elements such as countdown timers, icons, images, and more from its extensive library. This enables you to design your password-protected page according to your preferences, ensuring it functions smoothly and is user-friendly for your customers.

Learn more: Shopify Customization: How to Build Custom Shopify Pages That Sell?

Launch Shopify landing pages that convert
Create and customize your Shopify landing pages with all the vital elements for conversions—quickly and code-free.

When to Secure Your Shopify Store with a Password

So, when's the right time to add a password to your Shopify store? Here's the lowdown:

  • In the early stages: Implementing a password for your store early on offers valuable control. It allows you to manage access while refining design and content. With this control, you can perfect your store behind the scenes before going public
  • Private sales or events: Password protection maintains exclusivity for limited-time events, fostering loyalty and aiding in inventory management by restricting access to invited customers.
  • Exclusive Member Content: Password-protecting pages ensure exclusive access to subscribed member content, motivating more sign-ups and fostering long-term brand engagement.
  • Before launch or during maintenance: Adding a password page before your launch or during maintenance is wise. It hides your store during updates, ensuring a seamless experience for customers upon unveiling the finished product.

How to Use Shopify Password Page to Boost Your Marketing?

Think of your password page as a coming soon landing page to reveal your latest and greatest products. You want to capture their attention and get them to take action, whether it's signing up for more info or joining a waitlist. 

So, what's the secret to crafting a killer Shopify password page? Let’s start with…

Tips 1: Clearly Describe What’s to Come

When it comes to your product release, it's crucial to be crystal clear about what it's all about. By doing so, visitors can better comprehend what you offer. 

And a clear description also helps them feel more informed and confident about their purchase. One small note is to keep it brief and on point.

Now, let's see how Bare August describes its two foot-care essentials on a pre-launch landing page. And the brand chooses GemPages to leverage its page design.

pre launch landing page built with GemPages

Bare August customize its pre-launch landing page with GemPages

As you can see, the brand gives a brief product description that tells visitors exactly what to expect - silky foot essentials to lock in moisture for everyday softness. 

Tips 2: Offer Limited-time Deals for Customers

Secondly, offering deals exclusively for early customers is also a fantastic way to let them leave email addresses. You can offer early bird pricing, free gifts or run a giveaway to boost your social engagement and attract more customers at the same time.

For example, a one-product Shopify store - Nutmixr - encouraged conversions with a $100 discount on purchases and free access to an exclusive plant-based recipe newsletter weekly.

 coming soon landing page example

Nutmixr encouraged visitors to sign up with a limited-time offer

Meanwhile, a Shopify clothing store - Vintage Supply - engages with its audience about its  next drop by running a giveaway. 

pre launch giveaway idea

The first customer that makes a purchase will have a chance to win a free cap. To claim this offer, they need to join the waitlist and input their email addresses. 

example of Shopify password page

Vintage Supply created the Shopify password page to capture the email list for its next drop

Once signing up, they'll receive an early access password that increases their chances of being the first lucky customer. It’s such an incredible way to build a mailing list for a pre-launch campaign. 

The brand also uses a countdown timer which we will talk about in the next section. 

Learn more: 15 of the Best Shopify Themes for Clothing Stores

Tips 3: Use a Countdown Timer

Next, you should add a Shopify password page countdown timer. It’s designed to make viewers feel like they need to act fast before the timer runs out.

With a countdown timer, you can create a sense of urgency and motivate people to jump on your offer. This can help boost your conversion rate and ensure the success of your store launch. 

Tips 4: Add Social Sharing Buttons

By adding sharing buttons to the Shopify password-protected page, your visitors can easily share your brand with their community on various social channels.

Plus, you can sweeten the deal by offering an incentive for shares, just like you do with email sign-ups. The best part is, the more people share, the wider your reach becomes. That means more leads and conversions to your website.

See how birdy + ember used social sharing buttons on its landing page in the screenshot below.

shopify password page example

Tips 5: Ensure the Seamless Experience on Mobile

Make sure your password protection page has a mobile conversion optimization with buttons and forms that are easy to navigate with a simple tap of the finger. No more struggling to read content or zooming in to see images. Plus, having a mobile-friendly page can help boost your Google ranking.

Wrap Up

With a well-crafted Shopify password page that captures qualified leads, you’ll have a pool of potential customers to target from day one. Plus, they’ll spread the word about your upcoming launch, leading to more conversions and profits. 

Follow these guidelines and tips above to create the perfect password page for your upcoming store launch. 

If you want to customize not just your password page, but also your homepage, product page, and even landing pages without any coding, check out GemPages. It's the easy, effective solution you've been looking for.   

FAQ about Shopify Password Page

How to remove the Shopify password page?
To remove the Shopify password page, follow the steps below:

1. From your Shopify admin, go to Online Store -> Select Preferences.
2. Head to the Password protection section -> Unable Restrict access to visitors with the password.
3. Click Save.
How can I increase conversions on my Shopify password page?
Some main reasons why your password page won’t convert could be because of the weak CTA, unclear description of what they'll get, or lack of enticing reasons to sign up.
To improve your chances of success, start by making sure you clearly describe what’s to come. But don't stop there: consider adding a limited-time offer, a countdown timer, and ensure a seamless experience on mobile devices.
Can I password protect individual products or collections within my Shopify store?
Yes. While Shopify's default features lack password protection for specific items or collections, you can hide them from public view. For enhanced security, explore specialized apps or customization options.
How can I restrict access to my entire Shopify store to specific customers only?
You can achieve this by setting a password, as mentioned earlier, and then sharing it exclusively with the desired audience, giving you control over who can enter your store.
What should I avoid when creating a password for my Shopify store?
It's recommended to avoid using personal information or common passwords that are easy to guess. Also, refrain from using the same password you use for other accounts, especially your admin login.
Can I customize the message displayed on my Shopify store's password page?
Yes. During the setup process, you have the option to add a personalized message to your password page, enhancing the visitor experience.
Common Issues with Password-Protected Pages on Shopify
While setting up and managing password-protected pages on Shopify is usually simple, you may encounter common issues.
Here are some troubleshooting tips to help resolve them:
  • Ensure customers are provided with the correct password and that it's clearly communicated.
  • Double-check that your password protection settings are correctly applied to the intended pages and that customer accounts are set up as required.
  • Verify that your app or theme configurations don't conflict with the password protection functionality on your store.
  • Be aware of any third-party applications that may interfere with the password protection process
  • Topics: 
    Shopify pages

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