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11 Best Shopify Blog Examples You’ll Want to Copy
There’s a plethora of ways to drive traffic to your online business, with paid advertising often coming out on top of the list. As evident as the benefits of paid social media ads are, there is a widely underrated tool that Shopify store owners should utilize to its fullest potential: blogging. Underrated is, well, an understatement, since some eCommerce hustlers may still be wondering how to add a blog to Shopify.
In short, this is a golden opportunity for you to make a remarkable impression with your blog posts, thus driving organic traffic to your very online store. If you have a general idea but are unsure where and how to begin, keep reading for our list of the best Shopify blog examples that will inspire you and encourage you to start with your own blogging adventure.
Learn more: Master SEO with Your Shopify Blog: A 2024 Guide
Benefits of Having A Blog for Your Shopify Store
Think of the blog page as the cherry on top of your Shopify-branded cupcake.
Perfecting the home and product pages is great, but having another source that helps assist both the newcomers and regulars will give you that edge over the competitors in the same field. When someone is searching for a quick answer, being able to provide them with accurate and useful information is key.
Being one step ahead of even the most trusted news sources will greatly raise brand awareness and take you further to becoming a more recognizable business.
So, what are the exact benefits of blogging? Let’s check it out.
- To capture organic traffic with great SEO: Ad clicks are great, but if the resources have run out, they will eventually disappear as well. Blogging is a powerful tool for driving organic traffic through free clicks to your eCommerce store. But not just any blog content. Engaging, trustworthy, and relevant content can attract visitors to your website and encourage them to explore your products.
- Build trust as a thought leader: This is a perfect opportunity to establish your knowledge and expertise within the industry, thus becoming a thought leader. Overtime, a formidable bonding of trust will be built between your audience and your business.
- Build brand awareness and personality: Blogging is your thoughts and experience in written form after all. Feel free to tell your story, showcase your products, and share your knowledge as authentically as possible. By creating content that resonates with your target audience, you can attract new customers and build a loyal following.
- Improve SEO: Needless to say, search engines love fresh, high-quality content, and a blog is the perfect medium to convey just that. By optimizing your Shopify blog for SEO, you can improve your search engine rankings and attract more organic traffic to your website. This also calls for regular maintenance of your blog posts, so remember to avoid updating one article once in a blue moon.
- Engage with existing customers: Sales can come from both new and existing customers. Therefore, it is detrimental to neglect your already-established customer base. Blog content that caters to people who already own your products is equally as important as content for new visitors. After-care instructions or brand updates being sent straight to their inbox will likely prompt them to revisit your store and buy again.
- Drive sales: Every person who visits your store from an article on the search result page is a potential lead. If you are able to provide the exact answer to their question, there is a high chance that sales and revenue will be generated for your eCommerce store after that string of actions.
11 Best Shopify Blog Post Examples That You Will Want to Copy
Learn from the best, as they said. To save you the time and effort of researching yourself, our team has curated some of the most successful Shopify businesses that are making use of blogging to establish their brand and drive traffic and profits. If all the cool kids are doing it, why aren’t you?
F&B Shopify Blog Examples
1. Pure Matcha
Pure Matcha, an Australia-based business, offers all things matcha, green tea and teaware products. The use of simple layout web design gives their store a calming feel, where visitors can freely explore as they go without being bombarded with a million pop-ups.
This design choice also translates into their blog page.
Their Shopify blog posts are separated into three categories: brewing guides, learn tea, and matcha recipes & news. This clever strategy helps their store appear in more search results via blog posts that answer questions ranging from “how to store matcha and green tea” to “matcha bubble tea recipe”. Pure Matcha also cleverly leans into writing locally - with articles revolving around the best matcha and tea spots in cities across Australia.
Pure Matcha goes locally with their blog post
What’s special: Despite the name, Pure Matcha has a wide variety of other tea-adjacent goods. These products are neatly displayed in their blog posts on many subjects, which simultaneously still provide reliable information. When a potential customer decides to make a purchase, they will feel compelled to add the other merchandise to their cart too.
Learn more: 18 Best One Product Shopify Store Examples in 2024
Shopify Blog Examples for Fashion Stores
2. Gosoe Studios
Goose Studios is not just a regular clothing store. Its founders specifically aimed to create an apparel brand that is 100% ethically and organically sourced. This mantra has a major influence on how they do their business, which instead of focusing on driving sales at any given chance, they opt to encourage their customers to only buy when needed.
Goose Studios’ business objective and mantra
With the planet’s best interest in mind, their Shopify blog posts are not always SEO-focused. Alongside sustainable clothing lists and fashion top picks, the founders themselves are fond of touching on sustainability news and sharing music recommendations. This marketing tactic adds an abundance of personality and uniqueness to their brand, which helps maintain a loyal customer base.
Goose Studios cover different topics with their blog posts
The whole website gives out a modern and aesthetically pleasing impression consistently across all pages. The blog posts are spread into three columns, which averts crowdedness or excessive scrolling.
What’s special: Some brands put driving traffic and sales at their core, and some don’t. Goose Studios’ priority is not to appear in every search result, but more to build a tight-knit community of environmentally-conscious buyers through their blog posts. This paints the brand in a positive light and makes it stand out among the crowd.
Learn more: How to Sell Music on Shopify in 2024
3. Beavertown Brewery
No matter which page you have been introduced to, the Beavertown Brewery website will be a surefire eye-catcher with its splashy layout.
The colorful blog posts of Beavertown Brewery.
The Beavertown folks know their niche, and they are masters at delivering exactly what their customers want. Beer enthusiasts are sure to be impressed with their comprehensive beer master guide, with their products linked directly at the bottom of the page. Beer gift ideas for different holidays and local pub recommendations are also helpful content to keep existing customers interested as well as to turn first-time visitors into frequenters. This eCommerce store definitely has one of the most outstanding Shopify blog post examples on the block.
What’s special: The brand took the time to personalize every thumbnail for their blog posts, which adds professionalism and charm to the whole brand’s aesthetic. If you’ve got your hands full with other factors while setting up your Shopify store, websites such as Unsplash and Shutterstock are always good sources for free images.
4. Koprez
Koprez supports and promotes an active lifestyle by offering a variety of body-supporting gears. Their target customers range from avid gym goers to people with specific body pains that need relief.
As most people who experience pain or injury may not be at all familiar with these types of products, Koprez has made it their mission to provide as much helpful information as possible through their blog posts. The SEO content centers around their specialties, which helps drive traffic and boost sales at the same time.
Tips: The simple blog template from GemPages fits well with Koprez’s blogging style, which allows the content to rise above all without any other distractions.
Koprez’s blog post with minimal style and linked products.
What’s special: Koprez focuses on textual information, which means their knowledge and proficiency will be shown clearly through their blog content. This is also an effective way to showcase certain products from a more thorough perspective, as compared to the limited space of the product descriptions.
5. Connected Apparel
The Connected Apparel clothing brand celebrates women of all shapes and sizes, without an age limit. They have an eye for contemporary fashion pieces with a simplistic design.
However, their blogging content is no plain Jane. The brand has done an exceptional job of crafting a well-suited SEO strategy, with enticing titles and topics that highlight their products.
The soothing beige, white and black color combination conveys a sleek and modern feel to the whole website, while their self-taken photo shoots promote authenticity. This eCommerce embodies modest Shopify blog themes, which are a perfect pair with their products.
Connected Apparel’s blog posts of different topics
What’s special: Connected Apparel’s blog posts cover fashion tips, where they lean on the ever so burning “what to wear” question. They make an effort to create detailed guides on how to coordinate clothing items, style them, and take care of them. This shows how much they know their stuff, and how openly they are to share with their customers.
Learn more: Frequently Bought Together - A Strategies to Increase Sales On Shopify
Shopify Blog Examples for Beauty and Cosmetics
6. Korean Skincare
As the name suggests, Korean Skincare is where you can find the best Korean beauty and makeup products, as well as personalized advice and assistance to anyone who is passionate about skincare.
Although the business is based in the Netherlands, their blogging content is available in English. This is a smart and effective marketing move from the team, as their content gets much more exposure on the search results.
Korean Skincare’s featured blog posts
Let’s take one of their most popular articles - “How to determine your skin type”. A person who is on the first step of their skincare journey will be more likely to type this exact question into the trusty Google search bar. Using strategic, SEO-friendly words and phrases will invite more clicks onto the post. In the best-case scenario, this organic traffic will convert to leads and sales.
Pro tip: Improve your SEO rankings using a comprehensive checklist that covers both on-page SEO and off-page SEO tactics.
Korean Skincare provides readers with an answer to their most basic question
Another bonus point for this online store is that they offer product recommendations suitable for each type of skin right after relevant content in the Shopify blog post. They cleverly link to each product using visual content, not just a line of text, attracting readers to continue their purchasing journey.
Korean Skincare showcases their product recommendations within the blog post
What’s special: The whole layout of the blog feels minimalistic, but is packed with topics that cover every aspect of skincare and all things alike. Clear call-to-action buttons are placed alongside recommended products without being intrusive to the visitor’s reading experience. If your store is in the same niche as this eCommerce, a good look at their website will possibly inspire you to add blog posts to your Shopify store.
7. Fluxies
Fluxies target the unfairly taboo subject even in this day and age - period. Their products include multi-styled period-proof underwear and pants. Their store not only carries an environmentally friendly alternative to regular period products, but they also provide essential knowledge on women’s health and wellness through their blog posts.
Fluxies cover different period topics in their blog posts.
The transparency in content also poses a highly effective SEO tool. There have been times when you and I came to the internet for health answers first and foremost instead of asking other people or meeting a professional. Fluxies has an impressive list of Shopify blog posts that cover the most common inquiries and issues surrounding periods. A visitor can go from liking their content to making a purchase right then and there.
Learn more: Shopify Fonts 101: How to Find the Best Font Combinations for Your Shopify Store
What’s special: Fluxies sticks to the classic black texts on a white background design, which gives the whole website a sleek look as well as easy navigation for visitors. A comments section on the bottom of each blog post opens up conversion naturally, thus boosting engagement and activities on their website.
Fluxies implement a comments section on the bottom of their blog post
Children & Toys Shopify Blog Examples
8. Game Of Bricks
LEGO is one of the most recognized toy companies, and Game of Bricks does customized light kits based on different LEGO sets.
Their website design is simple and clear-cut, without the flashy visual content. The blog posts are mainly built around curated LEGO gift ideas, anticipated LEGO content, and in-depth review of a specific set. The vibe of their website feels like a retro game store or a digital Blockbuster, which neatly flows with the on-sale products.
Game of Bricks’ different blog topics.
What’s special: The blog posts are constantly updated, with comprehensive and helpful content, along with self-taken photos of their products. This business obviously knows their niche, and they are building a community with the same interest through the blog content.
9. Rainbow Vision
Prepare yourself for a visual buffet while on Rainbow Vision’s online store, as they offer self-designed paper goods and gifts. The artsy aura shows on their blog, which displays not so much SEO-focused, but mindful and intimate content.
Rainbow Vision’s vibrant homepage.
Learn more: Besides blog posts, it is advisable to also optimize your homepage to create a visually stunning and branded look for your online presence. Check out our guide on How to create a homepage design that captivates and converts.
The Rainbow Vision team consists of aspiring artists who are just doing what they love, and the genuineness is shown between the texts. The community which appreciates their products will love to have this kind of blog content in their inbox. This blogging style does not mean SEO traffic is deserted, it is simply just a suitable approach in regard to the business’s mission.
Rainbow Vision’s personalized blog posts.
What’s special: They do not have a copious collection of blog posts, but each one is personally crafted with the artists’ own thoughts and perspectives. Instead of providing readers with the traditional type of blog posts, Rainbow Vision tells stories and gives visitors the feeling of reading through a journal. This makes the brand personality naturally shine through without sacrificing their style for traffic or profit.
10. Enfamil
Enfamil, a leading brand in infant nutrition, offers a comprehensive range of baby formulas and nutritional products tailored to various stages of a child's development.
This business’s clean and professional layout is not just all for show. Their collection of intensive blog posts prove that they know what they are doing, and they do it well. Their blog provides valuable insights and articles on topics such as infant health, nutrition tips, and parenting advice, divided into categories of children’s age and feeding stages.
Enfamil divide the blog posts into categories based on children's age and feeding stage
The content aims to support parents in making informed decisions about their child's nutrition and overall well-being, featuring expert guidance and practical tips for navigating the early stages of parenthood. Enfamil also makes sure to break up the texts into different sections and keep it short, thus creating a more eye-pleasing visual layout.
What’s special: Enfamil always starts with customers' pain points, and create blogs as the exact answer to each question. Their blog posts usually have the exact questions in the titles, persuading visitors to click on the posts to find the answers to their questions. When they have reliable information available on their very store, prospects are more likely to build trust and become valuable customers.
11. American Girl
American Girl offers a diverse range of products designed to inspire and educate young girls. Their collection includes a variety of dolls, each with unique stories and backgrounds, along with corresponding books that promote literacy and learning. Additionally, American Girl also provides customized dolls, allowing girls to create dolls that reflect their own appearance and interests, fostering a sense of individuality and self-expression.
The vibrant website layout gives the feeling of a product for kids, with rainbows and stars decorating the background of the pages. American Girl definitely did not go the minimal route, and maximalism looks great on them.
The American Girl blogs offer a rich collection of articles that cater to children. Topics include inspirational stories about their dolls, craft ideas, drinks and cookie recipes by their dolls, along with listenable podcasts. The special visitors expect a coherent yet vibrant aesthetic throughout the whole website, and they did just the thing.
American Girl’s colorful selection of blog posts.
What’s special: American Girl knows exactly who their customers are. Therefore, they create websites and blog posts that match the interests of kids, where their products, dolls and toys, act as the characters living in each story. Each blog post is filled with images of their products and animations of the characters, making it easier for children to read through the page.
Learn more: Principles of Conversion Design: Tips to Improve Your Website’s Conversion Rates
How to Create Blog Posts with GemPages?
Now that the “can you blog on Shopify” question is off the table, let’s take a look on how to add a blog to your Shopify store.
Blogging is a straightforward practice. All the effort should shine through the content itself. That is why GemPages has simplified the blog creating process via the following easy steps.
Step 1: Go to Dashboard > Blog post, all your blog posts can be found here. The ones that are not originally created in GemPages will be labeled “From Shopify.”
Step 2: Click the “Add blog post” button to start a new blog post.
Step 3: Feel free to start from scratch and let your creativity flow, or simply select a pre-built template from the list of many. Whether you prefer a minimal design or a more colorful feel, our blog templates are sure to accommodate your needs.
Step 4: Add text, images, videos, or CTA buttons to the page. Once you are done, rename the page title and click the blue “Update” button to create a name for your new blog post. You may “Save" the post for later editing or “Publish" it right away.
Once you have learned the basics, pick a blog aesthetic that fits your store, or customize each blog depending on the content. The possibility is endless.
Best Practices for Creating a Successful Shopify Blog
- Identify your target audience and their pain points to craft the type of content they would appreciate, instead of going with the masses.
- Ensure that your blog has consistent branding with your Shopify store, this includes color scheme, overall aesthetics and tone of voice.
- Optimize your blog for search engines by using relevant keywords in your blog titles and throughout the posts themselves. Making it scannable is key.
- Use visually appealing images and videos to break up the texts, ease the readers’ eyes and create a more informative and interactive experience for your audience.
- Place call-to-action buttons strategically across the blog posts to persuade customers to explore products and make a purchase. Nonetheless, avoid being intrusive and perverse.
- Promote your blog posts on social media channels to notify existing customers and bring in potential leads.
- Monitor your blog's analytics to track your performance and make data-driven decisions to alter content to be more trending and/or informative.
The Bottom Line
No matter what industry you are in, blogging with Shopify is always a noteworthy marketing strategy to take into consideration. Depending on the objective of your business, the style and content of your blog posts are yours to decide.
If being on the front page of Google is where you think it’s at, feel free to have a look at the businesses with extreme SEO-focused content listed above. If you prefer to create more personalized type of Shopify blog posts to appeal to an existing customer base or a specific community, check out the other Shopify store owners that are doing similar deeds. If finding balance in both is your sweet spot, sway your boat that way.
It is also perfectly okay to figure out as you go. Entrepreneurship is not always following the same tried-and-true formula, but to build your own path.
While you brainstorm, GemPages Page Builder can give you a hand in creating a stunning visual to get started with your journey the right way.
FAQs About Shopify Blog Examples
