Top 15 Fitness Landing Page Examples for Fitness Enthusiasts

Are you passionate about fitness or simply want to become a hustler in this growing niche? No matter what your goals are, building a stellar online fitness store is no joke. The practice that leading fitness brands all follow to be where they are: pouring extra efforts into creating fitness landing pages. As a dedicated source to bring you all things eCommerce, we have compiled a list of the best fitness landing page examples for you to emulate their success. Keep reading to get all the insights and more.

What is a Fitness Landing Page?

A fitness landing page is a standalone web page that is created to get users to perform a specific action, in this case, in regard to anything fitness-related. This type of page often has a singular purpose, such as selling a new line of supplements, promoting a workout program, or collecting email signups. Since the objective is clearly defined, the layout is kept minimal, with compelling headlines, striking visuals, as well as strategically-placed CTAs. Every element should guide visitors toward to ultimate goal: conversion.

Fitness landing pages can be used by all brands in the industry, from supplement and apparel brands to workout instructors and gym equipment companies.

15 High-Converting Fitness Landing Page Examples for You to Copy

1. Alo Yoga

Alo Yoga is leading the game as one of the most sought-after brands for yoga enthusiasts.

We are starting off strong with Alo Yoga - an activewear brand that ticks all the boxes. Standing among the most successful Shopify-powered stores, this brand has made a name for itself by offering the highest-quality garments, avant-garde designs, as well as a top-tier online store where customers can’t resist making a purchase.

Alo Yoga’s landing page has the perfect balance of persuasive copy and eye-catching images, in accordance with a user-friendly layout that screams professionalism. This brand is undoubtedly one of the best in this niche.

2. Gaiam

Elevate your yoga experience with Gaiam’s high-quality and revolutionary products.

Have a passion for yoga? You might have heard the name Gaiam before. Built upon the mantra that yoga and fitness should be made accessible for all, this brand offers a line of first-rate yoga gear for both beginners and veteran yogis.

It is one of the fitness landing page examples that stays true to the mission: simple and minimal, yet packed with information and components that drive conversions. If you are testing the waters in the same niche, Gaiam could be a helpful source of inspiration.

3. REDCON1

Stay prepared for your workout routine with REDCON1’s collections of merch and supplements.

It’s easy to catch REDCON1’s vibes upon checking its landing page. With a wide array of products that range from supplements to fitness clothes and accessories, the company has done a great job of designing a user-friendly navigation system.

The bold and gritty visuals, as well as the urgency offer, are also pluses to boost conversion. By embracing a retail store look, REDCON1 has made it intuitive for users to move along the sales funnel without any hiccup.

4. Fringe Sport

Fringe Sport specializes in gym equipment, which can be purchased right from its online store.

Fringe Sport stands out as a reputable gym equipment store, where a variety of gear is available for purchase. Its landing page covers all the basics: head-turning color scheme, bold text, a focus on reviews, clear-cut CTAs, and so on. By keeping it clean and product-focused, the brand has managed to create a straightforward and high-converting fitness landing page.

5. Echelon Fit

Get your hands on the best exercise equipment and workout programs that drive real results with Echelon Fit.

Echelon Fit is all about at-home fitness, so the first things you will find on its landing page are photos and video demos of its products. By cleverly segmenting the page into different sections, users can easily navigate between the services. The hero banner is reserved to promote the core seasonal campaign to boost conversion as well.

Although these equipment’s prices are on the steeper side, customers won’t feel much hesitation placing an order since this is clearly one of the fitness landing page examples that exhibits undeniable professionalism and trust.

6. Ten Thousand

Stay active and fashionable with Ten Thousand’s stylish collection of activewear.

On Ten Thousand’s online store, you can find all things men’s training apparel. From head to toes, you can shop the whole outfit that elevates your workout experience from the brand’s well-designed landing page.

While the layout is more minimalist, the drop-down menu presents an extensive catalog that waits for you to explore. The mix of images, videos, and benefit-first copy gives the page a complete look as users scroll.

7. P.Volve

Try a new way of staying active with P.Volve’s unique workout plans that guarantee rewarding results.

At a glance, it’s hard to miss P.Volve online fitness course landing page's alluring headline and its complementary body text. This fitness company specializes in workout programs that are personally endorsed by Jennifer Aniston, and it makes sure that you will feel the same way.

An immersive hero section, program highlights, customer testimonials, plan comparisons, etc., are just some of the most prominent features that make P.Volve’s landing page shine in an ocean of similar brands.

8. Bala

Shop the most fashion-forward fitness equipment and apparel via Bala’s visually pleasing eCommerce store.

Bala’s aesthetic product shot immediately caught our eyes, which is solid proof is how the hero image can set the mood for a user experience. Thanks to the arresting visual elements and elegant font choice, the business’s landing page feels editorial - a unique characteristic for a fitness brand.

Its main product, the bangles, is treated as the centerpiece, but other items receive equal attention as well. As a whole, Bala has built a magazine-like landing page where every detail has its place and purpose.

9. Bare Performance Nutrition

Bare Performance Nutrition carries an impressive catalog of supplements for all your gym needs.

Bare Performance Nutrition proves that high-converting fitness landing pages don’t settle for the bare minimum. A bold hero featuring founder Nick Bare and signature supplement stacks instantly sets an authoritative tone. A unique navigation we’re seeing for the first time, goal-based between Endurance, Strength, Wellness, Recovery, makes it easy but tailored for visitors to self-select.

A “Verified Reviews” section adds real social proof, while links to BPN’s YouTube channel and podcast deepen brand trust. For a content-driven fitness brand, this is a landing page built to convert and retain.

10. NVGTN

NVGTN aims to provide the most elegant yet functional gymwear for women, which explains the brand’s success in this sector.

NVGTN helps users navigate a sleek, minimalist activewear landing page with ease. A clean hero slideshow highlights new releases - leggings, shorts, bras - and clear CTAs like “Shop Now” guide users immediately. The menu splits products by category and collection, so visitors can self-select, while product grids use consistent model shots with quick-add buttons.

One standout feature is the “Shop the Look” section, letting users buy full outfits with a single click. If you’re after a minimal, conversion-focused layout, NVGTN is a playbook worth copying.

11. Ghost Lifestyle

Get more energy for an effective workout session with Ghost Lifestyle’s fun supplements and drinks.

Ghost Lifestyle - self-branded as “Be Seen” - has a sleek landing page that seamlessly fuses nutrition and apparel. The hero section highlights their flagship supplements like pre-workout and Whey protein, backed by bold lifestyle visuals of fit users in action.

The navigation splits cleanly between different lines of products they offer. It’s safe to say that Ghost has set the standard for fitness landing page examples that truly converse.

12. AYBL

AYBL’s fashion line is simple but has become a crowd favorite due to its functionality and quality.

AYBL is a UK-based activewear brand positioning itself as premium yet affordable. It has won the hearts of not only the local customer base but on a global scale as well. Its landing page shows how much the AYBL cares about its visitors, as features like grid layouts, price anchoring, a ‘Quick Add’ button, and a fast checkout funnel are available to streamline the UX as much as possible. Though not packed with flashy visuals, AYBL is still able to create a high-converting landing page.

13. Set Active

Have the most comfortable experience while doing outdoor activities while wearing Set Active’s leggings, sweaters, or socks.

Set Active actively sets that feeling-first activewear eCommerce approach. Its landing page opens with crisp product visuals, plus press quotes from none other than Forbes, Popsugar, InStyle, etc. Navigation zeroes in on not just collections but also fabric features, along with clear and plentiful CTAs. Set Active is simply clean, stylish, and conversion-focused - perfect if you want inspiration for lifestyle-led fitness apparel pages.

14. Tru Grit

Take a look at Tru Grit’s product collections to get all the equipment needed to build the home gym of your dreams.

Tru Grit Fitness is built for serious athletes who don’t quit - its landing page and its price points, given the high-quality products, make that clear. With bold visuals, pro-grade equipment front and center, and clear CTAs, it strikes a perfect balance of style and function. As one of the more compelling fitness product landing page examples, from gear for every purpose to full gym builds, every section of True Grit is designed to move visitors to action without distractions.

15. Onnit

Onnit is the ultimate fitness store to explore workout programs and purchase gear and supplements that assist you in creating an active routine.

If peak performance is your goal, Onnit is a name worth knowing. This fitness brand builds its reputation with science-backed supplements, certifications with quality expert videos, and unconventional training gear - think not just kettlebells, but also clubs and maces.

Its landing page reflects that same bold, optimized approach: powerful visuals and clear value propositions. Whether you’re selling supplements or high-end equipment, Onnit’s page is a great example of how to balance branding with conversion and give your layout a serious lift.

3 Versatile Tools to Create a Conversion-Focused Fitness Landing Page

1. GemPages - Landing Page Builder

GemPages allows your creativity to roam free when it comes to creating landing pages that sell, all made possible with our intuitive, pre-built features.

GemPages is known as a landing page builder, and it is especially fitting for fitness brands who aim for strong visual elements, an intuitive layout, and conversion-centric components. Our sans-code, drag-and-drop editor is the MVP in creating striking and functional landing pages.

Whether your goal is to get more program signups or pump up those product purchases, GemPages has got you covered. To have a complete experience, check out our new A/B testing tool as well.

More tips on building outstanding landing pages from GemPages:

• The Best B2B Landing Page Examples for You to Emulate Success
• Top 9 Mobile Landing Page Designs for Inspiration

2. Klaviyo - Lead Capture Tool

Turn visits into customers, and customers into loyal fans with an accurate lead capture tool like Klaviyo.

Why let visitors just be visitors when you can turn them into valuable customers by capturing leads with each visit to the landing page? With Klaviyo, it’s as easy as pie to create targeted forms and popups that ask users for their emails with a discount code or a free workout plan as incentives. As the email list grows, time to send personalized messages, cart reminders, upcoming campaigns, etc., straight to their inboxes.

3. Hotjar - Analytics Tracking Tool

Hotjar rises to the top as one of the most effective analytics tracking tools that has won the trust of many online merchants.

Dying to know how your fitness landing page is performing? Hotjar will give you peace of mind instantly with metrics to identify how users interact with your page. Features such as heatmaps, session recordings, friction point testing, bounce rate counters, and the like are incredibly useful in uncovering the best and worst of your landing page. If having higher conversion is top of mind, these insights are key to achieving the best fitness landing page design.

Fitness Landing Page Best Practices to Follow

• Utilize Lifestyle Shots

The fitness industry revolves around movements, which means your customers will prefer seeing the products in action more than standard studio images. Just finished designing a brilliant workout set? You’d better take professional lifestyle shots and showcase its best angles. Capture people wearing it while running or training at the gym to create an emotional connection with customers naturally.

• Emphasis on Social Proof

Being a fitness brand, your target audience is more likely to be pretty diversified. They could be seasoned fitness aficionados as well as first-time gym goers, so a surefire tactic to appeal more trustworthy to all groups is by utilizing social proof. Simply dedicate sections to display customer reviews, user-generated content, magazine and newspaper endorsements, transformation stories, etc., to flip the switch on skeptical visitors.

• Bundle and Upsell Strategically

Gym apparel and supplements are the treasure trove for bundling and upselling, since a multitude of fitness individuals are willing to splurge on their fitness journeys. On a sales-focused landing page, this is your chance to promote fitness bundles (e.g., beginner’s starter pack, summer essentials, home gym kits) and upsells on the checkout page. The subscription model is also an excellent strategy for supplement brands.

More from GemPages: How to Create a Shopify Build Your Own Bundle Strategy [2025].

Build the Landing Page that Sets Your Brand Apart in the Fitness Industry

This blog post proves that there is no singular secret formula that guarantees the success of a landing page in the fitness industry, as seen by the diversity of our store picks. Depending on your business goals, there is no limit when it comes to creating the ideal fitness landing page. That said, getting inspiration from the brands who have aced it and applying our best practices alongside the assistance of helpful apps is the correct path to trail on before making your own creation.

FAQ about Fitness Landing Page Examples