25 Profitable White Label Products to Sell in 2025

If there is a prize for a business model that cuts costs, saves time, and gets your products out to the market at lightning speed, white labeling will take the crown. For eCommerce aspirants, this approach could be your next best friend. 

How so? Keep on reading to learn more about all things white label, including our top picks for the best white label products to sell!

In this chapter, we will provide you with a comprehensive understanding of white label products and the benefits of selling those products.

What is a White Label Product?

White label products will be customized according to the reseller's branding (Source: Pexels)

A white label product is manufactured by one company and sold by multiple businesses. This means one prototype is uniformly designed and then rebranded to fit under a brand’s identity. The end consumers will associate the products with the brand, rather than the supplier.

White label products can be print-on-demand items or even dropshipped directly to customers. Therefore, this business model is viable in various industries in the eCommerce sector.

A typical white label product acquirement process often has five steps: picking a supplier, choosing a product, branding, manufacturing, and distributing the final product. It goes without saying that the process differs, as factors like product type, supplier, local law, etc. can influence the overall production.

Differences Between White Label and Private Label

Private label production offers a unique combination of efficiency and flexibility. It combines the streamlined process of manufacturing a standard product with the ability to add custom features. This allows a business to quickly create a unique product that stands out in a crowded market.

Because the manufacturing infrastructure is already in place, the production process is faster and simpler. It also allows for smaller order quantities, giving businesses the opportunity to add personal touches to the product. Ultimately, private label production is a way for companies to create high-quality, customized goods that align with their brand and meet customer expectations.

Differences Between White Label and Private Label

White label and private label often go hand in hand and sometimes be used interchangeably. While both of them share similar characteristics, certain differences separate these two coined terms.

White Label	Private Label
Products manufactured for multiple retailers	Products manufactured for one single retailer
Products cannot be modified, only the brand can be changed	Products can be modified based on the retailer’s needs, including product features, packaging, and branding
Quick production and market entry	Products take longer to develop and distribute
Per-unit prices are lower	Per-unit prices are higher due to exclusive product features

All in all, the essences of white label vs. private label products lie in the liberty to alter products to fit with the brand’s identity. While the lack of customization simplifies the production for white label products, private label allows sellers to tweak the products based on customer’s feedback as time goes on.

Pros and Cons of White Labeling

The comparison table above has glazed over the attributes of white label products. Now we will explore the setbacks and benefits of white labeling in detail.

Pros of Selling White Label Products

• Cost-efficiency: lower maintenance and per-unit costs.
• Lower risks: products are put through tried-and-true methods before market entry.
• Branding opportunities: new products can be introduced in a short period, which upholds diversity and trendiness.
• Higher marketability: instead of catering products specifically to address unique needs and preferences, a generic white label product is more appealing to a wider audience.

Cons of Selling White Label Products

• Pricing competition: price wars might break out between competitors carrying the same products.
• No customization: the need for product alteration might arise based on customer feedback.

When Should You Sell White Label Products?

White labeling is a common business practice, but there are certain periods where this model gets to work its magic more than others. Let’s find out when you should start selling white label products as an eCommerce merchant.

• You want to start a business quickly: white labeling omits the hassle of extensive product research and development. Once you have locked in a product, there is little work needed to be done before introducing it, hence the ability to launch your business right away.
• You want to capitalize on a trending product: if there is a high demand for a particular product, white labeling will help you bring it to your digital storefront promptly.
• Your R&D budget is limited: not many entrepreneurs can afford to spend the big bucks at the start of their businesses, thus, white label products are a neat solution to hit the ground running.

25 Best White Label Products to Sell in 2025

Looking for the best white label products to sell? Below are 15 most profitable products and examples of businesses that succeeded in the niches that you can learn from.

1. Earplugs

Loop Earplugs enables amazing experiences without the burden of loud noises.

Earplugs are no longer an oddity that people only reach for when traveling or going to concerts. These tiny guys can help users who cannot withstand loud noises in public settings or individuals with sleeping problems to have a more fulfilling life. Loop Earplugs stands at the forefront of the earplug revolution, which explains the rapid growth trend of this brand in recent years.

Loop Earplugs is growing at a rapid rate in the past 5 years. Source: Exploding Topics.

If you are looking to enter this industry, why not try a white label model? Earplugs are a brilliant product that requires little to no modifications. Simply find a trustworthy supplier and build your brand around this impactful product to see it take off.

2. Toner pads

If you are not familiar with the skincare world, the latest toner pad fad might not ring a bell. That said, the interest in this product is nothing short of booming.

When in doubt, go on Reddit. This website is the biggest host for numerous subreddits that garner hundreds of thousands of active users daily. By looking up “toner pads” in r/SkincareAddiction - the largest subreddit for skincare enthusiasts, a long list of recent posts regarding this trending item will pop up. People are constantly looking for the best toner pad brands to try, and you can target this pain point with a solid white label toner pad line.

Cosrx is one of the most well-known Korean brands that offers the best toner pads on the market.

Cosrx is acing the game with its high-praised toner pads. If you have not been able to build a reputation like this famous Korean skincare company, white labeling is a solid strategy to try out to take advantage of this trending product.

Read more about beauty and skincare from GemPages: 20 Best Shopify Beauty Stores That We Love

3. Yoga gear

Practicing yoga has become a part of many people’s daily routines. You don’t have to be a devoted yogi to both love this spiritual practice, and to sell yoga gear as well.

With the yoga market size predicted to reach $66.2 billion by 2027, starting a yoga gear business is a solid idea. By utilizing white labeling, the heavy work will be lifted off your shoulders. Your main priority is to advertise and get your name out there.

Alo Yoga is a leading brand of yoga clothes and accessories.

Alo Yoga has cemented its place as a household name for yoga clothes and gear. This impressive repertoire took lots of effort and time to build, thus, white labeling is a feasible solution to get one foot in the door more quickly. Companies like Tokalon Clothing offer yoga clothing options for white label businesses in this niche.

4. Reusable mugs

Unless you have been living under a rock, the Stanley cup trend couldn’t have been missed. Taking the internet by storm in late 2023, this company has revolutionized and changed the reusable mugs niche for years to come.

The Stanley cup witnessed a surge in sales as the internet became obsessed with this reusable mug company.

Although the heat has subsided a bit, the call for reusable, insulated mugs is still on the rise. With brands like Yeti, MiiR, and Circular&CO. making waves by pumping out new and innovative products, you can follow suit and start a reusable drinkware company with the assistance of white labeling. For a product with a simplistic premise like a cup, quality should be the top priority. Thus, finding a reliable manufacturer is the first step to guarantee a long-lasting business.

5. Journals and planners

If you think the birth of digital devices has dampened our habits of keeping journals and planners, think again. The Bullet Journal AKA Bujo movement keeps the writing routine alive for over a million people, which shows just how profitable this niche can be.

Bullet Journal has a transformative effect on individuals who long for a more organized routine.

Need help determining which journal and planner manufacturer to partner with? Check out Zazzle and Alibaba to start browsing the products they are providing and jumpstart your eCommerce store.

Learn more: How to Sell eBooks on Shopify?

6. Phone cases

This palm-size, portable device has gradually become an inseparable part of our daily lives, thus, it is no wonder that a protective and appealing phone case is never redundant.

Just days ago, the world-famous singer Taylor Swift went viral with her eye-catching phone case, which prompted thousands of people to scour the web for the information. The skincare brand Rhode launched a phone case with a built-in lip tint holder that got Gen Z-ers obsessed. These recent instances prove that despite being a saturated market, the interest in innovative, celebrity-influenced phone cases never dies down.

Rhode capitalized on a common product like a phone case to advertise its lip gloss.

Phone cases are a Jack of all trades since they fit with every business model, including white labeling. Thus, it is as easy as pie to kickstart your phone case storefront today.

More on selling electronics on Shopify: Top 15 Shopify Electronics Store Examples

7. Gimbals and tripods

JOBY is a textbook example of an equipment store that caters to content creation.

Gimbals and tripods are another sub-niche within phone accessories. Reasons for this equipment to be on our list? The apparent growth of personal videotaping and professional content creation across social media.

As internet surfers have become familiar with short-form content, many people want to turn it into a side hustle or even a full-time job. This calls for steady gear that helps materialize their content. 

Stores like JOBY carry tripods, stands, selfie sticks, etc. for both cameras and smartphones. These products are good white label business ideas for your upcoming white label business.

8. Scented candles

The candle industry is not short of brilliant brands who are changing the game, such as Snif.

Who doesn’t love a relaxing scented candle that makes the room smell like a tropical paradise or a luxury resort? Candles are diverse products that fit perfectly with a white label model. They are uniformed, quick to rebrand, and do not require intensive product research.

Snif’s candle collection embodies a minimal look, with the quality standing above all. This is a good source of inspiration for you to visualize your future candle business, including the number and scalability of these products.

9. Jewelry

Maison Miru is a contemporary jewelry brand with a chic and affordable product catalog.

Jewelry stores like the Shopify-based Maison Miru are prime white label products examples of how to do branding. Though the designs are elementary, they have managed to create a consistent brand identity with the digital storefront. This is solid proof of how well jewelry performs with a white label approach, as even the most basic items can be marketable.

Still unsure whether this industry is worth a shot? With the current market size valued at $232.94 billion in 2024 and forecasted to reach $343.90 in 2032, jewelry is a gift that keeps on giving.

10. Collagen supplements

Vital Proteins’ collagen powder went viral and became the store’s bestseller.

Collagen is what keeps us looking youthful, and the collagen supplements market is forecasted to witness a steady growth rate of 6.4% from $ 1,655.7 million to $ 3,089.7 million in 2034. If you are in the supplement niche, adding collagen to your catalog is a smart move to boost your business.

By following the path of Vital Proteins with its viral collagen peptides powder, you could be the next business to take the internet by storm. Source your products from an FDA-approved supplier and kick your business into gears in a matter of weeks.

11. Pet supplies

Cat toothpaste is a sub-niche that is growing in demand in the pet supplies market. Source: Exploding Topics.

Pet care is an ever-growing topic since our furry (and non-furry) friends deserve only the best. This niche encompasses a plethora of sub-niches, such as pet treats, pet clothes, pet collars, pet dental care, custom pet products, etc. Only the topic of “ cat toothpaste” has a search volume growth rate of 85% within the past 5 years (as shown in the above picture). Thus, it is advised to cherry-pick the most suitable segment that works for you, instead of trying to cover everything.

You are guaranteed to come across many pet suppliers without actively looking. Your job is to rebrand and market the products well in order for your business to flourish.

Discover more tips on pet supplies with GemPages:

Shopify Pet Stores: How To Do Them Right?

10 Trending Print On Demand Pet Products + Suppliers

12. Kitchen gadgets

The talented Drew Barrymore capitalized on the demands for aesthetically pleasing and functional kitchenware by opening up her own company - Beautiful By Drew.

Kitchenware never goes out of style. Everyone knows how to use a good ol’ pot or pan, and foodies are always on the hunt for first-rate cookware that elevates every dish.

It is no wonder that even the famous actress Drew Barrymore also wanted to dip her toes into this niche. Her visually enticing kitchenware line Beautiful by Drew is an excellent source of inspiration for aspiring sellers who want to tap into this sector. Items like stand mixers, kettles, air fryers, sauce pans, cookers, and the like are solid white label business opportunities for a white label kitchenware business.

Learn more: 15 Top Home Decor Shopify Stores in 2025

13. Office stationery

This niche is one of the top white label product examples due to its versatility and rising demand. On social platforms like TikTok, Instagram, or YouTube, it is incredibly common to come across a relaxing video about organizing one's workspace. Items like mini shelves, pens, washi tapes, headphone stands, etc. are common features of content like this, which pick up thousands of comments asking for product links. This goes to show the viability of a stationery storefront, especially using white labeling.

It is easy and quick to set up your stationery business with Shopify’s multi-faceted features.

Shopify is a hotbed for office supplies and stationery businesses. With seamless setting up and all-around features to grow your store, sellers are free to source and brand stationery items from a quality supplier. By utilizing the white label model, you are free to invest in other aspects of your business, such as doing affiliate marketing with content creators to drive traffic and sales to your website.

13. Matcha products

It is not hard to find matcha on the must-try menu in your local coffee shop. The unique taste and a plethora of health benefits make this product one of the finest specialties in the world. The demand for this product will not go away any time soon, as the forecasted revenue will reach $5.5 billion by 2027.

Originating in China but made popular in Japan, now matcha can be added to your online store and shipped worldwide.

Create your white label matcha business by partnering up with a trusty supplier like Matcha.com.

Matcha.com is a respectable wholesaler that offers high-quality white label matcha products. If this piques your interest, simply order samples or shoot them a message for custom pricing and start creating your own matcha brand.

15. Walking pad

The original WalkingPad company revolutionized this equipment for everyday users who prefer indoor workouts.

As young millennials and Gen Z-ers are living in humble-sized apartments and houses, a bulky treadmill is not exactly a wise investment. A space-saving solution for indoor workouts is the walking pad - a compact and portable treadmill that can be used from the comfort of one’s own home. You are free to browse different models on the original WalkingPad's online store. 

Although this concept has existed for nearly a decade, it was made popular when the pandemic hit. From then on, the growth trend is predicted to steadily climb as time progresses.

Walking pad is an at-home workout equipment that witnessed a surge in interest in recent years. Source: Exploding Topics.

Wondering about the availability of white label workout equipment? US-based companies like Shelter Fitness offer just the thing. By adding the viral walking pad to your store, you will be able to build an impressive catalog of fitness equipment that appeals to a variety of customers.

16. Water Bottles

The reusable water bottle market is experiencing explosive growth, thanks to a global shift toward eco-consciousness and sustainability. This product is a perfect fit for a white label business due to its simple yet highly in-demand nature.

A prime example of a brand that has dominated this space is Hydro Flask. The company became a household name by focusing on quality and a wide range of colors and sizes. While building a brand as strong as Hydro Flask takes time, white labeling provides a shortcut. You can tap into this lucrative market by sourcing high-quality bottles from a reliable supplier and focusing your efforts on building a brand and a marketing strategy.

17. Kids’ Educational Toys

The market for kids' educational toys is growing as parents and educators recognize the value of early learning. These toys are being created with a focus on safety, sustainability, and inclusivity to meet the values of modern consumers. A key trend is the rise of STEM toys, which are designed to teach children about science and technology, helping to prepare them for future careers.

18. DIY Craft Kits

DIY craft kits are more popular than ever, driven by the rise of online tutorials, social media communities, and a greater interest in making handmade, sustainable goods. The demand for these kits is also fueled by people looking for personalized items and a way to practice self-care through crafting.

In response to a growing eco-conscious consumer base, many brands are innovating to offer sustainable and eco-friendly options, such as kits made with organic or reusable materials. This focus on sustainability and ethical sourcing is a key trend in the market.

19. Bedding and Linens

Quality bedding and linens are essential for comfort and good sleep. You can create a private label line that includes luxury sheets, weighted blankets for anxiety, or hypoallergenic pillows. To make your brand stand out, consider offering products for specific needs, such as cooling sheets for people who sleep hot or silk pillowcases for hair and skin health.

20. Home Decor

Home decor offers a wide range of opportunities for private label businesses. Products like full-length mirrors, wall art, and decorative rugs can be customized to fit many different styles. By incorporating designs like modern minimalist, vintage, or eco-friendly materials, you can appeal to various customer preferences. Offering personalized options, such as custom engravings or special color schemes, can also make your brand stand out.

Learn more: 10 Best Home Decor Dropshipping Suppliers for Your Online Store

21. Hair Clamps 

Hair clamps can be both functional and a fashion accessory. Your private label line could feature a range of designs, from simple, minimalist styles for daily use to elaborate, gem-studded pieces for special events. By using durable materials and offering various sizes and designs, you can make your hair clamp collection a popular choice within your wider hair product brand.

22. High Quality Loungewear

High-quality loungewear is a popular choice for private label brands, combining comfort and style. You can take advantage of this trend by sourcing cozy sweatpants, soft hoodies, and elegant robes from private label manufacturers. Using platforms like Wonnda, you can find top-quality suppliers and customize the materials, designs, and packaging to create unique, premium products that appeal to your customers.

23. Sunglasses and Eyewear

Stylish eyewear that offers excellent UV protection is always in demand, a trend you can leverage with a private label brand. Your line could include everything from sports sunglasses for high-intensity activities to fashion-forward frames that make a statement. By offering a variety of sizes, shapes, and lens options, you can cater to different customer preferences and make your brand stand out.

24. Derma Cosmetics and Skincare

With more people focusing on self-care, private label cosmetics and skincare products are becoming very popular. You can attract customers by creating formulas with high-quality ingredients like hyaluronic acid, retinol, or organic extracts. Developing different product lines for various skin types and conditions will help you reach a wider audience. You can also expand your brand by adding items like sheet masks, serums, or makeup tools.

25. Immune-Boosting Supplements

The demand for immune-boosting supplements has risen significantly, particularly since the COVID-19 pandemic, as people are more focused on their health. Consumers are looking for natural ways to stay healthy, and this has led to a growing market for immune-support products. New supplements are being developed with innovative ingredients and combinations to meet a variety of needs.

These supplements come in different forms like capsules, powders, gummies, and liquids, making them easy to use every day. Private label brands in the health and wellness industry are taking advantage of this trend by offering high-quality immune-boosting supplements that fit different dietary needs, including vegan, gluten-free, and organic options.

How Much Does Private Labeling Cost?

The cost of private labeling can vary widely based on several factors:

• Product Type: The type of product you choose affects the price. For instance, creating a skincare line is typically more expensive than simple household items due to the cost of ingredients and specialized packaging.

• Quantity Ordered: The more units you order, the lower the cost per unit. However, higher minimum order quantities (MOQs) mean a larger initial investment.

• Customization Level: More customization—like unique formulas, packaging, or designs—will increase the cost. Standard products with minimal changes are generally cheaper.

• Manufacturing Location: Costs also depend on where the products are made. For example, manufacturing in Eastern Europe might be less expensive than in Western European countries.

• Additional Costs: Don't forget to budget for other expenses like shipping, import duties, storage, and marketing.

As a general rule, starting a private label product can range from a few thousand dollars for simpler items to tens of thousands or more for complex ones. It’s important to find a balance between cost and the manufacturer's quality and reputation, as the cheapest option isn't always the best.

5 Advantages of Private Labeling for Small Businesses

Private labeling opens up a range of advantages for small businesses, from tighter control over product standards to the ability to stand out with a distinct brand identity. By removing the heavy burden of R&D and advertising, it also helps cut costs and boost profitability.

1. Full Control of Quality
By working directly with manufacturers, small businesses can decide on the exact quality standards their products should meet. This ensures safety, reliability, and consistency—giving customers more trust in the brand and helping secure repeat sales.

2. Flexible Customization
Private labeling makes it possible to adapt products to the preferences of a target audience. From formulas and ingredients to packaging and design, every detail can be tailored. This flexibility allows small businesses to create offerings that feel unique and better aligned with customer demand.

3. Stronger Brand Identity
Instead of reselling generic goods, private label products give businesses the chance to craft something exclusive to their brand. Building a distinctive brand image not only makes a company memorable but also fosters loyalty and long-term customer relationships.

4. Cost Efficiency
Since product development, manufacturing, and packaging are handled by the supplier, small businesses save significantly on R&D and large-scale marketing. This makes private labeling a budget-friendly route to market entry while allowing owners to focus on branding and customer acquisition.

5. Market Exclusivity
Unlike mass-produced items that appear across many retailers, private label products belong to one business alone. This exclusivity can be a major draw for shoppers seeking products they won’t find elsewhere, helping smaller brands stand out in a crowded marketplace.

How to Start a White Label Business

Launching a private-label brand might sound complex, but the process becomes straightforward when you break it into clear steps. Instead of building everything from scratch, private labeling lets you focus on the areas that matter most: product selection, branding, and customer connection.

1. Choose your niche and product
Start by researching market demand. Look for products that people are actively searching for but where competition is not overwhelming. Keyword tools, industry reports, or even social listening can uncover trending categories. Once you’ve identified your niche, select a product you’re passionate about and explore manufacturers that offer private-label services.

2. Partner with a manufacturer
Find suppliers who specialize in your chosen product type. Request samples, check certifications, and negotiate terms carefully. Quality is non-negotiable—your brand reputation depends on it.

3. Test and refine your products
Never rely solely on catalog images. Test samples to confirm durability, usability, and packaging. This stage ensures your customers get the same quality you promise in your brand messaging.

4. Build your online store

Once your product is ready, create a storefront that reflects your brand identity. Platforms like Shopify make it easy to set up an online store, but to stand out, you’ll need a design that converts. This is where GemPages comes in. With drag-and-drop layouts, pre-made templates, and CRO-focused features, GemPages helps you launch a professional-looking store faster—without needing design or coding skills.

5. Add products and branding elements
Upload your product details, write benefit-driven descriptions, and showcase professional photos. Customize packaging and store visuals to reinforce your unique brand image.

6. Market your brand
Drive traffic with a combination of paid ads, SEO, social media, and email campaigns. Building a strong online presence helps turn your private-label product into a recognizable, trusted brand.

7. Collect feedback and improve
Listen to your customers. Use their feedback to improve product quality, expand your line, or refine your messaging. A private-label brand grows stronger with every iteration.

Start Your White Label Business With Shopify Today

Now you have your white label product ready to hit the market. Before its official launch, make sure that you have a branded and fully informative landing page or website to tell your customers about your products. Don't forget to streamline the website visiting journey and provide your potential customers with an exceptional website experience to convert visits into purchases and foster loyalty. Tailor your storefront using top-notch page builders like GemPages today and maximize your business success.

FAQ about White Label Products