The Best-Selling Products on Shopify for Beginner and Experienced Sellers (2024)

Shopify is a versatile platform where merchants can sell virtually anything, but navigating this abundance of options requires careful consideration. The term “best-sellers” can apply to various contexts, from seasonal items to regional favorites.

In this blog post, we will explore the best-selling products on Shopify for 2024, aligned with the latest shopping trends. To provide you with actionable insights, we will also recommend strategies for both novice and experienced Shopify sellers to maximize their success with these products.

Ready to dive in? Let’s get started!

Shopify Best-Sellers 101: Why Should You Sell Popular Products on Shopify?

Shopify’s versatile and multifaceted interface allows users to sell a wide variety of products.

In this chapter, we will touch on the different elements of a best-selling product: its typical traits, benefits, and which source is the best to find them.

What makes a product popular to sell?

We all know what makes a product become a best-seller: it has been sold more than any other product in a store’s catalog. 

What makes certain products best-sellers on Shopify? Let’s explore the key attributes that contribute to their popularity:

• Has a high market demand: Best-selling products meet high market demand. This facet is often fixed to a certain period, but there are cases where a product has remained popular ever since its invention.
• Aligns with trends: A product becoming highly sought-after could be the result of a social media fad, or endorsement from a famous celeb. Keeping up with niche trends can help sellers identify these items.
• Appeals to different demographics: If a product is loved by different audience groups, it has huge potential to become popular. Although customer segmentation is important in business, scoring that functional item everyone likes will boost its sales tremendously.
• Has reasonable price range: generally speaking, consumers love to get their money’s worth. Thus, competitive pricing is crucial in giving your products an edge and appearing more desirable to customers.
• Has a unique value proposition (UVP): Products with a distinct UVP—whether through innovative design, exclusive features, or exceptional performance—stand out and drive sales. Including such products in your store can help differentiate you from competitors.

Where to find the best products to sell on Shopify?

Finding trending products to sell on a huge platform like Shopify is not a difficult task. One quick Google search will yield numerous results right at your disposal. However, this convenience could be a double-edged sword. You could be overwhelmed looking at the different results and, thus, are more prone to making a faulty decision.

Learn more: 10+ Top Trending Niches in eCommerce [with Statistics] - 2024

So, what is the right move?

We highly advise you to check information from reliable sources, whether it is a machine-powered product research tool, articles from solution companies in the eCommerce sectors, or insights from real consumers on online forums. Below is a list of useful tools and resources for your consideration:

• Market research tools: Google Trends, Exploding Topics, or online marketplaces like Amazon, eBay, and Etsy are goldmines to find trending products for your eCommerce store.
• Product research tools: Helium 10, Jungle Scout, SaleHoo, and AliShark are some brilliant sources for scouring popular products.
• Social media platforms: Facebook, Instagram, TikTok, Pinterest, and trustworthy forums like Reddit will help in stay in the loop of what is trending.
• Dropshipping suppliers: the dropshipping niche has plenty of tools to find popular products, namely Dropship Spy, SaleSource, Sell The Trend, and DSers.
• eCommerce blogs: for Shopify-based storefronts, getting news from Shopify is a no-brainer to stay on top of your eCommerce game. Other eCommerce outlets like GemPages and Shogun are also constantly pumping out marketing content, including product recommendations.

Pro tip: To further narrow down the pool, filter products based on your region, niche, target audience, and business size. For example, if you are a clothing brand from Canada, use the above-mentioned tools to stay informed of the latest fashion trends in your area, instead of running after popular products from other regions with a different target audience.

Benefits of having best-selling products in your Shopify store

Carrying best-selling products seems like a great idea, but does one really need them to succeed? The answer is: maybe. 

We can’t deny the prosperity of companies that only carry one single product line for years. However, if you are a new business owner who is finding your footing, or a long-standing brand who is looking for ways to reinvent yourself, knowing what sells best will offer tremendous assistance.

The benefits of having best-selling products in your Shopify store below will hopefully convince you further.

• Higher conversion rates: no human is exempt from FOMO, so when a buyer sees a trending product on your (virtual) shelf, they will feel more inclined to convert.
• More sales and revenue: increased conversion rates equal booming sales, which apply to not only the best-sellers but also the rest of your catalog if done right.
• Prominent brand identity: if your product leaves an impression on your customers, your brand identity will get a boost as well.
• Increased traffic: if the demand for the products has spiked, so will the searches. Carrying these sought-after products in your storefront helps expose your website to potential customers.
• Cross-selling and up-selling: these tactics work incredibly well when you carry a trending product in your store. Relevant product recommendations, timely pop-ups, bundle offers, etc. are some excellent practices to cross-sell and up-sell.
• Competitive advantage: being the first in line to carry trending items, coupled with appropriate pricing will get you to stay ahead of the curve.

Shopify Best-Sellers Guide for Beginners

Picking the right products will get the ball rolling for first-time eCommerce sellers.

First-time entrepreneurs are often faced with a bazillion tasks upfront, where choosing what to sell ranks as number one. This process will not be a piece of cake, but in turn, will set a solid foundation for one’s business if done right.

If you are looking for an in-depth guide on starting a Shopify store from scratch, we have got you covered with this tutorial. Since this topic is all about the best-selling products, we will go over the most important information for beginners to up their Shopify stores.

5 best-selling products for beginners on Shopify

After all the whats and hows above, this chapter will answer the question you came to this blog post with: what is the best-selling product on Shopify? We have taken into account the usual budget, experience, and overall attributes of a novice seller on Shopify to craft the below list for you.

1. Pet products: this is not just another passing fad. Toys, treats and supplements, beds, scratch pads, collars, etc. are highly demanded goods from the pet-lover community. Starting a pet store also requires a reasonable upfront budget and adequate knowledge - perfect for beginners.
2. Smartphone accessories: this is another niche that can get your business to market in a short time, especially by adopting a dropshipping model. Products like phone cases, straps, mounts, chains, grips, chargers, etc. are widely used and ideal for building a business upon.
3. Travel gear: you can create an impressive repertoire with this versatile niche. The desire to travel spiked after the pandemic, and it does not seem to die down for years to come. Start small with accessories like bags, sunglasses, and passport covers, and work your way up to heavy-duty items like suitcases.
4. Sustainable products: there are eco-friendly alternatives that people are willing to switch to. Bamboo toothbrushes, beeswax wraps, reusable bottles, natural deodorant, and the like have all gained popularity in recent years.
5. Jewelry: this might seem rather daunting to begin with, but with suppliers like ShineOn offering Print-on-Demand jewelry, rookie sellers are more than suitable to start their own jewelry line and capitalize on this evergreen niche.

Pro tip: Use Google trend to find products and Google Analytics to tracking your 

Pros and cons of selling trending products for beginners on Shopify

We have shown how beneficial selling popular can be for Shopify merchants, it is only fair that we thumb through the possible setbacks one might face. Thus, let’s look at the pros and cons of selling trending products for beginners on Shopify.

Pros	Cons
Drives sales quickly	High-competition and price wars
Increases brand awareness	Possible brand dilution due to uneven marketing strategies
Lower marketing costs to promote already-trending products	Supply and inventory issues due to the high demand
Customer acquisition from organic traffic

How to promote trending products on your Shopify store

As briefly mentioned above, selling trending products could cut down on marketing costs for beginners, as these products are already being talked about by thousands to millions of people. That said, there are marketing tactics to make use of to get your business out there faster.

• Leverage SEO marketing: search engine optimization (SEO) is a vital marketing facet to learn as eCommerce sellers since it can bring attention to your website effectively. Simply incorporate relevant keywords in your product listings, descriptions, blog posts, and the like to boost your store’s visibility on search pages.
• Professional product images and videos: visual impression is everything when it comes to online shopping. If SEO marketing can help bring in prospects, outstanding product images, and videos will keep visitors staying for longer.
• Paid advertisement: an eye-catching ad of these best-sellers on search result pages and social media platforms is notably efficient for getting new traffic and conversion rates.
• Affiliate marketing: selling a popular product minimizes the need to intently promote said product. However, if you want to showcase your product’s exclusive features to ensure that customers will go to your website and not your competitor’s, influencer marketing is the way to go. Utilize collaborations and user-generated content (UGC) to drive home sales.
• Customer testimonials: reviews and feedback are essential for a new business to grow, and having the best-selling products in your store is a solid opportunity to acquire these testimonials from your customers. Then, showcase these reviews and ratings on the product page to build an organic collection of tried-and-true product feedback. This way, the visitors will feel more inclined to make a purchase of these products.

Shopify Best-Sellers Guide for Experts

Experienced Shopify sellers should always stay in the loop to reinvent themselves.

Now, the spotlight is on Shopify merchants who are already carrying these best-selling products in their stores. If you are a veteran seller who is seeking a strategy to further capitalize on these best-sellers, then the tips and tricks below might be of assistance.

Data-driven product analysis

The secret to keeping your store’s most prized products selling like hotcakes is conducting product analysis. This means data from experts and your own product’s performance is crucial in refining your best-sellers on a routine basis. Moreover, keeping an eye on your competitors is a smart move to compare and improve for the better.

Supplier management

If you have had these products on the shelves for a while, your supplier must have been a compatible match. In that case, congratulations! However, if you are forced to settle with a moderate supplier for the time being, it is advised to seek a better one as they have a direct influence on the quality of your products.

For best-selling products, the market is highly saturated, which means one slip-up could cost you a customer. Thus, collaborating with a reliable supplier who can ensure consistent product quality, abide by the contract, and allow customization for your products to stand out from the rest is your best bet. If you are in the dropshipping business, this factor is even more crucial.

Pricing strategies

A good pricing strategy eliminates potential price wars, which is a no-no with high-demand products. As experienced sellers, adjusting prices based on current demand, competitors, and your own inventory capacity is a must. 

Additionally, bundle pricing is a neat marketing tactic for store owners to introduce new products, increase sales, and relieve slow-moving inventory while keeping the best-sellers in the spotlight.

Website optimization

Building your eCommerce store from scratch requires a lot of time and effort, which is why it is all the more important when a best-selling product is on the shelf. You don’t want to risk losing potential customers with a subpar storefront when they land on your website.

If you are in the Shopify ecosystem, creating an outstanding landing page is a walk in the park. With a fully integrated app like GemPages, anybody can whip up a stunning landing page to promote their store’s best-sellers and keep the visitors on the website long enough to convert.

Another efficient task to take on is A/B testing - a simple metric to achieve the best performance for your store and especially, the product page. Other details to keep in mind are mobile optimization and user-friendly layout. For your customers to find the best-selling product tab, it should not be hidden under several layers of a drop-down menu. Instead, try to make it as conspicuous as possible.

Colourpop puts its “Best Sellers” tab on the top navigation menu for intuitive browsing.

Customer experience enhancement

Running a few-year-old business has its perks, which in this case is the past customer shopping experience. Customers are the backbone of every business, therefore, enhancing their experience will keep your business thriving. If you have received an influx of orders thanks to the best-selling products, take full advantage of this and encourage feedback from your buyers. Every feedback is a golden opportunity to perfect their future experience and increase customer retention.

Along the journey, customer support is also a must-have. Using AI-powered tools to offer 24/7 live chat, virtual assistance, personalized product recommendations, and more to keep the buyers coming back.

Key Takeaways

eCommerce is a multifaceted field, where sellers must get on with the latest topics to put their businesses on the map. Having high conversion rates is incredible, and knowing exactly what to sell to keep the momentum going will bring you success tenfold. This guide aims to equip both novices and veterans with the right knowledge to perfect their catalogs with the best-selling products on Shopify, so we sure hope it has helped you get closer to your business goals. Now let’s get out there and start making money!

FAQ about Best-Selling Products on Shopify