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Everything’s getting faster in eCommerce, and “checkout” is no exception!
When a customer is on the checkout page, all you want them to do is hit that Pay now button and complete their purchase.
If they exit the checkout page, most likely, you may lose the sale.
So, it’s crucial to have a seamless checkout experience for your store’s sales and conversions. And that’s where Shop Pay can be your solution.
In this blog post, we’ll be covering important questions like what is Shop Pay and is it safe, what are the benefits of using Shop Pay, and one of its crucial features, Shop Pay Installments.
Shop Pay is a payment method that helps customers with a faster checkout experience on Shopify stores by allowing them to securely save their email address, payment and billing details for future purchases.
This can enhance the customer experience by saving their time, especially for the customers who've already opted in to Shop Pay through any Shopify store.
Upon opting-in by a customer, Shop Pay securely encrypts and stores the following details so that the customer won’t have to fill it again during future checkouts:
During checkout, customers have the option to either complete the payment through Express checkout or manually fill in all the required fields and then complete the payment.
When filling in the payment and shipping details during checkout, customers can opt-in to save their information with Shop Pay. So, whenever they check out at any Shopify store in the future, they can auto-fill the necessary information by simply providing their email address and the SMS verification code.
During checkout, customers are offered the Remember me option to save their information for future checkouts. However, a customer must insert an email address in the given field at checkout.
Customers who insert only the phone number and not the email address won’t be offered the Remember me option, meaning they won’t be able to save their information. Shop Pay allows your customers to save up to 10 credit cards and a maximum of 20 shipping addresses.
To use the supported cards on Shop Pay, customers need to ensure the following aspects:
When a customer selects the option to pay for the order with four biweekly payment installments, the customer’s credit score won’t be impacted.
However, if a customer selects the option to pay for the order with monthly payments, and fails to make those payments on time, the customer’s credit score might get impacted. In other words, the monthly payment option does have the possibility of impacting the customer’s credit score.
Yes, Shop Pay is completely safe and secure for your customers.
Since Shop Pay deals with the sensitive information of your customers, it’s quite understandable to have a such question about security. However, Shopify is known to be one of the best eCommerce platforms because of its high safety and security standards.
Shopify is a PCI-Compliant Company
Shopify is certified to be Level 1 PCI DSS compliant. PCI DSS stands for the Payment Card Industry Data Security Standard, which is a security standard for companies that deal with credit and debit card details.
By default, all Shopify stores are automatically PCI compliant. When customers opt-in to save their information for future checkouts, it is encrypted and stored securely on Shopify’s PCI-compliant servers.
Added Security with Shop Pay Verification Code
On top of the above security measures, the SMS verification codes also add a layer to security by ensuring that Shop Pay is used by the account holder only.
Overall, if you look at Shop Pay holistically, it has a mix of positive and negative reviews from different merchants. That said, many Shopify merchants have leveraged this tool and have talked about how their business has benefited from it.
Shop Pay is not a mandatory payment method but an optional one. So, you have the flexibility to keep it or remove it. However, you should definitely consider all the benefits that come with Shop Pay before making the final decision.
Here’s one of the tweets about Shop Pay from Harley Finkelstein - President of Shopify:
Shopify in 2022 vs 2019:— Harley Finkelstein (@harleyf) February 15, 2023
- Grew GMV 3x to nearly $200B
- Added $4B in Revenue, reaching $5.6B
- More merchants are adopting more of our solutions (POS, Capital, Shop Pay etc.)
Commerce moves fast, but @Shopify moves faster.
So, let’s take a look a look at the benefits of Shop Pay to see how it can help your business:
With Shop Pay, customers won’t have to insert all their details every time they want to buy something from your store. Shop Pay makes the checkout process 4 times faster than regular checkouts.
Thus, Shop Pay helps customers save valuable time and it can enhance their shopping experience.
Since Shop Pay makes it easier for customers to purchase expensive products with installments, it also increases your average order value (AOV).
During the early access of Shop Pay Installments, it was found that 25% of merchants had a 50% higher average order value compared to other payment options.
Shop Pay Installments can help boost your store’s conversion rates. Shopify store owners who switched from a third-party solution to Shop Pay Installments for the ‘buy now, pay later’ offer, noticed 28% fewer cart abandonments.
On Spanx’s product page, the Shop Pay Installments offer is mentioned right below the CTA (Call to Action) button. Informing your customers about this convenient payment option can increase your conversion rate.
If you are selling expensive products on your store, you can also promote Shop Pay Installments by adding a great copy inside a banner. This will help you highlight the Shop Pay Installments on top of the homepage as well as other store pages.
With a combination of Shop Pay and Shop (Shopify’s shopping assistant app), you can access a huge customer base. In fact, millions of US customers are already making purchases through Shop Pay and using the Shop app to track their shipments on a real-time basis.
On average, 43% of customers already use Shop Pay as their preferred checkout method.
Customers can take advantage of interest-free installment payments without worrying about any additional hidden charges or late fees. By providing complete transparency through Affirm and enhanced security of Shopify, store owners can build trust with customers.
By using Shop Pay at checkout, you can also contribute to the betterment of the environment. Yes, every time a customer completes a checkout with Shop Pay, it’s helping Shopify’s Sustainability Fund.
In 2020-2021, Shop Pay helped to protect 123.6 million at-risk trees in the Peruvian rainforest. The project was done with help from Pachama.
Activating Shop Pay on your Shopify store is quite easy!
You can enable Shop Pay on your store with Shopify Payments as well as third-party payment gateways.
1. Go to Shopify admin and click on Settings > Payments.
2. Click on the Manage tab in the Shopify Payments section.
3. Scroll down to find the Shop Pay section under Payments and click on the checkbox.
4. Click the Save button to save your settings.
And that’s it! Your customer can start using the Shop Pay express checkout method.
By activating Shop Pay with third-party payment gateways, you can activate Shop Pay’s accelerated checkout on your online store, Facebook, and Instagram.
Important note: To activate Shop Pay with a third-party payment gateway, your online store should be in the United States and it must meet all the Shopify Payment requirements.
1. Go to your Shopify admin, and then click on Settings > Payments.
2. Then, click on the Manage tab in your third-party payment provider’s section.
3. Under the Shop Pay section, check the Enable Shop Pay checkbox and then click Save.
4. Click on Complete set up, and fill in all the necessary details about your store and banking details. Once done, click the Save button.
There are many top brands that use or accept the Shop Pay payment method. Here are a few examples for your reference:
Olaplex is one of the biggest independent hair care brands globally that has more than 100 worldwide patents for its products. Olaplex offers Shop Pay as one of the express checkout options along with Amazon Pay, PayPal, and G Pay.
Dossier is a brand with a mission to make premium fragrances available to all, and that's why this brand offers luxury perfumes for men and women at fair prices. Dossier uses Shop Pay.
Gymshark is one of the most popular brands powered by Shopify. The brand offers gym clothing items, essentials, and accessories for men and women.
Important notes: While Gymshark does use Shop Pay as one of the accelerated payment methods, it is to be noted that the brand uses Klarna and Afterpay for installment payments instead of Shop Pay Installments.
Shop Pay Installments is a “Buy now, pay later” payment method available to Shopify merchants, powered by Affirm.
If you’re using Shop Pay on your store, your customers can make a full payment for the order or divide the full amount into installment payments. To be eligible for installment payments, the order value must be between USD $50 and $17,500.
Customers can select either of the following installment payment options:
Shop Pay Installments was launched in the US by Shopify in partnership with Affirm in June 2021.Here are Shopify’s eligibility criteria for using Shop Pay Installments:
Vici is a clothing brand with a mission to make on-trend styles instantly available and affordable for women. What’s interesting is that Vici offers its customers not just one but three different payment options for installments, i.e., Shop Pay, Klarna, and Afterpay.
Is Shop Pay and Afterpay the same? Well, not quite. Shop Pay and AfterPay may sound like similar payment methods but they aren’t exactly the same.
One of the popular Shopify stores, Kylie Cosmetics, uses Afterpay.
At Kylie Cosmetics, customers can use Afterpay for any orders between $1-$2000. Thus, customers can take advantage of interest-free payments even for small orders less than $50.Some store owners may also be interested in knowing the comparison of Shop Pay vs PayPal. So, we decided to make your job much easier by comparing these 3 widely-used payment methods.
|Key Points||Shop Pay||Afterpay||PayPal|
|What is it?||Shop Pay is an accelerated checkout solution that allows Shopify stores’ customers to save their email, payment, and billing details for future purchases.||Afterpay is a “buy now, pay later” payment solution that is somewhat similar to Shop Pay Installments. It allows customers to make payments in installments with four equal and interest-free installments.||In the context of Shopify, PayPal is an additional payment method that lets customers make payments through their credit cards, buyer credits, bank accounts, and PayPal account balance.|
|Installment Payments||Yes - it can be added with Shop Pay Installments.||Yes - it’s the core feature.||Not available.|
|History||Shop Pay was launched by Shopify in 2017, in partnership with Affirm - which is a US-based company that was launched in 2012.||Afterpay is an Australia-based company that was founded in 2014, and thus, it's relatively new in the market.||Founded in 1998, PayPal is a US-based company that’s been in the market of digital payments for over two decades.|
|Fees for Store Owners||To enable Shop Pay, there's no fee. However, if you’re offering Shop Pay Installments, there's a 5-6% fee for each transaction.||Afterpay has commission fees of around 4-6% + $0.30 per transaction. On top of that, recently, Shopify has started charging a 2% commission on payments made through Afterpay.||Selling in the US: 2.9% of the transaction + a flat fee of $0.30 USD Outside of the US: 4.4% of the transaction + a fixed fee depending on the currency|
If you’re looking for other payment methods for express checkout, there are some alternatives to Shop Pay that you may consider.
You can enable the Apple Pay payment option on your Shopify store. Apple Pay also offers an accelerated checkout experience to your customers.
When a customer makes the order payment through Apple Pay, they are not required to manually fill in their credit card info and shipping details.
Once the customer taps the Apple Pay button, they just need to scan their fingerprint and Apple Pay takes care of providing the necessary details to the payment provider.
To enable the Apple Pay payment method on your Shopify store, you must have one of the below-mentioned credit card payment providers:
Also, your domain’s SSL certification must be activated and you must follow Apple’s Acceptable of Use Guidelines.
Google Pay also allows your customers to securely process the payment through an accelerated checkout. Just like Shop Pay and Apple Pay, when your customers make payments through Google Pay, they won’t need to enter their credit card and shipping details.
In this case, the customer just needs to tap the Google Pay button, and the rest is taken care of by Google Pay. For enabling Google Pay on your Shopify store, your must be using Shopify Payments.
Customers expect a seamless experience while shopping online. Whether it’s your website’s load speed or the checkout process, they don’t want to keep waiting.
Shop Pay is one of the great ways to make it easy and fast for your customers to complete the checkout process. Whether you’re looking to start a brand new Shopify store or want to enhance the customer experience on your existing Shopify store, you should definitely check out Shop Pay.
With all that said, keep in mind that Shop Pay is not the only option and there are alternatives as well. In the eCommerce industry, it’s common to test different options or run A/B testing to see which one works the best.
Note: Please know the fees and some other requirements mentioned in this article is subject to change from time to time.